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미국의 애완동물용 보충제 시장 : 제8판

Pet Supplements in the U.S., 8th Edition

리서치사 Packaged Facts
발행일 2021년 01월 상품 코드 984877
페이지 정보 영문 216 Pages
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미국의 애완동물용 보충제 시장 : 제8판 Pet Supplements in the U.S., 8th Edition
발행일 : 2021년 01월 페이지 정보 : 영문 216 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

COVID-19와 관련된 요인에 의해 애완동물용 보충제 매출은 2020년에 21% 증가하고, 약 8억 달러에 달했습니다. 2025년까지 미국의 애완동물용 보충제 소매 매출은 10억 달러를 넘어설 것으로 예상되어 향후 전망은 견조합니다.

미국의 애완동물용 보충제(Pet Supplements) 시장에 대해 조사 분석했으며, 소매 매출 실적과 예측, 주요 기업의 경쟁 전략, 신제품 개발 동향, 소매 채널 동향 등에 대한 체계적인 정보를 제공합니다.

목차

제1장 주요 요약

제2장 시장

  • 하이라이트
  • 서론
  • 시장 규모·구성
  • 시장 전망
  • 애완동물용 보충제 규제
  • 시장 예측

제3장 마케터와 소매 동향

  • 하이라이트
  • 경쟁 개요
  • 소매 동향

제4장 마케팅과 신제품 동향

  • 하이라이트
  • 마케팅과 신제품 동향

제5장 소비자 동향

  • 하이라이트
  • 애완동물용 보충제 구입 개요
  • 소비자의 구입, 구매 습관, 태도
  • 인구통계 동향
KSM 21.02.03

Often mirroring corresponding concerns on the human side of the market, factors related to COVID-19 caused sales of pet supplements to shoot up 21% in 2020 to nearly $800 million, quadrupling the rate of sales growth seen in 2019. Among these factors are the intensified focus on health and wellness, with locked-down pet owners in closer contact with their pets and thus more in tune with their health needs, and the heightened demand for natural remedies offering relief from stress and anxiety, with CBD leaping off the charts among humans and pets alike. Add to this the pandemic-accelerated migration of consumers online, where supplements tend to excel due to their small size/low shipping costs, info-centric nature, need for replenishment, and customizability, and the pandemic- driven influx of new pets into the market among worried and bored American families seeing the comfort, companionship, and diversion pets offer, and the outlook remains solid for the foreseeable future, with U.S. retail sales of pet supplements expected to well exceed $1 billion by 2025.

Packaged Facts' “Pet Supplements in the U.S., 8th Edition ” is a detailed examination of how the above trends are playing out in the pet supplements market as marketers seek new ways to make supplements an integral part of pets' wellness routines. Despite the favorable outlook, pet supplement marketers continue to contend with marketers of functional, condition-specific treats and foods as pet owners seek out ways to address their pets' nutritional needs in more convenient and pet-pampering formats. Another long-term battle in the largely mature market is how to remain relevant by identifying and utilizing the latest, on-trend ingredients, such as CBD, while still assuring consumers of product safety and efficacy.

Building on the analysis presented in the previous editions of this report, this fully updated eighth edition of “Pet Supplements in the U.S. ” covers historical and projected retail sales from 2015 through 2025, competitive strategies of key players, and trends in new product development such as condition-specific formulations, life stage-focused products, feline supplements, natural/organic supplements, and carry-overs from the human supplements market, as well as retail channel trends. The report provides an in-depth examination of the CBD market, following trends in regulation, consumer perceptions, new product development, and marketing. Featuring exclusive data from Packaged Facts' Surveys of Pet Owners, the report details supplement purchasing trends as well as attitudes and demographic characteristics of both conventional and CBD pet supplement purchasers

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • THE MARKET
    • Introduction
    • Scope of Report
    • Report Methodology
    • Market Size and Composition
    • Pet Supplement Sales Experience COVID-Related Spike
    • Pet Supplement Sales by Channel
    • Products for Dogs Dominate Pet Supplement Sales
    • Market Outlook
    • Pandemic Intensifies Encourages Interest in Pet Health and Wellness
      • Figure 1-1 Pet Health and Wellness Concerns as a Result of COVID-19, 2020 (percent of pet owners)
    • Owners Turn to Pet Supplements for Health and Wellness Benefits
    • Human Supplement and Pet Supplement Use Overlap
    • Work-from-Home Trend Fuels Demand for Supplements
    • The Financial Impact of the Coronavirus
    • Pandemic Fuels Pet Population Growth
    • Coronavirus Impact on Shopping Behavior
    • Pet CBD Sales Near $100 Million
    • Supplements Compete with Functional Foods and Treats
    • Senior and Overweight Pets
    • Veterinarians Harbor Enormous Market Clout
    • Pet Supplement Regulation
    • FDA and AAFCO Monitor Pet Supplements
    • National Animal Supplement Council
    • The AVMA and Pet Supplements
    • Regulating CBD
    • Regulating CBD Use in Pets
    • Market Projection
  • MARKETER AND RETAIL TRENDS
    • Competitive Overview
    • Standing Out in the Growing Crowd
    • Pet Supplement Channel Lines in the Omnimarket Era
    • Consumer Purchasing by Brand
    • Mergers, Acquisitions, and Investments
    • Pet Supplements Market Expansion
    • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
    • CBD Marketers Gain Certifications and Accreditations
    • Retail Trends
    • Internet Ahead of Brick-and-Mortar Use in Traditional Pet Supplement Purchasing
    • More Pet Owners Buying Pet Supplements Online
    • Pet Supplement Merchandising in Pet Specialty Retailers
    • Mass-Market, Farm & Feed, and Natural Food Channels
  • MARKETING AND NEW PRODUCT TRENDS
    • New Product Activity Centers Around CBD
    • Calming Aids and Anxiety Support Supplements
    • Veterinary Formulas Add Scientific Weight
    • Joint Health Supplements
    • Immunity-Related Supplements Get COVID Boost
    • Probiotics Linked to Immunity and Digestive Support
    • Allergy/Skin & Coat Supplements
    • Lifestage-Specific Supplements
    • Cat Supplements Offer More Than Hairball Relief
    • Supplements for Small Animals
  • CONSUMER TRENDS
    • Overview of Pet Supplement Purchasing
    • Dog Owners More Likely to Purchase Supplements
    • Most Traditional Supplement Purchasers Are Confident in Product Quality
    • Pet Supplement Expenditures
    • Factors Influencing Pet Supplement Purchases
    • Sought-After Characteristics of CBD Supplements
    • Pet Supplement Formats
    • Condition-Specific Pet Supplements
    • Where Traditional Pet Supplements Are Purchased
    • Where CBD Pet Supplements Are Purchased
    • Demographic Trends
    • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
    • Younger Pet Owners and CBD Users Skew High for Pet CBD Supplement Purchases
  • OPPORTUNITIES
    • Opportunity 1: Pandemic Intensifies Focus on Health and Wellness
    • Opportunity 2: Calming Products Benefit from Pandemic-Heightened Anxiety
    • Opportunity 3: CBD Across the Board
    • Opportunity 4: Customized and Subscription-Based Supplements
    • Opportunity 5: Pet Population Boom
    • Opportunity 6: Natural/Organic Supplements
    • Opportunity 7: Senior Pets
    • Opportunity 8: Omnichannel Marketing
    • Opportunity 9: Getting More Veterinarians on Board

