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마케팅 자동화 시장(2020-2026년)

Marketing Automation Market 2020-2026

리서치사 Orion Market Research Pvt Ltd
발행일 2020년 06월 상품 코드 949641
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마케팅 자동화 시장(2020-2026년) Marketing Automation Market 2020-2026
발행일 : 2020년 06월 페이지 정보 : 영문

세계의 마케팅 자동화 시장은 예측 기간 중 대폭적인 성장이 전망될 것으로 예측됩니다. 인터넷 이용의 증가, IoT의 급속한 채택, 빅데이터 분석의 유용성 확대는 세계 마케팅 자동화 시장의 성장을 지원하고 있는 주요 요인입니다. 그러나 기밀 데이터의 보안과 프라이버시 우려에 의해 세계 마케팅 자동화 업계의 성장이 저해될 가능성이 있습니다. 그럼에도 불구하고 중소기업에 의한 클라우드 도입의 증가는 향후 시장에 상당한 성장 기회를 초래할 것으로 예상됩니다.

마케팅 자동화 시장은 용도, 도입 유형 및 최종사용자에 기반하여 분류됩니다. 용도별로 시장은 소셜미디어 마케팅, 유통 관리, 캠페인 관리, 리드 육성 및 운송으로 분류됩니다. 도입 유형별로 시장은 클라우드 기반과 온프레미스로 양분됩니다. 최종사용자별로 시장은 소매, BFSI, 운송, 제조, 헬스케어 등으로 분할되고 있습니다.

지역적으로 세계의 마케팅 자동화 시장은 북미, 유럽, 아시아태평양 및 기타 국가로 분류됩니다. 북미는 세계 시장에서 큰 시장 점유율을 차지할 것으로 예상되고 있습니다. 미국은 세계의 마케팅 자동화 시장에서 상당한 시장 점유율을 보유할 전망입니다. 마케팅 자동화는 시장의 리드를 생성하는 것에 관계하며, 미국에 몇개의 이점을 제공하는 것으로 알려져 있습니다. 아시아태평양은 예측 기간 중 세계 시장에서 상당한 성장이 있을 것으로 추정됩니다.

세계의 마케팅 자동화 시장에 대해 조사했으며, 시장의 개요와 용도별, 도입 유형별, 최종사용자별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 리포트의 개요

제2장 시장 개요와 인사이트

  • 조사 범위
  • 애널리스트의 인사이트와 현재의 시장 동향
  • 규칙과 규제

제3장 경쟁 구도

  • 회사 점유율 분석
  • 주요 전략 분석
  • 주요 기업 분석
    • Oracle Corp.
    • Microsoft Corp.
    • Salesforce.com Inc.
    • IBM Corp.
    • Cognizant Technology Solutions Corp.

제4장 시장 결정요인

  • 동기
  • 억제요인
  • 시장 기회

제5장 시장 세분화

  • 용도별 세계의 마케팅 자동화 시장
    • 소셜미디어 마케팅
    • 유통 관리
    • 캠페인 관리
    • 리드 육성
    • 교통수단
  • 도입 유형별 세계의 마케팅 자동화 시장
    • 클라우드 기반
    • 온프레미스
  • 최종사용자별 세계의 마케팅 자동화 시장
    • 소매
    • BFSI
    • 운송
    • 제조
    • 헬스케어
    • 기타

제6장 지역 분석

  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 영국
    • 독일
    • 이탈리아
    • 스페인
    • 프랑스
    • 기타
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 기타
  • 기타 지역

제7장 기업 개요

  • Adobe Systems, Inc.
  • AWeber Systems, Inc.
  • Brand24 Global, Inc.
  • Buffer, Inc.
  • Cision, Ltd.
  • Clarabridge, Inc.
  • Cognizant Technology Solutions Corp.
  • Cyfe, Inc.
  • Frrole, Inc.
  • GoodData Corp.
  • Google, LLC
  • Hootsuite, Inc.
  • IBM Corp.
  • MavSocial(Maventus Group Inc.)
  • Meltwater Social
  • Microsoft Corp.
  • NetBase Solutions, Inc.
  • Oracle Corp.
  • Salesforce.com, Inc.
  • SAP SE
  • Teradata Corp.
  • Zalster AB
KSA 20.08.12

LIST OF TABLES

  • 1. GLOBAL MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 2. GLOBAL SOCIAL MEDIA MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 3. GLOBAL DISTRIBUTION MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 4. GLOBAL CAMPAIGN MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 5. GLOBAL LEAD NURTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 6. GLOBAL TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 7. GLOBAL MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 8. GLOBAL CLOUD-BASED MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 9. GLOBAL ON-PREMISES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 10. GLOBAL MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 11. GLOBAL RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 12. GLOBAL BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 13. GLOBAL TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 14. GLOBAL MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 15. GLOBAL HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 16. GLOBAL OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 17. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 18. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 19. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 20. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 21. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 22. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 23. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 24. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 25. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 26. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 27. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 28. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 29. REST OF THE WORLD MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 30. REST OF THE WORLD MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 31. REST OF THE WORLD MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL MARKETING AUTOMATION MARKET SHARE BY APPLICATION, 2019 VS 2026 (%)
  • 2. GLOBAL MARKETING AUTOMATION MARKET SHARE BY DEPLOYMENT TYPE, 2019 VS 2026 (%)
  • 3. GLOBAL MARKETING AUTOMATION MARKET SHARE BY END-USER, 2019 VS 2026 (%)
  • 4. GLOBAL MARKETING AUTOMATION MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 5. THE US MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 6. CANADA MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 7. UK MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 8. FRANCE MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 9. GERMANY MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 10. ITALY MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 11. SPAIN MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 12. ROE MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 13. INDIA MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 14. CHINA MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 15. JAPAN MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 16. REST OF ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)

