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시장보고서
상품코드
1311882
세계의 경쟁 정보 툴 시장(2023-2030년)Global Competitive Intelligence Tool Market 2023-2030 |
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경쟁 정보 툴 시장은 예측 기간 중 CAGR 10.3%로 성장할 것으로 예상됩니다. 시장 성장 요인으로는 경쟁 심화, 클라우드 확산, 데이터 확산 등이 꼽힙니다. 또한 인공지능(AI), 머신러닝(ML) 등 첨단 기술을 경쟁 정보 툴에 통합하는 추세와 스타트업에 대한 자금 조달이 증가하면서 시장 성장을 가속할 것으로 예상됩니다. 예를 들어 2021년 12월 AI 기반 경쟁력 강화 플랫폼인 클루(Klue)는 Tiger Global이 주도하고 세일즈포스 벤처스(Salesforce Ventures)가 참여한 시리즈 B 펀딩에서 6,200만 달러의 투자를 유치했습니다. 이 플랫폼은 뉴스, 경쟁사 웹페이지 변경 등 공공 및 민간 외부 소스로부터 경쟁 데이터를 자동으로 수집할 뿐만 아니라 Slack, High spot, Salesforce 등의 플랫폼과의 통합을 통해 내부 팀으로부터도 데이터를 수집합니다. Klue는 제품 마케팅 담당자와 경쟁사 정보 팀이 경쟁사 커버리지를 확대할 수 있도록 지원하는 것을 목표로 하고 있습니다.
부문별 전망
클라우드 기반 하위 부문이 세계의 경쟁 정보 툴 시장에서 압도적인 점유율을 차지할 것으로 예상
클라우드 기반 경쟁사 정보 툴은 유연성, 확장성, 비용 효율성이 뛰어나 시장 경쟁에서 큰 비중을 차지할 것으로 예상됩니다. Cipher Systems LLC(Consensus Point Inc.), Ci Radar, LLC, Crayon, Inc. 등 다양한 주요 업체들이 클라우드 기반 솔루션을 통해 하드웨어 및 사내 스토리지 공간에 대한 지출을 줄일 수 있다, 구독 기반 및 SaaS(Software as a Service) 등 클라우드 기반 경쟁사 정보 툴을 제공하고 제공하는 데 주력하고 있습니다. 이는 클라우드 기반 경쟁사 정보 툴 시장의 성장을 가속할 것으로 예상됩니다.
지역별 전망
북미, 세계의 경쟁 정보 툴 시장에서 큰 점유율을 차지할 것으로 전망
모든 지역 중 북미는 예측 기간 중 시장에서 큰 비중을 차지할 것으로 예상됩니다. 이 지역의 경쟁 정보 툴 시장의 성장은 주로 다양한 산업 분야의 기술 채택과 디지털 혁신 노력 증가와 같은 요인에 의해 주도되고 있습니다. 또한 이 지역은 주요 시장 기업이 존재하는 핫스팟이기도 합니다. 이러한 시장 경쟁자들은 시장에서 경쟁력을 유지하기 위해 고급 및 강화된 솔루션을 제공하기 위해 경쟁하고 있습니다. 이러한 모든 요인들이 시장 성장에 기여하고 있습니다. 예를 들어 Crunchbase, SEMrush, Owler, Alexa Internet, Inc, SpyFu, Crayon 등은 미국에 본사를 두고 있습니다.
목차
제1장 리포트 개요
- 업계의 현황 분석과 성장 가능성 전망
- 조사 방법과 툴
- 시장 내역
- 부문별
- 지역별
제2장 시장 개요와 인사이트
- 조사 범위
- 애널리스트의 인사이트와 현재의 시장 동향
- 주요 조사 결과
- 권장사항
- 결론
제3장 경쟁 구도
- 주요 기업 분석
- Alphabet Inc.(Google LLC)
- 개요
- 재무 분석
- SWOT 분석
- 최근 동향
- Evalueserve
- 회사 개요
- 재무 분석
- SWOT 분석
- 최근 동향
- 주요 전략 분석
제4장 시장 세분화
- 세계의 경쟁 정보 툴 시장 : 유형별
- 온프레미스
- 클라우드 기반
- 세계의 경쟁 정보 툴 시장 : 용도별
- BFSI
- IT & 통신
- 자동차
- 소매
- 헬스케어
- 교육
- 기타
제5장 지역 분석
- 북미
- 미국
- 캐나다
- 유럽
- 영국
- 독일
- 이탈리아
- 스페인
- 프랑스
- 기타 유럽
- 아시아태평양
- 중국
- 인도
- 일본
- 한국
- 기타 아시아태평양
- 세계의 기타 지역
제6장 기업 개요
- Alexa Internet, Inc.
- ArchIntel
- Brandwatch
- CI Radar
- Comintelli
- Consensus Point
- Contify, Inc.
- Crayon
- Crunchbase
- Klue Labs
- NetBase Quid
- Owler
- SEMrush
- SimilarWeb
- Slintel Inc.
- SpyFu
- Talkwalker
Title: Global Competitive Intelligence Tool Market Size, Share & Trends Analysis Report by Type (On-Premise and Cloud-Based), and by Application (BFSI, IT & Telecom, Automotive, Retail, Health Care, Education, and Others) Forecast Period (2023-2030).
