베트남의 공기청정기 시장 : 필터 유형별, 최종 용도별, CADR별, 대상 범위별, 가격별, 유통 채널별, 지역별, 기회, 예측(2018-2032년)

Vietnam air purifier market is projected to witness a CAGR of 8.29% during the forecast period, 2025-2032, growing from USD 109.31 million in 2024 to USD 206.71 million in 2032, driven by increasing health consciousness, pollution levels and urbanization. One of the major drivers is the nation's deteriorating air pollution, especially in large urban centers such as Hanoi and Ho Chi Minh City, where car emissions, industrial processes, construction dust, and agricultural burning during the dry season is leading to hazardous levels of PM2.5 and PM10. In the list of top polluted cities, Vietnam's capital, Hanoi, has topped due to thick smog. According to AirVisual, the world's #1 international air pollution app, levels of hazardous small particles, known as PM2.5, were measured at 266 micrograms per cubic metre in Hanoi, which is the highest reading from most-polluted cities.

Health concerns are another major factor, with rising cases of respiratory diseases such as asthma and allergies linked to pollution, and awareness about the importance of indoor air quality in preventing airborne illnesses. Economic growth is also playing a significant role, as Vietnam's expanding middle class, with higher disposable incomes, can now afford air purifiers, which were once considered luxury items. Urbanization further amplifies air purifier demand, as more people move to polluted cities. Government policies, though still developing, are beginning to address air quality standards, indirectly encouraging the adoption of air purification technologies. Additionally, technological advancements are making air purifiers more appealing, with smart, IoT-enabled devices that offer real-time air quality monitoring and multi-functional features like humidification and aromatherapy gaining popularity. Together, these factors are fuelling steady growth in Vietnam's air purifier market, with no signs of slowing down as pollution and health awareness continue to rise.

For instance, in March 2022, Viet Air Filters Manufacturing Corporation launched a brand-new facility in Thai Nguyen, Vietnam, boasting an impressive capacity of over 500,000 products each year. This new site works in harmony with their main factory located in Dong An 2 Industrial Park, Binh Duong province. The factory is aiming to take the lead in the market for industrial air purifiers and cleanrooms in Vietnam.

Rising Air Pollution Levels Drive the Vietnam Air Purifier Market

Increasing air pollution in Vietnam is propelling the air purifier market growth, as people and companies increasingly look for solutions to counteract the adverse impacts of bad air. Vietnam's air pollution issue, mainly spurred by rapid industrialization, urbanization, vehicle emissions, and construction, has rendered cities some of the most polluted in Southeast Asia. The nation's mean PM2.5 readings in 2024 were six to eight times higher than recommended by WHO standards. For instance, according to IQAir live ranking, Hanoi City is the third and Ho Chi Minh City is at seventh most polluted city in the world. Health is one of the primary drivers supporting this market due to the threat posed by air pollution to some serious health challenges like respiratory complications, strokes, heart disease, and lung cancer. According to the World Health Organization, a minimum of 60,000 deaths occur each year attributable to air pollution in Vietnam. Moreover, the growing incidence of respiratory diseases such as asthma and allergies has boosted demand for air purifiers with sophisticated filtration technology to minimize exposure to airborne pathogens. Urbanization and industrialization have also negatively impacted air quality in Vietnam. Factories and construction sites regularly exceed permissible levels of pollution owing to old equipment and the absence of emission control measures. Although the Vietnamese air purifier market is on the verge of massive growth because of increasing health issues and consciousness, addressing the root causes of poor air quality will depend on tighter regulatory enforcement and long-term urban planning initiatives.

Growing Health Awareness Driving the Vietnam Air Purifier Market

Increased health consciousness is a major growth driver for the Vietnam air purifier market, as consumers and businesses alike increasingly appreciate the value of clean air to general health. The levels of air pollution in Vietnam have been constantly increasing. This has resulted in increased concern over respiratory health, allergies, and long-term illnesses such as asthma and bronchitis. Consequently, there is increased demand for air purification products in residential, commercial, and automotive applications. The indoor air purification market in Vietnam has gained momentum with heightened awareness of the health hazards posed by indoor air pollution, which includes particulate matter, volatile organic compounds (VOCs), allergens, and microbial impurities. Technologies like HEPA filters, activated carbon systems, UV-C light purifiers, and ionizers are being increasingly adopted to overcome these challenges. Although it has a promising growth trend, challenges such as high product prices and low awareness in rural markets persist. These challenges, however, offer opportunities for market players to innovate by developing cost-effective products and increasing consumer education programs.

For instance, in January 2025, LG Electronics Inc. introduced the LG PuriCare AeroBooster air care solution across Asia, including Vietnam, Thailand, which is perfect for anyone looking to enhance their indoor comfort and health. The innovative new product provides powerful performance with cutting-edge air purification technology.

