세계의 마이크로인슈어런스 시장 평가 : 유형별, 연령층별, 제품 유형별, 프로바이더별, 유통 채널별, 모델별, 최종사용자별, 지역별, 기회, 예측(2018-2032년)

Global microinsurance market is projected to witness a CAGR of 5.67% during the forecast period 2025-2032, growing from USD 82.20 billion in 2024 to USD 127.79 billion in 2032. The global microinsurance market is rapidly growing due to multifaceted reasons. One big driver has been the greater focus on financial inclusion towards bringing more underprivileged populations into the financial system. Another driver is technological advancement, comprising mobile platforms, big data analytics, and artificial intelligence, which have made this product much more accessible as well as efficient. Government policies and regulatory support in the form of incentives and supportive frameworks strengthen the market by enhancing financial inclusion and promoting transparency. Increasing awareness programs enlighten the public on the benefits of insurance, which in turn increases uptake. Economic growth, especially in Asia-Pacific, drives market growth. Partnerships between microinsurance providers and local organizations improve outreach, while product customization to meet specific needs attracts more customers. In addition, there is a demand to provide more financial services to the low-income segments, where education and awareness are on the rise in markets. Microinsurance is driven by a rise in climate-risk coverage in agriculture, high healthcare expenditures, and a growing proportion of chronic disease patients.

Microinsurance is tailored insurance coverage for low-income earners and families, addressing their needs and financial limitations. It provides affordable premiums on various risks, such as health, life, property, and agriculture. That is the reason why microinsurance is so important in broadening financial inclusion and making vulnerable populations more resilient in the face of shocks or unforeseen events. In August 2024, South Africa-based Hollard Insurance Company is planning to reposition its brand. The new campaign, "Insure your unsure," attempts to demystify the idea of insurance and has been rendered more accessible and positive. Hollard continues to have comprehensive reach through Hollard International, or HINT, for ten markets in sub-Saharan Africa in association with Tokio Marine.

Widening the Access to Financial Solutions Drive Market Growth

The most significant driver for the microinsurance market's growth is efforts to widen access to financial solutions. By expanding the scope of coverage in financial services, some low-income people and families can attain coverage in insurance that was previously outside reach. Through technological improvements like mobile and digital platforms, financial services are now much more accessible and efficient. Government initiatives and facilitative regulatory structures enhance access to such an extent that financial inclusion occurs, and the vulnerable section is protected from unforeseen risks. In addition, increasing educational and awareness campaigns for the low-income group would make them aware of the microinsurance benefits and prompt them to seek these financial services.

The summary of all such efforts is broadening access to financial solutions and hence contributing to the steady growth and development of the global microinsurance market, where it ensures more people can secure their financial future and improve their quality of life. In April 2023, American International Group, a US-based insurance company, announced that it has completed its agreement with Stone Point Capital LLC, a leading private equity firm focused on investing in businesses within the global financial services industry, to form Private Client Select Insurance Services (PCS), an independent Managing General Agency (MGA) serving High Net Worth and Ultra High Net Worth markets.

Technological Advancements to Drive Market Growth

Technological advances are likely to spur growth in the microinsurance market significantly. Mobile platforms, big data analytics, and artificial intelligence are some innovations that have transformed how microinsurance is accessed and managed. Mobile technology has been helpful in reaching remote and underserved populations, enabling them to enroll, pay premiums, and file claims on their phones. Big data analytics give an insurer an understanding of their customers' needs. Big data analytics allow insurance companies to tailor product offerings and smoothen the claims processing mechanism. Artificial intelligence empowers customer service with chatbots and personalized recommendations, resulting in better customer experience.

Digital platforms also empower microinsurance product distribution without having to increase operational costs. These technological advances, therefore improving access and affordability in microinsurance, contribute to increasing trust and transparency in the insurance process. This integration of technology into microinsurance will, thus, be the reason to speed up the growth rate of the market, reaching millions of low-income households worldwide with financial protection. In November 2024, MIC Global (MIC), a New York-based embedded micro-insurance company, announced that it is partnering with VOOM Insurance, an InsurTech company, to provide reinsurance to its rideshare business. This partnership is timely and aligns perfectly with MIC's mobility book, underscoring its commitment to supporting innovative solutions for the future of mobility.