CHAPTER 2: THE MARKET

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Scope of Report
    • Report Methodology
  • MARKET SIZE AND COMPOSITION
    • Pet Supplement Sales Experience COVID-Related Spike
      • Table 2-1 U.S. Retail Sales Pet Supplements, 2015-2020 (million dollars and percent)
    • Pet Supplement Sales by Channel
      • Figure 2-1 Pet Supplement Sales Share by Channel, 2020 (million dollars)
    • Products for Dogs Dominate Pet Supplement Sales
      • Figure 2-2 Pet Supplement Sales Share by Animal Type, 2020 (million dollars)
  • MARKET OUTLOOK
    • COVID-19 Places National Spotlight on Health and Wellness
    • Heightened Focus on Health and Wellness Extends into Pet Market
      • Figure 2-3 Pet Health and Wellness Concerns as a Result of COVID-19, 2020 (percent of pet owners)
    • Owners Turn to Pet Supplements for Health and Wellness Benefits
    • Immune System Top of Mind
      • Figure 2-4 Human Use of Immune-Boosting Products as a Result of the Coronavirus, 2020 (percent of adults overall and pet owners)
    • Human Supplement and Pet Supplement Use Overlap
      • Figure 2-5 Human Vitamin/Mineral/Nutritional Supplement Use, Past 12 Months, 2020 (percent of adults overall and pet owners)
      • Figure 2-6 Human Vitamin/Mineral/Nutritional Supplement Use, Overall vs. Pet Supplement Purchasers, Past 12 Months, 2020 (percent of dog and cat owners)
    • Human Supplement Purchasers More Likely to Purchase Pet Supplements
      • Figure 2-7 Pet Supplement Purchasing Patterns, 2020 (percent of dog and cat owners)
    • Coronavirus Crisis Impacts Every Facet of the Pet Market
    • Work-from-Home Trend Fuels Demand for Supplements
      • Figure 2-8 Coronavirus Impact on Travel, April/May vs. November/December 2020 (percent of pet owners)
    • The Financial Impact of the Coronavirus
      • Figure 2-9 Impact of Coronavirus on Spending, April/May vs. November/December 2020 (percent of pet owners)
    • Continued Economic Hardship Not Yet Straining Pet Ownership
      • Figure 2-10 Negative Impacts of Coronavirus, 2020 (percent of pet owners)
      • Figure 2-11 Significant Challenges Faced as a Pet Owner, 2020 (percent of dog and cat owners)
    • Non-Affluent Households Once Again Threatened by Price Pressures
      • Table 2-2 $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2019 (percent)
    • Pandemic Fuels Pet Population Growth
      • Table 2-3 Overview of Pet Ownership by Type, 2020P (percent and million U.S. households)
    • To Avert Pet Relinquishment, New Pet Owners Need Information and Assistance
    • Coronavirus Impact on Shopping Behavior
    • Omnimarket Era Is Here to Stay
    • Changes in General Shopping Patterns
      • Figure 2-12 Coronavirus Impact on General Shopping Behavior: April/May vs. November/December 2020 (percent of pet owners)
    • Brick-and-Mortar Shopping Shifts
      • Table 2-4 Coronavirus-Related Changes in Pet Owner Shopping Frequency at Physical Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
    • Online Shopping Shifts
      • Table 2-5 Coronavirus-Related Changes in Pet Owner Shopping Frequency at Online Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
    • Pet CBD Sales Near $100 Million
      • Table 2-6 U.S. Retail Sales of Pet CBD Products, 2016-2020 (million dollars and percent)
    • Confusion Remains About What Constitutes a CBD Product
    • Signs of Mainstream Acceptance of CBD
    • CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
    • CBD Use Grows During COVID-19
    • Conditions Treated with CBD
    • Consumer Attitudes Toward CBD
      • Figure 2-13 Consumer Attitudes Toward Cannabis/Marijuana/Hemp Legalization, 2020 (percent of pet owners)
      • Figure 2-14 Pet Owner Interest in CBD/Cannabidiol Supplements, 2020 (percent of dog and cat owners)
    • Supplements Compete with Functional Foods and Treats
      • Figure 2-15 Attitudes Toward Pet Food and Wellness, 2020 (percent of dog and cat owners)
      • Figure 2-16 Use of Veterinarian-Recommended Pet Food Formulations, Currently Using vs. Changed to in Past 12 Months, 2020 (percent of dog and cat owners and percent who changed pet foods in the past 12 months)
      • Figure 2-17 Pet Foods vs. Pet Supplements as Nutrition Source, 2020 (percent of pet supplement purchasers)
      • Table 2-7 Condition-Specific Pet Supplements and Pet Food Use, Past 12 Months, 2020 (percent of pet supplement and pet food purchasers)
    • Senior and Overweight Pets
      • Table 2-8 Age of Dogs and Cats, 2019 vs. 2020 (percent of dog and cat owners)
      • Figure 2-18 Level of Agreement with Statement, "I have an overweight dog/cat," 2016 and 2020 (percent of dog- and cat-owning households)
    • Veterinarians Harbor Enormous Market Clout
    • Supplements as Preventive Care May Lower Vet Costs
  • PET SUPPLEMENT REGULATION
    • FDA and AAFCO Monitor Pet Supplements
    • FSMA and Pet Supplements
    • National Animal Supplement Council
    • Product Labeling and Claims
    • Scientific Advisory Committee
    • Adverse Event Reporting
    • Additional NASC Membership Requirements
    • The AVMA and Pet Supplements
    • Regulating CBD
    • Regulating CBD Use in Pets
    • The AVMA Position on CBD
  • MARKET PROJECTION
    • Table 2-9 Projected Retail Sales of Pet Supplements, 2020-2025 (million dollars and percent)

CHAPTER 3: MARKETER AND RETAIL TRENDS

  • CHAPTER HIGHLIGHTS
  • COMPETITIVE OVERVIEW
    • Standing Out in the Growing Crowd
    • Pet Supplement Channel Lines in the Omnimarket Era
    • Online
    • Veterinary
    • Pet Specialty
    • Mass Market
    • Consumer Purchasing by Brand
      • Table 3-1 Pet Supplement Brands Purchased in Past 12 Months, 2020 (percent of pet supplement purchasers)
    • Mergers, Acquisitions, and Investments
    • Swedencare Acquires Animal Pharmaceuticals
    • Hemp Technology Acquires True Leaf Pet
    • Manna Pro Acquires Doggie Dailies and Hero Pet Brands
    • Whitebridge Pet Brands Acquires Cardinal Laboratories
    • Elanco Acquires Bayer's Animal Health Unit
    • AnimalBiome Completes Seed Funding Round
    • Pet Supplements Market Expansion
    • KND Labs Expands Reach into U.K. and E.U.
    • W.F. Young Expands into Canada
    • Brilliant Salmon Oil Establishes Several Partnerships
    • Holistic Hound Partners with Pet Food Experts
    • Choice Pet Products Partners with Two Pet Supplement Marketers
    • Clear Conscience Pet Develops Private-Label Products
    • Medterra Enters Strategic Partnerships
    • Pet Edge Expands into Private-Label Pet Supplements
    • Ark Naturals and Wholistic Pet Rebranding Efforts
      • Illustration 3-1 Ark Naturals New Packaging
    • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
    • Leap Venture Studio Announces Third Cohort
    • CBD Marketers Gain Certifications and Accreditations
  • RETAIL TRENDS
    • Internet Ahead of Brick-and-Mortar Use in Traditional Pet Supplement Purchasing
      • Figure 3-1 Retail Channels for Purchasing Pet Supplements Other Than CBD, Past 12 Months, 2020 (percent of pet supplement purchasers)
    • Online Retailers Are the Primary Destination for Pet CBD Purchases
      • Figure 3-2 Retail Channels for Purchasing Pet CBD Supplements, Past 12 Months, 2020 (percent of pet CBD purchasers)
    • More Pet Owners Buying Pet Supplements Online
    • Top Online Marketers and Brands
      • Illustration 3-2 Amazon Top Sellers in Dog Supplements & Vitamins
      • Illustration 3-3 Amazon Top Sellers in Cat Supplements & Vitamins
      • Illustration 3-4 PetSmart.com Dog Vitamins & Supplement Landing Page
      • Illustration 3-5 Petco.com CBD Offerings
      • Illustration 3-6 Chewy.com Cross-Promotion in the Pet Supplements Category
      • Illustration 3-7 Walmart.com Dog Health Care Landing Page
    • Pet Supplement Merchandising in Pet Specialty Retailers
    • Petco Repositions as The Health & Wellness Company
    • Petco Site Visit
      • Illustration 3-8 Dog Supplement Selection at Petco Store
      • Illustration 3-9 Condition-Specific Product Displays in Petco Store
      • Illustration 3-10 Cat Supplement Selection in Petco Store
    • PetSmart
      • Illustration 3-11 Dog Supplement Section in PetSmart Store
    • Independent Pet Stores
      • Illustration 3-12 Supplement Selection at Independent Pet Store
    • Mass-Market, Farm & Feed, and Natural Food Channels
    • Walmart and Target
      • Illustration 3-13 Walmart Dog Supplement Selection
      • Illustration 3-14 Target Dog Supplement Selection
    • Farm & Feed Stores
      • Illustration 3-15 Tractor Supply Co. Dog Supplement Selection
      • Illustration 3-16 Tractor Supply Co. Cat Supplement Selection
    • Whole Foods
      • Illustration 3-17 Pet Supplements in Whole Foods

