세계의 스타우트 맥주 시장 평가 : 유형, 카테고리, 제조, 패키지, 팩 크기, 가격대, 최종 사용자, 소매 채널, 지역별 기회 및 예측(2017-2031년)

Global stout beer market was valued at USD 19.64 billion in 2023 and is expected to reach USD 31.4 billion by 2031, with a CAGR of 6% for the forecast period between 2024 and 2031.

The global stout beer market is growing stronger due to consumers' growing inclination for luxury alcoholic beverages such as stout due to urbanization, busy lifestyles, and growing spending power. Additionally, the industry is being positively impacted by the growing tendency of millennials, young adults, and working professionals socializing at parties, as well as the increased usage of social media platforms for beer reviews and recommendations. The industry is expanding due in part to the growing number of establishments such as distilleries, microbreweries, restaurants, hotels, pubs, bars, cafes, and lounges (PBCLs), which provide an assortment of inventive cocktails.

Furthermore, stouts are incredibly adaptable for food pairings due to their wide range of flavors, including smokey, nutty, and coffee-like undertones and chocolatey notes. Stouts are a popular choice for dining experiences as more people, including culinary experts and customers, have recognized the versatility of stout beer.

Additionally, the product's demand is driven by awareness of its various health benefits. Stout has flavonoids, which give it a dark color, and is an excellent source of vitamins, proteins, carbs, and natural antioxidants. These dietary qualities promote both the maintenance of cardiovascular health and the rebuilding of muscle.

In March 2024, using in-line nitro technology, Singapore's Lion Brewery Co. launched Nitro Stout beer cans. A unique procedure was used to preserve the smooth mouthfeel and cascade pour effect of the draught version by infusing liquid nitrogen at -196 degrees Celsius into the beer can shortly before sealing.

Innovation Fuels the Demand for Stout Beer

The global stout beer market is significantly shaped by the innovations in the industry. Manufacturers are continuously looking for unique ingredients, flavors, and brewing methods to capture the interest of consumers and differentiate their products from competitors. Furthermore, various barrel-aging processes in whiskey or bourbon barrels add depth to stout beers, attracting individuals and enhancing their taste experiences. For instance, in November 2023, Original 7 Beverage Co. released its limited-edition Extra Stout matured in Jameson barrels. This stout was barrel aged for six months, adding hints of caramel, vanilla, nuttiness, and a little spice from the aging process in six former Bourbon Jameson whiskey casks.

Moreover, craft breweries incorporate unique, unconventional brewing methods to create innovative drinks, including stout beers. Many breweries are partnering with coffee roasters and chocolatiers to create limited-edition brews, generating consumer demand.

On Trade Retail Channel is the Most Preferred

In 2023, on-trade accounted for over 4.4% of all retail channels, largely due to the increasing trend of youth parties and pubbing culture across the globe. Around the world, the working class and younger consumers drive demand for premium products, such as stouts, sold in the open market. House parties are becoming more common in several nations, including the United States, France, the United Kingdom, Germany, India, Australia, and China. Additionally, there is a rise in spending on premium drinks in pubs, bars, casinos, and restaurants due to rising employment, disposable income, and living standards in the world's largest nations.

Europe Shows Dominance in Global Stout Beer Market

Since stouts were traditionally developed and consumed in the United Kingdom, Europe accounted for the largest regional market for stouts in 2023. Several European nations, including the United Kingdom, Italy, Germany, and France, are among the top consumers of stout. In October 2023, UK-based BrewDog, in collaboration with sustainable coffee brand Grind, launched a new stout with coffee aroma and flavor, containing 6% Alcohol by Volume (ABV) and loads of caffeine. The product was introduced in a bright pink can, targeting caffeine and beer lovers.

The demand for premium black beer has increased significantly in Germany over the last few years, which is creating new growth potential for stout.

Due to growing demand for premium beers with improved flavors, textures, and aromas, North America is predicted to increase quickly among regional markets between 2024 and 2031.

Future Market Scenario (2024 - 2031F)

Global stout beer market will grow due to growing consumers' interest in unique and artisanal alcoholic beverages.

Low-alcohol and non-alcoholic stouts are expected to gain demand in the future with growing health awareness among people.