Life Insurance Segment to Dominate the Microinsurance Market

Considering several key factors, the life insurance segment will lead the microinsurance market. Life insurance provides essential financial protection for low-income families and ensures that dependents are protected in case of the death of the policyholder. It is highly attractive in regions characterized by high mortality rates and limited access to social safety nets. Life insurance products are also more transparent and less complicated than other insurance products, so they are accessible to people with low financial literacy. The increasing trend of insurers customizing life insurance products to the specific needs and affordability constraints of low-income populations also drives demand. The focus on providing financial stability and peace of mind to the policyholder's family, coupled with targeted awareness and education campaigns, has been a major drive in enhancing the uptake of life insurance in the microinsurance sector. In June 2024, Zurich Insurance Group Limited acquired a 70% stake in Kotak General Insurance as the first foreign insurer in India since the FDI rules were amended in 2021 to allow up to 74% foreign ownership. Zurich and Kotak would combine to form the top general insurance company in the country by combining the global insurance experience and scale of Zurich with the knowledge of the local market and the extensive reach of Kotak.

Asia-Pacific Dominates the Microinsurance Market

Several factors contribute to the emergence of Asia-Pacific as a dominant force in the microinsurance market. The region has a dense population and significant economic inequality, thereby creating a high potential customer base for microinsurance. Governments in the region are increasingly supportive, thus framing policies aimed at ensuring financial inclusion for lower-income and protection. Another reason is that technological, mobile, and digital platforms have become more easily accessible to remote and underserved areas. Insurers continue to form partnerships with local groups and explore innovative distribution channels through which to reach the population. Economic growth in the region furthers the microinsurance market as improving incomes allow more people to buy insurance. Awareness and education campaigns play a critical role in educating the public about the benefits of microinsurance, further driving market growth. As a result, Asia-Pacific continues to lead the way in the global microinsurance sector, providing financial security to millions of low-income families. In October 2023, Bharti AXA Life Insurance Company agreed to take on the venture partner in this regard and tied up in a binding agreement with AXA for their 49% stake in the company. This transaction will lead to ownership of a 100% stake in the company.

Future Market Scenario (2025 - 2032F)

Mobile platforms, big data analytics, and artificial intelligence are going to increase accessibility and efficiency.

More awareness about insurance benefits will result in increased adoption rates.

Increasing demand for climate-related risks microinsurance products, which is particularly significant in agriculture, will boost the market.

Increased demand for innovative microinsurance solutions, like parametric insurance, will result in more customers.

Key Players Landscape and Outlook

In the competitive landscape of the microinsurance market, dominant players maintain their position through the strategic launch of new products along with continuous innovation. Thus, they introduce new and more tailored insurance solutions that fit the specific needs of the low-income population, therefore expanding their market reach and customer base. These companies also fortify their market positions through strategic acquisitions, which allow them to integrate complementary products, expand their geographical presence, and leverage new technologies. Through constant fine-tuning of their product offerings and embracing the advancement of technology, dominant players ensure that they do not fall behind in competition. This proactive approach further strengthens their market presence while positioning them as pioneers in the field of microinsurance. In addition, these companies emphasize strong customer relationships and trust through transparent practices and reliable service. Their commitment to innovation and strategic growth initiatives underscores their leadership in the microinsurance market, driving industry advancements and contributing to the overall expansion and success of the sector.

In September 2023, Turaco Inc., Africa's tech-enabled affordable insurance company announced the acquisition of MicroEnsure Ghana from MIC Global, a pioneer in microinsurance. As a result of the deal, MicroEnsure will rebrand as Turaco Ghana, while maintaining the expertise of its current team and leadership. This acquisition aligns with Turaco's long-term vision to deliver straightforward and accessible insurance to 1 billion people.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Coverage and Benefits
  • 4.3.2. Premium Costs
  • 4.3.3. Claim Process
  • 4.3.4. Renewability
  • 4.3.5. Technology Utilization
  • 4.3.6. Transparency
• 4.4. Customer Support
• 4.5. Consideration of Privacy and Regulations

5. Global Microinsurance Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Lifetime Coverage
    • 5.2.1.2. Term Insurance
  • 5.2.2. By Age Group
    • 5.2.2.1. Minor
    • 5.2.2.2. Adult
    • 5.2.2.3. Senior Citizens
  • 5.2.3. By Product Type
    • 5.2.3.1. Property Insurance
    • 5.2.3.2. Health Insurance
    • 5.2.3.3. Life Insurance
    • 5.2.3.4. Index Insurance
    • 5.2.3.5. Accidental Death
  • 5.2.4. By Provider
    • 5.2.4.1. Microinsurance (Commercially Viable)
    • 5.2.4.2. Microinsurance Through Aid/Government Support
  • 5.2.5. By Distribution Channel
    • 5.2.5.1. Direct Sales
    • 5.2.5.2. Financial Institutions
    • 5.2.5.3. Digital Channels
    • 5.2.5.4. Others
  • 5.2.6. By Model
    • 5.2.6.1. Partner Agent Model
    • 5.2.6.2. Full-Service Model
    • 5.2.6.3. Provider Driven Model
    • 5.2.6.4. Community-Based
  • 5.2.7. By End-user
    • 5.2.7.1. Individual
    • 5.2.7.2. Corporate
  • 5.2.8. By Region
    • 5.2.8.1. North America
    • 5.2.8.2. Europe
    • 5.2.8.3. Asia-Pacific
    • 5.2.8.4. South America
    • 5.2.8.5. Middle East and Africa
  • 5.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Type
  • 5.3.2. By Age Group
  • 5.3.3. By Product Type
  • 5.3.4. By Provider
  • 5.3.5. By Distribution Channel
  • 5.3.6. By Model
  • 5.3.7. By End-user
  • 5.3.8. By Region

6. North America Microinsurance Market Outlook, 2018-2032F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Lifetime Coverage
    • 6.2.1.2. Term Insurance
  • 6.2.2. By Age Group
    • 6.2.2.1. Minor
    • 6.2.2.2. Adult
    • 6.2.2.3. Senior Citizens
  • 6.2.3. By Product Type
    • 6.2.3.1. Property Insurance
    • 6.2.3.2. Health Insurance
    • 6.2.3.3. Life Insurance
    • 6.2.3.4. Index Insurance
    • 6.2.3.5. Accidental Death
  • 6.2.4. By Provider
    • 6.2.4.1. Microinsurance (Commercially Viable)
    • 6.2.4.2. Microinsurance Through Aid/Government Support
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Direct Sales
    • 6.2.5.2. Financial Institutions
    • 6.2.5.3. Digital Channels
    • 6.2.5.4. Others
  • 6.2.6. By Model
    • 6.2.6.1. Partner Agent Model
    • 6.2.6.2. Full-Service Model
    • 6.2.6.3. Provider Driven Model
    • 6.2.6.4. Community-Based
  • 6.2.7. By End-user
    • 6.2.7.1. Individual
    • 6.2.7.2. Corporate
  • 6.2.8. By Country Share
    • 6.2.8.1. United States
    • 6.2.8.2. Canada
    • 6.2.8.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Microinsurance Market Outlook, 2018-2032F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Type
        • 6.3.1.2.1.1. Lifetime Coverage
        • 6.3.1.2.1.2. Term Insurance
      • 6.3.1.2.2. By Age Group
        • 6.3.1.2.2.1. Minor
        • 6.3.1.2.2.2. Adult
        • 6.3.1.2.2.3. Senior Citizens
      • 6.3.1.2.3. By Product Type
        • 6.3.1.2.3.1. Property Insurance
        • 6.3.1.2.3.2. Health Insurance
        • 6.3.1.2.3.3. Life Insurance
        • 6.3.1.2.3.4. Index Insurance
        • 6.3.1.2.3.5. Accidental Death
      • 6.3.1.2.4. By Provider
        • 6.3.1.2.4.1. Microinsurance (Commercially Viable)
        • 6.3.1.2.4.2. Microinsurance Through Aid/Government Support
      • 6.3.1.2.5. By Distribution Channel
        • 6.3.1.2.5.1. Direct Sales
        • 6.3.1.2.5.2. Financial Institutions
        • 6.3.1.2.5.3. Digital Channels
        • 6.3.1.2.5.4. Others
      • 6.3.1.2.6. By Model
        • 6.3.1.2.6.1. Partner Agent Model
        • 6.3.1.2.6.2. Full-Service Model
        • 6.3.1.2.6.3. Provider Driven Model
        • 6.3.1.2.6.4. Community-Based
      • 6.3.1.2.7. By End-user
        • 6.3.1.2.7.1. Individual
        • 6.3.1.2.7.2. Corporate
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Microinsurance Market Outlook, 2018-2032F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Microinsurance Market Outlook, 2018-2032F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Microinsurance Market Outlook, 2018-2032F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Microinsurance Market Outlook, 2018-2032F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Premium Cost Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. AFP-MUTUAL BENEFIT ASSOCIATION, INC. (AFPGEN)
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Products and Services
    • 19.3.1.4. Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 19.3.2. MIC Global Limited
  • 19.3.3. CLIMBS Life and General Insurance Cooperative
  • 19.3.4. The Hollard Insurance Company Pty Limited
  • 19.3.5. American International Group Inc.
  • 19.3.6. Banco do Nordeste Brasil SA
  • 19.3.7. Allianz SE
  • 19.3.8. Standard Chartered Bank
  • 19.3.9. MetLife Services and Solutions LLC
  • 19.3.10. Zurich Insurance Group Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer