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주택용 보안 딜러 : 시장 동향과 파괴

Residential Security Dealers: Trends and Disruption

리서치사 Parks Associates
발행일 2019년 08월 상품 코드 904334
페이지 정보 영문 33 Pages
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US $ 3,500 ₩ 4,196,000 PDF by E-mail (Corporate License - One Location)


주택용 보안 딜러 : 시장 동향과 파괴 Residential Security Dealers: Trends and Disruption
발행일 : 2019년 08월 페이지 정보 : 영문 33 Pages

세계의 주택용 보안 딜러(Residential Security Dealers) 시장 현황과 전망에 대해 분석했으며, 보안 딜러 시장의 기본 구조 및 최신 상황, 시장 배경(인프라 정비 상황 등) 및 촉진·억제요인, 전체적인 시장 규모의 동향 전망, 유통 채널의 현황과 전망, 향후 시장 기회 및 향후 해결해야 할 과제 등의 정보를 정리하여 전해드립니다.

제1장 분석 개요

제2장 보안 딜러의 시장 구도

제3장 보안 제품/서비스

  • 주택용 보안 시스템의 종류
  • 보안 시스템의 가격, 선불금(Upfront Fees), RMR
  • DIY/자기 설치형 보안에 대한 접근

제4장 비지니스 모델, 운영 상황, 인프라

  • 전문적 모니터링의 계약 조건
  • 신규 시스템의 리드(예상 고객) 확보
  • 집중 감시실 선택시 중요한 요소
  • 하드웨어/패널 벤더에 관한 고려
  • 인터랙티브 서비스 프로바이더에 관한 고려

제5장 보안 솔루션 채널의 확장

  • 소매 채널
  • MSO(Multi-Service Operator) 채널
  • 각 채널의 추가 시장 기회

제6장 전망 : 과제와 기회

  • 비지니스상 과제
  • 시장 기회

제7장 부록

KSA 19.08.26

SYNOPSIS:

A number of market developments and trends are impacting the security industry, leading to changes in business models and product offerings to better serve or appeal to the approximately 70% of households without security systems. Dynamics include adopting new technology, growth in self-installed home security systems, the addition of interactivity, and changes in consumer behavior. Channel expansion is also a factor, as security systems are being sold bundled with broadband and video solutions, as well as sold in big box retail, through energy providers, and direct to consumers. This report evaluates security dealers and provides a comprehensive view of the security dealer channel through industry insights and findings from a Parks Associates survey of security dealers.

ANALYST INSIGHT:

“The residential security market continues to evolve as interactive services and smart home technology give dealers additional value propositions. However, competitive pressure is increasing from self-installed/DIY security systems and competition outside the traditional security channel,” said Lindsay Gafford, Research Analyst, Parks Associates.

Table of Contents

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Key Questions Addressed by this Research
  • 1.3. Research Approach/Sources

2.0. The Security Dealer Landscape

3.0. Security Offerings

  • 3.1. Types of Residential Security Systems
  • 3.2. Pricing of Security Systems, Upfront Fees, and RMR
  • 3.3. Approach to DIY/Self-Installed Security

4.0. Business Models, Operations, and Infrastructure

  • 4.1. Contract Terms for Professional Monitoring
  • 4.2. Lead Generation for New System Sales
  • 4.3. Important Factors in Central Monitoring Station Selection
  • 4.4. Hardware and Panel Vendor Considerations
  • 4.5. Interactive Service Provider Considerations

5.0. Security Solution Channel Expansion

  • 5.1. Retail Channel
  • 5.2. Multi-Service Operator (MSO) Channel
  • 5.3. Additional Channel Opportunities

6.0. Future Outlook: Challenges and Opportunities

  • 6.1. Business Challenges
  • 6.2. Market Opportunities

7.0. Appendix

  • 7.1. Glossary
  • 7.2. Index

Figures

  • Security Dealers Profile
  • Interactive Security Systems as a Percentage of Sales
  • Average Upfront Price by Type of Security System
  • Sales of DIY Security Systems in Year (2017-2018)
  • Contract Term of Professional Monitoring Services (2014-2018)
  • Leading Methods of Acquiring Sales Leads (2017-2018)
  • Important Factors in Central Monitoring Station Selection (2017-2018)
  • Installation Rates for Security System Panel Types (2017-2018)
  • Most Commonly Used Interactive Service Providers (2014-2018)
  • Security System Purchase Channel
  • Purchase Location of Smart Home Devices
  • US Residential Security Forecast - MSOs (2018-2023)
  • Consumer Willingness to Pay to Connect Smart Devices to a Monitoring Station
  • Top Challenges to Security Dealers in the Year (2017-2018)
  • Expand the Residential Security Market
  • Interest in Security System Features
  • Smart Home Safety & Security Device Ownership by Segments
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