세계의 마일드 하이브리드 자동차 시장 평가 : 차종별, 용량 유형별, 배터리 유형별, 지역별, 기회 및 예측(2018-2032년)

Global mild hybrid vehicles market is projected to witness a CAGR of 7.59% during the forecast period 2025-2032, growing from USD 128.24 billion in 2024 to USD 230.25 billion in 2032F, owing to the urban mobility needs, as it offers an eco-friendly alternative to traditional commuting. Driven by urbanization, awareness of environmental impact, and healthier lifestyles, e-bikes are evolving with advanced lithium-ion batteries and smart connectivity. Modern consumers seek efficient, emission-reducing transport, supporting micro-mobility trends in cities worldwide.

Enhanced safety features, longer battery life, integrated navigation systems, and app-based diagnostics are also becoming standard, making mild hybrid vehicles an increasingly attractive and practical alternative for daily commuting and recreational use across diverse urban environments.

For instance, in January 2025, Audi AG introduced new technology with the launch of its MHEV plus mild hybrid system, debuting in the Audi A5 and Q5 series models built on the Premium Platform Combustion. This advanced hybrid platform features a new powertrain generator, a 48V battery, and a belt alternator starter, enabling partially electric driving, electric boosting, and improved efficiency and comfort. Audi confirmed that MHEV Plus will not be offered in the US market due to differing customer needs.

Emissions Regulations and Rising Fuel Prices Fuel Mild Hybrid Vehicles Market Demand

Increasingly strict CO2 and fuel-efficiency standards compel automakers to adopt mild hybrid technology. This low-cost solution enables manufacturers to reduce fleet-average emissions and comply with regulations globally, especially within the EU and North America, without fully committing to expensive battery-electric platforms. Governments incentivize hybrid adoption through subsidies and tax breaks, accelerating the market's expansion.

For instance, in September 2022, Toyota Motor Corporation launched the Urban Cruiser Hyryder, its first midsize SUV, with prices starting at approximately USD 13,080 and going up to around USD 23,800 in the U.S. market equivalent. The Hyryder features both strong-hybrid and mild-hybrid variants, with the mild-hybrid system utilizing a 12V hybrid capacity to enhance fuel efficiency and driving performance. This launch expands Toyota's hybrid portfolio and offers buyers a range of electrified options in the competitive SUV segment.

Volatile oil markets and persistent fuel cost pressures drive consumer demand for vehicles with better efficiency. Mild hybrid delivers meaningful fuel savings in urban stop-start conditions, often 10-15% better than conventional models, making them financially attractive for cost-aware buyers. This creates a strong business case for manufacturers to expand mild hybrid offerings.

Consumer Environmental Awareness to Shape Mild Hybrid Vehicles Market Dynamics

As more people become eco-conscious, new end-users are looking for greener transportation options. Mild hybrids deliver a great solution, eliminating the concerns around range and the charging station halts that come with full electric vehicles. They represent a noticeable yet familiar step towards electrification, catering to consumers' demand for sustainability while still offering the convenience of traditional fuel systems.

For instance, in February 2024, Ford Motor Company introduced MHEV (Mild Hybrid Electric Vehicle) technology in the newly revealed 2024 Ford Puma, combining a 1.0-litre EcoBoost petrol engine with a 48-volt mild hybrid system to enhance efficiency and performance. The updated Puma features refreshed styling, advanced connectivity, and driver-assist technologies, making it a "cool, calm and connected" compact SUV designed for modern urban lifestyles.

The rise of 48-volt architecture has paved the way for more robust mild hybrid systems, delivering improved integration, performance, and cost-effectiveness. These propulsion systems enable quicker engine restarts, provide stronger electric torque assistance, and enhance regenerative braking capabilities. With technological advancements and economies of scale, 48V mild hybrids are now a reliable option for the mainstream market, driving their adoption across a variety of vehicle types.

Passenger Car Segment Leads Global Mild Hybrid Vehicles Market Share

Based on vehicle type, the passenger vehicle segment is a leading force in the global mild hybrid vehicles market. This dominance is primarily attributed to strong consumer demand for fuel-efficient and environmentally friendly personal transportation options. Stringent emission regulations in major regions, such as Europe and Asia-Pacific, have prompted automakers to focus on incorporating mild hybrid technology into their passenger car line-ups.

Ongoing advancements in hybrid systems have made these vehicles more attractive to a broad range of consumers. Hence, passenger vehicles consistently outpace commercial vehicles in the adoption of mild hybrid technology, reinforcing their position at the forefront of the global market. Furthermore, companies in the global market are planning to adopt different market growth strategies to maintain their dominance in the passenger car segment. Not only this, but companies are also planning to advance the features of passenger cars to address the rising demand and emission control.

Europe Region Dominates the Global Mild Hybrid Vehicles Market

Europe leads the global mild hybrid vehicle market due to stringent emission regulations, shifting consumer preferences, and expanding hybrid technology. Carbon emission targets for 2025 and 2030 have been limited across major European countries, incentivizing the adoption of mild-hybrid alternatives. Country-level support, Germany's fleet incentives, Italy's tax breaks, and Norway's eco regulations have boosted adoption rates and made mild hybrids mainstream. The 48-volt mild hybrid architecture aligns well with Europe's dense urban traffic and short trip patterns, delivering tangible fuel and emissions benefits.

