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Home Networking 2022

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ksm 23.07.27

“Smart Product Market Assessments” provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key market drivers and barriers and assesses market growth via topline market forecasts.

SAMPLE VIEW

“Home Networking Smart Product Market Assessment” includes consumer data for home networking equipment, including trending data across years and deep dive questions on product usage, pain points, and preferences. Parks Associates surveys 10,000 U.S broadband households every quarter, with additional surveys throughout the year. The survey results represent the national demographics for US broadband households.

Table of Contents

Home Networking Smart Product Market Assessment

Survey Methodology and Definitions

Executive Summary

  • Router Acquisition Channel
  • Router Brand Consolidation
  • Mesh Network Adoption
  • Router Brand Footprint Among Owners
  • Home Networking Product Ownership
  • Total Average Number of Connected Devices Per US BB HH
  • Top Market Trends
  • 2022 US Product Releases and Announcements

Market Growth: Drivers, Barriers, Five-Year Forecast

  • Market Drivers
  • Market Barriers
  • Home Network Router Forecast - United States
  • Home Network Router Sales and Leases to Consumers - Retail and ISP Channel
  • Adoption of 5G/LTE Routers

Product Acquisition and Purchasing

  • Adoption of Router by Source: 2022 vs. 2021
  • Top Brands of Home Network Router/Wi-Fi Mesh Network Owned by Respondents
  • Brands of Home Network Router/Wi-Fi Mesh Network Owned by Respondents, Cont.
  • Router Acquisition Channel
  • Mesh Networking and Extender Acquisition Channel
  • Home Networking Product Purchasing (2018-2022)
  • Router Purchase Channel
  • Network Extender Purchase Channel
  • Top 10 Brands of Home Network Products Purchased or Received in Past 6 Months
  • Certainty to Purchase Home Networking Products
  • Home Networking Product Active Shoppers

Router Adoption by Model

  • Router Brand Footprint Among Consumer Purchasers
  • Adoption of Rented/Leased Routers Among Consumers
  • Router Acquisition Channel by Broadband Service Provider
  • Router Adoption Channel by Wi-Fi Usage

Mesh Networking and Extenders

  • Home Internet Service Issues Experienced
  • Home Internet Service Issues Experienced by Home Size
  • Net Promoter Score of ISP by Home Network Product Ownership: 2020-2022
  • Response to Home Internet Service Issues

Router-Enabled Services

  • Gateway-Enabled Services
  • Adoption of Value-Added Services from ISP
  • Adoption of Value-Added Services from ISPs by Monetization Model
  • Comparison of Top Players: Router Gateway Services
  • Comparison of Top Players: Router OEM Services to Consumers
  • Impact of Value-Added Services on ISP Net Promoter Score
  • Familiarity with New Home Networking Technologies
  • Key Factors Affecting Selection of New Internet Provider

Bulk Internet in MDUs

  • MDU Landscape
  • Current Adoption of Bulk Internet in MDUs
  • Resident Attitudes Toward Bulk Internet Service
  • Equipment Provided with Bulk Internet
  • Bulk Internet Choice Availability in MDUs
  • Bulk Internet Speed Offered
  • Challenges Experienced with Bulk Internet Service

Appendix

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