17. REST OF THE WORLD MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)

Global Marketing Automation Market Size, Share & Trends Analysis Report, by Application (Social Media Marketing, Distribution Management, Campaign Management, Lead Nurturing, Transportation), by Deployment Type (Cloud Based, On-Premises), by End-User (Retail, BFSI, Transportation, Manufacturing, Healthcare, Transportation, Others) Forecast Period 2020-2026

The global marketing automation market is projected to witness considerable growth during the forecast period. Increasing internet usage, rapid adoption of IoT, and growing utility of big data analytics are among the key factors that are supporting the growth of the global marketing automation market. However, the security and privacy concerns for the confidential data may impede the growth of the global marketing automation industry. Though, the increase in cloud adoption by SMEs is anticipated to offer considerable growth opportunities to the market in the near future.

The marketing automation market is classified on the basis of application, deployment type, and end-users. Based on the application, the market is segmented into social media marketing, distribution management, campaign management, lead nurturing, and transportation. Based on the deployment type, the market is bifurcated into cloud-based and on-premises. Based on end-user, the market is segmented into retail, BFSI, transportation, manufacturing, healthcare, transportation, and others.

Geographically, the global marketing automation market is classified into North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to have a significant market share in the global market. The US is anticipated to hold a considerable market share in the global marketing automation market. Marketing automation is found to offer several benefits to the country in terms of generating the market lead. Asia-Pacific is estimated to have considerable growth in the global market during the forecast period.

The key players of the marketing automation market include IBM Corp., Oracle Corp., SAP SE, Google LLC, ., Adobe Systems, Inc., Brand24 Global, Inc., Buffer, Inc., Cision, Ltd., Clarabridge, Inc., Cognizant Technology Solutions Corp., AWeber, Frrole, Inc., GoodData Corp, Google, LLC, Hootsuite Media, Inc., NetBase Solutions, Inc., and so on. The global marketing automation market is mainly influenced by product development, mergers and collaboration, and partnership conducted by the key players operating in the market.

Research Methodology

The market study of the global marketing automation market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

  • Financial reports of companies involved in the market
  • Whitepapers, research-papers, and news blogs
  • Company websites and their product catalog

The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. Global Marketing Automation Market Research and Analysis by Application

2. Global Marketing Automation Market Research and Analysis by Deployment Type

3. Global Marketing Automation Market Research and Analysis by End-User

The Report Covers:

  • Comprehensive research methodology of the global marketing automation market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global marketing automation market.
  • Insights about market determinants which are stimulating the global marketing automation market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Company Share Analysis
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. Oracle Corp.
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. SWOT Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. Microsoft Corp.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. SWOT Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Salesforce.com Inc.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. SWOT Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. IBM Corp.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. SWOT Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. Cognizant Technology Solutions Corp.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. SWOT Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

  • 4.1 Motivators
  • 4.2 Restraints
  • 4.1. Opportunities

5. Market Segmentation

  • 5.1. Global Marketing Automation Market by Application
    • 5.1.1. Social Media Marketing
    • 5.1.2. Distribution Management
    • 5.1.3. Campaign Management
    • 5.1.4. Lead Nurturing
    • 5.1.5. Transportation
  • 5.2. Global Marketing Automation Market by Deployment Type
    • 5.2.1. Cloud-Based
    • 5.2.2. On-Premises
  • 5.3. Global Marketing Automation Market by End-User
    • Retail
    • BFSI
    • Transportation
    • Manufacturing
    • Healthcare
    • Other

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. US
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. Adobe Systems, Inc.
  • 7.2. AWeber Systems, Inc.
  • 7.3. Brand24 Global, Inc.
  • 7.4. Buffer, Inc.
  • 7.5. Cision, Ltd.
  • 7.6. Clarabridge, Inc.
  • 7.7. Cognizant Technology Solutions Corp.
  • 7.8. Cyfe, Inc.
  • 7.9. Frrole, Inc.
  • 7.10. GoodData Corp.
  • 7.11. Google, LLC
  • 7.12. Hootsuite, Inc.
  • 7.13. IBM Corp.
  • 7.14. MavSocial (Maventus Group Inc.)
  • 7.15. Meltwater Social
  • 7.16. Microsoft Corp.
  • 7.17. NetBase Solutions, Inc.
  • 7.18. Oracle Corp.
  • 7.19. Salesforce.com, Inc.
  • 7.20. SAP SE
  • 7.21. Teradata Corp.
  • 7.22. Zalster AB
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