The global competitive intelligence tool market is anticipated to grow at a CAGR of 10.3% during the forecast period. The market growth is attributed to factors including the increasing competition, cloud deployment, and data proliferation. Further, the growing integration of advanced technology such as artificial intelligence (AI) and machine learning (ML) to competitive intelligence tool coupled with growing funding to new startups is anticipated to drive the market growth. For instance, in December 2021, Klue, an AI-powered competitive enablement platform, raised $62 million in Series B funding led by Tiger Global, with participation from Salesforce Ventures. The platform automatically gathers competitive data from public and private external sources such as the news and competitor web page changes, as well as data from internal teams through integrations with platforms such as Slack, High spot and Salesforce. Klue aims to enable product marketers and competitive intelligence teams to increase their coverage of competitors.
Segmental Outlook
The global competitive intelligence tool market is segmented based on its type and application. Based on type, the market is bifurcated into on-premises and cloud-based. Based on the application, the market is categorized into BFSI, IT & telecom, automotive, retail, health care, education, and others. Among the application, the BFSI sub-segment is anticipated to register a significant growth during the forecast period owing to the increasing requirement for competitive analysis, risk management, and strategic decision-making tools in the BFSI industry.
The Cloud-Based Sub-Segment is Anticipated to hold a Prominent Share of the Global Competitive Intelligence Tool Market
Among the type, the cloud-based competitive intelligence tool sub-segment is anticipated to hold a prominent market share of the market owing to their flexibility, scalability, and cost-effectiveness. The cloud-based solutions lowers the expenditure on hardware and in-house storage space. Various key providers such as Cipher Systems LLC (Consensus Point Inc.), Ci Radar, LLC, and Crayon, Inc., among others, are focused on offering and delivering cloud-based competitive intelligence tools such as subscriptions based, and software as a service (SaaS), among others. This is anticipated to boost the growth of cloud-based competitive intelligence tool market.
Regional Outlooks
The global competitive intelligence tool market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed at a particular region or country level as per the requirement. Among these, the European regional market is anticipated to experience significant growth over the forecast period. However, the Asia-Pacific region is projected to exhibit considerable growth in the competitive intelligence tool market, driven by factors such as increasing adoption of advanced analytics and market intelligence solutions in emerging economies like India and China.
North America is Anticipated to Hold a Significant Share of the Global Competitive Intelligence tool Market
Among all the regions, North America is anticipated to account for a significant share in the market during the forecast period. The growth of the competitive intelligence tool market in the region is primarily driven by factors such as the increasing adoption of technology and digital transformation initiatives in various industries. Also, the region is hotspot with presence of key market players. These market players compete to provide advance and enhanced solutions to remain competitive in the market. All this factors are contributing to the growth of the market . For instance, Crunchbase , SEMrush, Owler, Alexa Internet, Inc., SpyFu, Crayon, and others are headquartered in the US.
Market Players Outlook
The major companies serving the global competitive intelligence tool market include: Alphabet Inc. (Google LLC), Crunchbase, SEMrush, Owler, Alexa Internet, Inc., Comintelli, Talkwalker, and others. These market players are considerably contributing to the market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2021, Comintelli, a leading global Market and Competitive Intelligence (M&CI) software company launched a new feature within Intelligence2day based on Artificial Intelligence (AI). The Field Intelligence Retriever (FIRE) feature assist field gathering capabilities and conference monitoring, both virtual and live by turning image data into searchable content.
The Report Covers:
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global competitive intelligence tool market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying 'who-stands-where' in the market.
Table of Contents
1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- 1.1. Research Methods and Tools
- 1.2. Market Breakdown
- 1.2.1. By Segments
- 1.2.2. By Region
2. Market Overview and Insights
- 2.1. Scope of the Report
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendations
- 2.2.3. Conclusion
3. Competitive Landscape
- 3.1. Key Company Analysis
- 3.2. Alphabet Inc. (Google LLC)
- 3.2.1. Overview
- 3.2.2. Financial Analysis
- 3.2.3. SWOT Analysis
- 3.2.4. Recent Developments
- 3.3. Evalueserve
- 3.3.1. Overview
- 3.3.2. Financial Analysis
- 3.3.3. SWOT Analysis
- 3.3.4. Recent Developments
- 3.4. Key Strategy Analysis
4. Market Segmentation
- 4.1. Global Competitive Intelligence tool Market by Type
- 4.1.1. On Premise
- 4.1.2. Cloud-Based
- 4.2. Global Competitive Intelligence tool Market by Application
- 4.2.1. BFSI
- 4.2.2. IT & Telecom
- 4.2.3. Automotive
- 4.2.4. Retail
- 4.2.5. Health Care
- 4.2.6. Education
- 4.2.7. Others
5. Regional Analysis
- 5.1. North America
- 5.1.1. United States
- 5.1.2. Canada
- 5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
- 5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
- 5.4. Rest of the World
6. Company Profiles
- 6.1. Alexa Internet, Inc.
- 6.2. ArchIntel
- 6.3. Brandwatch
- 6.4. CI Radar
- 6.5. Comintelli
- 6.6. Consensus Point
- 6.7. Contify, Inc.
- 6.8. Crayon
- 6.9. Crunchbase
- 6.10. Klue Labs
- 6.11. NetBase Quid
- 6.12. Owler
- 6.13. SEMrush
- 6.14. SimilarWeb
- 6.15. Slintel Inc.
- 6.16. SpyFu
- 6.17. Talkwalker