Manufacturers in the region have rolled out several mild hybrid models, utilizing their existing production lines and cutting down on the need for a full electric vehicle infrastructure. Europe is also making strides in the commercial vehicle market, including light-duty trucks that incorporate hybrid drivetrains to boost fleet efficiency. These local trends and environment-friendly approach, along with industrial strategies, are setting Europe up as a leading player in the mild hybrid vehicle market.

Europe's increasingly strict CO2 emissions regulations are fueling a surge in mild hybrid electric vehicle (MHEV) sales. As the European Union tightens fleet-wide emission targets for automakers, manufacturers are accelerating the electrification of their passenger car line-ups. MHEVs, along with other electrified powertrains, are being adopted to help meet these regulatory demands, driving a significant transformation in the region's automotive market and reducing reliance on traditional internal combustion engines.

Impact of the U.S. Tariff on the Global Mild Hybrid Vehicles Market

The 25% tariffs that the U.S. has imposed on imported electric vehicles and their components have shrunk the supply chains for mild hybrid vehicles. The increased duties on electric motors, power electronics, and battery systems are driving up costs for automakers who depend on these imported parts. In response, original equipment manufacturers (OEMs) are turning to other North American and Asian suppliers, ramping up local production, and bringing critical components closer to home. While this shift helps them against the impact of tariffs, it also leads to higher short-term costs and more complex logistics. However, in the long run, manufacturing closer to home could help stabilize profit margins and make mild hybrid systems more robust against trade uncertainties.

Key Players Landscape and Outlook

Key automakers are focusing on cost-effective integration of mild hybrid tech to meet emissions targets quickly. They are investing in a scalable 48-volt architecture that can be deployed across multiple vehicle platforms, reducing R&D and unit costs. Supply chains are being diversified and localized to mitigate tariff risks and inventory disruptions. Partnerships with tier one suppliers are increasing to co-develop system components-motors, converters, control units-to improve performance and lower costs. Companies are positioning mild hybrids as a bridge technology. Competitors are enhancing their existing thermal-engine lineups while gearing up for a full shift to electric. Their product plans focus on gradual improvements, ensuring easy adaptation.

For instance, in March 2025, Toyota Motor Corporation introduced new technology in the Fortuner and Fortuner Legender by launching mild-hybrid variants equipped with a 48-volt system, set to arrive in India. These Neo Drive models pair the familiar 2.8-litre diesel engine with a belt-integrated starter generator and lithium-ion battery, aiming to deliver smoother low-speed performance, improved fuel efficiency, and quieter engine starts.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Unmet Needs

6. Global Mild Hybrid Vehicles Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Vehicle Type
    • 6.2.1.1. Passenger Cars
    • 6.2.1.2. Commercial Vehicles
  • 6.2.2. By Capacity Type
    • 6.2.2.1. Up to 12V
    • 6.2.2.2. 12V - 24V
    • 6.2.2.3. Above 24V
  • 6.2.3. By Battery Type
    • 6.2.3.1. Lithium-Ion
    • 6.2.3.2. Lead-Acid
    • 6.2.3.3. Others
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Vehicle Type
  • 6.3.2. By Capacity Type
  • 6.3.3. By Battery Type
  • 6.3.4. By Region

7. North America Mild Hybrid Vehicles Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Vehicle Type
    • 7.2.1.1. Passenger Cars
    • 7.2.1.2. Commercial Vehicles
  • 7.2.2. By Capacity Type
    • 7.2.2.1. Up to 12V
    • 7.2.2.2. 12V - 24V
    • 7.2.2.3. Above 24V
  • 7.2.3. By Battery Type
    • 7.2.3.1. Lithium-Ion
    • 7.2.3.2. Lead-Acid
    • 7.2.3.3. Others
  • 7.2.4. By Country Share
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Mild Hybrid Vehicles Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Vehicle Type
        • 7.3.1.2.1.1. Passenger Cars
        • 7.3.1.2.1.2. Commercial Vehicles
      • 7.3.1.2.2. By Capacity Type
        • 7.3.1.2.2.1. Up to 12V
        • 7.3.1.2.2.2. 12V - 24V
        • 7.3.1.2.2.3. Above 24V
      • 7.3.1.2.3. By Battery Type
        • 7.3.1.2.3.1. Lithium-Ion
        • 7.3.1.2.3.2. Lead-Acid
        • 7.3.1.2.3.3. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Mild Hybrid Vehicles Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Mild Hybrid Vehicles Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Mild Hybrid Vehicles Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Mild Hybrid Vehicles Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Toyota Motor Corporation
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Nissan Motor Co., Ltd
  • 17.3.3. Honda Motor Co., Ltd
  • 17.3.4. Hyundai Motor Company
  • 17.3.5. KIA CORPORATION
  • 17.3.6. Suzuki Motor Corporation
  • 17.3.7. Mercedes-Benz Group AG
  • 17.3.8. Volvo Car Corporation
  • 17.3.9. Volkswagen AG
  • 17.3.10. BMW AG

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer