세계의 POP(구매 시점 정보 관리) 디스플레이 시장(2023-2030년)

Global POP (Point of Purchase) Display Market Size, Share, and Trends Analysis Report by Product Type (Countertop Displays, Floor Displays, Pallet Displays, Sidekick Displays, End Cap Displays, and Others), by Material (Corrugated Board, Plastic, Metal, Wood, Glass, Others), by End-User (Food and Beverages, Pharmaceuticals, Cosmetics and Personal Care, Electronics, Automotive, Home Furnishings, and Others), Forecast Period (2023-2030)

The global POP (point of purchase) display market is anticipated to grow at a considerable CAGR of 6.1% during the forecast period. A point-of-purchase display is a promotional tool placed near the merchandise in retail stores. These displays are typically created by manufacturers and distributed to wholesalers or retailers. They are strategically placed at the location where customers make their purchasing decisions. POP displays can take many forms, ranging from visually appealing labels to intricate configurations. By providing an interactive experience for customers, POP displays can help drive sales while reducing the need for sales staff, which can lower overhead costs. In today's competitive retail environment, companies are investing heavily in product marketing, and POP displays play a significant role in it. Hence, the demand for POP displays is growing.

Segmental Outlook:

The global POP display market is segmented by product type, material, and end-user. Based on product type, the market is sub-segmented into countertop displays, floor displays, pallet displays, sidekick displays, end cap displays, and others such as spinner displays and retail signage. Based on material, the market is sub-segmented into corrugated board, plastic, metal, wood, glass, and others, such as foam boards. Based on end-user, the market is sub-segmented into food and beverages, pharmaceuticals, cosmetics and personal care, electronics, automotive, home furnishings, and others such as sports and recreation, and wine and spirits. Among end-users, the food and beverage segment is expected to hold the largest market share. The rise of convenience stores and quick-service restaurants, which rely heavily on POP displays to showcase their products and encourage purchases, is increasing the segment's growth. Additionally, as consumers increasingly prioritize convenience and time-saving options, point-of-purchase displays are becoming more important for promoting grab-and-go items such as pre-packaged snacks and beverages.

The Floor Displays Segment Holds a Prominent Share in the Global POP (Point of Purchase) Display Market

Based on product type, the market is sub-segmented into countertop displays, floor displays, pallet displays, sidekick displays, end cap displays, and others such as spinner displays and retail signage. Among these, the floor displays segment is expected to hold the largest market share. Floor displays are popular in the POP display market due to their larger surface area for showcasing multiple products, high visibility in high-traffic areas, and customizable designs that attract customers. Additionally, they are easily changeable for seasonal or promotional items. These factors have led to their growth in popularity.

Regional Outlook:

The global POP display market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market.

The Asia-Pacific Region is Expected to Dominate the Global POP (Point of Purchase) Display Market

The Asia-Pacific POP display market is growing due to several factors. The region's rapidly growing population and urbanization are driving demand for retail and consumer goods, which in turn is increasing the demand for POP displays to showcase these products. Additionally, there is a growing trend towards the use of eye-catching and innovative POP displays, particularly in countries such as China and India where the retail industry is expanding rapidly. Some retailers are using interactive displays, augmented reality (AR), and virtual reality (VR) technology to attract and engage customers. For instance, Alibaba's Hema supermarkets in China use an AR app that allows customers to scan products with their smartphones and receive information about the product, such as nutritional information and recipes. Similarly, Shiseido in Japan has used AR technology to create a "magic mirror" that allows customers to try on makeup virtually before making a purchase.

Market Players Outlook:

The major companies serving the global POP display market include Assemblies Unlimited, Inc., Classic Acrylics, Inc., DS Smith Plc, Farris Group, Georgia-Pacific LLC, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Glass-Media, a digital signage company located in the United States, and Wi-Charge, a developer of long-range wireless charging solutions based in Israel, collaborated to create wireless smart digital signage displays. The collaboration intends to contact customers in-store in unique ways at points of purchase to enhance engagement, drive spending, and lower costs as compared to internet advertising. The hardware choices include tablet-sized wireless 4G displays and Wi-Charge wireless charging ranges of up to 30 feet. The alliance intends to investigate smart home applications as well as retail ones.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight and Current Market Trends
  • 2.2.1. Key Findings
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
  • 3.1.1. Overview
  • 3.1.2. Financial Analysis
  • 3.1.3. SWOT Analysis
  • 3.1.4. Recent Developments
• 3.2. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global POP (Point of Purchase) Display Market by Product Type
  • 4.1.1. Countertop Displays
  • 4.1.2. Floor Displays
  • 4.1.3. Pallet Displays
  • 4.1.4. Sidekick Displays
  • 4.1.5. End Cap Displays
  • 4.1.6. Others
• 4.2. Global POP (Point of Purchase) Display Market by Material
  • 4.2.1. Corrugated Board
  • 4.2.2. Plastic
  • 4.2.3. Metal
  • 4.2.4. Wood
  • 4.2.5. Glass
  • 4.2.6. Others
• 4.3. Global POP (Point of Purchase) Display Market by End-User
  • 4.3.1. Food and Beverages
  • 4.3.2. Pharmaceuticals
  • 4.3.3. Cosmetics and Personal Care
  • 4.3.4. Electronics
  • 4.3.5. Automotive
  • 4.3.6. Home Furnishings
  • 4.3.7. Others

5. Regional Analysis

• 5.1. North America
  • 5.1.1. US
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World

6. Company Profiles

• 6.1. Assemblies Unlimited, Inc.
• 6.2. Classic Acrylics, Inc.
• 6.3. DS Smith Plc
• 6.4. Farris Group
• 6.5. Georgia-Pacific LLC
• 6.6. Great Northern Corporation
• 6.7. International Paper
• 6.8. Jamestown Plastics
• 6.9. Menasha Packaging Company, LLC
• 6.10. Pratt Retail Specialties, LLC
• 6.11. Ravenshoe Group
• 6.12. Repack Canada
• 6.13. Smurfit Kappa Group
• 6.14. Sonoco Products Company
• 6.15. Spectrum Industries
• 6.16. WestRock Company