베트남의 정수기 시장 평가 : 기술별, 유형별, 용도별, 유통 채널별, 지역별, 기회, 예측(2017-2031년)

Vietnam water purifier market was valued at USD 392.54 million in 2023, expected to reach USD 1064.02 million in 2031, with a CAGR of 13.27% for the forecast period between 2024 and 2031. During recent years, the market has seen substantial growth, owing to an increase in public awareness concerning diseases caused by contaminated water and raised apprehensions on quality of water. Increasing rate of urbanization and industrialization has led to a worsening state of water pollution making people look for reliable ways of purification solutions for water. The market consists of different technology-based segments, such as UV purifiers, RO purifiers, and UF purifiers, and others, suiting the unique requirements of the customers.

In November 2023, one of the key German companies for sustainable climate solutions, Viessmann Climate Solution part of Carrier Global Corporation), launched its range of Vitopure water purifiers and filters in Vietnam. Vitopure meets the needs for drinking water and household water with its innovative water treatment technology and comprehensive testing conducted on water quality. Vitopure provides five distinct product lines, S2, S3, S4-RO, S5, and S6. Each has a distinctive, contemporary style and characteristics that are suited to a particular use of water.

Efforts by the government for better clean water access have been contributing to rapid market growth, which is further accelerated by increasing per capita incomes. This has resulted in the entry of foreign firms into the country, alongside the growing number of domestic firms. Consequently, this has given rise to technological advancements and diversification of products range with stiff competition running between indigenous and foreign entities. There are higher rates of product adoption in urban areas, especially in cities like Hanoi and Ho Chi Minh City, where there is better awareness and higher purchasing ability.

Moreover, there has been further rise in health issues due to COVID- 19 pandemic, hence increasing the need for water purifiers. Despite the favorable movements, challenges like lack of knowledge about clean water importance in village areas and high initial costs, exist. But with continued commitment to educate customers and improve affordability, the Vietnam water purifier market is set for continuous growth in the future.

Technological Advancements Fuel Demand for Water Purifiers

Technological advancements in Vietnam have made water purifiers increasingly important in human life. Current developments in filter technology have resulted in improved efficiency and thus more appealing to clients. Modern water purifiers have a combination of UV, UF, and RO technologies with multi-stage filtration systems which helps in removing a wide range of contaminants such as heavy metals, viruses, bacteria, and fluoride. In October 2022, ROBOT INVESTMENT CORPORATION introduced Smart alkaline iON electrolyte water purifier range using advanced technology and characteristics of alkaline iON electrolyte market. The range includes iONsmart, iONprince, and iONqueen, the three alkaline iON electrolyte water purifiers, appealing to consumers and setting new trends in the country.

With soaring demand, companies are introducing features such as real-time water quality monitoring, automatic filter replacement alert, and Wi-Fi connectivity. Such features offer hassle-free consistency and convenience in the filtration process targeted at tech-savvy individuals who do not want to spend their time managing their purification systems.

Concerns about high electricity usage have been addressed by power saving machines, making water purifiers to be environmentally friendly and affordable. Furthermore, the inception of small size water purifiers that can be carried from one place to another has increased the market size. These compact machines cater to the needs of different categories of people, ranging from personal use to commercial use.

Government Initiatives Drive the Market Growth

Government measures have been instrumental in propelling the development of the water purifier market in Vietnam. Several policies have been introduced by the Vietnamese Government to enhance the quality and availability of pure drinking water. The government is prioritizing investments in water infrastructure, such as construction and upgrading water treatment plants, to solve the problems of pollution and contamination.

Market expansion has been supported by policies promoting public health and environmental protection. Government statistics show that poor water quality and inadequate sanitation causes approx. 9,000 deaths, 250,000 hospital admissions, and around 200,000 cases of cancer in Vietnam annually. The government's partnership with global institutions help it establish water safety plan and strict guidelines for water quality which increases awareness, leading to increased use of water purifiers. For instance, in February 2023, the World Bank issued a USD 50 million Emission Reduction-Linked Bond to raise private capital for a water purification project in Vietnam. The distribution of water purifiers under the project aims at reducing greenhouse gas emissions by substituting purifying methods that rely on burning biomass to boil water, in addition to assisting in the delivery of reliable and safe drinking water.

Enhanced demand has been further promoted by subsidies and financial incentives given to schools, hospitals, and rural areas for setting up purification systems. Public campaigns and educational initiatives targeted at enhancing awareness on the significance of clean water and advantages of water purifiers have stimulated interest among consumers.

Reverse Osmosis Segment Holds the Larger Market Share

The Vietnam water purifier market is led by the reverse osmosis (RO) segment, which is credited with superior filtration capabilities and increasing consumer knowledge on water quality. RO purifiers are very effective in eliminating wide ranges of pollutants that include dissolved salts, heavy metals, and harmful microorganisms thereby making them preferred choice for health-conscious households and business enterprises.

Installing RO technology has become more preferred due to affected sources of domestic water. Strong water purification systems have been raised as waterborne diseases and industrial water body pollutants continue to increase. RO technology ensures improvements in technology like the creation of smart user-friendly models with minimal power consumption that can be remotely controlled or maintained. In November 2023, Panasonic Manufacturing Malaysia Berhad (PMMA) introduced its latest Reverse Osmosis Water Purifier (ROWP) in Vietnam market. The product meets Japan Quality Standards, providing superior water quality as its reverse osmosis filter is able to remove 99.9% of the bacteria present in water.

Moreover, cost-effectiveness has enhanced presence of affordable models at varying rates, catering to premium and budget conscious consumers. Product adoption has been driven by well-targeted marketing campaigns emphasizing savings on long-term costs and improved health via RO purifiers.

Future Market Scenario (2024 - 2031F)

Urbanization and industrialization are increasing, which will continue to intensify water pollution issues, hence necessitating the availability of reliable water purification solutions. Consequently, consumers are likely to have higher expectations toward sophisticated water purifiers in subsequent years.

Pivotal technological innovations such as advancements in filtration efficiency, smart features, and energy saving water purifiers are expected to attract a wider customer base.

Government initiatives are expected to continue playing a key role in shaping the market scenario through policies meant for enhancing water infrastructure and quality standards throughout the country.

Key Players Landscape and Outlook

The key players contributing to the Vietnamese water purifier industry are a blend of global giants and aggressive local companies who are fighting for market penetration using innovation, forming alliances, and strong distribution channels. In the premium market segment, advanced technology and robust product portfolios have been used by top multinational brands to take over market. These global companies have taken advantage of their strong research and development capabilities to come up with hi-tech purification systems that appeal to health-conscious customers.

Also, local players have equally penetrated the market with available competitively priced products aimed at addressing specific needs of Vietnamese customers. These local brands usually understand best about water quality situations within regions and customer tastes which enables them to take up a large percentage of the market particularly in the countryside and semi-urban regions.

The market is expected to continue moving upwards in future. It is anticipated that firms will broaden their product ranges by introducing affordable and energy-efficient smart water purifiers. Also, strategic partnerships, collaborations, and acquisitions will play a significant role in addressing underprivileged areas. In March 2024, AO Smith Group collaborated with a business owning 100% Vietnamese capital, Phu Tien Co., Ltd., as a strategic partner, to take care of all the market expansion roles for AO Smith in Vietnam. In addition to building a distribution and agent system, and handling maintenance tasks, Phu Tien Co., Ltd. will proactively deploy communication and sales operations.

To remain relevant in such a dynamic environment with high competition, product innovation and strategies that prioritize consumers' needs are very important while trying to hold the market share and expand it.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Capacity
  • 4.4.3. Price
  • 4.4.4. Quality
  • 4.4.5. Customization Options
  • 4.4.6. Packaging Type
  • 4.4.7. Electricity Consumption / Star Rating
  • 4.4.8. Fitting Space
  • 4.4.9. Promotional Offers and Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Vietnam Water Purifier Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Technology
    • 5.2.1.1. Reverse Osmosis (RO)
    • 5.2.1.2. Ultraviolet (UV)
    • 5.2.1.3. Ultrafilters (UF)
    • 5.2.1.4. Hybrid
    • 5.2.1.5. Others
  • 5.2.2. By Type
    • 5.2.2.1. Point of Use
      • 5.2.2.1.1. Under the Counter
      • 5.2.2.1.2. Wall Mounted
      • 5.2.2.1.3. Faucet Mounted
      • 5.2.2.1.4. Others
    • 5.2.2.2. Point of Entry
  • 5.2.3. By Application
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial and Industrial
      • 5.2.3.2.1. Workplaces
      • 5.2.3.2.2. Educational Institutes
      • 5.2.3.2.3. Medical Facilities
      • 5.2.3.2.4. Manufacturing Facilities
      • 5.2.3.2.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Direct Sales
    • 5.2.4.2. Retail Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Technology
  • 5.3.2. By Type
  • 5.3.3. By Application
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. KAROFI Group Joint Stock Company
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Sunhouse Vietnam Co., Ltd.
  • 18.4.3. AO Smith Vietnam Co., Ltd.
  • 18.4.4. Carpa Vietnam Joint Stock Company
  • 18.4.5. UNILEVER VIETNAM INTERNATIONAL COMPANY LIMITED
  • 18.4.6. Tecomen Joint Stock Company
  • 18.4.7. Kangaroo International Joint Venture Company
  • 18.4.8. Tan A Dai Thanh Group
  • 18.4.9. TOSHIBA CONSUMER PRODUCTS VIETNAM COMPANY LIMITED
  • 18.4.10. Pure Germany Water Vietnam

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer