세계의 아이리시 위스키 시장 : 제품 유형별, 가격별, 판매채널별, 지역별, 기회 및 예측(2018-2032년)

Global Irish whiskey market is projected to witness a CAGR of 7.05% during the forecast period 2025-2032, growing from USD 4.79 billion in 2024 to USD 8.26 billion in 2032F, owing to rising consumer demand for premium spirits, expanding distribution channels, and innovative product offerings. Among the main drivers is the increasing demand for craft and premium spirits, with Irish whiskey's smooth and approachable taste making it a favorite among both new and seasoned whiskey drinkers. Brands take advantage of the heritage and authenticity, reinforcing consumers' commitment through the power of stories and whiskey tourism, including visits to distilleries in Ireland. The market is also growing at a fast pace in emerging markets such as North America, where cocktail culture drives demand, and Asia-Pacific, where an emerging middle class is consuming more imported spirits.

Innovation is central, with flavored lines, cask finishes, and green production leading over younger population and environmentally aware consumers. Also, the decline of Scotch whisky's market share in some markets, fueled by trade wars and changing tastes, has opened doors for Irish whiskey to increase its influence. Government and industry encouragement, such as marketing campaigns by the Irish Whiskey Association and tax rebates for new distilleries, contribute to the growth. The growth in e-commerce and whiskey tourism, the impact of mixology trends, and the effect of events such as St. Patrick's Day further boost the category's international popularity. With millennials, Gen Z, and female consumers further exploring whiskey, the Irish whiskey category is set for continued growth in the next few years.

For instance, in May 2025, McConnell's Whisky, the prison distillery in Belfast, announced the final release of its five-year-old whiskey finished in cognac casks, adding a unique touch to its core Irish whiskey lineup.

Rising Global Demand for Premium and Craft Spirits Drives the Global Irish Whiskey Market

The global Irish whiskey market is booming, driven by an increasing consumer taste for premium and craft spirits. Sophisticated consumers are more attracted to premium, artisanal products, and Irish whiskey, with its velvety, triple-distilled profile, has been a top choice. In contrast to heavier or peated Scotch, Irish whiskey's friendly flavor appeals to newcomers and aficionados alike, creating demand for high-end expressions such as single malts, single pot stills, and aged blends. Brands appeal to this premium segment, whereas smaller craft distilleries appeal to enthusiasts who want distinctive, small-batch offerings. This trend toward premiumization is further reinforced by consumers' willingness to spend more on heritage, authenticity, and superior craftsmanship-key drivers that Irish whiskey brands effectively leverage. Consequently, the market keeps on growing, and luxury segments spearhead growth both in established as well as developing markets.

For instance, in May 2024, a Professional dancer stepped into the world of spirits with the launch of his very own Irish whiskey brand. Distilled at the Great Northern Distillery in Ireland, the first offering from Flatley Irish Whiskey is a five-year-old blend known as The Dreamer.

Strong Branding and Heritage Appeal Drives the Global Irish Whiskey Market

Irish whiskey's success internationally is closely linked to its strong branding and heritage, which strongly appeal to contemporary consumers. Brands have incorporated their long histories into appealing stories that focus on authenticity, craftsmanship, and Irish cultural identity. This narrative strategy distinguishes Irish whiskey from rivals such as Scotch and Bourbon and builds emotional connections with consumers around the world. The heritage of the category is also enhanced through whiskey tourism as legendary distilleries welcome visitors willing to participate in the tradition themselves. In addition, Irish whiskey's image of smoothness and friendliness, supported by its process of triple distillation, has become a central promotional hook in sales campaigns. Seasonal marketing, especially on St. Patrick's Day, supports its cultural heritage and boosts international sales. Since consumers have become more interested in authenticity and provenance, Irish whiskey, with its history, artisanal skills, and contemporary branding, is guaranteed to keep expanding within an increasingly competitive spirits industry.

For instance, in April 2025, Midleton Very Rare operated by Irish Distillers Limited, the pinnacle of Irish whiskey, unveiled the final chapter in the Midleton Very Rare Silent Distillery Collection, the rarest and oldest Irish whiskey collection in the world.

Single Pot Still Type Dominates to Propel the Growth of the Market

The single pot still whiskey has become a dynamic growth driver for the world Irish whiskey category, standing out based on its unique production method and rich flavor profile. As the only whiskey style legally required to be made in Ireland from a mash bill combining both malted and non-malted barley, single pot still offers consumers an authentic taste of Irish whiskey heritage that cannot be replicated elsewhere. This unique production process results in a whiskey of immense depth and sophistication, usually boasting spicy, creamy textures with hints of orchard fruits, toasted grains, and subtle sweetness. The growth in the segment owes to wider trends among consumers to preimmunize and authentic spirits, with single pot still's protected geographical indication status further enhancing its cachet. As additional distilleries put money into this classic style in addition to offering contemporary innovations, single pot still whiskey is positioning itself as the high-end flagship of Ireland's whiskey revival, resonating specifically with connoisseurs who appreciate both tradition and craftsmanship within their spirits.

North America Region is leading the Global Irish Whiskey Market

North America has solidified its position as the leading power in the global Irish whiskey market, holding the largest percentage of global consumption and sales. The United States alone is the most significant market for Irish whiskey companies, with the American market propelling the worldwide sales volume. This leadership role is the result of several significant factors: America's highly developed spirits distribution channels, whiskey culture's long-standing popularity, and successful positioning of Irish whiskey as a smoother version of Scotch and Bourbon. The Canadian market has also posted strong gains, adding to North America's regional success. Large brands have gained incredible penetration in the American market by using marketing campaigns that highlight Irish whiskey's friendly nature and cocktail versatility. The bar and restaurant scene within the region has welcomed Irish whiskey with open arms, prominently placing it in both old and new mixed beverages. In addition, North American consumers have expressed a rising taste for premium and super-premium Irish whiskey offerings, with growing sales of single malts with age and single pot still products.