Sustainable brewing practices and ingredients that appeal to environmentally conscious consumers are likely to be adopted by breweries to gain a major market share.

Key Players Landscape and Outlook

Global stout beer market is somewhat consolidated, and because stout is becoming more premium, demand for it has increased during the last several years. To gain a significant market share and increase their global client base, prominent manufacturers are implementing a variety of strategies, such as partnerships, product launches, mergers and acquisitions, and channel expansion. In May 2023, Camden Town Brewery, a brand owned by Anheuser-Busch InBev SA/NV, launched Camden Stout, with 4% ABV. The beer was launched to be sold through on trade retail channels, exclusively.

Additionally, smaller local breweries are coming up with niche products, capturing the interest of experimental consumers and enhancing their taste buds.

Table of Contents

1.Research Methodology

2.Project Scope and Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Flavor
  • 4.4.3.Variety
  • 4.4.4.Brewery Reputation
  • 4.4.5.Ingredients
  • 4.4.6.Brewing Methods
  • 4.4.7.Pack Size
  • 4.4.8.Price
  • 4.4.9.Packaging Type
  • 4.4.10.Inclination Towards Sustainability
  • 4.4.11.Promotional Offers and Discounts
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations From Friends/Family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Stout Beer Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Type
  • 5.2.1.Irish Stout
  • 5.2.2.American Stout
  • 5.2.3.Milk Stout
  • 5.2.4.Coffee Stout
  • 5.2.5.Others
• 5.3.By Category
  • 5.3.1.Alcoholic
  • 5.3.2.Non-Alcoholic
• 5.4.By Production
  • 5.4.1.Locally Produced
  • 5.4.2.Imported
• 5.5.By Packaging
  • 5.5.1.Cans
  • 5.5.2.Bottles
  • 5.5.3.Kegs
• 5.6.By Pack Size
  • 5.6.1.Less Than 500ml
  • 5.6.2.500ml-750ml
  • 5.6.3.More Than 750ml
• 5.7.By Price Range
  • 5.7.1.Less Than USD 5
  • 5.7.2.USD 5-USD 10
  • 5.7.3.USD 10-USD 15
  • 5.7.4.Above USD 15
• 5.8.By End-user
  • 5.8.1.Residential
  • 5.8.2.Commercial
• 5.9.By Retail Channel
  • 5.9.1.Off Trade
    • 5.9.1.1.E-Commerce
    • 5.9.1.2.Multi-Brand Liquor Stores
    • 5.9.1.3.Small Liquor Stores
    • 5.9.1.4.Duty-Free Stores
    • 5.9.1.5.Others
  • 5.9.2.On Trade
    • 5.9.2.1.Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
    • 5.9.2.2.Cafe/Bars/Pubs
    • 5.9.2.3.Distilleries
    • 5.9.2.4.Others
• 5.10.By Region
  • 5.10.1.North America
  • 5.10.2.Europe
  • 5.10.3.South America
  • 5.10.4.Asia-Pacific
  • 5.10.5.Middle East and Africa
• 5.11.By Company Market Share (%), 2023

6.Global Stout Beer Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
    • 6.1.1.2.By Volume
  • 6.1.2.By Type
    • 6.1.2.1.Irish Stout
    • 6.1.2.2.American Stout
    • 6.1.2.3.Milk Stout
    • 6.1.2.4.Coffee Stout
    • 6.1.2.5.Others
  • 6.1.3.By Category
    • 6.1.3.1.Alcoholic
    • 6.1.3.2.Non-Alcoholic
  • 6.1.4.By Production
    • 6.1.4.1.Locally Produced
    • 6.1.4.2.Imported
  • 6.1.5.By Packaging
    • 6.1.5.1.Cans
    • 6.1.5.2.Bottles
    • 6.1.5.3.Kegs
  • 6.1.6.By Pack Size
    • 6.1.6.1.Less Than 500ml
    • 6.1.6.2.500ml-750ml
    • 6.1.6.3.More Than 750ml
  • 6.1.7.By Price Range
    • 6.1.7.1.Less Than USD 5
    • 6.1.7.2.USD 5-USD 10
    • 6.1.7.3.USD 10-USD 15
    • 6.1.7.4.Above USD 15
  • 6.1.8.By End-user
    • 6.1.8.1.Residential
    • 6.1.8.2.Commercial
  • 6.1.9.By Retail Channel
    • 6.1.9.1.Off Trade
      • 6.1.9.1.1.E-Commerce
      • 6.1.9.1.2.Multi-Brand Liquor Stores
      • 6.1.9.1.3.Small Liquor Stores
      • 6.1.9.1.4.Duty-Free Stores
      • 6.1.9.1.5.Others
    • 6.1.9.2.On Trade
      • 6.1.9.2.1.Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
      • 6.1.9.2.2.Cafe/Bars/Pubs
      • 6.1.9.2.3.Distilleries
      • 6.1.9.2.4.Others
  • 6.1.10.United States*
    • 6.1.10.1.Market Size & Forecast
      • 6.1.10.1.1.By Value
      • 6.1.10.1.2.By Volume
    • 6.1.10.2.By Type
      • 6.1.10.2.1.Irish Stout
      • 6.1.10.2.2.American Stout
      • 6.1.10.2.3.Milk Stout
      • 6.1.10.2.4.Coffee Stout
      • 6.1.10.2.5.Others
    • 6.1.10.3.By Category
      • 6.1.10.3.1.Alcoholic
      • 6.1.10.3.2.Non-Alcoholic
    • 6.1.10.4.By Production
      • 6.1.10.4.1.Locally Produced
      • 6.1.10.4.2.Imported
    • 6.1.10.5.By Packaging
      • 6.1.10.5.1.Cans
      • 6.1.10.5.2.Bottles
      • 6.1.10.5.3.Kegs
    • 6.1.10.6.By Pack Size
      • 6.1.10.6.1.Less Than 500ml
      • 6.1.10.6.2.500ml-750ml
      • 6.1.10.6.3.More Than 750ml
    • 6.1.10.7.By Price Range
      • 6.1.10.7.1.Less Than USD 5
      • 6.1.10.7.2.USD 5-USD 10
      • 6.1.10.7.3.USD 10-USD 15
      • 6.1.10.7.4.Above USD 15
    • 6.1.10.8.By End-user
      • 6.1.10.8.1.Residential
      • 6.1.10.8.2.Commercial
    • 6.1.10.9.By Retail Channel
      • 6.1.10.9.1.Off Trade
        • 6.1.10.9.1.1.E-Commerce
        • 6.1.10.9.1.2.Multi-Brand Liquor Stores
        • 6.1.10.9.1.3.Small Liquor Stores
        • 6.1.10.9.1.4.Duty-Free Stores
        • 6.1.10.9.1.5.Others
      • 6.1.10.9.2.On Trade
        • 6.1.10.9.2.1.Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
        • 6.1.10.9.2.2.Cafe/Bars/Pubs
        • 6.1.10.9.2.3.Distilleries
        • 6.1.10.9.2.4.Others
  • 6.1.11.Canada
  • 6.1.12.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.South America
  • 6.3.1.Brazil
  • 6.3.2.Argentina
• 6.4.Asia-Pacific
  • 6.4.1.India
  • 6.4.2.China
  • 6.4.3.Japan
  • 6.4.4.Australia
  • 6.4.5.Vietnam
  • 6.4.6.South Korea
  • 6.4.7.Indonesia
  • 6.4.8.Philippines
• 6.5.Middle East and Africa
  • 6.5.1.UAE
  • 6.5.2.Saudi Arabia
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Type
• 7.2.By Category
• 7.3.By Production
• 7.4.By Packaging
• 7.5.By Pack Size
• 7.6.By Price Range
• 7.7.By End-user
• 7.8.By Retail Channel
• 7.9.By Region

8.Macro Environment and Industry Structure

• 8.1.Supply Demand Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat From New Entrant
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.Diageo plc
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products and Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus and Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.Carlsberg Breweries A/S
• 13.3.Anheuser-Busch InBev SA/NV
• 13.4.Molson Coors Beverage Company
• 13.5.Heineken N.V.
• 13.6.Deschutes Brewery
• 13.7.Stone Brewing Co., LLC
• 13.8.Port Brewing Co
• 13.9.Left Hand Brewing Company
• 13.10.Samuel Smith Old Brewery (Tadcaster)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us and Disclaimer