말레이시아의 공기청정기 시장 : 필터 유형별, 최종 용도별, CADR별, 커버 범위별, 가격별, 유통 채널별, 지역별, 기회 및 예측(2018-2032년)

Malaysia air purifier market is projected to witness a CAGR of 7.03% during the forecast period 2025-2032, growing from USD 80.35 million in 2024 to USD 138.37 million in 2032F, owing to increasing air pollution concerns, rising health awareness, and urbanization. Some of the key drivers are the nation's worsening air quality, driven by seasonal haze due to Malaysian forest fires, urban air pollution due to vehicular emissions, and industrial processes. Indoor air pollution, due to mold, dust, and volatile organic compounds (VOCs), contributes to the demand for air purifiers at home and in the workplace. Increased health consciousness is also a key consideration, with rising instances of respiratory conditions like asthma and allergies, and increased concern over airborne viruses in the post-COVID-19 era.

Government and NGO efforts, including those by Malaysia's Ministry of Health, have also helped raise public awareness of the need for clean air. Advances in technology are transforming the market, with consumers preferring smart air purifiers with IoT features, real-time air quality monitoring, and voice control compatibility with Google Assistant and Alexa. Urban lifestyles and the spread of high-rise living, as well as the remote working trend, have positively contributed to demand, as Malaysians look for solutions to enhance the quality of indoor air in small spaces. The commercial market, such as offices, hospitals, and hospitality businesses, is also embracing air purifiers to create a healthier environment for workers and customers. With these drivers at work, the Malaysian air purifier market is set to grow further, aided by increasing pollution levels, health awareness, and the development of smart home technology.

For instance, in February 2025, NANOMALAYSIA BERHAD launches a comprehensive air purification reactor for vehicles and small rooms at the Malaysia Technology Expo 2025.

Rising Health Awareness Drives the Malaysia Air Purifier Market

Increasing health awareness is one of the principal drivers behind the fast growth of the Malaysia air purifier market. Malaysians are increasingly aware of the adverse effects on health from poor air quality, especially respiratory problems and allergies. The COVID-19 pandemic further instigated increased attention on this aspect, leading to many people investing in air purifiers as vital devices for producing healthier indoor spaces as well as defense against airborne diseases. The Malaysian government has enforced rules to manage emissions and initiated public awareness campaigns highlighting the need for clean air, which have boosted the use of air purification solutions. Technological advancements, such as smart technologies like air quality sensors and remote app controls, have made them more popular. This increasing health awareness has fueled robust demand in the residential market, as homeowners want to protect their families, and in commercial areas, as companies want safer spaces for their employees and customers. All things considered, with increasing health awareness, government support, and constant innovation, the Malaysia air purifier market is expected to continue its growth as consumers increasingly look for clean air for healthier living and well-being.

For instance, in May 2024, Sharp Electronics (Malaysia) Sdn. Bhd. hosted a special event, 'Japanese Living To Your Home.' During this event, the brand unveiled its latest lineup of Plasmacluster Ion (PCI) equipped Sharp Purefit series air purifiers, along with various other models in different sizes and designs, all now available for purchase in Malaysia.

Growth of Smart Home Technologies Drives the Malaysia Air Purifier Market

Expansion in smart home products is a strong growth driver in the Malaysia air purifier market, as more consumers look for connected, efficient, and convenient solutions to better indoor air. With the increasing penetration of smartphones and IoT devices, smart air purifiers with Wi-Fi connectivity and mobile app capabilities have become increasingly popular. These devices bring advantages such as remote control, real-time air quality monitoring, scheduling features, and filter replacement notifications, enabling users to control air purification with ease from any location. Integration with voice assistants such as Amazon Alexa and Google Assistant also increases user convenience, making smart air purifiers desirable for tech-savvy Malaysian consumers. The need for these sophisticated, easy-to-use products is increasing with rising health consciousness and air pollution concerns in urban areas such as Kuala Lumpur and Penang. Advances in technology in filtration systems and smart features are making air purifiers more affordable and effective. Overall, the adoption of smart home technology is revolutionizing the Malaysia air purifier industry by fueling innovation and addressing changing consumer demands for healthier, connected lifestyles.

For instance, in September 2024, LG Electronics (M) Sdn. Bhd. launched the PuriCare AeroFurniture in Malaysia, a unique piece that combines an air purifier with stylish furniture. This innovative table-shaped design offers 360-degree air purification, wireless charging capabilities, and customizable mood lighting to enhance your living space.

HEPA + Prefilter + Activated Carbon Type Dominates the Market

The integration of HEPA, prefilter, and activated carbon filtration is leading the Malaysia air purifier market growth. This three-stage filtration system caters to a wide range of air pollutants and is extremely popular with Malaysian consumers who are becoming more health-conscious about indoor air quality. The prefilter is the initial barrier that traps coarse particles such as dust and debris, thereby improving the lifespan of the filters to be used after it. The HEPA filter is famous for trapping tiny particles like bacteria, viruses, and fine particulates, hence achieving top air quality levels. Activated carbon, as the third stage, is very effective in adsorbing chemical pollutants, odors, and volatile organic compounds (VOCs), further enhancing the overall quality of air. This complete filtration system is well-suited to changing consumer demands for efficient, all-in-one solutions to address a range of air quality problems. Consequently, the HEPA + prefilter + activated carbon setup has turned out to be the most rapidly growing segment within the Malaysian market, especially in the residential space, where individuals are focusing more on health and well-being.

For instance, in July 2022, Nesh Marketing Sdn Bhd, a leading name in household water filtration systems in Malaysia, unveiled its all-new Hero Series Air Purifiers. It is equipped with 5 powerful stages of filtration, pre-filter, HEPA H13 medical grade filter and activated carbon filter.

Impact of the U.S. Tariffs on Malaysia Air Purifier Market

The U.S. government's recent imposition of higher import tariffs on Chinese-made air purifiers is creating significant ripple effects in Malaysia's air purifier market.

Major Chinese manufacturers, facing restricted U.S. market access, are aggressively expanding in Malaysia as an alternative growth market.

To avoid U.S. tariffs, some global brands are relocating partial production from China to India and Southeast Asia.

Malaysian air purifier manufacturers may face shrinking profit margins or be forced to absorb some of the additional costs to maintain their U.S. market presence.

Key Players Landscape and Outlook

Malaysia air purifier market features a dynamic mix of global giants and strong regional players offering a wide array of products for both residential and commercial use. Leading international brands compete alongside prominent regional and local companies. These companies differentiate themselves through technological innovation, product reliability, energy efficiency, and smart features, with many focusing on advanced filtration technologies such as HEPA, activated carbon, and UV-C sterilization. The market outlook remains robust, driven by ongoing urbanization, industrialization, and heightened health awareness, especially following the COVID-19 pandemic. Technological advancements, including IoT connectivity and real-time air quality monitoring, cater to tech-savvy consumers, while government initiatives promoting sustainable living and emission control further support growth. The competitive landscape is expected to stay vibrant, with companies investing in research and development to offer more efficient, durable, and feature-rich products. As consumers become increasingly discerning about indoor air quality, the Malaysia air purifier market is poised for sustained expansion, underpinned by a strong foundation of leading brands, continuous innovation, and supportive policies.

For instance, in March 2023, Daikin Malaysia Sdn Bhd launched the Daikin Streamer 3C Campaign to showcase their Indoor Air Quality Solution powered by Streamer Technology. With the Daikin Streamer Mobile Truck, customers can explore the significance of indoor air quality and discover how the latest Streamer technology can enhance the air quality while minimizing exposure to pollutants and germs.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel
• 5.5. Challenges Faced Post Purchase

6. Malaysia Air Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Filter Type
    • 6.2.1.1. HEPA
    • 6.2.1.2. Prefilter + HEPA
    • 6.2.1.3. Prefilter + HEPA + Activated Carbon
    • 6.2.1.4. Others
  • 6.2.2. By End Use
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial/Industrial
  • 6.2.3. By CADR
    • 6.2.3.1. Below 201 m3/hr
    • 6.2.3.2. 201-300 m3/hr
    • 6.2.3.3. 301-400 m3/hr
    • 6.2.3.4. Above 400 m3/hr
  • 6.2.4. By Coverage
    • 6.2.4.1. Below 250 sq feet
    • 6.2.4.2. 250 to 500 sq feet
    • 6.2.4.3. Above 500 sq feet
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass/Economy
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Exclusive Stores
    • 6.2.6.3. Multi-Branded Outlets
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. Northern
    • 6.2.7.2. Eastern
    • 6.2.7.3. Central
    • 6.2.7.4. Southern
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Filter Type
  • 6.3.2. By End Use
  • 6.3.3. By CADR
  • 6.3.4. By Coverage
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Coway (Malaysia) Sdn. Bhd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. CUCKOO International (MAL) Sdn. Bhd.
  • 17.3.3. Sharp Electronics (Malaysia) Sdn. Bhd.
  • 17.3.4. Panasonic Malaysia Sdn. Bhd.
  • 17.3.5. Arcel ik Hitachi Home Appliances Sales Malaysia Sdn. Bhd.
  • 17.3.6. Philips Malaysia Sdn. Bhd.
  • 17.3.7. AMWAY (Malaysia) Sdn. Bhd.
  • 17.3.8. Xiaomi Malaysia Sdn. Bhd.
  • 17.3.9. Dyson Malaysia Sdn. Bhd.
  • 17.3.10. Samsung Malaysia Electronics (SME) Sdn. Bhd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer