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½ÉÀå °Ç°­ : OTC Á¦Ç° ºÐ¼®

Heart Health: Exploring the OTC Options

¸®¼­Ä¡»ç Nicholas Hall & Company
¹ßÇàÀÏ 2017³â 06¿ù »óǰ ÄÚµå 482401
ÆäÀÌÁö Á¤º¸ ¿µ¹® 183 Pages
°¡°Ý
¡Ì 5,750 £Ü 9,163,000 PDF by E-mail (Country License)
¡Ì 7,500 £Ü 11,952,000 PDF by E-mail (Global License)


½ÉÀå °Ç°­ : OTC Á¦Ç° ºÐ¼® Heart Health: Exploring the OTC Options
¹ßÇàÀÏ : 2017³â 06¿ù ÆäÀÌÁö Á¤º¸ : ¿µ¹® 183 Pages

½ÉÀåÀÇ °Ç°­ À¯Áö¸¦ À§ÇÑ °¢Á¾ OTC Á¦Ç° ½ÃÀåÀ» Á¶»çÇßÀ¸¸ç, ½ÉÇ÷°üÁúȯÀÇ °³¿ä, ½ÉÀåÀÇ °Ç°­ À¯Áö¸¦ À§ÇÑ OTC Á¦Ç°ÀÇ Á¾·ù¿Í °³¿ä, ÁÖ¿ä Á¦Ç° ºÎ¹® ¹× ÁÖ¿ä Áö¿ª¡¤±¹°¡º° µ¿Çâ, ºê·£µå ÆÛÆ÷¸Õ½º, ½ÅÁ¦Ç° °³¹ß¡¤½ÃÀå ÅõÀÔ µîÀÇ µ¿Çâ, ÁÖ¿ä ¼ººÐ¿¡ ´ëÇÑ °úÇÐÀû ¿¬±¸ÀÇ µ¿Çâ, ÁÖ¿ä ±â¾÷¡¤Á¦Ç°ÀÇ »ç·Ê ¿¬±¸, ÇâÈÄ Àü¸Á µîÀ» Á¤¸®ÇÏ¿© ÀüÇØµå¸³´Ï´Ù.

1. °³¿ä

  • °³¿ä
  • ½ÉÇ÷°üÁúȯ : ¼¼°è ÃÖ´ëÀÇ »ç¸Á ¿øÀÎ
  • ½ÉÇ÷°üÁúȯÀ̶õ?
  • ½ÉÇ÷°üÁúȯÀÇ À§ÇèÀÎÀÚ
  • ÁÖ¿ä ½ÃÀåÀÇ ½ÉÀå °Ç°­ : ¿ì·ÁÀÇ ¼¼°èÀû È®»ê
  • ½ÉÀå °Ç°­ À¯Áö¸¦ À§ÇÑ OTC Á¦Ç° : ±¤¹üÀ§ÇÑ ¿É¼Ç
  • ½ÉÀå °Ç°­ À¯Áö¸¦ À§ÇÑ OTC Á¦Ç° : °³¿ä
  • °íÇ÷¾Ð ȯÀÚ¿ë OTC
  • ÄÝ·¹½ºÅ×·Ñ °¨¼Ò¸¦ À§ÇÑ RX ½ºÅ¸Æ¾ ¼·ÃëÀÚ¼öÀÇ Áõ°¡
  • ½ºÅ¸Æ¾ : OTCÈ­ ½ÇÆÐ
  • OTC ÄÝ·¹½ºÅ×·Ñ °Ë»ç¾à
  • ±â¼ú°ú ½ÉÀå °Ç°­
  • ½ÉÀå °Ç°­ À¯Áö¸¦ À§ÇÑ OTC Á¦Ç° : Àå·¡¼º
  • ½ÉÀå °Ç°­ À¯Áö¸¦ À§ÇÑ OTC Á¦Ç° : Á¼¾ÆÁö´Â ³²³à °ÝÂ÷
  • °úÇÐÀû ¿¬±¸ : ½ÃÀå ¼ºÀåÀÇ »õ·Î¿î °æ·Î °³Ã´ °¡´É¼º

2. Àü½Å¼º ½ÉÇ÷°ü°Ç°­ À¯Áö Á¦Ç°

  • °³¿ä
  • ¼­À¯·´
  • ÁßÀ¯·´¡¤µ¿À¯·´
  • ºÏ¹Ì
  • ºê·£µå »ç·Ê ¿¬±¸ : Berkeley Life Heart Health
  • ºê·£µå »ç·Ê ¿¬±¸ : HearShape / Synastat
  • ¾Æ½Ã¾ÆÅÂÆò¾ç
  • ¶óƾ¾Æ¸Þ¸®Ä«
  • ÇÇÅ佺Å×·Ñ : OTC ÄÝ·¹½ºÅ×·Ñ °ü¸®ÀÇ ÇÁ·¹Àü½º È®´ë
  • ÇÇÅ佺Å׷Ѱú ½ºÅ¸³î¿¡ ´ëÇÑ ÃÊÁ¡
  • Àü¸Á

3. ¾îÀ¯ & ¿À¸Þ°¡ 3

  • °³¿ä
  • ºÏ¹Ì
  • ºê·£µå »ç·Ê ¿¬±¸ : MegaRed
  • ¾Æ½Ã¾ÆÅÂÆò¾ç
  • ¼­À¯·´
  • ¶óƾ¾Æ¸Þ¸®Ä«
  • ÁßÀ¯·´¡¤µ¿À¯·´
  • Àü¸Á

4. CoQ10 ¼­Çø®¸ÕÆ®

  • °³¿ä
  • ºÏ¹Ì
  • ºê·£µå »ç·Ê ¿¬±¸ : Qunol
  • ¾Æ½Ã¾ÆÅÂÆò¾ç
  • ¼­À¯·´
  • ÁßÀ¯·´¡¤µ¿À¯·´
  • Àü¸Á

5. ¸¶´Ã ¼­Çø®¸ÕÆ®

  • °³¿ä
  • ¾Ë¸®½Å : ¸¶´ÃÀÇ È­ÇÐ
  • ¾Æ½Ã¾ÆÅÂÆò¾ç
  • ºÏ¹Ì
  • ¼­À¯·´
  • ºê·£µå »ç·Ê ¿¬±¸ : Kwai
  • ±âŸ Áö¿ª
  • Àü¸Á

6. ½ÉÀå °Ç°­ À¯Áö¸¦ À§ÇÑ ±âŸ ¼­Çø®¸ÕÆ®

  • ÁÖ¿ä ÀλçÀÌÆ®
  • ¸ÖƼºñŸ¹Î
  • ºê·£µå »ç·Ê ¿¬±¸ : Centrum
  • ´ÜÀÏ ºñŸ¹Î
  • ¸¶±×³×½· ¼­Çø®¸ÕÆ®(+Ä®·ý)
  • ÇÁ·Î¹ÙÀÌ¿Àƽ½º
  • ºê·£µå »ç·Ê ¿¬±¸ : PureHeart
  • ·¹½Ãƾ ¼­Çø®¸ÕÆ®
  • ¾Æ¸¶¾¾À¯ ¼­Çø®¸ÕÆ®
  • ±âŸ Çãºê¡¤ÀÚ¿¬ À¯·¡ ¼­Çø®¸ÕÆ®
  • ºê·£µå »ç·Ê ¿¬±¸ : i-Cool for Menopause plus Omega-3

7. °úÇÐÀû ¿¬±¸

  • °³¿ä
  • ºñŸ¹Î D
  • ºñŸ¹Î K2
  • ºñŸ¹Î B
  • Ä®·ý
  • ¸¶±×³×½·
  • ¸¶´Ã
  • ¿À¸Þ°¡ 3
  • ¿À¸Þ°¡ 7/ ½Ã¹÷Åæ(Sea buckthorn)
  • ÇÁ·Î¹ÙÀÌ¿Àƽ½º
  • ¿ÀÆ® º£Å¸ ±Û·çÄ­
  • °ï¾à ±Û·çÄÚ¸¸³­
  • »ýȰ½À°üº´¡¤½ÉÀ庴
  • °úÇÐÀû ¿¬±¸ : ±âÁ¸ ¼­Çø®¸ÕÆ®ÀÇ ÀçȰ¼ºÈ­¿Í »õ·Î¿î Æ´»õ ½ÃÀå¿¡ ´ëÇÑ ÁÖ¸ñ

8. ½ÉÀå °Ç°­ À¯Áö : ³²³àº° Â÷ÀÌ

  • ½ÉÀå Áúȯ : ¿©¼º¿¡ ´ëÇÑ Ä§¹¬ÀÇ »ìÀÎÀÚ(silent killer)
  • ½ÉÀå ¹ßÀÛ : ³²¼º vs ¿©¼º
  • ¿©¼ºÀÇ À§ÇèÀÎÀÚ
  • ÀÎÁöµµ Çâ»ó ±¸»ó
  • Áõ»ó : ³²³à¿¡ µû¶ó ´Ù¸¥ ¡ÈÄ
  • ¹ÎÁ·¼º : Á¦¾î ºÒ°¡ À§ÇèÀÎÀÚ?
  • ½ÉÀå °Ç°­ À¯Áö¸¦ À§ÇÑ OTC ºê·£µå Á¦Ç°
  • »ç·Ê ¿¬±¸ : Centrum
  • »ç·Ê ¿¬±¸ : Bayer Aspirin
KSA 17.06.21

More people die annually from cardiovascular diseases than from any other cause; it is the leading cause of death for both men and women.

Our newest report on Heart Health takes an in-depth look into this category, giving insight into the latest trends with detailed market analysis.

Key benefits of this report include:

  • An in-depth exploration of OTC heart health options, including systemic cardiovasculars, fish oils & omega-3 supplements, CoQ10, garlic and other supplements
  • Gauging the size of the market in individual countries, plus brand performances, new developments, launches and A+P campaigns
  • Coverage of all the major markets (and some smaller ones), including Canada, China, France, Germany, Italy, Japan, Poland, Russia, S Korea, UK, USA, and more
  • Full year 2016 OTC sales direct from the freshly-published DB6, our dedicated OTC sales database

What this report covers:

  • Systemic cardiovasculars
  • Fish oils & omega-3
  • CoQ10 supplements
  • Garlic supplements
  • Plus health-focused brands from: Multivitamins
  • Single vitamins
  • Mineral supplements
  • Probiotics
  • Case studies of key heart health brands highlight success factors, sales and A+P activity
  • Investigating the gender divide: how most heart health products tend to target men, largely missing the important underdeveloped segment for women's heart health
  • Forecast sales for all heart health categories, and a look forward to potential opportunities, including switches, new ingredients and clinical studies

Table of Contents

Executive summary

  • Overview
  • Cardiovascular diseases are the world's biggest killer
  • What are cardiovascular diseases?
  • Risk factors for cardiovascular diseases
  • Heart health in key markets - growing issue globally
  • Wide array of OTC options for heart health
  • OTC heart health market - Overview
  • OTCs for consumers with high blood pressure
  • Number of people taking RX statins for cholesterol reduction is on the rise
  • Statins have failed to take off OTC
  • OTC cholesterol tests
  • Technology and heart health
  • What does the future hold for OTC heart health?
  • Gender divide among heart health OTCs narrowing
  • Scientific studies could provide new routes to market growth

Systemic cardiovasculars

  • Category overview
  • Western Europe
  • Central & Eastern Europe
  • North America
  • Brand case study: Berkeley Life Heart Health
  • Brand cast study: HearShape / Synastat
  • Asia-Pacific
  • Latin America
  • Phytosterols a growing presence in OTC cholesterol management
  • Focus on phytosterols and stanols
  • Outlook

Fish oils & omega-3

  • Category overview
  • North America
  • Brand case study: MegaRed
  • Asia-Pacific
  • Western Europe
  • Latin America
  • Central & Eastern Europe
  • Outlook

CoQ10 supplements

  • Category overview
  • North America
  • Brand case study: Qunol
  • Asia-Pacific
  • Western Europe
  • Central & Eastern Europe
  • Outlook

Garlic supplements

  • Category overview
  • Allicin: the chemistry behind garlic
  • Asia-Pacific
  • North America
  • Western Europe
  • Brand case study: Kwai
  • Other region
  • Outlook

Other supplements for heart health

  • Key insights
  • Multivitamins
  • Brand case study: Centrum
  • Single vitamins
  • Magnesium supplements (plus potassium)
  • Probiotics
  • Brand case study: PureHeart
  • Lecithin supplements
  • Flaxseed oil supplements
  • Other herbal & natural supplements
  • Brand case study: i-Cool for Menopause plus Omega-3

Scientific studies

  • Overview
  • Vitamin D
  • Vitamin K2
  • Vitamin B
  • Potassium
  • Magnesium
  • Garlic
  • Omega-3
  • Omega-7 / Sea buckthorn
  • Probiotics
  • Oat beta-glucan
  • Konjac glucomannan
  • Lifestyle & heart disease
  • Scientific studies key to revitalising existing supplements and highlighting new niches

The gender divide in heart health

  • Heart disease: The silent killer amid women
  • Heart attacks: Men vs women
  • Risk factors for women
  • Awareness initiatives
  • Symptoms: Different genders, different signs
  • Ethnicity: The uncontrollable risk factor?
  • Are OTC heart health brands missing the vital female demographic?
  • Case study: Centrum
  • Case study: Bayer Aspirin
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