선풍기 시장 평가 : 제품 유형별, 기술별, 가격별, 최종사용자별, 유통 채널별, 지역별, 기회, 예측(2017-2031년)

Global fan market was valued at USD 14.37 billion in 2023, expected to reach USD 20.44 billion in 2031, with a CAGR of 4.50% for the forecast period between 2024 and 2031. Technological improvements have led to the current robust growth of the market. High levels of urbanization have significantly contributed toward heightened temperatures resulting from climatic variations as well as an increase in the middle-class population in most developing nations. Major end-user segments within the sector include residential, commercial, and industrial uses, which are mainly dominated by residential, driven by the need for cheap yet power-saving cooling systems.

Asia-Pacific has the biggest market share at the regional level since it is characterized by rapid urbanization, dense population, and countries such as China and India, which have high disposable incomes among their growing middle-class populations. Moreover, with North America and Europe being significant markets, consumer preferences for energy-efficient appliances alongside the integration of smart homes have been the major drivers in these regions. In March 2024, with the introduction of the Mijia circulating fan, Xiaomi Inc. expanded the range of its home appliances. Its smart fan can be used on a desktop or the ground and has a wind delivery distance of up to 13 meters and 1500 m3/h of airflow. With its automatic 120-degree horizontal oscillation and manual 105-degree vertical adjustment, the product ensures a larger coverage area. Additionally, the DC frequency conversion motor allows customers to customize their comfort with 100 different wind speeds.

Key players of the global fan market comprise Griffon Corporation (Hunter Fan Company), Crompton Greaves Consumer Electricals Limited, and Panasonic Corporation, who are continuously working on bringing new ideas to the market, expanding their product portfolios and making strategic partnerships to keep ahead of the competition. Nonetheless, these companies face challenges such as market growth being hindered by fluctuating raw material prices or legislation governing energy consumption levels. Despite this, the market is poised for significant development due to innovations in technology, the growing integration of appliances with smart home devices, and the rising demand of consumers for comfort and sustainability.

In April 2024, Lasko Products, LLC launched two new fan models, SlimForce 42" Space-Saving Tower Fan and WhisperForce 18" Pedestal Fan. While the pedestal fan model offers an 8-hour timer for personalized operation, the power fan model offers a 12-hour timer option. Both models come with a remote, enabling the user to control the fans from a distance.

Global Warming and Rising Temperatures Drive the Market Demand

Increased cooling requirements of individuals are a major driver for the growth of the global fan market, fueled by rising global temperatures and more frequent heatwaves due to climatic changes. Many regions of Asia, including Thailand, Myanmar, the Philippines, India, and Vietnam in the east and Palestine, Israel, Syria, and Lebanon in the west, saw temperatures consistently exceeding 40°C from April to May 2024.

As summers become hotter and more prolonged, the demand for efficient cooling solutions has surged. Fans, both traditional and smart, are seen as cost-effective and energy-efficient alternatives to air conditioning, making them a popular choice in both residential and commercial settings.

The trend towards urbanization and denser living environments intensifies the need for efficient cooling systems, as many urban dwellings lack adequate natural ventilation. It is particularly evident in high-population regions such as Asia-Pacific, where a combination of high humidity and rising temperatures drives the constant use of fans. Capitalizing on the trend, in April 2024, Panasonic Corporation launched its new range of ventilation fans, WhisperGreen Select. Powerful, silent, and simple to install, Panasonic ventilation fans are perfect for use in the laundry room, sunroom, bathroom, basement, or garage. The series combines certified Cubic Feet per Minute (CFM) performance at 0.50 s.p. (Static Pressure) at low sone levels.

Innovative Designs Propel Market Growth

Innovative designs are significantly reshaping the global fan market, appealing to modern consumers who prioritize both functionality and aesthetics. Contemporary fans are now available in sleek, stylish forms that complement various interior designs, making them not just appliances but also decorative elements. Manufacturers are focusing on a variety of blade designs and materials, such as wood, metal, and composite materials, to enhance both performance and visual appeal.

Moreover, innovations extend to technological features. Many fans now include LED lighting, adding dual functionality and enhancing energy efficiency. Foldable and retractable blade designs are becoming popular for their space-saving benefits. In February 2024, SharkNinja, Inc. launched Shark FlexBreeze, a cooling fan for indoor as well as outdoor use. The 2-in-1 fan transforms from a pedestal fan to a tabletop with the simple touch of a button. The product, which comes with a misting feature, offers a 20-hour battery runtime, delivering a breeze from a 70-feet distance.

These innovations cater to the growing consumer demand for products that offer convenience, energy savings, and enhanced user experience. As consumers become more design-conscious and environmentally aware, the trend toward innovative, multifunctional, and aesthetically pleasing fans is set to drive growth and diversification in the market.

