다중 경험 개발 플랫폼 시장 평가 : 구성 요소별, 전개 모드별, 기업 규모별, 최종 사용자 산업별, 지역별, 기회 및 예측(2018-2032년)

Global multi-experience development platforms market is projected to witness a CAGR of 22.20% during the forecast period 2025-2032, growing from USD 3.65 billion in 2024 to USD 18.15 billion in 2032.

The growth of the multi-experience development platform market is significantly driven by the advancements in emerging technologies, including Artificial Intelligence (AI), Augmented Reality (AR), and Extended Reality (XR). These technologies create immersive and interactive experiences that span multiple channels and devices, thus driving the demand for multi-experience development platforms.

The rising AR and XR technology adaptation is the most pivotal driver for market growth. According to the report by Telefonaktiebolaget LM Ericsson, the use of AR-enabled smartphones is on the rise, with 5G users increasing their daily time spent on smartphone AR experiences by an impressive 50% from 2021 to 2023. Additionally, the growing demand for mobility in augmented reality has driven the development of sleek and stylish AR devices designed for on-the-go use. Further, integrating AI and AR technologies is set to bring XR into the mainstream, enabling more sophisticated and interactive experiences. This trend is driving demand for multi-experience development platforms that can support the creation of these advanced experiences.

Furthermore, consumers' willingness to pay a premium for devices that can be used outside the home drives the development of more portable and accessible AR devices. This trend is anticipated to continue, with the number of consumers using a combination of smartphones and AR devices expected to double by 2029. As a result, the growing advancements in emerging technologies are promoting the growth of the multi-experience development platform market, which enables the development of more immersive and interactive experiences that span multiple channels and devices.

For example, in December 2024, OutSystems- Software em Rede, S.A.' 2025 State of Application Development report revealed that 88% of IT professionals are exploring GenAI-powered apps but face security, governance, and talent challenges are hindering project progress and requiring innovative approaches to balance speed and security.

Adoption of Low-Code Development Contributes to Market Growth

The multi-experience development platform market is experiencing rapid growth, driven by the increasing adoption of low-code development. Low-code development platforms are revolutionary tools that enable developers to design applications with minimal hand-coding, allowing businesses to build applications faster, enhancing their competitive edge, and further continuing the process of integrating digital technologies to transform their business. These applications can encompass a variety of formats, including SaaS products, mobile apps, and websites, and are built using third-party toolkits. The toolkits tend to lead with graphical drag-and-drop user interfaces in the visual development of the application. The impact on the market is significant, as the demand for digital transformation, faster application development, and the growing adoption of low-code development platforms continue to drive the market growth.

For example, in August 2024, Appian Corporation Inc.'s low-code platform release introduced AI-driven innovations, enhancing data and process automation, with expanded compliance and Health Information Trust Alliance (HITRUST) certification, to build faster, more secure, and scalable enterprise applications.

Custom Mobile App Development Fuel the Multi-Experience Development Platforms Market Growth

The multi-experience development platform market is growing rapidly due to the elevating demand for custom mobile app developments. Custom mobile application development refers to the process of developing mobile applications that are specific to meet the requirements and goals of a business or organization. This approach enables them to deliver unique user experiences, enhance customer engagement, and boost overall business activities.

Moreover, the demand for custom mobile app development is witnessing rapid growth due to the requirements of companies to differentiate themselves from the competition. Businesses seek smooth user experiences that are customized for various devices and platforms. As a result, many organizations are turning to multi-experience development platforms, which provide a comprehensive set of tools for developing bespoke mobile applications. The multi-experience development platform market is expected to grow as the demand for custom mobile app development increases.

For example, in May 2024, Progress Software Corporation released Telerik and Kendo UI updates, bringing AI prompts, design-to-code automation, and accessibility features to custom mobile app development, empowering developers to easily create innovative and inclusive digital experiences.

Government Initiatives Promote Revenue Growth in the Market

Government initiatives contribute to the multi-experience development platform market by creating strong revenue streams through public services' digital transformation. This shift generates demand for a multi-experience development platform, as they simplify application development and management across multiple devices and interfaces. For instance, the Digital Europe Programme focuses on developing interoperable, multi-device solutions to improve public service delivery across Europe. This initiative is expected to support the adoption of multi-experience development platforms, as funds have been designated for modernizing services that will be in great demand from public agencies and solution providers.

Similarly in India, the Digital India program aims to integrate mobile apps, AI chatbots, and web portals for citizen-centric services, necessitating flexible and scalable platforms that further increase their adoption rate. Such government initiatives will expand the market scope of multi-experience development platform providers by increasing the usage of advanced technologies for efficient service delivery. Therefore, public sector investment directly contributes to the growth and revenue generation of the multi-experience development platform market.