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKETING AND NEW PRODUCT TRENDS
    • New Product Activity Centers Around CBD
      • Figure 4-1 Top Health and Wellness Concerns for Which Pet CBD Supplements Are Purchased, 2020 (percent of pet CBD supplement purchasers)
      • Illustration 4-1 Pet Releaf Edibites Soft Chew CBD Supplements
      • Illustration 4-2 Earth Animal Zen-Tabs
      • Illustration 4-3 Native Remedies PetAlive Hemp Extract
      • Illustration 4-4 Treatibles Tater's Sweet Potato Tots
      • Illustration 4-5 Lazarus Naturals Wild Salmon Calming CBD Tincture
      • Illustration 4-6 VetriScience FidoCANN CBD Supplement
      • Illustration 4-7 Cornbread Hemp CBD Oil for Pets
      • Illustration 4-8 HEMPVET Cat CBD Supplements
      • Illustration 4-9 Paw CBD CBD-Infused Peanut Butter
      • Illustration 4-10 Holistic Hound CBG Oil
      • Illustration 4-11 CBD Pet Care Transdermal Pen
      • Illustration 4-12 Kradle Calming CBD Toppers
      • Illustration 4-13 The Missing Link Collagen Care for Calm & Focus
      • Illustration 4-14 Stella & Chewy's Calming Supplements
      • Illustration 4-15 Vital Essentials Hemp Chews
    • Calming Aids and Anxiety Support Supplements
      • Illustration 4-16 Focus Supplement from WinPro
      • Illustration 4-17 Zylkene from Vetoquinol
      • Illustration 4-18 VetriScience Composure and Pet Naturals Calming Chews
      • Illustration 4-19 Ark Naturals Happy Traveler
      • Illustration 4-20 Dog Almighty Calming Daily Wellness Elixir
      • Illustration 4-21 PetSmart Dog MX Calming Care and Petco Well & Good Superior Support Calming
    • Veterinary Formulas Add Scientific Weight
      • Illustration 4-22 Nutri-Vet Website
      • Illustration 4-23 SynergyLabs Veterinary Formula Clinical Care and Advanced Lines
      • Illustration 4-24 Vetnique Labs Website
      • Illustration 4-25 Dandy Supplement Recommendations
    • Joint Health Supplements
      • Illustration 4-26 NaturVet Hemp Advanced Joint Health
      • Illustration 4-27 Grizzly Pet Products Hip and Joint Products
      • Illustration 4-28 Finn Wellness Hip & Joint
    • Immunity-Related Supplements Get COVID Boost
      • Illustration 4-29 VetSmart Formulas Critical Immune Defense
      • Illustration 4-30 Imuqin Immune Health Support Supplements for Dogs and Cats
      • Illustration 4-31 Immune-D Liquid Supplement
    • Probiotics Linked to Immunity and Digestive Support
      • Illustration 4-32 Fidobiotics Immuno Boosto
      • Illustration 4-33 Clear Conscience Pet Bon A' La Goat SuperGravy
      • Illustration 4-34 Bernie's Perfect Poop Chicken Flavor
    • Allergy/Skin & Coat Supplements
      • Illustration 4-35 Zesty Paws Aller-Immune OraStix
      • Illustration 4-36 Vetnique Dermabliss Soft Chews
      • Illustration 4-37 InClover BioResiliant
      • Illustration 4-38 Super Pet Nutrition Colostrum-LD Powder
    • Lifestage-Specific Supplements
      • Illustration 4-39 Ark Naturals Gray Muzzle New Packaging
      • Illustration 4-40 Vetericyn ALL-IN Lifestage Supplements
      • Illustration 4-41 NaturVet Senior Advanced Line
      • Illustration 4-42 VetriScience Golden Years Supplements
    • Sidebar: Milk Replacers
      • Figure 4-2 Milk Replacement Purchase Rates, Past 12 Months, 2020 (percent of dog/cat owners and percent of puppy/kitten owners)
      • Illustration 4-43 Amazon Dog Milk Replacer Best Sellers
      • Illustration 4-44 Amazon Cat Milk Replacer Best Sellers
    • Cat Supplements Offer More Than Hairball Relief
      • Illustration 4-45 PetAg Cat Supplements
      • Illustration 4-46 Petco Well & Good Cat Supplements
      • Illustration 4-47 RestoraPet Tuna Flavor for Felines
      • Illustration 4-48 Honest Paws Wellness CBD Oil for Cats
    • Supplements for Small Animals
      • Illustration 4-49 Oxbow Animal Health Small Animal Supplements

