세계의 스마트 에어컨 시장 평가 : 유형별, 가격별, 최종사용자별, 유통 채널별, 지역별 - 기회 및 예측(2018-2032년)

Global smart air conditioner market is projected to witness a CAGR of 12.84% during the forecast period 2025-2032, growing from USD 19.21 billion in 2024 to USD 50.49 billion in 2032F, owing to increasing demand for energy-efficient, connected, and intelligent cooling solutions. One of the key drivers is the surging demand for energy-efficient and sustainable cooling solutions, fueled by strict government regulations and high electricity prices. Inverter-enabled smart ACs and green refrigerants lower energy consumption by as much as 30% against conventional models, which makes them a popular buy among cost-conscious consumers and environmentally conscious individuals. Moreover, the quick growth in smart home environments, fueled by IoT and AI, has supported adoption as users demand smooth integration with devices for remote access and control.

Severe weather patterns and urbanization, especially in Africa and Asia, are also driving demand, with increasing heat and developing middle-class segments creating demand for high-end cooling technologies. AI-driven predictive cooling, voice and gesture control, and 5G connectivity are increasingly making smart ACs more appealing. Government policies, including subsidies on energy-efficient products and the phase-out of old refrigerants, are fueling market expansion, with growing disposable incomes in developing economies allowing more consumers to invest in high-end, feature-loaded products. Industrial and commercial segments are embracing smart HVAC systems for efficiency and cost savings, while consumers looking to maintain health are attracted to ACs with air purification and humidity control capabilities. Companies are reacting with rival innovations, such as solar-powered versions and subscription cooling solutions. As the market continues to grow, developments in AI, integration with renewable energy sources, and smart city projects will continue to drive the adoption of intelligent air conditioners globally.

For instance, in April 2024, Samsung Electronics Singapore Pte. Ltd. launched its latest WindFree Air Conditioner series, with features such as Energy-Saving, Comfort Cooling, and Connected Living. The product has 23,000 micro air holes along with an AI Auto Cooling function that helps reduce energy consumption by up to 28%.

Rising Demand for Energy Efficiency and Sustainability Drives Global Smart Air Conditioner Market

The smart air conditioner market across the globe is experiencing strong growth, led largely by heightened consumer and regulatory attention on energy efficiency and environmental stewardship. As concerns about worsening climate change and electricity prices rise globally, both consumers and business users are shifting towards smart AC systems to cut down substantially on energy usage. Governments are also driving this shift through stricter energy requirements, including ENERGY STAR certifications and SEER ratings, along with incentives for green appliances. Moreover, the phasing out of toxic refrigerants such as R22 has triggered the need for future-proof smart ACs based on sustainable alternatives, including R32 and R410A. In addition to a regulatory push, consumer knowledge of carbon footprints and long-term cost reductions is fueling adoption, with energy-efficient smart cooling being a leading growth segment in the HVAC market. With sustainability as a focus point in building design and smart city programs, the adoption of renewable energy-compatible and grid-responsive AC systems will further drive market growth over the next few years.

For instance, in March 2024, Toshiba Carrier UK launched its latest easy-to-install DAISEIKAI 10 air conditioner, crafted with 43% recycled plastic components. It comes with a motion-tracking technology, a Plasma Ionizer, and an Ultra-Pure Filter.

Surge in Smart Homes and IoT Integration Drives the Global Smart Air Conditioner Market

The rapid growth of smart home ecosystems and IoT-enabled devices is proving to be a strong impetus for the global smart air conditioner market. With home automation increasingly going mainstream, consumers are demanding AC systems that integrate harmoniously with smart home ecosystems such as Google Home, Amazon Alexa, and Apple HomeKit. This convergence allows for sophisticated features including voice control, smartphone app-based remote operation, and auto-control of temperature based on occupancy pattern and weather. The industry is also fueled by the increasing popularity of AI-based features such as predictive cooling algorithms that optimize energy consumption. IoT connectivity also allows for proactive maintenance through real-time performance tracking and fault detection, improving product dependability. With 5G networks and Wi-Fi 6 technology enhancing the speed and stability of connectivity, manufacturers are launching more advanced smart AC models that can be part of larger home energy management systems. This trend is particularly strong in urban areas of developed economies, where tech-savvy consumers are willing to pay premium prices for convenience and connectivity features. Smart home integration has become a key differentiator in the competitive HVAC market.

