오토바이용 커넥티드 헬멧 시장 평가 : 제품별, 최종사용자별, 용도별, 유통 채널별, 지역별 기회 및 예측(2017-2031년)

The global motorcycle connected helmet market is projected to witness a CAGR of 7.92% during the forecast period 2024-2031, growing from USD 783.29 million in 2023 to USD 1441.25 million in 2031. Connected vehicle technology has influenced major automotive equipment and safety gear. The boom of electric two-wheelers, along with the higher demand for efficient performance, and focus on rider safety, is anticipated to fuel market growth. Furthermore, the new age connected helmet technology delivers safety while catering to various demands of modern riders, including effective communication and infotainment. The increasing demand for motorcycles, and rising prevalence of untrained, young riders contribute to the increasing number of accidents across the globe. The motorcycle connected helmet technology involves voice controls, smartphone connectivity, advanced navigation, and Bluetooth connectivity. The launch of new motorcycle models with additional safety gear and advanced technology is anticipated to expand the global motorcycle connected helmet market size.

Real-time communication between riders is made possible by the development of helmet-to-helmet communication systems, which is one of the newest trends in the motorcycle connected helmet market. This function improves rider communication, increases overall safety, and is especially helpful for group rides.

For instance, in November 2023, Steel Bird announced its plan to launch Bluetooth helmets in 2024. The new speakers will have carbon fiber with integrated Bluetooth, as well as have high-end models priced between USD 180 and USD 240.

Integration of AI and AR Along with Increasing Accidents to Thrive Market Growth

The incorporation of voice control and AI technology into linked helmets is another new trend that enables riders to operate several functions hands-free and get warnings and alarms in real-time. The market for motorcycle connected helmets is expanding because of these technological developments, as riders want helmets with more features and greater sophistication for their riding requirements. The integration of augmented reality helps the rider in navigation, routing, and lane guiding, providing additional support to the rider. The future of connected helmets is expected to bring AI and infotainment together with advanced navigation output. Furthermore, the increased number of accidents due to the divided attention of drivers due to smartphone engagement is anticipated to shape the market dynamics during the forecast period.

For instance, in April 2023, Tucker Powersports and Forcite launched the MK1S smart helmet in the US market. 3,500 MK1 and MK1S helmets are already in use in Australia and Europe, the company announced. A carbon fiber casing, a custom peripheral LED display with traffic alerts and route information, dual microphones, Harman Kardon speakers, an integrated 1080p action camera, and low-light capabilities with a reliable Sony IMX sensor are just a few of the features these helmets entail.

Increased Sales of Motorcycles, IoT, and Voice Control to Propel Market Expansion

The growing number of motorcycle riders in the area has raised demand for rider safety precautions and raised awareness of the value of wearing helmets. Additionally, the use of smart helmets has been made possible by developments in networking and IoT (Internet of Things). With features like GPS navigation, music control, communication systems, and emergency call capabilities, these helmets provide riders with a safer and more connected riding experience. Users utilizing smart helmets may stay connected while on the trip and access vital information hands-free because of the smooth connectivity and communication that these devices provide. With integrated camera systems, smart helmets can record and collect video footage of their surroundings. This enables the review and analysis of incidents, accidents, or any other important recordings.

For instance, in April 2024, Ather launched its smart helmet named "Halo" on Ather Community Day. With its auto WearDetect technology, the smart helmet Halo can easily establish a Bluetooth connection with both the electric scooter and the smartphone. The user may control music and calls with the handlebar buttons once the helmet is mounted to the Ather scooter. Additionally, the Halo has Ather ChitChat technology, which makes it simple for the rider and pillion to converse between helmets.

