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The Future of Reusable and Refillable Packaging to 2029

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LSH 24.07.25

Key facts

  • Refillable and reusable packaging sales are forecast to increase by a CAGR of 4.5% to 2029
  • Developing end uses are growing nearly four times faster than mature end uses
  • The global reusable and refillable packaging market is expected to grow by over $7 billion to 2029.

Find out

  • What new requirements will be introduced by the EU's Packaging and Packaging Waste Regulation (PPWR)
  • How this market will change through to 2029 and where growth will come from
  • When regulations on reusable and refillable packaging will be introduced across Europe and the rest of the world
  • Who is getting ahead of the curve with deposit-refund schemes and why
  • Why demand for reconditioned industrial/ transit packaging is growing.

Report definition

  • Refillable and reusable packaging are durable formats designed to be used repeatedly for a prolonged time period; typically made from metal, plastic, glass, board and other materials like silicone and wood
  • The data in this report includes the business-to-consumer (b2c) sector and business-to-business (b2b) sector
  • It covers the five key end uses, each segmented further, and the four main materials that make up the reusable packaging sector.

Who should buy the report?

  • Packaging raw material suppliers
  • Packaging manufacturing equipment suppliers
  • Refillable and reusable packaging manufacturers
  • Analysts and consultants

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consists of targeted interviews with material suppliers, converters and experts drawn from key markets. This is supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Smithers provides deep insights, with raw data gained from consistent monitoring of the packaging industry. We use a range of data sources from key player annual reports to trade data including both import and export numbers, combined with in-house market research and analyst experience. We use an independent market modelling process, which when combined with primary research gives us the basis of our market data. We use a combined top-down and bottom-up approach for our market sizing and consistently examine the economic situation as developments occur and update our data accordingly. We work to establish the current norm of a market, and from there we assess the micro- and macro-economic environment implications which are going to ripple through the packaging sphere, with specific focus on material, end use and geographic region. We then move on to identifying industry defining technological advancements that provide a solid foundation for the future growth of the market and the numbers we publish.

About the author

David Platt has a broad range of experience in the plastics and packaging industry. He has authored over 50 market reports for Smithers on subjects including global packaging, rigid plastic packaging, PET packaging, flexible packaging, bioplastics, specialty plastics, high-performance packaging films, pouches, and caps & closures. He has participated in consultancy projects and has authored two books for Smithers.

Table of Contents

Executive summary

Introduction & methodology

Refillable and reusable packaging - business models and supply chains

Technology trends

Material markets for refillable & reusable packaging

  • Overview
  • Glass
  • Metal
  • Plastic
  • Board

End-use markets for refillable and reusable packaging

  • Introduction
  • Food
  • Cosmetics & personal care
  • Home care
  • Drinks
  • Industrial/transit

Geographic markets for refillable and reusable packaging

  • Overview
    • World, region and country packaging market
    • Global, region and country refillable and reusable packaging market forecast

Key Facts and Figures

  • World refillable and reusable packaging sales by stage of market development, 2019-29 ($ million)
  • Reusable packaging: summary of business models
  • Summary of key issues and recommendations to 2029
  • Exchange rates (=US$1)
  • Reusable packaging: summary of business models
  • Refillable and reusable packaging - summary of current technology developments and likely impact to 2029
  • Refillable and reusable packaging sales by material and stage of market development, 2019-29 ($ million)
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