For example, in July 2024, the Biden-Harris Administration's USD 1 billion Digital Inclusion Grant Program, part of the Digital Equity Act, supports multi-experience development platforms by funding initiatives to expand digital access, driving demand for multi-channel solutions that enhance connectivity and inclusivity nationwide.

IT and Telecommunication Leads the Multi-Experience Development Platforms Market

The IT and Telecommunication industry spearheads the adoption of multi-experience development platforms. This industry is leveraging these platforms to create innovative applications that deliver seamless and personalized user experiences across multiple devices and platforms. The demand for multi-experience development platforms in this industry is primarily driven by the need to improve customer engagement, increase revenue, and improve competitiveness.

Companies in the IT and telecommunications sector are developing custom mobile applications, web applications, and conversational interfaces leveraging multi-experience development platforms. These platforms enable them to quickly and efficiently build applications that meet the specific needs of their customers. Key players in the industry are investing heavily in multi-experience development platforms to stay ahead of the competition. Therefore, the IT and telecommunication industry is expected to continue adopting multi-experience development platforms with constant innovations for customer satisfaction.

North America's Dominance in Multi-Experience Development Platforms Market

North America holds the leadership position in the multi-experience development platforms market, supported by a well-established technological infrastructure and significant adoption of digital technologies. The sophisticated structure and high consumer purchasing power drive the demand for these platforms. The increasing prevalence of smart and connected devices in North America is fueling market growth, as companies seek to develop applications that can effectively communicate with these devices, thereby increasing the demand for multi-experience development platforms.

The market growth in North America will be significantly influenced by the increasing demand for digital transformation, the need for improved customer experience, and the surging adoption of emerging technologies. North America's dominance in the multi-experience development platforms market is expected to continue in the coming years due to its comprehensive and powerful technological ecosystem and innovative culture.

For instance, in December 2024, Appian Corporation Inc. released its latest platform update, introducing Appian Autoscale, which enables organizations to scale high-volume workflows and increase efficiency with enhanced AI insights and improved operational performance.

Future Market Scenario (2025 - 2032F)

Organizations will prioritize digital transformation, driving increased demand for multi-experience development platforms to create seamless user experiences.

New business models and revenue streams will emerge, leveraging multi-experience development platforms to create innovative services and products.

Companies will prioritize customer experience, leading to a surge in demand for multi-experience development platforms that can deliver personalized and engaging experiences.

Security concerns will become a top priority, driving the adoption of multi-experience development platforms that ensure secure and reliable experiences.

Key Players Landscape and Outlook

The multi-experience development platform market is highly diversified, with multiple types of players. The market includes established technology providers that offer multi-experience development platforms as part of their broader product portfolios. Additionally, specialized platform providers offer various tools and services for developing seamless user experiences. Cloud-native players are another key segment offering multi-experience development platforms as part of their cloud services and stretching their expertise in scalability and flexibility. Innovative startups are also emerging with new and innovative solutions that challenge traditional approaches of multi-experience development. Furthermore, system integrators play a crucial role in this market by providing multi-experience development platforms as part of their comprehensive system integration services and assisting organizations in implementing and integrating these platforms into their existing IT infrastructure.

In April 2024, Appian Corporation Inc. partnered with Amazon Web Services, Inc. to deliver private AI for end-to-end process automation, leveraging Amazon Bedrock and SageMaker. Appian's low-code AI process platform enables customers to easily incorporate AI into business processes, enhancing security and data control.

In June 2024, Mendix Technology B.V. partnered with Snowflake Inc. to unlock data value through low-code app development, enabling enterprises to drive digital transformation with AI, offering seamless integration, improved data exchange, and efficient software development for joint customers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Solution and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. Global Multi-Experience Development Platforms Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Component
    • 5.2.1.1. Platforms
      • 5.2.1.1.1. Mobile App Development Platforms
      • 5.2.1.1.2. Web App Development Platforms
      • 5.2.1.1.3. Chatbot and Voice App Development Platforms
      • 5.2.1.1.4. Augmented Reality (AR) and Mixed Reality (MR) Platforms
      • 5.2.1.1.5. Others
    • 5.2.1.2. Services
  • 5.2.2. By Deployment Mode
    • 5.2.2.1. On-premises
    • 5.2.2.2. Cloud-Based
      • 5.2.2.2.1. Public Cloud
      • 5.2.2.2.2. Private Cloud
      • 5.2.2.2.3. Hybrid Cloud
  • 5.2.3. By Company Size
    • 5.2.3.1. Large Enterprises (>1000 Employees)
    • 5.2.3.2. Small and Medium Enterprises (SMEs) (<1000 Employees)
  • 5.2.4. By End-user Industry
    • 5.2.4.1. Banking, Financial Services and Insurance (BFSI)
    • 5.2.4.2. IT and Telecommunication
    • 5.2.4.3. Government
    • 5.2.4.4. Manufacturing
    • 5.2.4.5. Retail and E-commerce
    • 5.2.4.6. Healthcare
    • 5.2.4.7. Energy and Utilities
    • 5.2.4.8. Others
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Component
  • 5.3.2. By Deployment Mode
  • 5.3.3. By Company Size
  • 5.3.4. By End-user Industry
  • 5.3.5. By Region

6. North America Multi-Experience Development Platforms Market Outlook, 2018-2032F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Component
    • 6.2.1.1. Platforms
      • 6.2.1.1.1. Mobile App Development Platforms
      • 6.2.1.1.2. Web App Development Platforms
      • 6.2.1.1.3. Chatbot and Voice App Development Platforms
      • 6.2.1.1.4. Augmented Reality (AR) and Mixed Reality (MR) Platforms
      • 6.2.1.1.5. Others
    • 6.2.1.2. Services
  • 6.2.2. By Deployment Mode
    • 6.2.2.1. On-premises
    • 6.2.2.2. Cloud-Based
      • 6.2.2.2.1. Public Cloud
      • 6.2.2.2.2. Private Cloud
      • 6.2.2.2.3. Hybrid Cloud
  • 6.2.3. By Company Size
    • 6.2.3.1. Large Enterprises (>1000 Employees)
    • 6.2.3.2. Small and Medium Enterprises (SMEs) (<1000 Employees)
  • 6.2.4. By End-user Industry
    • 6.2.4.1. Banking, Financial Services and Insurance (BFSI)
    • 6.2.4.2. IT and Telecommunication
    • 6.2.4.3. Government
    • 6.2.4.4. Manufacturing
    • 6.2.4.5. Retail and E-commerce
    • 6.2.4.6. Healthcare
    • 6.2.4.7. Energy and Utilities
    • 6.2.4.8. Others
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Multi-Experience Development Platforms Market Outlook, 2018-2032F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Component
        • 6.3.1.2.1.1. Platforms
        • 6.3.1.2.1.1.1. Mobile App Development Platforms
        • 6.3.1.2.1.1.2. Web App Development Platforms
        • 6.3.1.2.1.1.3. Chatbot and Voice App Development Platforms
        • 6.3.1.2.1.1.4. Augmented Reality (AR) and Mixed Reality (MR) Platforms
        • 6.3.1.2.1.1.5. Others
        • 6.3.1.2.1.2. Services
      • 6.3.1.2.2. By Deployment Mode
        • 6.3.1.2.2.1. On-premises
        • 6.3.1.2.2.2. Cloud-Based
        • 6.3.1.2.2.2.1. Public Cloud
        • 6.3.1.2.2.2.2. Private Cloud
        • 6.3.1.2.2.2.3. Hybrid Cloud
      • 6.3.1.2.3. By Company Size
        • 6.3.1.2.3.1. Large Enterprises (>1000 Employees)
        • 6.3.1.2.3.2. Small and Medium Enterprises (SMEs) (<1000 Employees)
      • 6.3.1.2.4. By End-user Industry
        • 6.3.1.2.4.1. Banking, Financial Services and Insurance (BFSI)
        • 6.3.1.2.4.2. IT and Telecommunication
        • 6.3.1.2.4.3. Government
        • 6.3.1.2.4.4. Manufacturing
        • 6.3.1.2.4.5. Retail and E-commerce
        • 6.3.1.2.4.6. Healthcare
        • 6.3.1.2.4.7. Energy and Utilities
        • 6.3.1.2.4.8. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Multi-Experience Development Platforms Market Outlook, 2018-2032F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Multi-Experience Development Platforms Market Outlook, 2018-2032F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Multi-Experience Development Platforms Market Outlook, 2018-2032F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Multi-Experience Development Platforms Market Outlook, 2018-2032F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Appian Corporation Inc
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Products and Services
    • 16.3.1.4. Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. International Business Machines Corp.
  • 16.3.3. Mendix Technology B.V.
  • 16.3.4. Microsoft Corporation
  • 16.3.5. Oracle Corporation
  • 16.3.6. OutSystems- Software em Rede, S.A.
  • 16.3.7. Pegasystems Inc.
  • 16.3.8. Progress Software Corporation
  • 16.3.9. Salesforce, Inc.
  • 16.3.10. SAP SE

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer