휴대용 블루투스 스피커 시장 : 세계 업계 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently released a comprehensive report on the global Portable Bluetooth Speaker Market, offering an in-depth analysis of key market dynamics, including driving factors, emerging trends, opportunities, and challenges. This detailed report provides valuable insights into the market landscape, supporting strategic decision-making for stakeholders.

Key Insights:

• Portable Bluetooth Speaker Market Size (2024E): USD 15.3 Bn
• Projected Market Value (2031F): USD 34.1 Bn
• Global Market Growth Rate (CAGR 2024 to 2031): 12.1%

Portable Bluetooth Speaker Market - Report Scope:

The portable Bluetooth speaker market focuses on audio devices that allow users to enjoy high-quality, wireless sound. With advancements in audio technology, the popularity of Bluetooth speakers has surged as consumers increasingly prefer compact, portable solutions over traditional sound systems. The market is driven by evolving music consumption trends, the growth of smart homes, and the demand for wireless connectivity.

Market Growth Drivers:

Key factors driving the growth of the global portable Bluetooth speaker market include rapid technological advancements in audio devices and the rising demand for wireless audio solutions. The North America region, in particular, has witnessed a significant boost, with a growing number of smart homes where connected devices can be operated remotely. Features such as multi-room audio streaming enhance the appeal of Bluetooth speakers in this region, contributing to market growth. Additionally, the shift toward digital music formats has led to the development of Bluetooth speakers that support Wi-Fi connectivity, USB, and various multimedia functionalities.

Market Restraints:

Challenges in the market include the prevalence of counterfeit products, which undermine the growth of branded Bluetooth speakers. Counterfeit products often lack quality and durability but are offered at a fraction of the price, appealing to price-sensitive customers, especially in developing countries such as China and India. This issue poses a substantial threat to revenue growth and brand value in the portable Bluetooth speaker market.

Market Opportunities:

Significant opportunities exist in underdeveloped markets, particularly rural areas across Africa and Asia. With approximately 3.4 billion people in rural areas globally, manufacturers can tap into these regions by offering affordable and durable products. Targeting this large, price-sensitive customer base can drive market expansion and brand reach.

Key Questions Answered in the Report:

• What are the primary drivers for the global growth of the portable Bluetooth speaker market?
• How does the North American smart home trend impact Bluetooth speaker adoption?
• What challenges does the presence of counterfeit products pose to the market?
• Which regions and price segments are expected to show the highest growth in the forecast period?

Competitive Intelligence and Business Strategy:

Leading companies in the portable Bluetooth speaker market focus on innovation, sound quality, and customer engagement to remain competitive. Key players invest in mid-range and premium segments that offer superior audio performance and robust connectivity options. Collaborations with electronic retail stores and e-commerce platforms further strengthen market reach and brand visibility. Strategic pricing, quality assurance, and expanding distribution channels are essential for long-term success in this dynamic market.

Key Companies Profiled:

• Beats Electronics
• Bose Corporation
• Harman International Industries
• Yamaha Corporation
• Sony Corporation
• JVCKENWOOD Corporation
• Logitech International S.A
• LG Electronics Inc.
• Samsung Electronics
• Sound United
• Pioneer Corporation
• Plantronics Inc.
• Koninklijke Philips N.V.
• Jawbone
• Braven LC
• Intex Technologies
• Altec Lansing
• Others.

Portable Bluetooth Speaker Market Segmentation:

By Sales Channel:

• Organized Retail Stores
• Unorganized Retail Stores
• Online/e-Commerce

By Usage Type:

• Bluetooth Car Speaker
• Indoor/Outdoor Bluetooth Speaker
• Others

By Price Range:

• Premium (More than USD 500)
• Mid-Range (USD 200-USD 500)
• Low Range (Less than USD 200)

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Market Overview
• 1.2. Market Analysis
• 1.3. PMR Analysis and Recommendations
• 1.4. Wheel of Fortune

2. Market Introduction

• 2.1. Market Definition
• 2.2. Market Taxonomy
• 2.3. Parent Market Overview
• 2.4. Value Chain Analysis

3. Market View Point

• 3.1. Macroeconomic Factors
• 3.2. Opportunity Analysis
• 3.3. End-User Survey
• 3.4. Social Media Insights

