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고등교육에서 공유 모빌리티 및 e-모빌리티의 시작

Shared and Electrified Mobility Starts in Higher Education

리서치사 Navigant Research
발행일 2019년 05월 상품 코드 830769
페이지 정보 영문 13 Pages; 3 Tables, Charts & Figures
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고등교육에서 공유 모빌리티 및 e-모빌리티의 시작 Shared and Electrified Mobility Starts in Higher Education
발행일 : 2019년 05월 페이지 정보 : 영문 13 Pages; 3 Tables, Charts & Figures

미국 대학에서 직원은 교육 수준, 자택 소유율, 급여가 미국의 평균 노동자 수준보다 높아서 전기자동차(EV) 제조업체 및 딜러가 파트너십을 구축하는 데 있어서 이상적인 인구통계가 되고 있습니다.

대학 커뮤니티에서 전기자동차(EV) 제조업체, 딜러, 대학의 EV 존재를 구축할 기회에 대해 조사했으며, 직원 인구통계, 시장 규모, 기존 프로그램, 연구 기회, 플릿의 전기화와 파트너십 가능성에 대한 분석, 애리조나 주립 대학(Arizona State University)의 사례 연구를 제공합니다.

1. 서론

2. 배경

3. 제안

4. 공유, 전동화, 클린, 신뢰할 수 있는 자동차의 미래

  • 대학 커뮤니티는 PEV 및 MaaS 도입에 있어서 이상적
  • 환경문제가 더욱 더 중요
  • 자동차 소유 패턴의 세대간 차이

5. 세계의 EV 산업용 솔루션 구축

  • 대학연구의 강점
  • 고등교육 지속가능성 증진 협의회(AASHE)의 지속가능성 추적, 평가 & 평가 시스템의 요건
  • 대학 기회 평가

6. 사례 연구 : ASU

7. EV 산업에 있어서 비옥한 토양

  • 플릿의 전기화
  • 표적 마케팅
  • EV 의식 구축
  • 캠퍼스에서의 EV 이용 사례에는 한층 더 연구가 필요
LSH 19.05.14

List of Charts and Figures

  • R1 University and Current VGI and Other Commercialization Projects

List of Tables

  • AASHE STARS Program Credits for EV Programs
  • R1 Universities in Urban Locations with AASHE STARS Rankings

American universities are pivotal to the plug-in EV (PEV) market. With higher levels of education, homeownership, and salaries than the average employee in the US, university employees are an ideal demographic with whom EV manufacturers and dealerships should build partnerships. Most universities in the US are in urban areas-ideal for EV carsharing programs and short-distance trips. Several other factors signify that university campuses are optimal for EV adoption and mobility programs.

Universities are partnering with technology manufacturers to test vehicle grid integration (VGI) technologies, automated vehicles, battery development, and wireless charging on campus. EV infrastructure companies are making charging simple by installing on-campus charging stations that connect to university ID cards to start charging. Partnerships built between universities and EV manufacturers can be multifaceted, involving research, education (including education of the manufacturer's employees), university employee vehicle discounts, university fleet conversion, and sponsorships (athletics, research centers, etc.).

This Navigant Research report discusses opportunities for EV manufacturers, dealerships, and universities to build their EV presence. The study provides an analysis of the university market including employee demographics, market size, existing programs, research opportunities, fleet electrification, and partnership potential. It also includes a case study of Arizona State University where staff and faculty members were surveyed to understand EV adoption demographics.

Key Questions Addressed

  • How do university employees fit the ideal demographics for EV ownership?
  • What opportunities exist for EV manufacturers to partner with universities on research, targeted marketing, awareness building, and carshare deployment?
  • Which universities are already researching in the EV space?
  • What are benefits and strategies for expanding the EV market into universities?
  • How should EV manufacturers and mobility vendors act on the opportunity posed by universities?

Who Needs This Report

  • Electric vehicle manufacturers
  • Universities and colleges
  • Car dealerships
  • EV charging infrastructure companies
  • Vehicle grid integration companies
  • Investor community

Table of Contents

Spark

Context

Recommendations

A Shared, Electrified, Clean, Reliable Vehicle Future

  • The University Community Is Ideal for PEV and MaaS Adoption
  • Environmental Issues Are Increasingly Important
  • Generational Differences in Vehicle Ownership Patterns

Creating Solutions for the Global EV Industry

  • University Research Strength
  • Association for the Advancement of Sustainability in Higher Education Sustainability Tracking, Assessment & Rating System Requirements
  • Evaluating University Opportunities

Case Study: ASU

Fertile Ground for the EV Industry

  • Electrify the Fleet
  • Targeted Marketing
  • Building EV Awareness
  • More Research Required Into Campus EV Use Cases
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