세계의 스트리밍 저작권 침해 시장과 생태계 전략

SYNOPSIS:

This study provides a comprehensive view of piracy threats and the evolution of anti-piracy techniques along with five-year forecasts of revenue loss in the US market for video service providers.

ANALYST INSIGHT:

"Piracy is increasingly being seen as an ecosystem-level threat, global in scope, to be fought by orchestrating theft-recognition, antipiracy countermeasures, best-practices, and collaboration across industry, law enforcement and government," said Steve Hawley, Contributing Analyst, Parks Associates.

Table of Contents

Definition: What is piracy?

Key questions and research approach

Executive Summary

• Industry insights
• Key findings: The impact of piracy
• The piracy-antipiracy life cycle

Consumer Attitudes Toward Piracy

• Consumer insights
• Consumer engagement with piracy
• Intention of Subscribing to a TV Service in Next 6 Months
• Piracy Tool Used
• Consumer Engagement in Piracy and Account Sharing
• Average Percentage of Households Giving or Receiving Account Credentials
• Pirate Tool Usage in OTT Service Business Models
• Strong Agreement Towards Unlicensed Video Media Usage
• Impact of Lower Pricing on Pirating Tool Users

Why Protect Against Piracy?

• Revenue Loss to Piracy, All US Households ($M US)
• Lifecycle of a Video Asset
• Live Events: Decline in Value
• The purpose of security
• Key rationale for security
• Protecting reputation and fighting piracy
• Reducing the risk of theft, preserving revenue
• Consumer Engagement in Piracy and Account Sharing
• Additional consumer-facing paths to piracy
• Meeting obligations, maintaining advertising integrity, and preserving reputation
• Optimizing distribution

Piracy Life Cycle: Recognizing Piracy

• The piracy-antipiracy life cycle: Recognition of piracy
• Piracy orders of magnitude
• The piracy ecosystem, from a distributor's perspective

Piracy Life Cycle: Acquisition by Pirates

• The piracy-antipiracy life cycle: Acquisition of content and services by pirates
• Where theft occurs, from a video distributor's perspective
• Pirates steal services and content
• Pirates compromise service delivery infrastructure, devices and software
• Pirates exploit consumer access
• Pirates exploit a variety of alternatives to capture content
• Pirates profiting from stolen (legitimate) advertising
• Pirates profit from fraudulent advertising (malvertising)
• Close-up: examples of ransomware ads

Piracy Life Cycle: Distribution

• The piracy-antipiracy life cycle: distribution
• Consumer-to-consumer distribution: it's not piracy if it's allowed by rights-holder
• Business-to-consumer distribution by pirates
• Online distribution: peer-to-peer (P2P)
• Online distribution: live streaming
• Online distribution: media centers and app stores as hosts to pirate apps
• Online distribution: compromised devices
• Online distribution: illicit streaming devices (ISDs)
• Online distribution: retail "IPTV" services
• IPTV business models: consumer-facing offers
• Setting up a piracy operation: choose a service platform and back-end
• Close-up: the profits from piracy far outweigh the costs
• Piracy business models: piracy-as-a-service
• Piracy-as-a-service: outsource the entire operation, including the content

Piracy Life Cycle: Detection & Deterrence

• The piracy-antipiracy life cycle: Piracy detection and deterrence
• Piracy deterrence: pay TV and streaming security
• Pay-TV antipiracy: detection through watermarking & monitoring
• Piracy deterrence: platform requirements for usage monitoring and analytics
• Piracy deterrence: protecting apps from penetration and reverse engineering
• Piracy deterrence: service parameters and administration practices
• Piracy deterrence: best practices for service administration
• Piracy deterrence: conceptual guidelines
• Piracy deterrence: business rules should guide detection parameters
• Summary: components of an antipiracy framework

Piracy Life Cycle: Mitigation and Engagement

• The piracy-antipiracy life cycle: mitigation & ecosystem engagement
• Piracy mitigation: end-user mitigation practices and infrastructure and network issues
• Piracy mitigation: operations and vendor administration
• Ongoing deterrence: operations practices and countermeasures

Ecosystem Approaches Against Piracy

• Non-technical countermeasures: ecosystem engagement
• Industry collaborations against piracy: Americas
• Antipiracy approaches differ region-to-region

Additional Piracy Use Cases

• Cases: illegal distribution via 'IPTV' sites and illicit streaming devices (ISDs)
• Cases: ransomware / piracy-as-a-service
• Cases: VASTFLUX - exploiting ad automation by fraud
• Cases: antipiracy through collaboration

Piracy Forecast

• Market drivers and barriers
• US Streaming Video Households (Millions)
• US Streaming Revenue per Household ($US)
• Streaming revenue - All US Households ($M)
• Piracy Rate, Percentage of Streaming Revenue
• Annual Revenue Loss to Piracy, per US HH ($US)
• Revenue Loss to Piracy, All US HH ($M US)
• Monthly Revenue Loss by Video Type ($M US)
• Annualized Revenue Loss by Video type ($M US)
• TV Piracy by Programming Type
• Fraudulent Advertising to Web and Mobile - 2022-2027 ($M)
• Breakout of Ad Fraud between Web and Mobile ($M)

Appendix: Key Suppliers

• Core security / antipiracy suppliers and their security categories
• Leaders in antipiracy products and solutions

Appendix: Definitions

Appendix: Piracy Reference

Appendix: Methodology