Government Safety Policies and Compliances to Fuel Market Growth

The government plays a crucial role in the market's growth trajectory. Road safety policies, including stringent laws for rider and passenger helmets, are increasing the demand for advanced helmets. Governments across the globe also provide incentives and tax cuts for automotive companies that promote innovation and the use of latest technologies. The production-linked schemes, along with the rising demand for electric two-wheelers, are anticipated to fuel market growth. The higher fine imposed on road safety law violations is also propelling the market growth. While adding technological advancements to the helmet, companies also work on the aerodynamics of the helmet. The constantly transforming helmet laws fuel the adoption of new helmets and hence garner market growth.

For instance, in January 2024, Spain's Ministry of the Interior showcased two new proposals that mandate full-face helmets and gloves and motorcycle courses. According to the proposal, open-face helmets will be outlawed in Spain. In 2023, there were 286 motorcycle-related deaths, which prompted the decision.

Technological Advancements and Higher Adoption to Fuel Segmental Growth

Based on the end-user segment, riders consume the major share of the global motorcycle connected helmet market. The major factor increasing the demand for riders includes a higher number of solo riders. Furthermore, these helmets frequently have heads-up displays (HUDs) and GPS built-in, giving riders real-time navigational assistance. Important data, such as distance to the next location and turn-by-turn directions, are displayed immediately on the helmet's visor by the HUDs. Advanced navigation hardware helps riders travel long distances or through cities with difficult-to-navigate traffic congestion and complicated road networks. The ability to obtain GPS directions without having to take their eyes off the road improves riders' riding experiences and safety considerably.

For instance, in December 2023, Royal Enfield and Icon Motorsports partnered and launched a new range of motorcycle riding gear. The helmet types will be known as Domain and AirFlite. Additionally, the helmet can be customized to include a beak and riding goggles.

North America Leads in the Global Market

North American region leads the market owing to the increasing fuel prices and the advent of electric motorcycles and scooters. North America, led by the US, is following the European trend, with its high buying power and preference for luxury goods. However, Asia-Pacific is expected to experience significant growth in the market, with China and India leading the way. The United States, with wider company range and effective research and development, work on AI integration, and voice control systems, etc. As there is an increased focus on rider safety, there is a growing need for connected helmets with more advanced features. Consequently, there's a growing desire to link helmets with cutting-edge capabilities as riders become more aware of their safety. The United States government also imposed new laws mandating helmets, fueling the sales of motorcycle-connected helmets in the region.

For instance, in September 2023, Delaware introduced a new rider helmet law to mandate helmets and eyewear. The law promotes the wearing of a motorcycle helmet and eye protection for the first two years after receiving that endorsement.

However, the market for motorcycle connected helmets is growing more slowly in places like Africa and the Middle East. This is explained by the decreased use of high-tech gadgets and a general ignorance of the advantages and significance of connected helmets for maintaining rider safety.

Future Market Scenario (2024-2031F)

The higher penetration of advanced technologies like the Internet of Things (IoT), artificial intelligence, and augmented reality is adding new safety layers to the upcoming helmets.

The stringent government laws mandating motorcycle security gear including helmets and other wearables are likely to build scope for the market.

Higher adoption of electric two-wheelers along with smartphone connectivity and additional gear is in high demand. This is likely to fuel the market growth.

Increased sales of motorcycles due to increased traffic issues and rising fuel prices are projected to add value to the market.

Key Players Landscape and Outlook

The motorcycle connected helmet market comprises major automotive players along with aftermarket companies. The companies focus on utilizing advanced communication and security technologies for the end-user's ease. Furthermore, the companies also collaborate, acquire, and partner to expand their supply chain, distribution channel, and overall market hold.

For instance, in April 2023, Caberg S.p.a launched the Avalon X full-face lid. The Caberg Avalon X has cutouts for speakers and a microphone, so you can attach your preferred communication system to it. For example, Caberg's PRO SPEAK Evo Bluetooth technology is easily paired with the Avalon X.

