중소기업 : 커넥티비티와 IoT를 위한 마켓 플레이스

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking place because of reduced budgets and broad-scale shifts to work from home.

SAMPLE VIEW

Small-to-medium businesses (SMBs) have a new and heightened need for access control, energy management, and tools to monitor their staff, inventory, and buildings.

New security applications and services stemming from cloud-based and video verification solutions give SMBs insight into the metrics and real-time analytics of their operations.

The market pressures SMBs have faced this year place new priorities on energy management and savings and technologies that can streamline operations and combine risk-management with potential insurance savings. The changing work environment means that managing and securing their networks, and their ever-growing portfolio of end-user devices, are top priorities. SMBs are increasingly turning to ISPs for Wi-Fi management, network security, and other value-added services (VAS).

Key questions:

• How is the current business environment impacting SMB spending on communication, security, entertainment, IT, and energy services?

• What new business services are SMBs most interested in acquiring?

• What is adoption of IoT solutions, and what is driving adoption?

• Who are SMBs' preferred providers of business services and IoT solutions?

• How do remote work and return-to-office trends impact SMB demand for business services, including IT and cyber security solutions?

Table of Contents

Survey Methodology

Executive Summary

• SMB Business Concerns
• SMB Spending on IoT Equipment Over the Last 12 Months
• Top Drivers of SMB Interest in IoT Devices
• Expected Spending Increase on IoT Equipment by Number of Business Locations
• Inhibitors to Using Connected Security Devices
• SMB Spending on Business Services
• % of SMBs Without Service Likely to Subscribe in Next 12 Months
• Providers Considered for Connected Solutions

Respondent/SMB Profile

• Current Role at the Company
• Role in Company IT Decisions
• Company Size (# of Employees)
• Annual Revenues in 2022
• Type of Customers Served
• Annual Revenues by Type of Customers Served
• Type of Location Where Employees Work
• Number of Locations Where Business Operates

Remote Work: Challenges and Outlook

• Frequency of Employees Working from Home
• Challenges of Employees Working from Home
• Challenges of Employees Working from Home by Frequency of Employees Working from Home
• Anticipated Future Needs: Remote Work & Business Properties
• Anticipated Future Need for Remote Work by Frequency of Employees Working from Home
• Anticipated Future Need for Work at Customer's Locations by Working at Customer's Location

Business Services: Communication, Entertainment, Support

• Number of IT Professionals
• Number of IT Personnel by Company Size
• Business Service Subscriptions
• Internet Service Providers
• Internet Service Payment
• Service Providers
• Average Monthly Spending on Service Subscriptions Among All SMBs
• Average Monthly Spending on Service Subscriptions Among SMBs with Specified Service
• Average Monthly Spending on Service Subscriptions by Company Size
• Satisfaction with Business Service
• Average Spending on Entertainment Services by Number of Locations
• Average Spending on Mobile Phone Service by Type of Customers Served
• Change in Spending on Business Service Over the Last 12 Months
• Anticipated Change in Spending on Business Services
• Anticipated Change in Spending on Business Services by Company Size
• Likelihood of Subscribing to Additional Business Services

Deep Dive: Communication Services

• Appeal of Communication Service Features
• Appeal of Communication Service Features by Number of IT Personnel
• Anticipated Cost per Person for Advanced Video Conferencing Services
• Anticipated Cost per Person for Advanced Video Conferencing Services by Number of Business Locations
• Preferred Provider for Video Conferencing Services
• Preferred Provider for Video Conferencing Services by Number of Business Locations
• Reasons for Preferring Video Conferencing Device Provider