HEPA + Prefilter + Activated Carbon Filter is Dominating the Growth of the Market

Triple-filtration technology consisting of HEPA filters, prefilters, and activated carbon layers has emerged as the gold standard, fueling Vietnam's air purifier market growth that ideally caters to the country's dual air quality issues of particulate matter and gaseous pollutants. This prevailing technology setup thrives by providing full coverage - prefilters prolong the life of primary filters by catching big dust and hair particles, authentic HEPA filters remove 99.97% of harmful PM0.3 particles infesting Vietnam's cities, while dense activated carbon layers trap hazardous gases from traffic, industry, and domestic sources. Its specific efficacy against Vietnam's distinct pollution blend, ranging from Hanoi's coal-fired winter smog to Ho Chi Minh City's auto emissions and ubiquitous indoor formaldehyde, has led to it becoming the choice for health-oriented customers, medical centers, and companies alike. The dominance of the technology is also furthered by its ubiquity in top-selling models on leading e-commerce sites and its growing use in commercial environments, with newer versions now integrating smart sensors and antibacterial capabilities. As Vietnam's air quality gets worse, this three-stage filtration system has gone from a luxury import technology to a locally made standard, securing its place as the market's top growth engine while establishing new standards for air purification effectiveness in both residential and commercial use.

For instance, in August 2022, Carpa Vietnam Joint Stock Company, the top water and air purifier brand from Korea, rolled out an exciting lineup of purifiers in Vietnam. This includes models like the Cartridge (AP-1019C), Mighty (AP-1512HH), Platform 600 (AP-2318D), Noble (AP-2021A), and Ombak (CHP-7310R). The Cartridge (AP-1019C) even comes in a stylish pink version and features Coway's exclusive Green HEPA filter, which helps prevent mold growth thanks to its dual antibacterial filter system. On the other hand, the Noble (AP-2021A) stands out with its impressive 12 filters, boasting powerful 3-way 4-D filtration, 360-degree air cleaning from all four sides, and UVC LED sterilization that effectively eliminates 99.9% of fine dust particles as small as 0.01 micrometre.

Future Market Scenario (2025 - 2032F)

Long-term exposure to polluted air has led to a rise in respiratory diseases such as asthma and chronic obstructive pulmonary disease (COPD), prompting consumers to invest in air purifiers.

Rapid urbanization and the expanding middle class will boost consumer purchasing power, enabling wider adoption of air purifiers.

The growing popularity of smart and IoT-enabled air purifiers will allow users to monitor real-time air quality through mobile apps or voice assistants.

Key Players Landscape and Outlook

The Vietnam air purifier market is experiencing significant growth, driven by increasing health awareness, rising air pollution levels, and supportive government policies. Key players in this market are leveraging advanced technologies and strategic partnerships to expand their presence. The market is based on product types (portable vs. fixed), filter types (HEPA, UV, ionic), and demand categories (OEM, aftermarket), allowing companies to target specific consumer needs effectively. The outlook for the Vietnam air purifier market is promising, with growth driven by rising health concerns due to air pollution, increasing disposable income, and supportive government policies. Looking ahead, the market is poised for sustained growth as health awareness increases and regulatory standards become more stringent. Companies are likely to focus on developing solutions that are effective and accessible to a broader audience. For instance, in June 2023, Viet Air Filters Manufacturing Corporation announced its membership with NAFA (National Air Filtration Association), marking a significant step in enhancing its global leadership in air filtration. By joining NAFA, the company gains access to a wealth of industry experts, educational resources, and best practices. This collaboration empowers them to provide innovative solutions that promote cleaner and healthier indoor environments for their valued clients. Overall, the Vietnam air purifier market is experiencing robust growth, driven by both domestic and international players, and is set to continue this trend in the coming years.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Preferred Distribution Channel
• 4.5. Challenges Faced Post Purchase

5. Vietnam Air Purifier Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Filter Type
    • 5.2.1.1. HEPA
    • 5.2.1.2. Pre + HEPA
    • 5.2.1.3. Pre + HEPA + AC
    • 5.2.1.4. Others
  • 5.2.2. By End-use
    • 5.2.2.1. Residential
    • 5.2.2.2. Commercial/Industrial
  • 5.2.3. By CADR
    • 5.2.3.1. Below 201 m3/hr
    • 5.2.3.2. 201-300 m3/hr
    • 5.2.3.3. 301-400 m3/hr
    • 5.2.3.4. Above 400 m3/hr
  • 5.2.4. By Coverage
    • 5.2.4.1. Below 250 sq feet
    • 5.2.4.2. 250 to 500 sq feet
    • 5.2.4.3. Above 500 sq feet
  • 5.2.5. By Price Range
    • 5.2.5.1. Mass/Economy
    • 5.2.5.2. Premium
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Supermarkets/Hypermarkets
    • 5.2.6.2. Exclusive Stores
    • 5.2.6.3. Multi-Branded Outlets
    • 5.2.6.4. Online
    • 5.2.6.5. Others
  • 5.2.7. By Region
    • 5.2.7.1. Northern
    • 5.2.7.2. Southern
    • 5.2.7.3. Central
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Filter Type
  • 5.3.2. By End-use
  • 5.3.3. By CADR
  • 5.3.4. By Coverage
  • 5.3.5. By Price Range
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Daikin Air Conditioning Vietnam JSC
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Panasonic Vietnam Co., Ltd.
  • 16.3.3. Sharp Vietnam Electronics Co. Ltd.
  • 16.3.4. Blueair AB
  • 16.3.5. Electrolux Vietnam Ltd.
  • 16.3.6. A.O. Smith Vietnam Company Limited
  • 16.3.7. Samsung Electronics Vietnam Co., Ltd
  • 16.3.8. Carpa Vietnam Trade Joint Stock Company (Coway)
  • 16.3.9. Hitachi Home Electronics Vietnam Co. Ltd.
  • 16.3.10. Honeywell (Vietnam) Company Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer