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Title: Global Green Data Center Market Size, Share & Trends Analysis Report Market by Component (Solution, and Services), by Data Center Size (Small & Mid-Size, and Large Size), By End-User Vertical (Healthcare, Financial Services, Government, Telecom and IT, and Other),Forecast Period (2023-2030).
The global green data center market is anticipated to grow at a considerable CAGR of 17.3% during the forecast period. Rising cost of energy, pressure from stakeholder and technological innovations are driving the development of green data centers. Apart from the direct benefits of green data centers such as lower energy cost, less downtime, and a smaller carbon footprint it also offers broader cost reductions, and improved risk management & mitigation.
The cohesive involvement of state and central government towards the adoption of green data center has been contributing significantly to the global market growth. For instance, carbon reporting legislation pushes UK Data Centers to go green. The mandates are made by the government and financial sector regulators to crack down on business's carbon usage, and accelerate the overall sustainable transformation in time to achieve the UKs 2050 net zero target. The data center industry is particularly energy intensive, accounting for 4.0% of global electricity consumption and 1.0% of global greenhouse gas emissions. the Data center market is expected to rise by 5.5% between 2023 and 2028, with Amazon Web Service claiming to invest EUR 1.8 billion ($1.9 billion) in the UK to construct and run Data Centers. With capacity demand on a continuous upward trajectory, there is an increasing focus on carbon reduction as a major driver for these businesses.
The global green data center market is segmented based on component, data center size, and end-user vertical. Based on component, the market is segmented into solution and services. Based on data center size, the market is segmented into mid & small size and large size. Based on end-user vertical, the market is sub-segmented into healthcare, financial services, government, telecom and IT, and other.
BFSI segment held a significant share in the market in 2022 owing to a large amount of data processed by banking and financial firms. Moreover, the healthcare segment has significant potential in the data center market owing to the increasing patient's data and the growing adoption of digital technologies in healthcare.
Regional outlook
The global green data center market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, North America is expected to hold a considerable share in the global green data center market, owing to the presence of strong and wide presence of technological networks in nations such as the US and Canada.
The Asia-Pacific region to hold significant share in the global green data center market. The primary factor driving the regional market growth is the substantial investments made by key market players to establish green data centers across the region. For instance, in March 2023, NTT unveiled its plans to invest $90 million through NTT Global Data Centers Corp. This investment aims to develop their latest and most extensive data center in Thailand. The new data center is being constructed in line with NTT Group's vision of Green Innovation towards 2040. The framework will help NTT towards achieving net zero emissions across its operations by 2030 and its value chain by 2040 - in lockstep with Thailand's own commitment to achieving net-zero emissions by 2030.
Furthermore, the Malaysian government is focusing its efforts towards augmenting renewable energy generation within the country, featuring different strategic initiatives. Tenaga Nasional Berhad, in accordance with the international Renewable Energy Certificate (REC) Standard, launched the Green Electricity Tariff Program, including both residential and commercial users. This initiative not only contributes to the broader increase in renewable energy adoption but also offers an advantage to data center operators by enabling the procurement of green energy for their facility operations.
The major companies serving the global green data center market include: Cisco Technology Inc., IBM Corp., Dell EMC Inc., Fujitsu Ltd., Hitachi Ltd. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and new facility launches, to stay competitive in the market. For instance, in February 2023, Dubai unveiled the largest solar-powered data center around the globe at the Mohammed bin Rashid Al Maktoum Solar Park in the emirate. Managed by Moro Hub, a wholly owned subsidiary of the Dubai Electricity & Water Authority (DEWA). It is designed to provide next-generation services in the areas of digital transformation, cloud and hosting services, cybersecurity, smart cities, Internet of Things (IoT) services, and professional and managed services. Additionally, Moro services, backed by ChatGPT technology, also find their place within this innovative framework.