In March 2024, LG Electronics Inc. launched a perfect HVAC solution, the DUALCOOL residential air conditioner, that comes with an EU energy efficiency rating of A+++. The DUALCOOL air conditioner's Dual Inverter Heat Pump Compressor and other intelligent energy-saving features assist in reducing the cost of maintaining a comfortable home climate.

Split Air Conditioners Dominate Global Market Growth

The smart air conditioner market is being driven globally largely by the common use of split air conditioners, which dominate the largest share in the market because of their energy efficiency, silent functioning, and incorporation of smart technology. With a quicker pace of urbanization and a shrinking space of living, split ACs have become the most sought-after option for residential as well as commercial purposes. Their indoor and outdoor dual-unit design enables easy installation and still preserves the ideal look for contemporary offices and houses. Users prefer inverter-based split ACs because they consume less energy than traditional models, supporting international sustainability and the reduction of carbon footprint. Also, governments of countries in the Asia-Pacific and Europe are encouraging people to adopt energy-saving cooling solutions by offering incentives and laws, propelling demand for smart split systems faster. Top makers are concentrating on streamlined designs, improved air filtering, and IoT-enabled predictive maintenance to make their offerings stand out.

For instance, in February 2023, Panasonic Holding Corporation introduced the HZ series, a new line of wall-mounted split system domestic air conditioners with reverse cycles. The company claims that their new nanoeX Generator Mark 2 air filtration technology in the new launch offers stronger and more effective air purification.

North America Leads the Global Smart Air Conditioner Market

North America is a leading player in the global smart air conditioner market, with the United States and Canada spearheading popularization through a mix of technology innovation and energy policies. The leadership of the region is attributed to several factors that include the highest penetration of smart home systems with connected devices. This tech-oriented consumer base is increasingly deploying Wi-Fi-enabled, voice-sensitive smart AC systems that work seamlessly with mainstream platforms such as Amazon Alexa and Google Home. Aggressive energy efficiency standards, especially state-specific programs such as California's Title 24 standards, have driven adoption of inverter-based smart cooling technology. Increased occurrence of heatwaves in the Southwest and Midwest has further fueled demand. For instance, in June 2022, Carrier Global Corporation launched a new line of single stage split system air conditioners in the United States that are compliant with the 2023 Department of Energy (DOE) minimum efficiency requirements and test procedures. Leading HVAC brands are riding this trend by launching new features such as smart diagnostics, geofencing functions, and integration with renewable energy systems. With continuous innovation in grid-responsive technology and IoT applications supported by 5G, North America is expected to retain market leadership while setting world standards for smart, energy-efficient cooling solutions.

Impact of the U.S. Tariff on Global Smart Air Conditioner Market

The U.S. government's imposition of tariffs on imported air conditioning systems has created significant ripple effects across the global smart AC market. These trade barriers, initially targeting Chinese manufacturers but subsequently affecting multiple countries, have forced a major restructuring of supply chains and pricing strategies throughout the industry.

The most immediate impact has been a price increase for smart AC units in the American market, as manufacturers pass on higher import costs to consumers.

This price inflation has particularly affected mid-range smart AC models, slowing adoption rates among price-sensitive buyers. Major Chinese brands have responded by establishing manufacturing facilities in Southeast Asia and Mexico to circumvent tariffs.

Key Players Landscape and Outlook

The global smart air conditioner market is witnessing robust growth, driven by rising demand for energy-efficient, connected cooling solutions across residential, commercial, and industrial sectors. This expansion is fueled by the integration of advanced features such as remote control, automation, and seamless connectivity with smart home systems, which are increasingly sought after by consumers aiming for greater comfort, convenience, and energy savings. Key players are investing heavily in IoT and AI-driven technologies, enabling users to manage temperature, humidity, and ventilation remotely through mobile apps and voice assistants, while also optimizing energy consumption and reducing costs. The Asia-Pacific region, particularly China, India, Japan, and South Korea, is experiencing especially rapid growth due to urbanization, rising disposable incomes, and heightened adoption of smart home technologies. Strategic initiatives such as mergers, acquisitions, and partnerships are common as companies seek to expand their customer base and maintain a competitive edge in this dynamic market. Overall, the outlook for the smart air conditioner market remains highly positive, with ongoing innovation and sustainability trends expected to drive further adoption worldwide.