4. Global Market Analysis 2019-2023 and Forecast 2024-2031

• 4.1. Market Size and Y-o-Y Growth
• 4.2. Absolute $ Opportunity

5. North America Portable Bluetooth Speakers Market Analysis and Forecast

• 5.1. Introduction
• 5.2. Key Regulations
• 5.3. Regional Market Dynamics
  • 5.3.1. Drivers
  • 5.3.2. Restraints
  • 5.3.3. Trends
• 5.4. Drivers and Restraints: Impact Analysis
• 5.5. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 5.5.1. U.S.
  • 5.5.2. Canada
• 5.6. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 5.6.1. U.S.
  • 5.6.2. Canada
• 5.7. Market Size (US$ Bn) & Forecast By Sales Channel
  • 5.7.1. Organized Retail Stores
  • 5.7.2. Unorganized Retail Stores
  • 5.7.3. Online/e-Commerce
• 5.8. Market Size (US$ Bn) & Forecast By Usage Type
  • 5.8.1. Bluetooth Car Speaker
  • 5.8.2. Outdoor Bluetooth Speaker
  • 5.8.3. Bluetooth Speaker for Mobile Phones
• 5.9. Market Size (US$ Bn) & Volume (Mn Units) Forecast By Price Range
  • 5.9.1. Premium (more than US$ 500)
  • 5.9.2. Mid-range (US$ 500-200)
  • 5.9.3. Low range (less than US$ 200)
• 5.10. Market Attractiveness Analysis
  • 5.10.1. By Country
  • 5.10.2. By Type
  • 5.10.3. By Sales Channel
  • 5.10.4. By Usage Type
  • 5.10.5. By Price Range
• 5.11. Key Representative Market Participants
• 5.12. Market Presence (Intensity Map)

6. Latin America Portable Bluetooth Speakers Market Analysis and Forecast

• 6.1. Introduction
• 6.2. Key Regulations
• 6.3. Regional Market Dynamics
  • 6.3.1. Drivers
  • 6.3.2. Restraints
  • 6.3.3. Trends
• 6.4. Drivers and Restraints: Impact Analysis
• 6.5. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 6.5.1. Brazil
  • 6.5.2. Mexico
  • 6.5.3. Rest of Latin America
• 6.6. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 6.6.1. Brazil
  • 6.6.2. Mexico
  • 6.6.3. Rest of Latin America
• 6.7. Market Size (US$ Bn) & Forecast By Sales Channel
  • 6.7.1. Organized Retail Stores
  • 6.7.2. Unorganized Retail Stores
  • 6.7.3. Online/e-Commerce
• 6.8. Market Size (US$ Bn) & Forecast By Usage Type
  • 6.8.1. Bluetooth Car Speaker
  • 6.8.2. Outdoor Bluetooth Speaker
  • 6.8.3. Bluetooth Speaker for Mobile Phones
• 6.9. Market Size (US$ Bn) & Volume (Mn Units) Forecast By Price Range
  • 6.9.1. Premium (more than US$ 500)
  • 6.9.2. Mid-range (US$ 500-200)
  • 6.9.3. Low range (less than US$ 200)
• 6.10. Market Attractiveness Analysis
  • 6.10.1. By Country
  • 6.10.2. By Type
  • 6.10.3. By Sales Channel
  • 6.10.4. By Usage Type
  • 6.10.5. By Price Range
• 6.11. Key Representative Market Participants
• 6.12. Market Presence (Intensity Map)

7. Europe Portable Bluetooth Speakers Market Analysis and Forecast

• 7.1. Introduction
• 7.2. Key Regulations
• 7.3. Regional Market Dynamics
  • 7.3.1. Drivers
  • 7.3.2. Restraints
  • 7.3.3. Trends
• 7.4. Drivers and Restraints: Impact Analysis
• 7.5. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 7.5.1. Germany
  • 7.5.2. U.K.
  • 7.5.3. France
  • 7.5.4. Spain
  • 7.5.5. Italy
  • 7.5.6. Poland
  • 7.5.7. Russia
  • 7.5.8. Rest of Europe
• 7.6. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 7.6.1. Germany
  • 7.6.2. U.K.
  • 7.6.3. France
  • 7.6.4. Spain
  • 7.6.5. Italy
  • 7.6.6. Poland
  • 7.6.7. Russia
  • 7.6.8. Rest of Europe
• 7.7. Market Size (US$ Bn) & Forecast By Sales Channel
  • 7.7.1. Organized Retail Stores
  • 7.7.2. Unorganized Retail Stores
  • 7.7.3. Online/e-Commerce
• 7.8. Market Size (US$ Bn) & Forecast By Usage Type
  • 7.8.1. Bluetooth Car Speaker
  • 7.8.2. Outdoor Bluetooth Speaker
  • 7.8.3. Bluetooth Speaker for Mobile Phones
• 7.9. Market Size (US$ Bn) & Volume (Mn Units) Forecast By Price Range
  • 7.9.1. Premium (more than US$ 500)
  • 7.9.2. Mid-range (US$ 500-200)
  • 7.9.3. Low range (less than US$ 200)
• 7.10. Market Attractiveness Analysis
  • 7.10.1. By Country
  • 7.10.2. By Type
  • 7.10.3. By Sales Channel
  • 7.10.4. By Usage Type
  • 7.10.5. By Price Range
• 7.11. Key Representative Market Participants
• 7.12. Market Presence (Intensity Map)

8. Asia Pacific Portable Bluetooth Speakers Market Analysis and Forecast

• 8.1. Introduction
• 8.2. Key Regulations
• 8.3. Regional Market Dynamics
  • 8.3.1. Drivers
  • 8.3.2. Restraints
  • 8.3.3. Trends
• 8.4. Drivers and Restraints: Impact Analysis
• 8.5. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 8.5.1. China
  • 8.5.2. Japan
  • 8.5.3. India
  • 8.5.4. ASEAN
  • 8.5.5. Australia and New Zealand
  • 8.5.6. Rest of Asia Pacific
• 8.6. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 8.6.1. China
  • 8.6.2. Japan
  • 8.6.3. India
  • 8.6.4. ASEAN
  • 8.6.5. Australia and New Zealand
  • 8.6.6. Rest of Asia Pacific
• 8.7. Market Size (US$ Bn) & Forecast By Sales Channel
  • 8.7.1. Organized Retail Stores
  • 8.7.2. Unorganized Retail Stores
  • 8.7.3. Online/e-Commerce
• 8.8. Market Size (US$ Bn) & Forecast By Usage Type
  • 8.8.1. Bluetooth Car Speaker
  • 8.8.2. Outdoor Bluetooth Speaker
  • 8.8.3. Bluetooth Speaker for Mobile Phones
• 8.9. Market Size (US$ Bn) & Volume (Mn Units) Forecast By Price Range
  • 8.9.1. Premium (more than US$ 500)
  • 8.9.2. Mid-range (US$ 500-200)
  • 8.9.3. Low range (less than US$ 200)
• 8.10. Market Attractiveness Analysis
  • 8.10.1. By Country
  • 8.10.2. By Type
  • 8.10.3. By Sales Channel
  • 8.10.4. By Usage Type
  • 8.10.5. By Price Range
• 8.11. Key Representative Market Participants
• 8.12. Market Presence (Intensity Map)

9. Middle East & Africa Portable Bluetooth Speakers Market Analysis and Forecast

• 9.1. Introduction
• 9.2. Key Regulations
• 9.3. Regional Market Dynamics
  • 9.3.1. Drivers
  • 9.3.2. Restraints
  • 9.3.3. Trends
• 9.4. Drivers and Restraints: Impact Analysis
• 9.5. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 9.5.1. GCC Countries
  • 9.5.2. Northern Africa
  • 9.5.3. South Africa
  • 9.5.4. Turkey
  • 9.5.5. Rest of Middle East and Africa
• 9.6. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 9.6.1. GCC Countries
  • 9.6.2. Northern Africa
  • 9.6.3. South Africa
  • 9.6.4. Turkey
  • 9.6.5. Rest of Middle East and Africa
• 9.7. Market Size (US$ Bn) & Forecast By Sales Channel
  • 9.7.1. Organized Retail Stores
  • 9.7.2. Unorganized Retail Stores
  • 9.7.3. Online/e-Commerce
• 9.8. Market Size (US$ Bn) & Forecast By Usage Type
  • 9.8.1. Bluetooth Car Speaker
  • 9.8.2. Outdoor Bluetooth Speaker
  • 9.8.3. Bluetooth Speaker for Mobile Phones
• 9.9. Market Size (US$ Bn) & Volume (Mn Units) Forecast By Price Range
  • 9.9.1. Premium (more than US$ 500)
  • 9.9.2. Mid-range (US$ 500-200)
  • 9.9.3. Low range (less than US$ 200)
• 9.10. Market Attractiveness Analysis
  • 9.10.1. By Country
  • 9.10.2. By Type
  • 9.10.3. By Sales Channel
  • 9.10.4. By Usage Type
  • 9.10.5. By Price Range
• 9.11. Key Representative Market Participants
• 9.12. Market Presence (Intensity Map)

10. Forecast Factors and Assumptions

11. Competition Landscape

• 11.1. Market Structure
• 11.2. Market Share Analysis
• 11.3. Competition Intensity Mapping By Market Taxonomy
• 11.4. Competition Dashboard
• 11.5. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 11.5.1. Prominent Players
    • 11.5.1.1. Beats Electronics
    • 11.5.1.2. Bose Corporation
    • 11.5.1.3. Harman International Industries
    • 11.5.1.4. Yamaha Corporation
    • 11.5.1.5. Sony Corporation
    • 11.5.1.6. JVCKENWOOD Corporation
    • 11.5.1.7. Logitech International S.A
    • 11.5.1.8. LG Electronics Inc.
    • 11.5.1.9. Samsung Electronics
    • 11.5.1.10. Panasonic Corporation
    • 11.5.1.11. Sound United
  • 11.5.2. Other Players
    • 11.5.2.1. Pioneer Corporation
    • 11.5.2.2. Plantronics Inc.
    • 11.5.2.3. Koninklijke Philips N.V.
    • 11.5.2.4. Jawbone
    • 11.5.2.5. Braven LC
    • 11.5.2.6. Intex Technologies
    • 11.5.2.7. Altec Lansing

12. Global Portable Bluetooth Speakers Market Analysis, By Region

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Region
  • 12.2.1. North America
  • 12.2.2. Latin America
  • 12.2.3. Europe
  • 12.2.4. Asia Pacific
  • 12.2.5. Middle East and Africa
• 12.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Region
  • 12.3.1. North America
  • 12.3.2. Latin America
  • 12.3.3. Europe
  • 12.3.4. Asia Pacific
  • 12.3.5. Middle East and Africa
• 12.4. Market Attractiveness Analysis By Region

13. Global Portable Bluetooth Speakers Market Analysis, By Sales Channel

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Sales Channel
  • 13.2.1. Organized Retail Stores
  • 13.2.2. Unorganized Retail Stores
  • 13.2.3. Online/e-Commerce
• 13.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Sales Channel
  • 13.3.1. Organized Retail Stores
  • 13.3.2. Unorganized Retail Stores
  • 13.3.3. Online/e-Commerce
• 13.4. Market Attractiveness Analysis By Sales Channel
• 13.5. Key Trends

14. Global Portable Bluetooth Speakers Market Analysis, By Usage Type

• 14.1. Introduction
• 14.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Usage Type
  • 14.2.1. Bluetooth Car Speaker
  • 14.2.2. Outdoor Bluetooth Speaker
  • 14.2.3. Bluetooth Speaker for Mobile Phones
• 14.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Authentication Method
  • 14.3.1. Bluetooth Car Speaker
  • 14.3.2. Outdoor Bluetooth Speaker
  • 14.3.3. Bluetooth Speaker for Mobile Phones
• 14.4. Market Attractiveness Analysis By Authentication Method
• 14.5. Key Trends

15. Global Portable Bluetooth Speakers Market Analysis, By Price Range

• 15.1. Introduction
• 15.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Price Range
  • 15.2.1. Premium (more than US$ 500)
  • 15.2.2. Mid-range (US$ 500-200)
  • 15.2.3. Low range (less than US$ 200)
• 15.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Price Range
  • 15.3.1. Premium (more than US$ 500)
  • 15.3.2. Mid-range (US$ 500-200)
  • 15.3.3. Low range (less than US$ 200)
• 15.4. Market Attractiveness Analysis By Price Range
• 15.5. Key Trends

16. Assumptions and Acronyms Used

17. Research Methodology