In July 2023, Bell Helmet launched a new 360-degree video-integrated "smart" helmet built in conjunction with 360fly. With its built-in camera and helmet, the new Bell Super 2R with 360fly enables mobile editing and sharing multimedia, 360-degree 4K video capture, and extra digital features.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Safety Certification
• 4.2.Connectivity
• 4.3.Battery Life
• 4.4.Noise Cancellation
• 4.5.Voice Control
• 4.6.Integrated Speakers and Microphone
• 4.7.App Compatibility

5.Global Motorcycle Connected Helmet Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product
  • 5.2.1.Full Face
  • 5.2.2.Open Face
  • 5.2.3.Off-Road/Racing
  • 5.2.4.Others
• 5.3.By End-user
  • 5.3.1.Rider
  • 5.3.2.Passenger
• 5.4.By Application
  • 5.4.1.Freestanding
  • 5.4.2.Embedded
• 5.5.By Distribution Channel
  • 5.5.1.Offline
  • 5.5.2.Online
• 5.6.By Region
  • 5.6.1.North America
  • 5.6.2.Europe
  • 5.6.3.Asia-Pacific
  • 5.6.4.South America
  • 5.6.5.Middle East and Africa
• 5.7.By Company Market Share (%), 2023

6.Global Motorcycle Connected Helmet Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
    • 6.1.1.2.By Volume
  • 6.1.2.By Product
    • 6.1.2.1.Full Face
    • 6.1.2.2.Open Face
    • 6.1.2.3.Off-Road/Racing
    • 6.1.2.4.Others
  • 6.1.3.By End-user
    • 6.1.3.1.Rider
    • 6.1.3.2.Passenger
  • 6.1.4.By Application
    • 6.1.4.1.Freestanding
    • 6.1.4.2.Embedded
  • 6.1.5.By Distribution Channel
    • 6.1.5.1.Offline
    • 6.1.5.2.Online
  • 6.1.6.United States*
    • 6.1.6.1.Market Size & Forecast
      • 6.1.6.1.1.By Value
      • 6.1.6.1.2.By Volume
    • 6.1.6.2.By Product
      • 6.1.6.2.1.Full Face
      • 6.1.6.2.2.Open Face
      • 6.1.6.2.3.Off-Road/Racing
      • 6.1.6.2.4.Others
    • 6.1.6.3.By End-user
      • 6.1.6.3.1.Rider
      • 6.1.6.3.2.Passenger
    • 6.1.6.4.By Application
      • 6.1.6.4.1.Freestanding
      • 6.1.6.4.2.Embedded
    • 6.1.6.5.By Distribution Channel
      • 6.1.6.5.1.Offline
      • 6.1.6.5.2.Online
  • 6.1.7.Canada
  • 6.1.8.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.Asia-Pacific
  • 6.3.1.India
  • 6.3.2.China
  • 6.3.3.Japan
  • 6.3.4.Australia
  • 6.3.5.Vietnam
  • 6.3.6.South Korea
  • 6.3.7.Indonesia
  • 6.3.8.Philippines
• 6.4.South America
  • 6.4.1.Brazil
  • 6.4.2.Argentina
• 6.5.Middle East and Africa
  • 6.5.1.Saudi Arabia
  • 6.5.2.UAE
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Product
• 7.2.By End-User
• 7.3.By Application
• 7.4.By Distribution Channel
• 7.5.By Region

8.Macro Environment and Industry Structure

• 8.1.Demand Supply Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat From New Entrants
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.Bayerische Motoren Werke AG
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products and Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus and Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.BITwave Pte. Ltd.
• 13.3.Borderless Inc.
• 13.4.Comoto Holdings Inc.
• 13.5.Dainese Spa
• 13.6.H and H SPORTS PROTECTION USA Inc.
• 13.7.HJC Helmets, Bell Helmet
• 13.8.Jim O Neal Distributing Inc.
• 13.9.LeMans Corp.
• 13.10.Locatelli Spa
• 13.11.Praseus Technologies Pvt. Ltd.
• 13.12.Schuberth GmbH, Sena Technologies Inc.
• 13.13.Steelbird
• 13.14.STUDDS Accessories Limited
• 13.15.Caberg S.p.a

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14.Strategic Recommendations

15.About Us & Disclaimer