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Life Jacket Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

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AJY 24.08.02

Persistence Market Research has recently released a comprehensive report on the worldwide market for life jackets. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Life Jacket Market Size (2024E): USD 1.7 Billion
  • Projected Market Value (2033F): USD 2.8 Billion
  • Global Market Growth Rate (CAGR 2024 to 2033): 5.7%

Life Jacket Market - Report Scope:

Life jackets, also known as personal flotation devices (PFDs), are essential for ensuring safety during water-based activities by providing buoyancy to keep the wearer afloat. These devices are used in various applications, including recreational boating, water sports, commercial shipping, and offshore drilling operations. The life jacket market serves a wide range of end-users, including individuals, commercial entities, and military organizations, offering various types of jackets such as inherently buoyant, inflatable, and hybrid life jackets.

Market Growth Drivers:

The global life jacket market is propelled by several key factors, including increasing participation in recreational water activities, stringent safety regulations, and growing awareness about water safety. The rising incidence of water-related accidents and fatalities has heightened the demand for reliable and effective life jackets. Moreover, advancements in life jacket design and materials, enhancing comfort, durability, and buoyancy, further drive market expansion. The development of inflatable life jackets, which are compact and easy to wear, has particularly gained traction in recent years.

Market Restraints:

Despite promising growth prospects, the life jacket market faces challenges related to high costs and limited awareness in certain regions. The adoption of life jackets is often hindered by their perceived discomfort and bulkiness, particularly in warmer climates where wearing additional layers can be undesirable. Additionally, the lack of stringent enforcement of safety regulations in some countries and the high initial cost of advanced life jackets can pose barriers to market penetration, especially in developing economies.

Market Opportunities:

The life jacket market presents significant growth opportunities driven by technological innovations, increasing water sports popularity, and evolving safety standards. The integration of advanced materials and technologies, such as automatic inflation systems and GPS tracking, enhances life jacket functionality and user safety. Furthermore, expanding water tourism and adventure sports industries create new avenues for market players to introduce specialized life jackets tailored to different activities and user preferences. Strategic partnerships, investment in research and development, and the introduction of user-friendly, cost-effective life jackets are essential to capitalize on emerging opportunities and sustain market leadership.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the life jacket market globally?
  • Which life jacket types and applications are driving adoption across different end-user segments?
  • How are technological advancements reshaping the competitive landscape of the life jacket market?
  • Who are the key players contributing to the life jacket market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global life jacket market?

Competitive Intelligence and Business Strategy:

Leading players in the global life jacket market, including Survitec Group Limited, The Coleman Company, Inc., and Kent Sporting Goods Company, Inc., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced life jackets, including inflatable and hybrid models, catering to diverse user needs and regulatory requirements. Collaborations with maritime organizations, water sports associations, and regulatory agencies facilitate market access and promote technology adoption. Moreover, emphasis on user education, safety training, and compliance with international safety standards fosters market growth and enhances user confidence in life jacket effectiveness.

Key Companies Profiled:

  • Jarden Corp
  • Stormy Lifejackets Pty Ltd.
  • Mustang Survival Corp.
  • Johnson Outdoors Inc.
  • Kent Sporting Goods Company Inc.
  • Hansen Protection AS
  • Safety and Survival Systems International Ltd.
  • Viking Life-Saving Equipment A/S
  • Survitec Group Limited
  • Bernhardt Apparatebau GmbH
  • H3O Water Sports
  • Marine Safety Supplies Ltd.
  • Newell Brands Inc.
  • SeaSafe Systems Ltd

Key Segments Covered in Life Jacket Industry Research

By Product Type:

  • Inherently Buoyant
  • Inflatable
  • Hybrid

By Material:

  • Nylon
  • Polyester

By Consumer Orientation:

  • Adults
  • Kids

By End Use:

