세계의 마커리스 모션 캡쳐 시장(2024-2031년)

Markerless Motion Capture Market Size, Share & Trends Analysis Report by Type (2D markerless motion capture, and 3D markerless motion capture), by Application (Virtual Reality, Video Conferencing, Film & TV, Games, Healthcare, and Others) Forecast Period (2024-2031)

Markerless motion capture market is anticipated to grow at a CAGR of 15.1% during the forecast period (2024-2031). Markerless Motion Capture is a technique for capturing human motion without requiring actors to wear suits or markers. It uses multiple cameras to track key points on the person's body and then reconstructs their 3D pose in space. While the core concept is relatively simple, the underlying algorithms involve complex computer vision and machine learning techniques. The widespread adoption of this technology in the entertainment and gaming industry is a key factor driving the global market.

Market Dynamics

Technological Advancements

Advancements in computer vision, machine learning, and artificial intelligence have significantly improved the accuracy and efficiency of markerless motion capture systems. These advancements allow markerless systems to capture complex movements with greater detail and fidelity. For instance, in April 2024, Digital Domain launched Masquerade3, its latest advancement in facial motion-capture systems. Building on Masquerade 2.0, which brought intricacies of human facial dynamics to digital characters, the update's innovative technology eliminates the need for markers on performers' faces.

Increased Demand from Diverse Industries

Globally, markerless motion capture is finding applications in several industries beyond just entertainment (movies, video games). This includes applications in sports science, healthcare, ergonomics, automotive design, and virtual reality. For instance, in healthcare, markerless motion capture is being used to assess patient movement and gait to develop rehabilitation programs. In February 2024, Move AI launched its new single-camera motion capture app, Move One, offering high-quality, realistic motion data captured from an iPhone. The app, developed by VP of Science Dr. Nikos Zikos, offers 60fps FHD markerless motion capture, portrait and landscape shooting options, and exports in various formats.

Market Segmentation

• Based on type, the market is segmented into 2D markerless motion capture and 3D markerless motion capture
• Based on application, the market is segmented into virtual reality, video conferencing, film & TV, games, healthcare, and others (surveillance, and education).

Film & TV Sub-segment to Hold a Considerable Market Share

Motion capture technology offers a realistic, natural motion experience, reducing the need for cumbersome suits and enabling faster setup times for large productions. Therefore, key players are focusing on developing markerless motion capture systems for film & TV applications. For instance, in April 2024 Digital Domain introduced a Markerless MoCap Facial Tracking System, eliminating the need for actors to wear tracking markers during production. This system was previously used in films like Avengers, Infinity War Avengers, and Endgame to save time, and money, and reduce error.

Regional Outlook

The global markerless motion capture market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

North America Holds Major Market Share

The high adoption of these technologies in the gaming industry across the region is a key contributor to the regional market growth. The US is one of the nations with the largest influence in the video game industry, with video games representing a significant part of its economy. According to the World Economic Forum estimates by 2025, the American gaming industry will reach $42.3 billion while the global gaming industry will possibly reach $270.0 billion. More gaming enthusiasts are inclined towards AR and VR devices to enrich their gaming encounters, enabling them to fully engage with virtual environments and interact with digital characters and elements. Thus, the growing regional gaming industry is likely to drive the regional market growth.

Market Players Outlook

The major companies serving the global markerless motion capture market include Intel Corp., Qualisis AB, Phoenix Technologies, Inc., Digital Domain, and Vicon Motion Systems Ltd. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Market Trends
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. Intel Corp.
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. Phoenix Technologies Ltd.
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. Qualisys AB
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Markerless Motion Capture Market by Type
  • 4.1.1. 2D Markerless Motion Capture
  • 4.1.2. 3D Markerless Motion Capture
• 4.2. Global Markerless Motion Capture Market by Application
  • 4.2.1. Virtual Reality
  • 4.2.2. Video Conferencing
  • 4.2.3. Film & TV
  • 4.2.4. Games
  • 4.2.5. Healthcare
  • 4.2.6. Others (Surveillance, and Education)

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World
  • 5.4.1. Latin America
  • 5.4.2. Middle East & Africa

6. Company Profiles

• 6.1. Captury
• 6.2. DeepMotion
• 6.3. Disguise Group
• 6.4. EuMotus
• 6.5. Faceware Technologies, Inc.
• 6.6. Fashion Innovation Agency
• 6.7. Hawk-Eye Innovations
• 6.8. Innovative Sports Training Inc.
• 6.9. iPi Soft LLC.
• 6.10. Move Ai Ltd.
• 6.11. Radical Motion
• 6.12. NaturalPoint, Inc.
• 6.13. ReMoCapp
• 6.14. Simi Reality Motion Systems
• 6.15. Theia Markerless, Inc.
• 6.16. Vicon Motion Systems Ltd.
• 6.17. Wonder Dynamics