CHAPTER 5: CONSUMER TRENDS

  • CHAPTER HIGHLIGHTS
  • OVERVIEW OF PET SUPPLEMENT PURCHASING
    • Note on Data Sources
  • CONSUMER PURCHASING, BUYING HABITS, AND ATTITUDES
    • Dog Owners More Likely to Purchase Supplements
      • Table 5-1 Pet Supplement Purchasing Patterns: Overall and by Human Supplement Use, 2020 (percent of pet supplement and pet CBD supplement purchasers)
    • Most Traditional Supplement Purchasers Are Confident in Product Quality
      • Figure 5-1 Confidence in Pet Supplement Quality, 2020 (percent of pet supplement purchasers)
      • Figure 5-2 Seeking "Made in the U.S." Pet Supplements, 2020 (percent of pet supplement purchasers)
      • Figure 5-3 Natural and Organic Pet Supplement Appeal, 2020 (percent of pet supplement purchasers)
      • Figure 5-4 Importance of Brand Names in Pet Supplement Purchases, 2020 (percent of pet supplement purchasers)
    • Pet CBD Supplement Use May Be Hampered by Trust Issues
      • Figure 5-5 Trust in Pet CBD Supplement Safety and Efficacy, 2020 (percent of pet owners)
    • Pet Supplement Expenditures
      • Table 5-2 Average Amount Spent on Pet Supplements per Month, 2020 (percent of pet supplement purchasers)
    • Factors Influencing Pet Supplement Purchases
      • Figure 5-6 Factors Influencing Pet Supplement Purchases (Including CBD Supplements), Past 12 Months, 2020 (percent of pet supplement purchasers)
      • Figure 5-7 Sources of Recommendations for Pet CBD Supplements, 2020 (percent of pet CBD supplement purchasers)
    • Sought-After Characteristics of CBD Supplements
      • Figure 5-8 Formulation-Related Characteristics Looked for in Pet CBD Supplements, 2020 (percent of pet CBD supplement purchasers)
      • Figure 5-9 Sourcing/Reliability-Related Characteristics Looked for in Pet CBD Supplements, 2020 (percent of pet CBD supplement purchasers)
    • Pet Supplement Formats
      • Figure 5-10 Format of Pet Supplements Purchased (Other Than CBD), Past 12 Months, 2020 (percent of pet supplement purchasers)
      • Figure 5-11 Format of Pet CBD Supplements Purchased, Past 12 Months, 2020 (percent of pet CBD supplement purchasers)
    • Condition-Specific Pet Supplements
      • Table 5-3 Conditions for Which Pet Supplements Are Purchased, 2020 (percent of pet supplement purchasers)
    • Where Traditional Pet Supplements Are Purchased
      • Figure 5-12 Online Retail Channels Where Pet Supplements (Other Than CBD) Were Purchased, Past 12 Months, 2020 (percent of online pet supplement purchasers)
      • Figure 5-13 Websites Where Pet Supplements (Other Than CBD) Were Purchased, Past 12 Months, 2020 (percent of online pet supplement purchasers)
      • Figure 5-14 Smartphone Apps Where Pet Supplements (Other Than CBD) Were Purchased, Past 12 Months, 2020 (percent of smart phone app pet supplement purchasers)
    • Supercenters Lead in Brick-and-Mortar Purchasing
      • Figure 5-15 Brick-and-Mortar Retailers Where Pet Supplements (Other Than CBD) Were Purchased, Past 12 Months, 2020 (percent of brick-and-mortar pet supplement purchasers)
    • Where CBD Pet Supplements Are Purchased
      • Figure 5-16 Types of Retailers for CBD Pet Supplement Purchases, Past 12 Months, 2020 (percent of pet CBD purchasers)
  • DEMOGRAPHIC TRENDS
    • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
      • Table 5-4 Demographic Indices for Pet Supplement Purchasing, 2020 (index of pet supplement purchasers)
    • Younger Pet Owners and CBD Users Skew High for Pet CBD Supplement Purchases
      • Table 5-5 Demographic Indices for Pet CBD Supplement Purchasing, 2020 (index of pet CBD supplement purchasers)
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