  • Boating/ Sailing
  • Water Sports
  • Safety Operations & Military
  • Others

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Online Retailers
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Overview
  • 1.2. Summary of Key Statistics
  • 1.3. Summary of Key Findings
  • 1.4. Product Evolution Analysis
  • 1.5. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage/Taxonomy
  • 2.2. Market Definition/Scope/Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
    • 3.1.1. Rise in water activities throughout the
    • 3.1.2. Use of Life Jackets by Maritime Workers to Maintain Growth Trajectory of Overall Market Sales
    • 3.1.3. New Brands Entering the Market
    • 3.1.4. Increasing Population of Recreational Boaters to Uplift the Demand for Life Jackets
    • 3.1.5. Online market places are and use by urban population leading to rise in sales
  • 3.2. Product Innovation Trends
  • 3.3. Future Prospects of the Life Jacket Industry
    • 3.3.1. Factors Fuelling the Growth
    • 3.3.2. Influx of Brands
    • 3.3.3. Innovative Distribution and Marketing Strategies

4. Global Life Jacket Market Demand Analysis 2019-2023 and Forecast, 2024-2033

  • 4.1. Historical Market Volume ('000 Units) Analysis, 2019-2023
  • 4.2. Current and Future Market Volume ('000 Units) Projections, 2024-2033
  • 4.3. Y-o-Y Growth Trend Analysis

5. Global Life Jacket Market - Pricing Analysis

  • 5.1. Pricing Analysis By Product Type
  • 5.2. Global Average Pricing Analysis Benchmark

6. Global Life Jacket Market Demand (in Value or Packaging Format in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

  • 6.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
  • 6.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. GDP Growth Outlook
    • 7.1.2. Consumer Spending Outlook
    • 7.1.3. GDP Growth Rate Analysis
    • 7.1.4. Internet Penetration Rate Outlook
    • 7.1.5. Income Group Population Overview
    • 7.1.6. Per Capita Disposable Income
  • 7.2. Forecast Factors - Relevance & Impact
    • 7.2.1. Top Companies Historical Growth
    • 7.2.2. Increasing number of Students across the world.
    • 7.2.3. Urbanization Growth Outlook
    • 7.2.4. Others
  • 7.3. PESTLE Analysis of Global Life Jacket Market
  • 7.4. Investment Feasibility Matrix of Life Jacket Market
  • 7.5. Porter's Five Forces Analysis of Global Life Jacket Market
  • 7.6. Market Dynamics
    • 7.6.1. Drivers
    • 7.6.2. Restraints
    • 7.6.3. Opportunity Analysis

8. Global Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Bn) Analysis By Product Type, 2019-2023
  • 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Product Type, 2024-2033
    • 8.3.1. Inherently Buoyant
    • 8.3.2. Inflatable
    • 8.3.3. Hybrid
  • 8.4. Market Attractiveness Analysis By Product Type

9. Global Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033, by Material

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Bn) and Volume Analysis By Material, 2019-2023
  • 9.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Material, 2024-2033
    • 9.3.1. Nylon
    • 9.3.2. Polyester
    • 9.3.3. Others
  • 9.4. Market Attractiveness Analysis By Material

10. Global Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033, by Consumer Orientation

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Bn) and Volume Analysis By Consumer Orientation, 2019-2023
  • 10.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Consumer Orientation, 2024-2033
    • 10.3.1. Adults
    • 10.3.2. Kids
  • 10.4. Market Attractiveness Analysis By Consumer Orientation

11. Global Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033, by End Use

  • 11.1. Introduction / Key Findings
  • 11.2. Historical Market Size (US$ Bn) and Volume Analysis By End Use, 2019-2023
  • 11.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By End Use, 2024-2033
    • 11.3.1. Boating/ Sailing
    • 11.3.2. Water Sports
    • 11.3.3. Safety Operations & Military
    • 11.3.4. Others
  • 11.4. Market Attractiveness Analysis By End Use

12. Global Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033, by Sales Channel

  • 12.1. Introduction / Key Findings
  • 12.2. Historical Market Size (US$ Bn) and Volume Analysis By Sales Channel, 2019-2023
  • 12.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Sales Channel, 2024-2033
    • 12.3.1. Hypermarkets/ Supermarkets
    • 12.3.2. Departmental Stores
    • 12.3.3. Specialty Stores
    • 12.3.4. Online Retailers
    • 12.3.5. Other Sales Channel
  • 12.4. Market Attractiveness Analysis By Sales Channel

13. Global Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033, by Region

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Bn) and Volume ('000 Units) Analysis by Region, 2019-2023
  • 13.3. Current Market Size (US$ Bn) and Volume ('000 Units) Analysis and Forecast by Region, 2024-2033
    • 13.3.1. North America
    • 13.3.2. Latin America
    • 13.3.3. Europe
    • 13.3.4. East Asia
    • 13.3.5. South Asia
    • 13.3.6. Oceania
    • 13.3.7. Middle East and Africa (MEA)
  • 13.4. Market Attractiveness Analysis by Region

14. North America Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Pricing Analysis
  • 14.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 14.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 14.4.1. By Country
      • 14.4.1.1. U.S.
      • 14.4.1.2. Canada
    • 14.4.2. By Product Type
    • 14.4.3. By Material
    • 14.4.4. By Consumer Orientation
    • 14.4.5. By End Use
    • 14.4.6. By Sales Channel
  • 14.5. Market Attractiveness Analysis
    • 14.5.1. By Country
    • 14.5.2. By Product Type
    • 14.5.3. By Material
    • 14.5.4. By Consumer Orientation
    • 14.5.5. By End Use
    • 14.5.6. By Sales Channel

15. Latin America Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Pricing Analysis
  • 15.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 15.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 15.4.1. By Country
      • 15.4.1.1. Brazil
      • 15.4.1.2. Mexico
      • 15.4.1.3. Rest of Latin America
    • 15.4.2. By Product Type
    • 15.4.3. By Material
    • 15.4.4. By Consumer Orientation
    • 15.4.5. By End Use
    • 15.4.6. By Sales Channel
  • 15.5. Market Attractiveness Analysis
    • 15.5.1. By Country
    • 15.5.2. By Product Type
    • 15.5.3. By Material
    • 15.5.4. By Consumer Orientation
    • 15.5.5. By End Use
    • 15.5.6. By Sales Channel

16. Europe Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction
  • 16.2. Pricing Analysis
  • 16.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 16.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 16.4.1. By Country
      • 16.4.1.1. Germany
      • 16.4.1.2. Italy
      • 16.4.1.3. France
      • 16.4.1.4. U.K.
      • 16.4.1.5. Spain
      • 16.4.1.6. Rest of Europe
    • 16.4.2. By Product Type
    • 16.4.3. By Material
    • 16.4.4. By Consumer Orientation
    • 16.4.5. By End Use
    • 16.4.6. By Sales Channel
  • 16.5. Market Attractiveness Analysis
    • 16.5.1. By Country
    • 16.5.2. By Product Type
    • 16.5.3. By Material
    • 16.5.4. By Consumer Orientation
    • 16.5.5. By End Use
    • 16.5.6. By Sales Channel

17. South Asia Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 17.1. Introduction
  • 17.2. Pricing Analysis
  • 17.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 17.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 17.4.1. By Country
      • 17.4.1.1. India
      • 17.4.1.2. Thailand
      • 17.4.1.3. Indonesia
      • 17.4.1.4. Malaysia
      • 17.4.1.5. Rest of South Asia
    • 17.4.2. By Product Type
    • 17.4.3. By Material
    • 17.4.4. By Consumer Orientation
    • 17.4.5. By End Use
    • 17.4.6. By Sales Channel
  • 17.5. Market Attractiveness Analysis
    • 17.5.1. By Country
    • 17.5.2. By Product Type
    • 17.5.3. By Material
    • 17.5.4. By Consumer Orientation
    • 17.5.5. By End Use
    • 17.5.6. By Sales Channel