Smart Fans are Gaining Traction in the Global Market

Smart fans are experiencing rapid growth in the global fan market, driven by technological advancements and increasing consumer demand for connected home devices. These fans, integrated with the Internet of Things (IoT), offer enhanced features such as remote controls, voice assistant compatibility, and energy-efficient operations through smartphones. For instance, in February 2024, Kuhl FANS launched its latest series of ceiling fans, Kuhl Galaxis. The fans are available in diameters ranging from 55 inches to 68 inches. These fans provide a 280 CMM air supply while running at a nearly silent 100 RPM. They are loT-enabled and outfitted with smart technologies, making it easy to operate with smartphones, Amazon Alexa, or Google Home devices. These creative fans include an integrated downlight that has multiple color options.

The desire for greater convenience and comfort in daily living are significant factors propelling the adoption of smart fans. Additionally, the growing penetration of smart homes and the expansion of wireless internet infrastructure have made it easier for consumers to integrate smart fans into their living spaces. Despite their higher cost than traditional fans, the long-term benefits of energy savings and improved user experience make smart fans an attractive option for modern consumers.

Asia-Pacific Holds the Largest Market Share

Asia-Pacific dominates the global fan market, driven by several key factors. The region's high population density, particularly in countries like China and India, creates a vast demand for cooling solutions. Rapid urbanization and infrastructure development further contribute to region's market demand as residential and commercial buildings increase. The rising disposable incomes in these economies allow consumers to invest in traditional and smart fans, enhancing their living standards.

Additionally, the tropical and subtropical climates prevalent in much of Asia-Pacific are a source of demand for effective cooling solutions. The region's strong manufacturing base also plays a crucial role, with numerous local and international companies producing a wide range of fan products at competitive prices. For instance, in March 2023, Orient Electric Limited launched Orient Cloud 3 cloud cooling fan that helps in reducing the ambient temperature by up to 12-degree Celsius by dispersing nanoparticles in the environment resembling clouds from its vents. The product has three cooling settings and a 4.5-liter tank at the pedestal of the fan that lasts up to 8 hours.

Furthermore, governments' emphasis on energy efficiency and sustainable living has increased the region's adoption of energy-efficient and smart fans. Moreover, the growing awareness of IoT and smart home technologies is driving the uptake of smart fans, particularly among the urban middle class. Hence, the combination of demographic, economic, and climatic factors makes Asia-Pacific the dominant region in the global fan market.

Future Market Scenario (2024 - 2031F)

The integration of IoT and smart technologies is expected to become more prevalent, with features such as voice control, app-based operation, and automated climate response becoming standard. Innovations in motor technology and design will continue to enhance energy efficiency, catering to increasing regulatory standards and consumer demand for sustainable products.

Fans with green certifications will gain popularity as consumers become more environmentally conscious.

Increased focus on health and indoor air quality will drive demand for fans with air purification and ionization features. The preference for connected and convenient home appliances will boost the adoption of smart fans.

Key Players Landscape and Outlook

The key players in the global fan market are poised for substantial growth and innovation. These market leaders focus on integrating advanced technologies such as IoT, AI, and energy-efficient systems into their products to meet the rising demand for smart and sustainable cooling solutions. Companies are investing heavily in research and development to create fans with enhanced functionality, including remote control, voice activation, and automated climate response.

Moreover, strategic mergers, acquisitions, and partnerships are expected to shape the competitive landscape, enabling companies to expand their market presence and diversify their product offerings. As the market continues to evolve, these key players are well-positioned to leverage emerging opportunities in developing regions and bring innovation to the market to capture the larger market share. For instance, in July 2023, Hunter Fan Company introduced its time-saving and stress-free HunterExpress technology in three new ceiling fan collections. The company developed HunterExpress to streamline installation and reduce the number of processes needed to prepare,

connect, and finish. HunterExpress offers quickConnect light kits, tool-free blades, plug-and-play wiring, and pre-assembled bodies. Customers can swiftly and simply install ceiling fans in their homes in minutes using these engineered features.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Brand Reputation
  • 4.3.2. Energy Efficiency
  • 4.3.3. Speed Settings
  • 4.3.4. Noise Levels
  • 4.3.5. Remote Control and Smart Features
  • 4.3.6. Style and Color
  • 4.3.7. Size
  • 4.3.8. Portability
  • 4.3.9. Material
  • 4.3.10. User-Friendly Installation
  • 4.3.11. Maintenance Requirements
  • 4.3.12. Environmental Impact
  • 4.3.13. Price
  • 4.3.14. Durability
  • 4.3.15. Availability and Accessibility
  • 4.3.16. Warranty and After-Sales Service
• 4.4. Purchase Channel
• 4.5. Purpose of Purchase
• 4.6. Frequency of Purchase
• 4.7. Existing or Intended User
• 4.8. Recommendations From Friends, Family/Online Reviews
• 4.9. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Fan Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Ceiling Fans
    • 5.2.1.2. Pedestal Fans
    • 5.2.1.3. Wall-mounted Fans
    • 5.2.1.4. Tower Fans
    • 5.2.1.5. Table Fans
    • 5.2.1.6. Others
  • 5.2.2. By Technology
    • 5.2.2.1. Traditional Fans
    • 5.2.2.2. Smart Fans
  • 5.2.3. By Price Range
    • 5.2.3.1. Mass
    • 5.2.3.2. Premium
  • 5.2.4. By End-user
    • 5.2.4.1. Residential
    • 5.2.4.2. Commercial
    • 5.2.4.3. Industrial
  • 5.2.5. By Distribution Channel
    • 5.2.5.1. Online
      • 5.2.5.1.1. Company Owned Website
      • 5.2.5.1.2. E-commerce Website
    • 5.2.5.2. Offline
      • 5.2.5.2.1. Electronics Stores
      • 5.2.5.2.2. Supermarkets/Hypermarkets
      • 5.2.5.2.3. Specialty Stores
      • 5.2.5.2.4. Others
  • 5.2.6. By Region
    • 5.2.6.1. North America
    • 5.2.6.2. Europe
    • 5.2.6.3. South America
    • 5.2.6.4. Asia-Pacific
    • 5.2.6.5. Middle East and Africa
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product Type
  • 5.3.2. By Technology
  • 5.3.3. By Price Range
  • 5.3.4. By End-user
  • 5.3.5. By Distribution Channel
  • 5.3.6. By Region

6. North America Fan Market Outlook, By Region, 2017-2031F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Ceiling Fans
    • 6.2.1.2. Pedestal Fans
    • 6.2.1.3. Wall-mounted Fans
    • 6.2.1.4. Tower Fans
    • 6.2.1.5. Table Fans
    • 6.2.1.6. Others
  • 6.2.2. By Technology
    • 6.2.2.1. Traditional Fans
    • 6.2.2.2. Smart Fans
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass
    • 6.2.3.2. Premium
  • 6.2.4. By End-user
    • 6.2.4.1. Residential
    • 6.2.4.2. Commercial
    • 6.2.4.3. Industrial
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Online
      • 6.2.5.1.1. Company Owned Website
      • 6.2.5.1.2. E-commerce Website
    • 6.2.5.2. Offline
      • 6.2.5.2.1. Electronics Stores
      • 6.2.5.2.2. Supermarkets/Hypermarkets
      • 6.2.5.2.3. Specialty Stores
      • 6.2.5.2.4. Others
  • 6.2.6. By Country Share
    • 6.2.6.1. United States
    • 6.2.6.2. Canada
    • 6.2.6.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Fan Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
      • 6.3.1.1.2. By Volume
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Product Type
        • 6.3.1.2.1.1. Ceiling Fans
        • 6.3.1.2.1.2. Pedestal Fans
        • 6.3.1.2.1.3. Wall-mounted Fans
        • 6.3.1.2.1.4. Tower Fans
        • 6.3.1.2.1.5. Table Fans
        • 6.3.1.2.1.6. Others
      • 6.3.1.2.2. By Technology
        • 6.3.1.2.2.1. Traditional Fans
        • 6.3.1.2.2.2. Smart Fans
      • 6.3.1.2.3. By Price Range
        • 6.3.1.2.3.1. Mass
        • 6.3.1.2.3.2. Premium
      • 6.3.1.2.4. By End-user
        • 6.3.1.2.4.1. Residential
        • 6.3.1.2.4.2. Commercial
        • 6.3.1.2.4.3. Industrial
      • 6.3.1.2.5. By Distribution Channel
        • 6.3.1.2.5.1. Online
        • 6.3.1.2.5.1.1. Company Owned Website
        • 6.3.1.2.5.1.2. E-commerce Website
        • 6.3.1.2.5.2. Offline
        • 6.3.1.2.5.2.1. Electronics Stores
        • 6.3.1.2.5.2.2. Supermarkets/Hypermarkets
        • 6.3.1.2.5.2.3. Specialty Stores
        • 6.3.1.2.5.2.4. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Fan Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Fan Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Fan Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Fan Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Import and Export Analysis

13. Value Chain Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Macro-economic Indicators

17. Pricing Analysis

18. Profit Margin Analysis

19. Consumer Buying Behavior Analysis

20. Market Dynamics

• 20.1. Market Drivers
• 20.2. Market Challenges

21. Market Trends and Developments

22. Case Studies

23. Competitive Landscape

• 23.1. Competition Matrix of Top 5 Market Leaders
• 23.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-Scale)
• 23.3. SWOT Analysis for Top 5 Players
• 23.4. Key Players Landscape for Top 10 Market Players
  • 23.4.1. Griffon Corporation (Hunter Fan Company)
    • 23.4.1.1. Company Details
    • 23.4.1.2. Key Management Personnel
    • 23.4.1.3. Products and Services
    • 23.4.1.4. Financials (As Reported)
    • 23.4.1.5. Key Market Focus and Geographical Presence
    • 23.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 23.4.2. Crompton Greaves Consumer Electricals Limited
  • 23.4.3. Panasonic Corporation
  • 23.4.4. Emerson Electric Co.
  • 23.4.5. Midea Group Co. Ltd.
  • 23.4.6. Westinghouse Electric & Manufacturing Company, LLC
  • 23.4.7. Orient Electric Limited
  • 23.4.8. Minka Lighting, LLC
  • 23.4.9. Xiaomi Inc.
  • 23.4.10. Havells India Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

24. Strategic Recommendations

25. About Us and Disclaimer