For instance, in February 2025, Jameson Irish Whiskey, a brand of New York-operated by Irish Distillers International Ltd., launched Jameson Triple Triple, encouraging consumers to get into the spirit. The new whiskey is triple distilled, triple cask matured, and the latest permanent addition to the brand's portfolio.

Impact of the U.S. Tariffs on Global Irish Whiskey Market

While the tariffs temporarily disrupted Irish whiskey's U.S. growth, the market proved resilient. The crisis ultimately spurred geographic diversification, making the industry more robust against future trade risks.

Irish single malts became more expensive, leading to slower growth in the U.S. market.

Some brands diverted shipments to other markets (Europe, Asia) to avoid tariffs.

Key Players Landscape and Outlook

The global Irish whiskey market in 2025 is characterized by a competitive landscape dominated by a blend of well-established brands and dynamic newcomers. The market remains highly concentrated, with a few key players controlling most sales, but innovation and premiumization continue to be critical competitive factors. Brands emphasize their Irish heritage and authenticity to differentiate themselves, leveraging traditional production methods and storytelling to build consumer loyalty. Looking ahead, the outlook for the Irish whiskey market is very positive, with sustained growth driven by increasing consumer demand for premium and craft products. Expansion into emerging markets such as Asia-Pacific and Latin America is expected to accelerate, supported by rising disposable incomes and greater exposure to Western spirits. Sustainability initiatives, including organic ingredients and eco-friendly packaging, are becoming more important as brands seek to attract environmentally conscious consumers. Furthermore, the rise of e-commerce and digital marketing, including influencer partnerships, is helping companies reach younger, urban drinkers more effectively. However, the global Irish whiskey market is poised for continued expansion, with established giants and innovative newcomers alike competing through product innovation, premiumization, and global outreach to capture the growing worldwide demand for this iconic spirit.

For instance, in November 2024, Teeling Whiskey, operated by Bacardi Martini B.V., the Irish whiskey producer, teamed up with Bacardi India Private Limited to introduce two of its variants, Small Batch Classic and Teeling Single Malt, to the Indian market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Sales Channel

6. Global Irish Whiskey Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Single Pot Still
    • 6.2.1.2. Single Malt
    • 6.2.1.3. Blended
    • 6.2.1.4. Others
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass
    • 6.2.2.2. Premium
  • 6.2.3. By Sales Channel
    • 6.2.3.1. Liquor Stores
    • 6.2.3.2. On-Premises
    • 6.2.3.3. Others
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Price Range
  • 6.3.3. By Sales Channel
  • 6.3.4. By Region

7. North America Irish Whiskey Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Single Pot Still
    • 7.2.1.2. Single Malt
    • 7.2.1.3. Blended
    • 7.2.1.4. Others
  • 7.2.2. By Price Range
    • 7.2.2.1. Mass
    • 7.2.2.2. Premium
  • 7.2.3. By Sales Channel
    • 7.2.3.1. Liquor Stores
    • 7.2.3.2. On-Premises
    • 7.2.3.3. Others
  • 7.2.4. By Country
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Irish Whiskey Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Product Type
        • 7.3.1.2.1.1. Single Pot Still
        • 7.3.1.2.1.2. Single Malt
        • 7.3.1.2.1.3. Blended
        • 7.3.1.2.1.4. Others
      • 7.3.1.2.2. By Price Range
        • 7.3.1.2.2.1. Mass
        • 7.3.1.2.2.2. Premium
      • 7.3.1.2.3. By Sales Channel
        • 7.3.1.2.3.1. Liquor Stores
        • 7.3.1.2.3.2. On-Premises
        • 7.3.1.2.3.3. Others

8. Europe Irish Whiskey Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Poland

9. Asia-Pacific Irish Whiskey Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Irish Whiskey Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Irish Whiskey Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Pricing Analysis

17. Market Dynamics

• 17.1. Market Drivers
• 17.2. Market Challenges

18. Market Trends and Developments

19. Case Studies

20. Competitive Landscape

• 20.1. Competition Matrix of Top 5 Market Leaders
• 20.2. SWOT Analysis for Top 5 Players
• 20.3. Key Players Landscape for Top 10 Market Players
  • 20.3.1. Irish Distillers Ltd
    • 20.3.1.1. Company Details
    • 20.3.1.2. Key Management Personnel
    • 20.3.1.3. Key Products Offered
    • 20.3.1.4. Key Financials (As Reported)
    • 20.3.1.5. Key Market Focus and Geographical Presence
    • 20.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 20.3.2. The Old Bushmills Distillery Co.
  • 20.3.3. William Grant & Sons Group
  • 20.3.4. Bacardi Martini B.V. (Teeling Whiskey)
  • 20.3.5. West Cork Distillers Limited
  • 20.3.6. WW Equity House Trading Limited (Walsh Whiskey)
  • 20.3.7. Dingle Whiskey Distillery
  • 20.3.8. Glendalough Distillery
  • 20.3.9. Castle Brands Inc. (Knappogue Castle)
  • 20.3.10. Brown-Forman Corporation (Slane Irish Whiskey)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

21. Strategic Recommendations

22. About Us and Disclaimer