18. East Asia Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 18.1. Introduction
  • 18.2. Pricing Analysis
  • 18.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 18.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 18.4.1. By Country
      • 18.4.1.1. China
      • 18.4.1.2. Japan
      • 18.4.1.3. South Korea
    • 18.4.2. By Product Type
    • 18.4.3. By Material
    • 18.4.4. By Consumer Orientation
    • 18.4.5. By End Use
    • 18.4.6. By Sales Channel
  • 18.5. Market Attractiveness Analysis
    • 18.5.1. By Country
    • 18.5.2. By Product Type
    • 18.5.3. By Material
    • 18.5.4. By Consumer Orientation
    • 18.5.5. By End Use
    • 18.5.6. By Sales Channel

19. Oceania Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 19.1. Introduction
  • 19.2. Pricing Analysis
  • 19.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 19.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 19.4.1. By Country
      • 19.4.1.1. Australia
      • 19.4.1.2. New Zealand
    • 19.4.2. By Product Type
    • 19.4.3. By Material
    • 19.4.4. By Consumer Orientation
    • 19.4.5. By End Use
    • 19.4.6. By Sales Channel
  • 19.5. Market Attractiveness Analysis
    • 19.5.1. By Country
    • 19.5.2. By Product Type
    • 19.5.3. By Material
    • 19.5.4. By Consumer Orientation
    • 19.5.5. By End Use
    • 19.5.6. By Sales Channel

20. Middle East and Africa Life Jacket Market Analysis 2019-2023 and Forecast 2024-2033

  • 20.1. Introduction
  • 20.2. Pricing Analysis
  • 20.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
  • 20.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
    • 20.4.1. By Country
      • 20.4.1.1. GCC Countries
      • 20.4.1.2. Northern Africa
      • 20.4.1.3. South Africa
      • 20.4.1.4. Rest of Middle East and Africa
    • 20.4.2. By Product Type
    • 20.4.3. By Material
    • 20.4.4. By Consumer Orientation
    • 20.4.5. By End Use
    • 20.4.6. By Sales Channel
  • 20.5. Market Attractiveness Analysis
    • 20.5.1. By Country
    • 20.5.2. By Product Type
    • 20.5.3. By Material
    • 20.5.4. By Consumer Orientation
    • 20.5.5. By End Use
    • 20.5.6. By Sales Channel

21. Key Countries Life Jacket Market Analysis 2024-2033

  • 21.1. Introduction
    • 21.1.1. Market Value Proportion Analysis, By Key Countries
    • 21.1.2. Global Vs. Country Growth Comparison
  • 21.2. U.S. Life Jacket Market Analysis
    • 21.2.1. By Product Type
    • 21.2.2. By Material
    • 21.2.3. By Consumer Orientation
    • 21.2.4. By End Use
    • 21.2.5. By Sales Channel
  • 21.3. Canada Life Jacket Market Analysis
    • 21.3.1. By Product Type
    • 21.3.2. By Material
    • 21.3.3. By Consumer Orientation
    • 21.3.4. By End Use
    • 21.3.5. By Sales Channel
  • 21.4. Mexico Life Jacket Market Analysis
    • 21.4.1. By Product Type
    • 21.4.2. By Material
    • 21.4.3. By Consumer Orientation
    • 21.4.4. By End Use
    • 21.4.5. By Sales Channel
  • 21.5. Brazil Life Jacket Market Analysis
    • 21.5.1. By Product Type
    • 21.5.2. By Material
    • 21.5.3. By Consumer Orientation
    • 21.5.4. By End Use
    • 21.5.5. By Sales Channel
  • 21.6. Germany Life Jacket Market Analysis
    • 21.6.1. By Product Type
    • 21.6.2. By Material
    • 21.6.3. By Consumer Orientation
    • 21.6.4. By End Use
    • 21.6.5. By Sales Channel
  • 21.7. Italy Life Jacket Market Analysis
    • 21.7.1. By Product Type
    • 21.7.2. By Material
    • 21.7.3. By Consumer Orientation
    • 21.7.4. By End Use
    • 21.7.5. By Sales Channel
  • 21.8. U.K. Life Jacket Market Analysis
    • 21.8.1. By Product Type
    • 21.8.2. By Material
    • 21.8.3. By Consumer Orientation
    • 21.8.4. By End Use
    • 21.8.5. By Sales Channel
  • 21.9. China Life Jacket Market Analysis
    • 21.9.1. By Product Type
    • 21.9.2. By Material
    • 21.9.3. By Consumer Orientation
    • 21.9.4. By End Use
    • 21.9.5. By Sales Channel
  • 21.10. Japan Life Jacket Market Analysis
    • 21.10.1. By Product Type
    • 21.10.2. By Material
    • 21.10.3. By Consumer Orientation
    • 21.10.4. By End Use
    • 21.10.5. By Sales Channel
  • 21.11. S. Korea Life Jacket Market Analysis
    • 21.11.1. By Product Type
    • 21.11.2. By Material
    • 21.11.3. By Consumer Orientation
    • 21.11.4. By End Use
    • 21.11.5. By Sales Channel
  • 21.12. India Life Jacket Market Analysis
    • 21.12.1. By Product Type
    • 21.12.2. By Material
    • 21.12.3. By Consumer Orientation
    • 21.12.4. By End Use
    • 21.12.5. By Sales Channel
  • 21.13. Australia and New Zealand Life Jacket Market Analysis
    • 21.13.1. By Product Type
    • 21.13.2. By Material
    • 21.13.3. By Consumer Orientation
    • 21.13.4. By End Use
    • 21.13.5. By Sales Channel
  • 21.14. South Africa Life Jacket Market Analysis
    • 21.14.1. By Product Type
    • 21.14.2. By Material
    • 21.14.3. By Consumer Orientation
    • 21.14.4. By End Use
    • 21.14.5. By Sales Channel

22. Market Structure Analysis

  • 22.1. Market Analysis by Tier of Companies (Life Jacket)
  • 22.2. Market Concentration
  • 22.3. Market Share Analysis of Top Players
  • 22.4. Market Presence Analysis
    • 22.4.1. By Regional footprint of Players
    • 22.4.2. Product foot print by Players
    • 22.4.3. Channel Foot Print by Players

23. Competition Analysis

  • 23.1. Competition Dashboard
  • 23.2. Pricing Analysis by Competition
  • 23.3. Competition Benchmarking
  • 23.4. Competition Deep Dive
    • 23.4.1. Jarden Corp
      • 23.4.1.1. Overview
      • 23.4.1.2. Product Portfolio
      • 23.4.1.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.1.4. Sales Footprint
      • 23.4.1.5. Strategy Overview
        • 23.4.1.5.1. Marketing Strategy
        • 23.4.1.5.2. Service Strategy
    • 23.4.2. Stormy Lifejackets Pty Ltd.
      • 23.4.2.1. Overview
      • 23.4.2.2. Product Portfolio
      • 23.4.2.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.2.4. Sales Footprint
      • 23.4.2.5. Strategy Overview
        • 23.4.2.5.1. Marketing Strategy
        • 23.4.2.5.2. Service Strategy
    • 23.4.3. Mustang Survival Corp.
      • 23.4.3.1. Overview
      • 23.4.3.2. Product Portfolio
      • 23.4.3.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.3.4. Sales Footprint
      • 23.4.3.5. Strategy Overview
        • 23.4.3.5.1. Marketing Strategy
        • 23.4.3.5.2. Service Strategy
    • 23.4.4. Johnson Outdoors Inc.
      • 23.4.4.1. Overview
      • 23.4.4.2. Product Portfolio
      • 23.4.4.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.4.4. Sales Footprint
      • 23.4.4.5. Strategy Overview
        • 23.4.4.5.1. Marketing Strategy
        • 23.4.4.5.2. Service Strategy
    • 23.4.5. Kent Sporting Goods CompanyInc.
      • 23.4.5.1. Overview
      • 23.4.5.2. Product Portfolio
      • 23.4.5.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.5.4. Sales Footprint
      • 23.4.5.5. Strategy Overview
        • 23.4.5.5.1. Marketing Strategy
        • 23.4.5.5.2. Service Strategy
    • 23.4.6. Hansen Protection AS
      • 23.4.6.1. Overview
      • 23.4.6.2. Product Portfolio
      • 23.4.6.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.6.4. Sales Footprint
      • 23.4.6.5. Strategy Overview
        • 23.4.6.5.1. Marketing Strategy
        • 23.4.6.5.2. Service Strategy
    • 23.4.7. Safety and Survival Systems International Ltd.
      • 23.4.7.1. Overview
      • 23.4.7.2. Product Portfolio
      • 23.4.7.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.7.4. Sales Footprint
      • 23.4.7.5. Strategy Overview
        • 23.4.7.5.1. Marketing Strategy
        • 23.4.7.5.2. Service Strategy
    • 23.4.8. Viking Life-Saving Equipment A/S
      • 23.4.8.1. Overview
      • 23.4.8.2. Product Portfolio
      • 23.4.8.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.8.4. Sales Footprint
      • 23.4.8.5. Strategy Overview
        • 23.4.8.5.1. Marketing Strategy
        • 23.4.8.5.2. Service Strategy
    • 23.4.9. Survitec Group Limited
      • 23.4.9.1. Overview
      • 23.4.9.2. Product Portfolio
      • 23.4.9.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.9.4. Sales Footprint
      • 23.4.9.5. Strategy Overview
        • 23.4.9.5.1. Marketing Strategy
        • 23.4.9.5.2. Service Strategy
    • 23.4.10. Bernhardt Apparatebau GmbH
      • 23.4.10.1. Overview
      • 23.4.10.2. Product Portfolio
      • 23.4.10.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.10.4. Sales Footprint
      • 23.4.10.5. Strategy Overview
        • 23.4.10.5.1. Marketing Strategy
        • 23.4.10.5.2. Service Strategy
    • 23.4.11. H3O Water Sports
      • 23.4.11.1. Overview
      • 23.4.11.2. Product Portfolio
      • 23.4.11.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.11.4. Sales Footprint
      • 23.4.11.5. Strategy Overview
        • 23.4.11.5.1. Marketing Strategy
        • 23.4.11.5.2. Service Strategy
    • 23.4.12. Marine Safety Supplies Ltd.
      • 23.4.12.1. Overview
      • 23.4.12.2. Product Portfolio
      • 23.4.12.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.12.4. Sales Footprint
      • 23.4.12.5. Strategy Overview
        • 23.4.12.5.1. Marketing Strategy
        • 23.4.12.5.2. Service Strategy
    • 23.4.13. Newell Brands Inc.
      • 23.4.13.1. Overview
      • 23.4.13.2. Product Portfolio
      • 23.4.13.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.13.4. Sales Footprint
      • 23.4.13.5. Strategy Overview
        • 23.4.13.5.1. Marketing Strategy
        • 23.4.13.5.2. Service Strategy
    • 23.4.14. SeaSafe Systems Ltd
      • 23.4.14.1. Overview
      • 23.4.14.2. Product Portfolio
      • 23.4.14.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.14.4. Sales Footprint
      • 23.4.14.5. Strategy Overview
        • 23.4.14.5.1. Marketing Strategy
        • 23.4.14.5.2. Service Strategy
    • 23.4.15. Others (As per Request)
      • 23.4.15.1. Overview
      • 23.4.15.2. Product Portfolio
      • 23.4.15.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.15.4. Sales Footprint
      • 23.4.15.5. Strategy Overview
        • 23.4.15.5.1. Marketing Strategy
        • 23.4.15.5.2. Service Strategy

24. Assumptions and Acronyms Used

25. Research Methodology

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