원예 장비 시장 : 제품별, 최종 용도별, 유통 채널별, 지역별, 기회, 예측(2017-2031년)

Global garden equipment market is projected to witness a CAGR of 5.90% during the forecast period 2024-2031, growing from USD 35.45 billion in 2023 to USD 56.08 billion in 2031. The market is evolving with smart technological integration, including the Internet of Things (IoT), automation, and robotic systems. The rising personal gardening culture among end-users and new corporate structures with a higher focus on nature are fueling market growth. Gardeners can track weather patterns, moisture levels, and soil conditions in real time with smart garden tools that are linked to the IoT. Watering schedules can be optimized by automated systems, which can control indoor garden lighting. As equipment advances, robotic garden helpers and lawn mowers will be able to navigate intricate garden designs and carry out various duties, including planting and weeding.

Apart from the rising culture and social media spread, the government's investment in monument maintenance and repair is another factor likely to fuel garden equipment sales. The companies are launching sustainable and eco-friendly equipment that are consumers. With the increasing awareness of environmental conservation among consumers, there is a movement towards using electric and battery-operated gardening devices. This is because it minimizes pollutants and excessive noise levels are associated with using traditional gasoline-powered machinery.

For instance, in October 2023, Exmark Manufacturing, a division of The Toro Company, introduced an electric mower series named 30 V-Series. The series offers walk-behind, zero-turn, and stand-on functions. With longer duration, faster charging, and less noise output, the Commercial 30 V-Series, powered by three 60V Flex-Force batteries, offers Exmark's renowned cut quality.

Data-Driven Gardening and Extended Product Range to Propel Market Growth

The increasing popularity of online services and community gardening will enhance people's knowledge base of the people. The data-driven approach helps the gardening tools integrate with smartphones, keeping track of watering timeline and care reminders. Sensors that analyze plants and soil and give feedback in real time will assist users in maximizing their gardening techniques.

Introducing new products aims to provide options for different market segments whilst increasing the chances of sales within a given period. Broadening the product range enables firms to meet differing customer wants and satisfactions. In turn, this brings in different types of customers, including amateurs, professionals, and casual gardeners. Agreed a range of products such as specialized tools and equipment allow companies to have a diverse range of customers, such as urban gardeners, green customers, and those in landscapes. Companies focus on diversifying and launching a new range of products in the market.

For instance, in March 2023, FELCO SA launched a new range of garden tools. Home gardeners and landscapers will benefit from this new gardening line. While the cultivator works well for breaking up dirt and getting garden beds ready for planting, the trowel is the tool of choice for making holes for seeds, plants, and flowers.

Advanced Design, Ergonomics, and Merchandizing to Shape the Global Gardening Market Demand

Improving ergonomics and leveraging 3D printing for hand tools can significantly fuel market growth in several ways. Tools designed with ergonomics reduce strain and discomfort, making them more appealing to consumers. Features such as adjustable grips, padded handles, and weight distribution can minimize fatigue during use, attracting a broader audience, including older adults and those with physical limitations. Ergonomic tools can lower the risk of repetitive strain injuries and other musculoskeletal disorders, a significant concern for frequent users. This safety aspect drives demand, especially among commercial gardening spaces.

Effective merchandising ensures products are placed in high-traffic areas, making them more visible to customers. End caps, front-of-store displays, and eye-level shelving can significantly increase product exposure. Creating thematic or seasonal displays can capture shoppers' attention and encourage impulse purchases by presenting products in a visually appealing context.

For instance, in July 2023, Clipglove, a part of Goodlife Outdoor Company Ltd., T/A Treadstone Products, launched a new merchandising concept. The company launched a new back wall merchandising concept to enhance the shopper experience. The company also offers each pair of gloves being held together with a carabiner clip. Gardeners may secure their gloves in a handy spot both during and after use with the help of this clip.

Higher Cost to Fuel Lawn Mower Segment

Based on the product, the lawn mower segment holds a decent share of the market. The recent innovations in lawn mower technology include robotics, automation, and electrification. The expansion of commercial spaces with natural settings, along with rising personal landscaping, is likely to fuel the segmental growth. For instance, battery-operated mowers and robotic mowers are examples of technological developments that help attract eco-friendly consumers who are looking for convenience. Consumers are driven to purchase these preferences due to the growing interest in landscaping and gardening, which has become more pronounced during the COVID-19 pandemic. Sales in the market are helped with seasonal discounts, and there are a lot more types of mowers available for different kinds of people's needs, which increases the market growth. Moreover, increasing disposable incomes allows consumers to spend on quality equipment, which in turn supports the growth of the segment in developed and developing countries. Advanced technology plays an important role in segmental growth.

For instance, in May 2024, EGO Power (part of the CHERVON Group) introduced its commercial garden equipment, the LMX5300SP. Featuring 56V ARC Lithium battery technology, this 22-inch aluminum deck walk-behind mower is the most powerful in its category, surpassing gas and cordless options. Its robust 1,600W high-performance brushless motor delivers an impressive torque of up to 14.8 foot-pounds.

Asia-Pacific Becomes the Fastest Growing Garden Equipment Market

Based on the region, Asia-Pacific is likely to become the fastest-growing region in the market. Higher population density, government investments, and the rising trend of building sustainable living and working spaces are expected to drive market growth. Demand for gardening equipment has increased as DIY gardening gains traction, driven by home improvement and social media trends. Furthermore, the region's varied temperature makes gardening and horticulture possible throughout the year, necessitating various tools and equipment. The expansion of the industry is aided by government programs that support green spaces and sustainable practices. Additionally, the growth of e-commerce platforms improves accessibility by making it simpler for customers to buy gardening equipment. The high capital investment through government authorities and ministries in the region is flourishing overall gardening and horticulture.

For instance, in August 2024, the Indian government announced its investment of USD 210 million. The government outlined the roadmap for the next five years, setting up 100 export-oriented horticulture clusters for USD 210 million.

Future Market Scenario (2024 - 2031F)

The integration of IoT technology is likely to allow innovative lawnmowers and gardening tools to be controlled via mobile apps, enabling remote operation and monitoring.

Advancements in robotics are anticipated to lead to more efficient and autonomous gardening equipment, including robotic mowers and garden maintenance tools that can navigate complex landscapes.

Improvements in battery technology are projected to enhance the performance and longevity of cordless tools, making them more powerful and efficient while reducing charging times.

Using drones and sensors for soil and plant monitoring will likely enable precision gardening, helping users optimize water and fertilizer use.

Key Players Landscape and Outlook

Key players in the gardening equipment market are employing several strategies to strengthen their competitive edge. One primary approach is innovation, with companies investing heavily in research and development to introduce advanced technologies such as smart tools and robotic solutions. Additionally, strategic partnerships and collaborations with tech firms enhance product offerings and expand market reach. Also, companies focus on sustainability by developing eco-friendly products and incorporating renewable materials, responding to consumer demand for greener options. Furthermore, enhancing online presence through e-commerce platforms allows for broader distribution and accessibility, tapping into the growing trend of online shopping. Finally, robust marketing campaigns and customer engagement initiatives are essential to build brand loyalty and attract new customers in an increasingly competitive landscape.

For instance, in January 2024, GARDENA GmbH launched SuperCut cutting tools. The company created a new line of pruning equipment to assist gardeners in maintaining perfectly manicured outdoor areas. The SuperCut cutting tools line is lightweight, ergonomically designed, developed, and manufactured in Germany. The SuperCut range, designed with comfort and convenience in mind, can handle even the most difficult trimming jobs.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Type
  • 4.3.2. Durability
  • 4.3.3. Ease of Use
  • 4.3.4. Power Source
  • 4.3.5. Maintenance
  • 4.3.6. Features and Technology
• 4.4. Consideration of Privacy and Regulations

5. Global Garden Equipment Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product
    • 5.2.1.1. Lawn Mower
    • 5.2.1.2. Handheld Power Tools
    • 5.2.1.3. Water Management Equipment
    • 5.2.1.4. Others
  • 5.2.2. By End-use
    • 5.2.2.1. Residential
    • 5.2.2.2. Commercial
  • 5.2.3. By Distribution Channel
    • 5.2.3.1. Online Sales
    • 5.2.3.2. Retail Sales
    • 5.2.3.3. Distributor Sales
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia-Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East and Africa
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product
  • 5.3.2. By End-use
  • 5.3.3. By Distribution Channel
  • 5.3.4. By Region

6. North America Garden Equipment Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product
    • 6.2.1.1. Lawn Mower
    • 6.2.1.2. Handheld Power Tools
    • 6.2.1.3. Water Management Equipment
    • 6.2.1.4. Others
  • 6.2.2. By End-use
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Online Sales
    • 6.2.3.2. Retail Sales
    • 6.2.3.3. Distributor Sales
  • 6.2.4. By Country Share
    • 6.2.4.1. United States
    • 6.2.4.2. Canada
    • 6.2.4.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Garden Equipment market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
      • 6.3.1.1.2. By Volume
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Product
        • 6.3.1.2.1.1. Lawn Mower
        • 6.3.1.2.1.2. Handheld Power Tools
        • 6.3.1.2.1.3. Water Management Equipment
        • 6.3.1.2.1.4. Others
      • 6.3.1.2.2. By End-use
        • 6.3.1.2.2.1. Residential
        • 6.3.1.2.2.2. Commercial
      • 6.3.1.2.3. By Distribution Channel
        • 6.3.1.2.3.1. Online Sales
        • 6.3.1.2.3.2. Retail Sales
        • 6.3.1.2.3.3. Distributor Sales
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Garden Equipment Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Garden Equipment Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Garden Equipment Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Garden Equipment Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. FELCO SA
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Products and Services
    • 19.3.1.4. Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 19.3.2. The Toro Company
  • 19.3.3. EGO Power (CHERVON Group)
  • 19.3.4. Husqvarna AB
  • 19.3.5. Honda Motor Co Ltd
  • 19.3.6. MTD Products Inc.
  • 19.3.7. Kubota Corporation
  • 19.3.8. Robert Bosch GmbH
  • 19.3.9. Falcon Garden Tools Pvt. Ltd.
  • 19.3.10. Briggs & Stratton, LLC
  • 19.3.11. GARDENA GmbH

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer