시장보고서
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고양이 사료 시장 평가 : 사료 유형, 라이프 스테이지, 플레이버, 식습관, 포장 유형, 가격대, 최종사용자, 유통 채널, 지역별, 기회, 예측(2017-2031년)

Cat Food Market Assessment, By Food Type, By Life Stage, By Flavor, By Food Preference, By Packaging Type, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F

발행일: | 리서치사: Market Xcel - Markets and Data | 페이지 정보: 영문 244 Pages | 배송안내 : 3-5일 (영업일 기준)

    
    
    


■ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
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세계 고양이 사료 시장 규모는 2023년 412억 3,000만 달러에서 2024년부터 2031년까지 예측 기간 동안 3.9%의 CAGR로 2031년에는 559억 9,000만 달러 규모로 성장할 것으로 예상됩니다.

고양이 주인 증가, 반려동물의 인간화 추세, 반려동물 영양의 중요성에 대한 인식이 높아진 것이 이 제품 시장의 성장 요인으로 꼽히고 있습니다. 또한, E-Commerce의 성장과 온라인에서 고양이 사료를 구할 수 있게 됨에 따라 반려동물 주인이 반려동물의 개별 요구 사항에 맞는 제품을 찾고 구매하는 과정이 간소화되었습니다.

고양이는 10억 마리를 넘어 세계에서 가장 인기 있고 널리 기르는 반려동물 중 하나입니다. 전체 고양이 중 약 4억 8,000만 마리가 길고양이이며, 3억 5,000만 마리 이상이 인간과 함께 살고 있습니다. 미국에는 2024년 현재 길고양이와 집고양이를 포함해 7,405만 9,000마리의 고양이가 존재할 것으로 추정됩니다.

또한, 반려동물 보호자들의 구매력 확대와 도시화로 인해 높은 수준의 동물성 단백질, 비타민, 미네랄, 항산화제 및 항생제가 풍부한 고품질 고양이 사료에 대한 수요가 증가하고 있는 것도 시장에 긍정적인 영향을 미치고 있습니다. 또한, 고양이 사료를 제공하는 반려동물 친화적인 카페, 레스토랑, 숙박시설의 증가로 인해 고양이 사료 제품 세계 시장이 확대되고 있습니다. 또한 일부 국가의 규제 기관은 고양이의 전반적인 건강을 증진시키는 안전하고 건강한 성분의 사용을 장려하는 캠페인을 시작했습니다. 또한 고양이 사료 성분의 투명성에도 찬성하고 있습니다. 제조사들은 제품 선택의 폭을 넓히기 위해 유기농, 천연, 무글루텐 고양이 사료를 출시하고 있습니다.

지속가능성 트렌드가 시장 성장을 촉진:

세계 고양이 사료 시장의 성장은 몇 가지 이유로 지속가능성에 대한 노력과 밀접한 관련이 있습니다. 첫째, 소비자들의 환경에 대한 인식이 높아지면서 지속가능하고 윤리적으로 조달된 반려동물 사료와 같이 소비자의 가치관에 부합하는 제품에 대한 요구가 높아졌고, 제조업체들은 유기농 및 현지산 원료를 사용한 친환경 제품을 공급함으로써 이러한 수요에 부응하기 위해 끊임없이 노력하고 있습니다. 둘째, 고양이 사료 산업에서 지속가능성을 달성하기 위한 노력은 탄소 발자국을 줄이는 데 기여하고 있습니다. 여기에는 폐기물을 줄이기 위한 새로운 포장재 사용, 지속가능한 농장에서의 원료 조달, 지속가능한 제조 시설을 만들기 위한 재생에너지에 대한 투자 등이 포함됩니다. 이러한 노력은 환경 친화적인 고객을 유치하고, 장기적으로 비용 절감과 효율성 향상에 도움이 되고 있습니다.

세계 고양이 사료 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추정 및 예측, 각종 부문별·지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 상황, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 조사 방법

제2장 프로젝트 범위와 정의

제3장 주요 요약

제4장 고객의 소리

  • 인구통계
  • 시장 인지도와 제품 정보
  • 브랜드 인지도와 로열티
  • 구입 결정시에 고려되는 요소
  • 구입 매체
  • 구입 빈도
  • 친구나 가족의 추천
  • 제품/브랜드 침투에 브랜드 앰베서더 또는 인플루언서 마케팅의 역할

제5장 세계의 고양이 사료 시장 전망

  • 시장 규모와 예측
  • 사료 유형별
    • 건식
    • 습식
    • 간식·껌
    • 기타(프레시 밀·건강보조제 등)
  • 라이프 스테이지별
    • 새끼 고양이
    • 시니어
  • 플레이버별
    • 닭고기
    • 생선
    • 양고기
    • 기타
  • 식습관별
    • 베지테리언
    • 비베지테리언
  • 포장 유형별
    • 파우치
    • 보틀·자
    • 기타
  • 가격대별
    • 저가격
    • 고가격
  • 최종사용자별
    • 가정용
    • 상업용
  • 유통 채널별
    • 온라인
    • 오프라인
  • 지역별
    • 북미
    • 유럽
    • 남미
    • 아시아태평양
    • 중동 및 아프리카
  • 기업별 시장 점유율

제6장 세계의 고양이 사료 시장 전망 : 지역별

  • 북미
  • 유럽
  • 아시아태평양
  • 남미
  • 중동 및 아프리카

제7장 시장 매핑, 2023년

  • 사료 유형별
  • 라이프 스테이지별
  • 플레이버별
  • 식습관별
  • 포장 유형별
  • 가격대별
  • 최종사용자별
  • 유통 채널별
  • 지역별

제8장 거시적 환경과 산업 구조

  • 수급 분석
  • 수출입 분석
  • 밸류체인 분석
  • PESTEL 분석
  • Porter's Five Forces 분석

제9장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인(과제·제약)

제10장 주요 기업 상황

  • 시장 리더 상위 5개사 경쟁 매트릭스
  • 시장 리더 상위 5개사 시장 매출 분석
  • M&A·합작투자(해당되는 경우)
  • SWOT 분석(참여 5개사)
  • 특허 분석(해당되는 경우)

제11장 가격 분석

제12장 사례 연구

제13장 주요 기업 전망

  • Mars, Incorporated
  • Nestle S.A.
  • General Mills, Inc.
  • Affinity Petcare, S.A.U.
  • Schell & Kampeter, Inc.
  • Evanger's Dog & Cat Food Company, Inc
  • Fromm Family Foods, LLC
  • The J.M Smucker Company
  • Burgess Group PLC
  • Freshpet, Inc.

제14장 전략적 제안

제15장 당사 소개와 면책사항

ksm 24.06.03

Global cat food market was valued at USD 41.23 billion in 2023, and is expected to reach USD 55.99 billion in 2031, growing at a CAGR of 3.9% during the forecast period 2024-2031. The increasing number of cat owners, the rising trend of humanization of pets, and the global recognition of the significance of pet nutrition are all considered contributing factors to the expansion of the product market. Furthermore, the growth of e-commerce and the accessibility of cat food online have simplified the process for pet owners to locate and buy goods customized to their animals' individual requirements.

With a population of over a billion, cats are among the most popular and widely kept pets worldwide. Of them, about 480 million are stray cats, and more than 350 million cats are housed with their human partners. As of 2024, 74,059,000 cats, including strays and ferals, are estimated to exist in the United States.

Additionally, the market is being favorably impacted by the rising demand for high-quality cat food products enriched with high levels of animal protein, vitamins, minerals, and antioxidant and antibiotic qualities because of pet parents' expanding purchasing power and increased urbanization. Furthermore, the global market for cat food products is growing due to the growing number of pet-friendly cafes, restaurants, and lodging facilities that provide cat food. Moreover, regulatory bodies in several nations are launching campaigns to promote the use of safe and healthy components that enhance cats' general well-being. Also, they are in favor of ingredient transparency for cat food. In an effort to broaden their product offering, manufacturers are launching cat food varieties that are organic, natural, and gluten-free.

In May 2023, Nestle Purina introduced new cat snacks under the Friskies "Friskies Playfuls" brand. These rounded treats come in different flavors for adult cats, including chicken, liver, salmon, and shrimp.

Sustainability Trend Fuels Market Growth

The growth of the global cat food market is closely influenced by sustainability efforts for several reasons. First, as consumers become more environmentally conscious and demand products that align with their values, including sustainable and ethically sourced pet foods, manufacturers continually try to meet this demand by supplying eco-friendly products using organic or locally sourced ingredients. Second, initiatives targeted at attaining sustainability within the cat food industry contribute to reducing the carbon footprint. This includes utilizing new packaging materials to reduce waste, sourcing materials from sustainable farms, and investing in renewable energy to create sustainable manufacturing facilities. This effort attracts environmentally conscious customers and helps reduce long-term costs and enhance efficiency.

Wet Cat Food Dominates the Market

The wet food segment accounted for the largest market share, owing to its high moisture content and appropriate nutrients the pets need. As innate carnivores, cats obtain most of their water from their diet. Therefore, pet owners ensure they give their animals enough water by feeding them moist food, which is crucial for preserving their general health. Additionally, the high moisture content aids in preventing UTIs in cats.

Furthermore, a wet diet tastes better than a dry one as it has a more enticing texture and scent. Therefore, pets usually prefer eating wet food over dry substitutes. The wet food category also has an extensive range of tastes and textures. Wet cat food comes in a wide variety of brands and formulations, including options for limited ingredients, organic, and grain-free cat food. With this selection, pet owners can choose the ideal food to suit the dietary requirements and tastes of their animals. In July 2023, to provide cats with the nutrition that meets their biological demands, ORIJEN expanded its wet cat food range by launching the brand's first wet cat food product, an ultra-premium pate, which is packed with premium animal ingredients, delicious shreds of meat, chicken, or fish, and an 80% moisture content in each can.

North America Holds the Dominant Market Share

North America holds the largest market share in the cat food category. Higher acceptance of pet adoption in the United States and Canada is a major factor that drives the market growth. Some other factors affecting the market growth include rising disposable income, shifting perspectives on pets and their place in families, and advancements in pet nutrition and care. The percentage of American families with pets (86.9 million residencies) increased from 56% in 1988 to 66% in 2024, according to the American Pet Products Association (APPA). Cats, owned by 46.5 million households, are the second most common pet category in the United States, after dogs. According to the American Veterinary Medical Association, 40% of cat owners obtained their pets from an animal shelter or rescue, compared to 43% who obtained their pets from a pet retail shop. The growing urbanization, pet humanization, and need for companionship are linked to the rise in pet ownership in the region.

Future Market Scenario (2024-2031F)

Consumers view pets more as family members, leading to a greater emphasis on their overall health and wellness. Products that provide functional benefits, such as better digestion, enhanced joint health, or a supportive immune system, will gain traction as pet owners treat their cats with preventive care and seek their longevity.

As consumers demand greater transparency in pet food sourcing and production, manufacturers will invest in research programs to raise awareness of supply chains. This includes detailed information about raw material sources, manufacturing processes and quality control standards, ensuring the trust and loyalty of consumers.

With increasing concerns about the environmental impact of conventional meat production, alternative protein sources such as insect or plant-derived proteins will appear in the global cat food market. These methods provide sustainable and ethical alternatives to meet the nutritional needs of cats. For instance, in March 2024, the UK-based cultivated meat company Meatly introduced the first ever cat food cans using cultivated chicken as the source of protein.

Key Players Landscape and Outlook

Key players operating in the global cat food market include multinational giants, such as Nestle S.A. and Mars, Incorporated, which are known for their extensive portfolio of brands such as Purina One and Whiskas, respectively. These industry leaders control the majority of the market share through their robust distribution network, innovative offerings, and sourcing strategies.

Manufacturers are working on producing veterinary-recommended products, expanding into natural and holistic product portfolios. In addition to these giants, niche brands are developing their niches, catering to customer priorities such as specialty foods using organic ingredients. Although smaller in market share, these players offer unique value propositions and capitalize on the growing demand for premium and sustainable pet food options. As the market grows, the key players are expected to invest in R&D, sustainability initiatives, and strategic mergers and acquisitions in order to maintain their competitiveness and meet the changing needs of pet owners across the globe. In February 2023, Mars Petcare, a division of Mars, Incorporated, completed the acquisition of Champion Petfoods. Champion Petfoods functions as a stand-alone division of Mars Pet Nutrition.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Reputation
    • 4.4.2.Pet's Age
    • 4.4.3.Breed
    • 4.4.4.Dietary Needs
    • 4.4.5.Ingredient Quality
    • 4.4.6.Health Considerations/Allergies (if any)
    • 4.4.7.Certifications
    • 4.4.8.Value for Money
    • 4.4.9.Availability and Accessibility
  • 4.5.Medium of Purchase
  • 4.6.Frequency of Purchase
  • 4.7.Recommendations from friends/family
  • 4.8.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Cat Food Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Food Type
    • 5.2.1.Dry
    • 5.2.2.Wet
    • 5.2.3.Treats and Chews
      • 5.2.3.1.Biscuits and Cookies
      • 5.2.3.2.Dental Treats
      • 5.2.3.3.Freeze-Dried Treats
      • 5.2.3.4.Functional and Training Treats
      • 5.2.3.5.Others
    • 5.2.4.Others (Fresh Meals, Health Supplements, etc.)
  • 5.3.By Life Stage
    • 5.3.1.Kitten
    • 5.3.2.Senior
  • 5.4.By Flavor
    • 5.4.1.Chicken
    • 5.4.2.Fish
    • 5.4.3.Lamb
    • 5.4.4.Others
  • 5.5.By Food Preference
    • 5.5.1.Vegetarian
    • 5.5.2.Non-Vegetarian
  • 5.6.By Packaging Type
    • 5.6.1.Pouches
    • 5.6.2.Cans
    • 5.6.3.Bottles and Jars
    • 5.6.4.Others
  • 5.7.By Price Range
    • 5.7.1.Economy
    • 5.7.2.Premium
  • 5.8.By End-user
    • 5.8.1.Household
    • 5.8.2.Commercial
      • 5.8.2.1.Veterinary Hospitals and Clinics
      • 5.8.2.2.Breeders and Trainers
      • 5.8.2.3.Others
  • 5.9.By Distribution Channel
    • 5.9.1.Online
    • 5.9.2.Offline
      • 5.9.2.1.Medical Store and Pharmacies
      • 5.9.2.2.Veterinary Hospitals and Clinics
      • 5.9.2.3.Hypermarkets/Supermarkets
      • 5.9.2.4.Wholesalers/Distributors
      • 5.9.2.5.Pet Stores
      • 5.9.2.6.Others
  • 5.10.By Region
    • 5.10.1.North America
    • 5.10.2.Europe
    • 5.10.3.South America
    • 5.10.4.Asia-Pacific
    • 5.10.5.Middle East and Africa
  • 5.11.By Company Market Share (%), 2023

6.Global Cat Food Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
      • 6.1.1.2.By Volume
    • 6.1.2.By Food Type
      • 6.1.2.1.Dry
      • 6.1.2.2.Wet
      • 6.1.2.3.Treats and Chews
        • 6.1.2.3.1.Biscuits and Cookies
        • 6.1.2.3.2.Dental Treats
        • 6.1.2.3.3.Freeze-Dried Treats
        • 6.1.2.3.4.Functional and Training Treats
        • 6.1.2.3.5.Others
      • 6.1.2.4.Others (Fresh Meals, Health Supplements, etc.)
    • 6.1.3.By Life Stage
      • 6.1.3.1.Kitten
      • 6.1.3.2.Senior
    • 6.1.4.By Flavor
      • 6.1.4.1.Chicken
      • 6.1.4.2.Fish
      • 6.1.4.3.Lamb
      • 6.1.4.4.Others
    • 6.1.5.By Food Preference
      • 6.1.5.1.Vegetarian
      • 6.1.5.2.Non-Vegetarian
    • 6.1.6.By Packaging Type
      • 6.1.6.1.Pouches
      • 6.1.6.2.Cans
      • 6.1.6.3.Bottles and Jars
      • 6.1.6.4.Others
    • 6.1.7.By Price Range
      • 6.1.7.1.Economy
      • 6.1.7.2.Premium
    • 6.1.8.By End-user
      • 6.1.8.1.Household
      • 6.1.8.2.Commercial
        • 6.1.8.2.1.Veterinary Hospitals and Clinics
        • 6.1.8.2.2.Breeders and Trainers
        • 6.1.8.2.3.Others
    • 6.1.9.By Distribution Channel
      • 6.1.9.1.Online
      • 6.1.9.2.Offline
        • 6.1.9.2.1.Medical Store and Pharmacies
        • 6.1.9.2.2.Veterinary Hospitals and Clinics
        • 6.1.9.2.3.Hypermarkets/Supermarkets
        • 6.1.9.2.4.Wholesalers/Distributors
        • 6.1.9.2.5.Pet Stores
        • 6.1.9.2.6.Others
    • 6.1.10.United States*
      • 6.1.10.1.Market Size & Forecast
        • 6.1.10.1.1.By Value
        • 6.1.10.1.2.By Volume
      • 6.1.10.2.By Food Type
        • 6.1.10.2.1.Dry
        • 6.1.10.2.2.Wet
        • 6.1.10.2.3.Treats and Chews
          • 6.1.10.2.3.1.Biscuits and Cookies
          • 6.1.10.2.3.2.Dental Treats
          • 6.1.10.2.3.3.Freeze-Dried Treats
          • 6.1.10.2.3.4.Functional and Training Treats
          • 6.1.10.2.3.5.Others
        • 6.1.10.2.4.Others (Fresh Meals, Health Supplements, etc.)
      • 6.1.10.3.By Life Stage
        • 6.1.10.3.1.Kitten
        • 6.1.10.3.2.Senior
      • 6.1.10.4.By Flavor
        • 6.1.10.4.1.Chicken
        • 6.1.10.4.2.Fish
        • 6.1.10.4.3.Lamb
        • 6.1.10.4.4.Others
      • 6.1.10.5.By Food Preference
        • 6.1.10.5.1.Vegetarian
        • 6.1.10.5.2.Non-Vegetarian
      • 6.1.10.6.By Packaging Type
        • 6.1.10.6.1.Pouches
        • 6.1.10.6.2.Cans
        • 6.1.10.6.3.Bottles and Jars
        • 6.1.10.6.4.Others
      • 6.1.10.7.By Price Range
        • 6.1.10.7.1.Economy
        • 6.1.10.7.2.Premium
      • 6.1.10.8.By End-user
        • 6.1.10.8.1.Household
        • 6.1.10.8.2.Commercial
          • 6.1.10.8.2.1.Veterinary Hospitals and Clinics
          • 6.1.10.8.2.2.Breeders and Trainers
          • 6.1.10.8.2.3.Others
      • 6.1.10.9.By Distribution Channel
        • 6.1.10.9.1.Online
        • 6.1.10.9.2.Offline
          • 6.1.10.9.2.1.Medical Store and Pharmacies
          • 6.1.10.9.2.2.Veterinary Hospitals and Clinics
          • 6.1.10.9.2.3.Hypermarkets/Supermarkets
          • 6.1.10.9.2.4.Wholesalers/Distributors
          • 6.1.10.9.2.5.Pet Stores
          • 6.1.10.9.2.6.Others
    • 6.1.11.Canada
    • 6.1.12.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.South America
    • 6.3.1.Brazil
    • 6.3.2.Argentina
  • 6.4.Asia-Pacific
    • 6.4.1.India
    • 6.4.2.China
    • 6.4.3.Japan
    • 6.4.4.Australia
    • 6.4.5.Vietnam
    • 6.4.6.South Korea
    • 6.4.7.Indonesia
    • 6.4.8.Philippines
  • 6.5.Middle East and Africa
    • 6.5.1.UAE
    • 6.5.2.Saudi Arabia
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Food Type
  • 7.2.By Life Stage
  • 7.3.By Flavor
  • 7.4.By Food Preference
  • 7.5.By Packaging Type
  • 7.6.By Price Range
  • 7.7.By End-user
  • 7.8.By Distribution Channel
  • 7.9.By Region

8.Macro Environment and Industry Structure

  • 8.1.Supply Demand Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1.Mars, Incorporated
    • 13.1.1.Company Details
    • 13.1.2.Key Management Personnel
    • 13.1.3.Products and Services
    • 13.1.4.Financials (As reported)
    • 13.1.5.Key Market Focus and Geographical Presence
    • 13.1.6.Recent Developments
  • 13.2.Nestle S.A.
  • 13.3.General Mills, Inc.
  • 13.4.Affinity Petcare, S.A.U.
  • 13.5.Schell & Kampeter, Inc.
  • 13.6.Evanger's Dog & Cat Food Company, Inc
  • 13.7.Fromm Family Foods, LLC
  • 13.8.The J.M Smucker Company
  • 13.9.Burgess Group PLC
  • 13.10.Freshpet, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer

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