대규모 언어 모델 시장 평가 : 모델 사이즈별, 모달리티별, 용도별, 업계별, 지역별, 기회 및 예측(2018-2032년)

Global large language model market is projected to witness a CAGR of 23.12% during the forecast period 2025-2032, growing from USD 6.03 billion in 2024 to USD 31.83 billion in 2032. The global large language model (LLM) market is experiencing significant growth, driven by the increasing adoption of generative AI across various industries, including BFSI, healthcare, and IT. Ongoing innovations in multimodal learning and model performance are enhancing enterprise applications, positioning LLMs as a transformative force in automation, data analysis, and customer interaction.

As businesses intensify their efforts to automate and deliver personalized customer experiences, there is a growing demand for robust, adaptable, and cost-effective language models. Large language models (LLMs), which can read, write, and translate human language, are leading smart digital transformation initiatives. The mania is premised on the advances in multimodal capabilities, reasoning, and personalized model training in specific domains. Companies are now seeking lightweight, optimized devices that offer maximum performance while reducing infrastructure and operating costs.

For instance, in July 2023, Google Cloud (Google LLC) launched Conversational AI on Gen App Builder. This no-code environment enables developers, including those without machine learning expertise, to create AI-enhanced chatbots and virtual assistants. This action is an indicator of the general market shift toward the democratization of AI usage and the easy availability of sophisticated NLP offerings. In addition to this, open-source LLM innovations, cloud-scale installations, and plug-and-play APIs are also facilitating small firms and start-ups in deploying innovative AI. With digital content and connectivity continuing to fuel a mounting global reliance, the LLM market is increasingly viewed as a major driver of business innovation, customer experience, and AI automation.

Growing Enterprise Adoption of Generative AI Applications Drives Market Growth

The growing need for enterprise-grade AI solutions is one of the main drivers fueling the growth of the global large language model market. Organizations in numerous industries, ranging from healthcare and finance to retail and logistics, are diligently embracing generative AI into their digital platforms to advance automation, decision-making, and customer interaction. LLMs offer strong features such as content creation, customer service automation, language translation, and even code creation, which assist in streamlining operations as well as productivity.

For example, in June 2023, Databricks Inc. bought MosaicML for USD 1.3 billion. The move is reflective of increasing demand for scalable LLM-based solutions that can be fit into enterprise data platforms. With the integration of MosaicML's training and inference capabilities, Databricks enable organizations to develop bespoke generative AI applications on its lakehouse platform. This acquisition is not only a technology boost but a move towards democratizing access to LLMs for business, enabling them to train models on in-house data and have security and compliance control. As greater numbers of companies aim to differentiate themselves through AI, the enterprise-focused uptake of LLMs will dramatically accelerate.

Advancements in Multimodal and Domain-Specific LLMs Propels the Market

The transformation of LLMs into multimodal and domain-specific ones is opening new avenues in AI-based content generation, scientific discoveries, and multilingual communications. No longer are they restricted to text; the models are being taught to read and write images, audio, and video content. Additionally, domain-specialized LLMs developed based on specialized datasets are proving to be more precise and cost-effective for specialized applications such as healthcare diagnosis, legal document processing, and scientific simulations.

For example, in February 2025, a partnership between NASA and IBM Corporation created a set of science-specific LLMs known as INDUS, designed for five broad scientific fields, such as Earth science and astrophysics. This collaboration reflects the increasing focus on purpose-designed models that able to assist with scientific exploration and interpretation of data at scale. By being centered on interpretability and domain applicability, such models are created to deal with the exact problems and data structures of scientific communities. This is a movement away from general language models towards more application-oriented and high-impact AI tools. As companies require more fine-tuned solutions with added performance and explainability, domain-specific and multimodal LLMs will be responsible for driving innovation in various industries.

IT/ITeS Segment Dominates Global Large Language Model Market Share

The IT/ITeS (Information Technology and IT-enabled Services) segment is leading the large language model (LLM) market globally, due to its pioneer adoption of artificial intelligence in business processes, customer support, software development, and digital transformation strategies. IT/ITeS companies are implementing LLMs towards a variety of use cases such as AI-augmented coding assistance, document summarization, smart search, sentiment analysis, and multilingual customer support bots. The need for automation and real-time processing of data in this sector has pushed the mass implementation of LLMs to boost productivity and minimize human reliance on repetitive tasks.

In addition, the industry gets early exposure to the latest technologies and robust digital infrastructure, enabling quicker experimentation and deployment of LLM-based solutions. Access to skilled manpower, heavy R&D expenditure, and an innovation culture further consolidate IT/ITeS leadership position in the industry. For instance, in May 2023, Microsoft Corporation announced GPT-4o, an extremely advanced multimodal LLM that accepts both text and image inputs. This model has found extensive applications in IT companies for software development optimization, improvement in code generation, and the integration of intelligent AI features in customer applications. These improvements continue to support the IT/ITeS industry's dominance in driving LLM adoption across the world. With digital disruption becoming a strategic imperative across sectors, IT/ITeS firms are not just using LLMs within their organizations but also developing AI-fueled services for clients outside, making them the foundation of the large language model ecosystem.

North America Registers Global Large Language Model Market Size

North America dominates the global large language model (LLM) market currently, following its robust technology infrastructure, global AI leadership presence, and high R&D investments. The continent has renowned tech leaders including OpenAI, Google, Microsoft, and Meta, which are LLM pioneers. Such players are aggressively developing, deploying, and commoditizing advanced AI models in numerous verticals such as healthcare, finance, education, and enterprise software. Pro-government policies, first-mover benefit on innovative technologies, and an abundance of skilled professionals are adding to North America's supremacy in the LLM market. North American companies are increasingly embracing LLMs in customer service, content creation, automation, and natural language processing solutions to enhance the efficiency of operations and user experience.

For example, Google LLC launched VideoPoet in December 2023, an extremely versatile multimodal LLM that can generate videos from text, images, and sound. The achievement is the latest proof of North America's pioneering position not only in creating advanced LLMs but in using their application in new AI sectors such as video generation and creative automated content. With a strong AI ecosystem and ongoing innovation commitment, North America will continue to be the leader in the global LLM market over the next few years.

Impact of U.S. Tariffs on Global Large Language Model Market

The effect of U.S. tariffs on the global LLM market is quite limited but is significant in certain niches, such as chip purchase and foreign cooperation. As the production and application of large language models demands chips with high performance and cloud hardware, U.S. AI companies might have higher production costs due to foreign semiconductors, particularly those from nations such as China. This, in turn, could influence world pricing and the supply of LLM services. Tariffs and tension across countries can also slow cross-border collaboration in R&D, data sharing, and talent mobility, slowing innovation by a tiny margin. While America will remain at the forefront in AI, ongoing protectionism could encourage other countries to build autonomous AI ecosystems, resulting in local market fragmentation and divergent AI strategies worldwide.

Key Players Landscape and Outlook

The global Large Language Model (LLM) market is highly concentrated, with a few leaders in the technology space leading innovation, deployment, and revenue generation. Companies have significantly impacted competitive forces through the release of innovative models and strategic partnerships to increase their penetration and potential. Such companies have players that own dominant AI platforms, data infrastructure, and cloud services, granting them immense power to build scalable and cost-effective LLM solutions for consumer and business use. For instance, in April 2024, Microsoft joined forces with UAE-based AI firm G42 to introduce G42's Arabic LLM "Jais" to the Azure AI Model Catalog. This moves not only fortified Microsoft's global footprint but also brought advanced generative AI technologies within reach of Arabic markets, furthering inclusivity and digital availability in the MENA region.

In the future, the market ecosystem is expected to be healthy, driven by increasing demand across various sectors, including BFSI, IT, healthcare, and education. Customers are seeking low-cost, multilingual, and domain-specific LLMs to enhance productivity, automate operations, and enhance customer engagement. With open-source models getting more competitive and cloud-based offerings and public data making it possible for smaller players, some fragmentation is expected in specific niches (e.g., local languages or scientific research). Together, the AI as a service market will also be concentrated in the hands of leading tech players due to persistent investment in model training, infrastructure, and ethical AI practices. Investors would find this environment incredibly insightful in terms of identifying the most reliable players for scaled-up deployment and how future collaborations will shape the future of AI adoption worldwide.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase

6. Global Large Language Model Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Model Size
    • 6.2.1.1. Below 1 billion Parameters
    • 6.2.1.2. 1 billion to 10 billion Parameters
    • 6.2.1.3. 10 billion to 50 billion Parameters
    • 6.2.1.4. 50 billion to 100 billion Parameters
    • 6.2.1.5. 100 billion to 200 billion Parameters
    • 6.2.1.6. 200 billion to 500 billion Parameters
    • 6.2.1.7. Above 500 billion Parameters
  • 6.2.2. By Modality
    • 6.2.2.1. Text
    • 6.2.2.2. Code
    • 6.2.2.3. Image
    • 6.2.2.4. Video
  • 6.2.3. By Application
    • 6.2.3.1. Customer Service
    • 6.2.3.2. Content Generation
    • 6.2.3.3. Sentiment Analysis
    • 6.2.3.4. Code Generation
    • 6.2.3.5. Language Translation
    • 6.2.3.6. Others
  • 6.2.4. By Industry Vertical
    • 6.2.4.1. BFSI
    • 6.2.4.2. IT/ITeS
    • 6.2.4.3. Retail and Manufacturing
    • 6.2.4.4. Media and Entertainment
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Model Size
  • 6.3.2. By Modality
  • 6.3.3. By Application
  • 6.3.4. By Industry Vertical
  • 6.3.5. By Region

7. North America Large Language Model Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Model Size
    • 7.2.1.1. Below 1 billion Parameters
    • 7.2.1.2. 1 billion to 10 billion Parameters
    • 7.2.1.3. 10 billion to 50 billion Parameters
    • 7.2.1.4. 50 billion to 100 billion Parameters
    • 7.2.1.5. 100 billion to 200 billion Parameters
    • 7.2.1.6. 200 billion to 500 billion Parameters
    • 7.2.1.7. Above 500 billion Parameters
  • 7.2.2. By Modality
    • 7.2.2.1. Text
    • 7.2.2.2. Code
    • 7.2.2.3. Image
    • 7.2.2.4. Video
  • 7.2.3. By Application
    • 7.2.3.1. Customer Service
    • 7.2.3.2. Content Generation
    • 7.2.3.3. Sentiment Analysis
    • 7.2.3.4. Code Generation
    • 7.2.3.5. Language Translation
    • 7.2.3.6. Others
  • 7.2.4. By Industry Vertical
    • 7.2.4.1. BFSI
    • 7.2.4.2. IT/ITeS
    • 7.2.4.3. Retail and Manufacturing
    • 7.2.4.4. Media and Entertainment
    • 7.2.4.5. Others
  • 7.2.5. By Country
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Large Language Model Market Outlook, 2018-2032F
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Model Size
        • 7.3.1.2.1.1. Below 1 billion Parameters
        • 7.3.1.2.1.2. 1 billion to 10 billion Parameters
        • 7.3.1.2.1.3. 10 billion to 50 billion Parameters
        • 7.3.1.2.1.4. 50 billion to 100 billion Parameters
        • 7.3.1.2.1.5. 100 billion to 200 billion Parameters
        • 7.3.1.2.1.6. 200 billion to 500 billion Parameters
        • 7.3.1.2.1.7. Above 500 billion Parameters
      • 7.3.1.2.2. By Modality
        • 7.3.1.2.2.1. Text
        • 7.3.1.2.2.2. Code
        • 7.3.1.2.2.3. Image
        • 7.3.1.2.2.4. Video
      • 7.3.1.2.3. By Application
        • 7.3.1.2.3.1. Customer Service
        • 7.3.1.2.3.2. Content Generation
        • 7.3.1.2.3.3. Sentiment Analysis
        • 7.3.1.2.3.4. Code Generation
        • 7.3.1.2.3.5. Language Translation
        • 7.3.1.2.3.6. Others
      • 7.3.1.2.4. By Industry Vertical
        • 7.3.1.2.4.1. BFSI
        • 7.3.1.2.4.2. IT/ITeS
        • 7.3.1.2.4.3. Retail and Manufacturing
        • 7.3.1.2.4.4. Media and Entertainment
        • 7.3.1.2.4.5. Others

All segments will be provided for all regions and countries covered

8. Europe Large Language Model Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Large Language Model Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Large Language Model Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Large Language Model Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. NVIDIA Corporation
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products/Services Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Alibaba Group Holding Limited
  • 17.3.3. Amazon.com, Inc.
  • 17.3.4. Baidu Inc.
  • 17.3.5. Google LLC
  • 17.3.6. Meta Platforms, Inc.
  • 17.3.7. Microsoft Corporation
  • 17.3.8. OpenAI
  • 17.3.9. Tencent Holdings Limited
  • 17.3.10. Yandex LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer