인도의 유기농 꿀 시장 평가 : 꽃 품종별, 포장 유형별, 가격대별, 유통 채널별, 용도별, 지역별, 기회 및 예측(2019-2033년)

The Indian organic honey market is projected to witness a CAGR of 6.52% during the forecast period, FY2026-FY2033, growing from USD 25.01 million in FY2025 to USD 41.45 million in FY2033, driven by rising health awareness, increasing demand for natural sweeteners, and government support for sustainable practices. The India organic honey market is growing due to rising health awareness, rising demand for natural sweeteners, and a shift toward organic consumables. Key trends include increasing e-commerce sales, premiumization, and export growth. Some overlooked factors driving the market include India's diverse floral sources, government support for organic farming, and the influence of Ayurveda on honey production. Major drivers include rising disposable incomes, a preference for chemical-free food, and expanding organic certification. Companies are focusing on different certified locations for the sourcing process and raw materials, making their product more reliable.

In January 2024, Apis India Limited launched organic honey sourced from organically certified lands in Kashmir. The honey is priced at USD 2.80 for a 450g SKU in a glass bottle, available in selected markets for a limited time. The price is comparable to non-organic honey products. This single-origin honey from Kashmir features delicate floral notes. Apis India is focusing on fitness, hygiene, quality, and sustainability.

Increasing Health Awareness Trend to Fuel the India Organic Honey Market

The increased awareness around healthy eating practices and the rising number of diabetic patients in the country are propelling the sales of organic honey in India. In India, an estimated 77 million people above the age of 18 years are suffering from diabetes (type 2) and nearly 25 million are prediabetics.

The transformed consumer behavior results from rising incidences of lifestyle diseases and a growing emphasis on preventive healthcare. With the rising awareness around food habits, consumers are actively researching natural products that promise health benefits like improved immunity and digestive health while not taking away the sweetness from their meals. Product innovations comprise the usage of organic sweeteners, promoting digestive health and nutrition. Companies tend to work through their research and development wings while introducing exotic flavors.

For instance, in October 2024, Natural Box Retail Pvt Ltd. (Farmery) introduced two new honey variants: Organic Honey and Wild Forest Honey. Both variants will be available in eco-friendly glass bottles, packaged as 500g with an additional 100g free offer. Certified organic farms deliver the (500g + 100g Free) Farmery's Organic Honey (USD 7.59), guaranteeing that consumers will receive pure, chemical-free, and nutrient-rich honey. Packed with antioxidants and therapeutic qualities, Wild Forest Honey (500g + 100g Free) costs USD 7.19 while it is gathered from naturally existing hives in the forest. It captures the essence of the wild.

Government Initiatives and Export Growth Drive the Indian Organic Honey Market

The rapid growth of the market is mainly attributed to positive government support in terms of initiatives like the central government's National Beekeeping & Honey Mission (NBHM). The scheme promotes and develops scientific beekeeping in mission mode to promote the sweet revolution. These central and state government initiatives help accelerate the momentum for organic honey farming. For instance, in May 2024, the Sikkim government launched "Khangchendzonga Honey" in Yuksam. Over the last two years, farmers from communities neighboring Khangchendzonga National Park (KNP) have received training in beekeeping as part of this initiative and are now creating organic honey. The organic honey produced locally is gathered by Khangchendzonga Conservation Committee (KCC), packaged, and then distributed to the market under the name "Khangchendzonga Honey."

Furthermore, expanding export opportunities and global market penetration are key drivers for the Indian organic honey market. With increasing international demand for authentic, high-quality organic products, India is strategically positioned to leverage its diverse floral resources and traditional beekeeping expertise.

Wildflower Segment to Holds the Biggest Share in the Market

Based on floral variety, wildflower honey leads the Indian organic honey market. Unlike other varieties that have limited floral sources, acacia, clover, or, more specifically, manuka are associated with New Zealand. The vast naturally organic sources of wildflower honey, across varying regions, offer complex flavors that fulfill considerable nutritional benefits. It is due to the diversity of wildflowers in India. India is home to a vast array of wildflowers due to its varied climate, diverse landscapes, and rich ecosystems, which create ideal conditions for numerous plant species to flourish, including many that are unique to the region. The undisputed dominance of this variety in the Indian market is due to the natural occurrence of wildflower sources and a growing consumer preference for locally sourced, genuine organic produce. Companies focus on delivering products around wildflower flora.

For instance, in March 2023, Bagrrys India Limited launched organic wild honey. This product is Certified organic honey, which is real, raw & honest. Bagrry's Organic Wild Honey is 100% pure with nothing else added, free from any adulteration, 0% added sugar or added preservatives.

Future Market Scenario (FY2026 - FY2033)

Organic honey is likely to become a staple in Indian households as consumers prioritize natural, chemical-free products for their health and wellness.

Increased use of organic honey in Ayurvedic remedies and pharmaceuticals is anticipated to drive demand for its therapeutic benefits.

Online sales are projected to dominate the organic honey market, offering consumers easy access to diverse varieties and brands.

Unique regional varieties like Himalayan multiflora and wildflower honey are expected to gain popularity, boosting local production and exports.

Key Players Landscape and Outlook

Key player strategies in the Indian organic honey market focus on innovation, quality assurance, and distribution expansion to meet evolving consumer preferences and capture market growth. Manufacturers prioritize product diversification by introducing variants such as flavored, infused, and specialty organic honey sourced from specific regions or flowers. These innovations cater to health-conscious consumers seeking natural and chemical-free products. Quality assurance is another critical strategy, with companies adhering to strict regulatory standards and obtaining certifications like FSSAI to build trust and differentiate their offerings.

For instance, in October 2024, Honey and Spice (Bonneterre Foods Private Limited) launched desert honey from Rajasthan. This honey is sourced from the nectar of the resilient Khejri and Acacia trees, which thrive in the arid landscape. Known for its rich, earthy flavor with a hint of floral sweetness, this honey captures the essence of the desert's natural beauty and abundance.

Table of Contents

1. Project Scope & Definition

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Influencing Purchase Decision
• 4.4. Sources of Information
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase
• 4.7. Challenges Faced Post Purchase

5. India Organic Honey Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Floral Variety
    • 5.2.1.1. Acacia Honey
    • 5.2.1.2. Clover Honey
    • 5.2.1.3. Manuka Honey
    • 5.2.1.4. Wildflower Honey
    • 5.2.1.5. Alfalfa Honey
    • 5.2.1.6. Others
  • 5.2.2. By Packaging Type
    • 5.2.2.1. Jars
    • 5.2.2.2. Squeeze Bottles
    • 5.2.2.3. Bulk Packaging
    • 5.2.2.4. Others
  • 5.2.3. By Price Range
    • 5.2.3.1. Economy
    • 5.2.3.2. Premium
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Application
    • 5.2.5.1. Food & Beverages
    • 5.2.5.2. Healthcare
    • 5.2.5.3. Cosmetics and Others
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. West and Central
    • 5.2.6.3. East
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies Market Share, Others - By Value, FY2025)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Floral Variety
  • 5.3.2. By Packaging Type
  • 5.3.3. By Price Range
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Application
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Import & Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Key Players Landscape for Top 11 Market Players
  • 15.2.1. Advait Living Pvt. Ltd.
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Financials
    • 15.2.1.5. Key Market Focus and Geographical Presence
    • 15.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.2.1.7. SWOT Analysis for Top 5 Players
  • 15.2.2. Under The Mango Tree Naturals and Organics Private Limited
  • 15.2.3. Kejriwal Bee Care India Pvt. Ltd.
  • 15.2.4. JeetOrganic
  • 15.2.5. Farm Natural Produce
  • 15.2.6. Indigenous Honey
  • 15.2.7. Conscious Food Pvt. Ltd.
  • 15.2.8. Shashi Natural and Organics Pvt. Ltd.
  • 15.2.9. Koshur Collective Private Limited (Kanz & Muhul)
  • 15.2.10. Adret Retail Private Limited
  • 15.2.11. Honey and Spice (Bonneterre Foods Private Limited)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us & Disclaimer