세계의 스마트 온도 조절기 시장 평가(2023년)

‘Smart Product Market Assessments’ provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key markets drivers and barriers and assess market growth via topline market forecasts.

This research includes consumer data for smart thermostats, including trending data across years and deep dive questions on product usage, pain points, and preferences.

Key Questions Answered:

• What are the key brands in the smart thermostat market?

• What trends are smart thermostat players following?

• How do smart thermostat KPIs such as familiarity, perceived value, affordability, and age of installed base compare to previous years?

• What segments represent opportunity for smart thermostat players?

• Considering all of the above, what are unit and revenue forecasts for the smart thermostat category?

Table of Contents

Survey Methodology and Definitions

Defining Smart Thermostats

Key Terms and Definitions

Executive Summary

• Smart Thermostat Ownership
• High Intention to Buy
• Smart Thermostat Adoption Broken-out by Tech Affinity
• Brand Owned
• Purchase Type Among Those Who Bought in Last 12 Months
• Motivation for Purchasing a Smart Thermostat
• Owner/User Perceptions Regarding Energy Cost Savings
• Estimated Monthly Savings by Smart Thermostat Owner/Users
• Smart Thermostat: Installation Method
• Smart Thermostat Individual Purchase vs Bundle
• Likelihood of Paying for Service Among Smart Thermostat Owners and Intenders

Industry Landscape and Forecast

• Latest Smart Thermostat Models and Pricing
• Smart Thermostat: Brand Share
• Brand Purchased: Smart Thermostat
• Brand Considered: Smart Thermostat
• Smart Thermostat: Average Selling Price
• Q4/2022 Price Segments
• Market Forces Impacting Smart Thermostat Adoption
• Key Industry Trends
• Market Forces Impacting Smart Device Market Sizing and Forecasts
• US Forecast - Smart Thermostats: Annual Unit Sales (#M)
• US Revenue Forecast - Smart Thermostats: Annual Sales Revenue at End-user Value ($M)

Industry Trends

Market Awareness, Perception, and Adoption

• Smart Home Device Ownership
• Smart Thermostat Ownership
• Top 5 Smart Home Device Adoption
• Smart Thermostat Segments
• Smart Thermostat Segments by Demographics
• Smart Thermostat Segments by Housing Factors
• Smart Thermostat Ownership by Tech Affinity
• Diffusion of Innovation: Tech Adopter Segments
• Smart Thermostat: High Familiarity, Perceived Value, and Affordability
• Age of Smart Thermostat

Smart Thermostat Purchases

• Smart Thermostat Purchases
• Smart Thermostat Purchases and Intentions to Buy
• Smart Thermostat Acquisition Method
• Smart Thermostat Channel Rankings (2015 - 2022)
• Smart Thermostat: Type of Purchase
• Smart Thermostat: Factors Influencing Brand and Model Choices

Buyer Journey

• Smart Thermostat Individual Purchase vs Bundle
• Smart Thermostat Purchase and Ecosystem Integration Considerations
• Important Features of Smart Thermostat Among Owners
• Triggers for Purchasing a Smart Thermostat
• Smart Thermostat vs. Traditional Thermostat Purchase Drivers
• Motivation for Purchasing a Smart Thermostat

Usage Habits

• Smart Thermostat: Installation Method
• Smart Thermostat Use Frequency
• Reasons for Rarely Interacting with Smart Thermostat
• Use Habits of Smart Thermostat
• Smart Thermostat Preferred Control Method
• Included Features of Current Smart Thermostat
• Typical Used Features of Smart Thermostat
• Likelihood of Paying for Energy Monitoring Service Among Owners and Intenders
• Consumer Perception Regarding Energy Saving
• Monthly Energy Saving by Using Smart Thermostat
• Estimated Monthly Savings by Smart Thermostat Owner/Users
• Plans for Smart Thermostats When Moving Home

Potential Smart Thermostat Buyers

• Overall Smart Thermostat Purchase Intention
• Among Those Likely to Move in the next 6 months
• Smart Thermostat Segments
• Motivation for Purchasing a Smart Thermostat
• Smart Thermostat Segments
• Reasons for Not Purchasing a Smart Thermostat
• Reasons for Not Purchasing Smart Thermostat by Age
• Important Features of Smart Thermostat Among Intenders
• Preferred Smart Thermostat Control Method Among Intenders
• Factors Increasing Likelihood of Purchasing Smart Thermostat