중국의 그린 빌딩 시장 평가 : 제품 유형별, 건물 유형별, 용도별, 지역별, 기회, 예측(2018-2032년)

China's green building market is projected to witness a CAGR of 9.94% during the forecast period 2025-2032, growing from USD 69.13 billion in 2024 to USD 147.86 billion in 2032. The China green building industry has developed strongly over the past decade, driven by China's ambition for green development and sustainability. As urbanization sped up and the environment remained a challenge, China emphasized energy conservation, resource conservation, and green building. Green buildings with less energy consumption, water use, and low carbon dioxide emissions have ever since been the icon of China's urbanization drive. Government initiatives like the "Three-Star" green building rating system and developer incentives have also contributed to the rise in the use of green building standards.

Technologies such as smart building systems, renewable energy integration, and green materials are also attractive to China's green building industry. Beijing, Shanghai, and Shenzhen, the capital and major metropolitan cities of China, have led the way with cutting-edge green buildings that achieve global sustainability goals.

For instance, in February of 2023, the United States Green Building Council (USGBC) announced that China was listed as the leading country across the globe on its list of Top 10 Countries and Regions for LEED in 2023 each year. This recognition was underscored by the certification of 1,563 LEED green building projects, representing more than 24 million gross square meters (GSM) of space in Mainland China. China's leadership is highlighted again as a leader in the global green-building movement with this recognition once again.

Accelerating China's Green Building Market Through Innovation and Policy Support

China's rapid urbanization and environmental awareness have brought the green building market to new heights. With China's government's resolve to be carbon neutral by 2060, there has been huge demand for sustainable and eco-friendly building practices. Companies like GoodWe are leading the charge by incorporating state-of-the-art green technologies into their operations and facilities. The launch of GoodWe's eco-friendly global headquarters in Suzhou represents this trend, showcasing cutting-edge solutions such as Building-Integrated Photovoltaics (BIPV) and smart energy management systems. This project not only highlights the potential of green buildings to reduce carbon footprints but also sets a benchmark for sustainable corporate infrastructure.

Government incentives, ranging from subsidies on renewable energy schemes to new building codes play a driving factor in this market. Furthermore, accelerating demand from consumers and the commercial sector for energy-efficient buildings is also creating the demand for green buildings in China. Moreover, technological leaps, particularly in solar power and intelligent building management systems, are also driving market expansion. Companies that put their money into green building technology like GoodWe stand to gain much from this trend while protecting the environment as well.

For instance, in October 2024, GoodWe launched its new eco-friendly global headquarters in Suzhou, China. The 16,000-square-meter, 21-story building incorporates solar energy solutions, including BIPV, and utilizes GoodWe's photovoltaic systems. It features smart energy management and other green technologies to ensure energy efficiency. The headquarters also prioritizes employee well-being with comfortable workspaces, collaborative areas, and amenities. This project underscores GoodWe's commitment to sustainability and serves as a model for green building design in China.

Accelerating Sustainable Construction and Steel Decarbonization Driving Green Buildings in China

China's green building market is on the edge of revolutionary growth, driven by the National Development and Reform Commission's (NDRC) ambitious 2027 target for low-carbon and green building. The shift will send energy efficiency soaring and reduce the carbon footprint of the building sector by extraordinary amounts, creating a huge demand for green building materials and techniques. As a driving policy, this will increase the adoption of green technology, such as energy-efficient models, renewable power integration, and improved insulation systems, and spur innovation in low-carbon construction techniques.

The construction industry, the largest user of steel, will be leading the way in decarbonizing the country's steel industry. By advancing the target date to 2027, steelmakers are urged to adopt cleaner production technology, such as EAFs and hydrogen steelmaking, to become part of the green building rush. Not only does this reduce the carbon content of steel but will also make China a world leader in green building materials.

China's 2027 green construction goal is a powerful driver of the green building industry since it calls for collaboration between the construction and steel industries to achieve decarbonization objectives. The initiative is an indicator of China's commitment to sustainable development and is a global green building practice model.

Residential Buildings are Expected to Hold the Largest Market Share

The residential sector accounts for the largest market share of China's green buildings market, fueled by accelerating urbanization, strict environmental regulations, and increased focus on sustainable development. As China seeks to meet its goal of carbon neutrality by 2060, the building construction industry is increasingly embracing green building methods to conserve energy and minimize environmental footprint. Residential projects, specifically, are leading this revolution, and developers are incorporating energy-efficient technologies, green energy sources, and environmentally friendly materials in their projects. Government policies in the form of subsidies, tax credits, and mandatory building codes have also prompted developers to adopt green building methodologies in residential projects. Apart from this, higher public awareness of sustainable living's pros, such as reduced utility payments and cleaner air indoors, boosted demand for eco-friendly homes.

For instance, in October 2024, the Chinese government issued new measures for the struggling real estate market to boost economic development. These actions include taking credit for "whitelisting" projects to USD 562 billion at the end of the year and upgrading one million dwellings. The "whitelist" mechanism, launched earlier this year, incentivizes city officials to identify and finance worthy housing projects. The program will provide the funding necessary for all worthy real estate developments, such as green residential construction, to further construct the Chinese market for green buildings.

Beijing Holds the Largest China Green Building Market Size

Beijing has emerged as China's green building hub, driven by strict environmental regulations, urbanization, and the government's vision for sustainable development. As China's capital and megacity with serious environmental concerns, Beijing has prioritized green building programs to avoid pollution, reduce carbon emissions, and conserve energy. Its green building economy of a billion dollar is the leader in the nation due to stringent regulation systems like mandatory green building certification (for example, China's Three-Star Rating) for new construction and retrofits.

Some of the development projects that characterize itself are Beijing's key developments such as Daxing Airport, and more CBD commercial complex projects now bear a green building seal. Municipal support such as subsidy, tax favoritism, and faster approval is achieved through subsidies by motivating developers to integrate solar panel units, low carbon emissions heating ventilation, air-conditioning equipment, and automation smart-building administration systems into properties.

Since China plans to be carbon neutral by 2060, the green building market in Beijing will keep on growing and will be a benchmark for other city markets. This is not just preventing environmental problems, but also economic goals are being achieved. The green technology industry and urbanization industry are all being constructed around it.

Future Market Scenario (2025-2032F)

China's green building market is projected to see robust growth under the support of strict government policies and regulations aimed at reducing carbon emissions and promoting sustainable development. The "14th Five-Year Plan" policy, for instance, is energy-saving- and green-building-oriented, which is a favorable market growth environment.

With increasing urbanization, people more and more require ecologically friendly domestic and commercial buildings. Customers and industries require energy-efficient buildings, utilization of renewable energy sources, and green use of materials, leading to the greater application of green building concepts.

The use of cutting-edge technologies such as IoT, AI, and smart building systems is enhancing the efficiency and appeal of green buildings. Technology enhances energy management, saves wastage, and enhances indoor environmental quality, hence making green buildings cost-effective and more appealing.

The Green building industry is also attracting huge investments from local and global players. Since the country has set a target year of 2060 to become a carbon-neutral country, the industry has promised good business for technologists, builders, and designers to exploit the growing demand for green building products.

Key Players Landscape and Outlook

The Chinese green building market is growing rapidly, driven by government policies aimed at stimulating sustainability and carbon reduction. Key participants like China National Building Material Group Co., Ltd. (CNBM), China Conch Venture Holdings Co., Ltd., and Guangdong Matsumoto Green New Materials Co., Ltd. are leading the use of green building codes and technologies. These participants are integrating energy-efficient architecture, renewable energy systems, and green materials in their buildings. In addition, businesses like Broad Group are leading the way in prefabricated building methods to reduce waste and emissions. The market is positive, with increased investment in green infrastructure and intelligent buildings.

For instance, in January 2025, China Conch Venture Holdings introduced new framework agreements that focus on sustainable development and innovation. The agreements aim to enhance green energy projects, waste management, and technology. The strategic move aligns with China's carbon-neutrality target, and the action proves the company's commitment to being an environmental steward. With collaboration and investment in innovative solutions, Conch Venture is well positioned to drive long-term development while driving the greener world. The program solidifies its position as a green industrial pioneer.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Respondent Demographics
• 4.3. Brand Awareness
• 4.4. Factors Considered in Purchase Decisions
• 4.5. Unmet needs

5. China Green Building Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
• 5.3. Market Share Analysis & Forecast
  • 5.3.1. By Product Type
    • 5.3.1.1. Exterior Products
    • 5.3.1.2. Interior Products
    • 5.3.1.3. Building Systems
    • 5.3.1.4. Construction Materials
    • 5.3.1.5. Others
  • 5.3.2. By Building Type
    • 5.3.2.1. Residential
    • 5.3.2.2. Commercial
    • 5.3.2.3. Industrial
    • 5.3.2.4. Institutional
    • 5.3.2.5. Public Infrastructure
  • 5.3.3. By Application
    • 5.3.3.1. Insulation
    • 5.3.3.2. Roofing
    • 5.3.3.3. Flooring
    • 5.3.3.4. Others
  • 5.3.4. By Region
    • 5.3.4.1. South
    • 5.3.4.2. East
    • 5.3.4.3. North
    • 5.3.4.4. Northeast
    • 5.3.4.5. Central
    • 5.3.4.6. Southwest
    • 5.3.4.7. Northwest
  • 5.3.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.4. Market Map Analysis, 2024
  • 5.4.1. By Product Type
  • 5.4.2. By Building Type
  • 5.4.3. By Application
  • 5.4.4. By Region

6. Porter's Five Forces Analysis

7. PESTLE Analysis

8. Market Dynamics

• 8.1. Market Drivers
• 8.2. Market Challenges

9. Market Trends and Developments

10. Case Studies

11. Competitive Landscape

• 11.1. Competition Matrix of Top 5 Market Leaders
• 11.2. SWOT Analysis for Top 5 Players
• 11.3. Key Players Landscape for Top 10 Market Players
  • 11.3.1. China National Building Material Group Co., Ltd. (CNBM)
    • 11.3.1.1. Company Details
    • 11.3.1.2. Key Management Personnel
    • 11.3.1.3. Products and Services
    • 11.3.1.4. Financials (As Reported)
    • 11.3.1.5. Key Market Focus and Geographical Presence
    • 11.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 11.3.2. China Conch Venture Holdings Co., Ltd.
  • 11.3.3. Beijing New Building Materials Public Limited Company (BNBM)
  • 11.3.4. Shanghai Building Materials (Group) Co., Ltd.
  • 11.3.5. Soben International (Asia Pacific) Ltd.
  • 11.3.6. BASF (China) Co. Ltd.
  • 11.3.7. Siemens Ltd., China
  • 11.3.8. ROCKWOOL Firesafe Insulation (Guangdong) Co., Ltd
  • 11.3.9. Schneider Electric (China) Company Limited
  • 11.3.10. Owens Corning (Nanjing) Building Materials Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

12. Strategic Recommendations

13. About Us and Disclaimer