For instance, in February 2024, Panasonic Holding Corporation unveiled a new AC line-up for 2024, including Matter-enabled RACs. India's First Matter-Enabled Room Air Conditioners (RACs)* powered by Miraie.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Global Smart Air Conditioner Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Split Air Conditioners
    • 6.2.1.2. Window Air Conditioners
    • 6.2.1.3. Others
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass/Economy
    • 6.2.2.2. Premium
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
    • 6.2.3.3. Industrial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Branded Outlets
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Type
  • 6.3.2. By Price Range
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. North America Smart Air Conditioner Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Type
    • 7.2.1.1. Split Air Conditioners
    • 7.2.1.2. Window Air Conditioners
    • 7.2.1.3. Others
  • 7.2.2. By Price Range
    • 7.2.2.1. Mass/Economy
    • 7.2.2.2. Premium
  • 7.2.3. By End-user
    • 7.2.3.1. Residential
    • 7.2.3.2. Commercial
    • 7.2.3.3. Industrial
  • 7.2.4. By Distribution Channel
    • 7.2.4.1. Multi-Branded Outlets
    • 7.2.4.2. Supermarkets/Hypermarkets
    • 7.2.4.3. Exclusive Stores
    • 7.2.4.4. Online
    • 7.2.4.5. Others
  • 7.2.5. By Country Share
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Smart Air Conditioner Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Type
        • 7.3.1.2.1.1. Split Air Conditioners
        • 7.3.1.2.1.2. Window Air Conditioners
        • 7.3.1.2.1.3. Others
      • 7.3.1.2.2. By Price Range
        • 7.3.1.2.2.1. Mass/Economy
        • 7.3.1.2.2.2. Premium
      • 7.3.1.2.3. By End-user
        • 7.3.1.2.3.1. Residential
        • 7.3.1.2.3.2. Commercial
        • 7.3.1.2.3.3. Industrial
      • 7.3.1.2.4. By Distribution Channel
        • 7.3.1.2.4.1. Multi-Branded Outlets
        • 7.3.1.2.4.2. Supermarkets/Hypermarkets
        • 7.3.1.2.4.3. Exclusive Stores
        • 7.3.1.2.4.4. Online
        • 7.3.1.2.4.5. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Smart Air Conditioner Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Poland

9. Asia-Pacific Smart Air Conditioner Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Smart Air Conditioner Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Smart Air Conditioner Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

• 18.1. Market Drivers
• 18.2. Market Challenges

19. Consumer Buying Behavior Analysis

20. Market Trends and Developments

21. Case Studies

22. Competitive Landscape

• 22.1. Competition Matrix of Top 5 Market Leaders
• 22.2. SWOT Analysis for Top 5 Players
• 22.3. Key Players Landscape for Top 10 Market Players
  • 22.3.1. Daikin Industries, Ltd.
    • 22.3.1.1. Company Details
    • 22.3.1.2. Key Management Personnel
    • 22.3.1.3. Key Products Offered
    • 22.3.1.4. Key Financials (As Reported)
    • 22.3.1.5. Key Market Focus and Geographical Presence
    • 22.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 22.3.2. LG Electronics Inc.
  • 22.3.3. Samsung Electronics Co., Ltd.
  • 22.3.4. Carrier Global Corporation
  • 22.3.5. Panasonic Holdings Corporation
  • 22.3.6. Haier Group
  • 22.3.7. Voltas Limited
  • 22.3.8. Johnson Controls International plc
  • 22.3.9. Carrier Global Corporation (Toshiba)
  • 22.3.10. Midea America Corp.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

23. Strategic Recommendations

24. About Us and Disclaimer