IoT Device Adoption and Use

• Type of Network Used in Business Location
• IoT Equipment Adoption
• Connected Security & Energy Management Device Integration
• Connected Safety & Connected AV Device Integration
• Top 10 Equipment Products/Systems Provided by Property Owners/Management Company
• Equipment Products/Systems Provided by Property Owners/Management Company, Cont'd
• The Degree to which Equipment Meets Needs
• Energy Management & Connected Safety Devices User Experience by Number of Business Locations
• Spending on IoT Equipment Over the Last 12 Months
• Expected Expenditure on IoT Equipment
• Expected Spending Increase on IoT Equipment by Number of Business Locations
• Business Concerns by Expected Spending Increase on IoT Equipment
• Anticipated Use of Connected Security & Energy Management Devices
• Anticipated Use of Connected Safety & Connected AV Devices
• Anticipated Use of Security & Energy Management Devices by Number of IT Personnel
• Anticipated Use of Security & Energy Management Devices by Number of Business Locations
• Anticipated Use of Safety & Connected AV Devices by Number of Business Locations

Deep Dive: Connected Security

• Adoption of Security System & Professional Monitoring Service
• Age of Security System
• Security System Adoption by Number of Business Locations
• Number of False Alarms Experienced Last Year
• IoT Security Device Adoption
• Security/Monitoring Camera Adoption by Use of Office Building
• Reasons for Using Connected Security Solutions
• Reasons for Using Connected Security Devices by Number of Business Locations
• Inhibitors to Using Connected Security Devices
• Inhibitors to Using of Connected Security Devices by Number of Business Locations
• Appeal of Connected Security Features
• Appeal of Connected Security Features by Number of IT Personnel
• Top Purchase Consideration for Connected Security Devices
• Providers Considered for Connected Security Devices
• Provider Considered for Connected Security Devices by Number of Business Locations
• Reasons for Preferring Connected Security Device Provider
• Reasons for Preferring Connected Security Device Provider by Number of Employees

Deep Dive: Energy Management

• Smart Energy Device Adoption
• Smart Energy Device Adoption, by Security System Use
• Reasons for Using Energy Management Devices
• Inhibitors to Using Energy Management Devices
• Appeal of Energy Management Features
• Top Purchase Consideration for Energy Management Devices
• Preferred Provider for Energy Management Devices
• Reason for Preferring Provider of Smart Energy Equipment

Deep Dive: Connected Safety

• Smart Safety Device Adoption
• Smart Safety Device Adoption, by Security System Use
• Reasons for Using Connected Safety Devices
• Reasons for Using Connected Safety Device by Company Size
• Inhibitors to Using Connected Safety Devices
• Appeal of Connected Safety Features
• Top Purchase Consideration for Connected Safety Devices
• Preferred Providers for Connected Safety Devices
• Reasons for Preferring Connected Safety Device Provider
• Reason for Preferring ISP and Retailer for Smart Safety Equipment
• Reason for Preferring Provider of Smart Energy Equipment

Deep Dive: Support & Cybersecurity

• Connectivity & IoT Technical Problems Experienced in the Last 12 Months
• Connectivity & IoT Technical Problems by Number of Business Locations
• Party Solving Technical Problems
• Party Solving Technical Problems by Number of IT Personnel
• Method of Receiving Outside Technical Support
• Cybersecurity Concerns About Connected Systems and Vendors
• High Cybersecurity Concerns, by Number of Business Locations
• Type of Cyber Attacks Experienced Last Year
• Steps Taken to Reduce Threat of Cyber Attacks
• Steps Taken to Reduce Threat of Cyber Attacks by Employees Working at Home
• Steps Taken to Reduce Threat of Cyber Attacks by Working at Customers' Locations
• Cybersecurity Services Used
• Cybersecurity Services Used by Employees Working at Home
• Appeal of Technical Support Services
• Appeal of Technical Support Services by Number of IT Personnel
• Expected Cost of Cybersecurity and Support Service per Employee
• Expected Cost of Cybersecurity and Support Service per Employee by Number of Business Locations
• Insurance Carried by Company
• Insurance Carried by Company by Company Revenue

Real Estate and Business Profile

• Number of Business Locations by Type of Customers Served
• Ownership of Building by Type of Location Where Employees Work
• Business Location Size (Sq. Ft.)
• Average Number of Entrance/Exits
• Type of Entrance/Exits
• Average Daily Number of Non-Employees Visiting Business Location
• Type of Assets Stored by Type of Location Where Employees Work
• Payment Model For Utilities
• SMB Industry
• Region of Primary Company Location

Appendix