WOW! Brands(제2권) - 소비자 건강관리 분야에서 가장 밝은 기업과 뛰어난 기업

This collection of individual case studies profiles dynamic, successful and innovative brands from across the consumer health world. Detailed profiles dive into the success factors that set each brand apart, from marketing strategies to NPD, and evaluate the key lessons to be learned. Featuring 20+ WOW! Brands ranging across multiple markets and CHC categories, the report includes established brands reinvigorated by launch activity and new marketing campaigns, digital-native brands and others embracing a digital strategy, and some of the most exciting new launches & switches. The report also contains a short dedicated chapter focused on WOW! Companies, taking a look at the success factors behind a handful of standout growth marketers. Meanwhile, an Innovation Focus chapter evaluates the state of new product development in the CHC industry and rounds up some of the most promising recent launch activity.

Table of Contents

WOW! Brands

• What is a WOW! Brand?

Allevia

• Brand Story & Sales Performance
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

BelliWelli

• Brand Story & Sales Performance
• NPD & Innovation
• Marketing Highlights
• Prospects & Opportunities

Benylin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Celebrex Relief

• Brand Story & Sales Performance
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Electrolit

• Brand Story & Sales Performance
• Geographic Spread
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

E.L.F.

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Eucerin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Goli Nutrition

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Hylo

• Brand Story & Sales Performance / Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Lemme

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Liquid I.V.

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Loxonin

• Brand Story & Sales Performance
• NPD & Innovation
• Marketing Highlights
• Prospects & Opportunities

Mighty Patch

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Motrin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Nasivin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Nature Made

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Nature's Truth

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights & Digital Strategy
• Prospects & Opportunities

Opill

• Brand Story & Sales Performance
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Pabron

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Sinupret

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Vicks

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Innovation Focus

• Overview
• NPD Highlights by Category

WOW! Companies

• Hypera Pharma
• Revance
• Unilever