세계의 표백 젤 시장 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2032년)

Persistence Market Research has recently released a comprehensive report on the global Bleach Gel Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

• Bleach Gel Market Size (2025E): USD 2206.8 Mn
• Projected Market Value (2032F): USD 3,210.2 Mn
• Global Market Growth Rate (CAGR 2025 to 2032): 5.5%

Bleach Gel Market - Report Scope:

Bleach gel products are commonly used for household cleaning, particularly for disinfecting surfaces and eliminating stains. These gels provide a more controlled application compared to liquid bleach, making them ideal for use in sensitive or intricate areas like bathroom tiles, sinks, and countertops. The market is driven by the growing demand for household hygiene products, increasing awareness about cleanliness, and the expanding adoption of bleach-based cleaning products in both residential and commercial sectors.

Market Growth Drivers:

The global Bleach Gel market is experiencing significant growth, driven by several factors such as increased consumer focus on home cleanliness, the rise in household hygiene awareness, and greater convenience offered by gel-based formulations. The demand for effective, easy-to-use, and strong disinfectant cleaning products continues to rise. Additionally, the growing trend of online retailing and the expansion of product offerings by key manufacturers are helping increase consumer access to bleach gel products.

Market Restraints:

Despite its promising growth, the Bleach Gel market faces challenges, including concerns about the environmental impact of bleach-based products. Some consumers are shifting towards more eco-friendly alternatives due to health concerns and increased focus on sustainable products. Additionally, there are concerns over the potential health hazards related to the use of strong chemicals, which can limit market growth. The competition from alternative cleaning solutions and price sensitivity may also affect overall demand in certain regions.

Market Opportunities:

The Bleach Gel market presents considerable opportunities driven by ongoing innovation in product formulations, such as the introduction of bleach gels with natural ingredients or added scents. Expansion into emerging markets, where demand for household cleaning products is growing, also provides a significant growth opportunity. Additionally, collaborations with retail chains, both online and offline, and the adoption of sustainable practices are creating new avenues for market expansion. The increasing focus on personal hygiene and health-conscious living further boosts opportunities in this segment.

Key Questions Answered in the Report:

• What are the primary factors driving the global growth of the Bleach Gel market?
• Which regions and market segments are seeing the highest adoption of bleach gel products?
• How are advancements in bleach gel formulations impacting consumer preferences and market dynamics?
• Who are the key players in the Bleach Gel market, and what strategies are they employing to maintain their market positions?
• What are the emerging trends and future prospects for the Bleach Gel market?

Competitive Intelligence and Business Strategy:

Leading companies in the global Bleach Gel market, such as S. C. Johnson & Son, Reckitt Benckiser Group plc., and Prestige Consumer Healthcare Inc., are focusing on product innovation, diversification, and expanding their distribution networks to maintain a competitive edge. These companies are introducing new formulations, including fragrance variants, eco-friendly options, and targeting niche markets such as professional cleaning services. Partnerships with retail chains, along with a strong online presence, are essential for increasing market reach and enhancing consumer adoption.

Key Companies Profiled:

• ALEN DEL NORTE S.A. DE C.V.
• S. C. Johnson & Son
• Prestige Consumer Healthcare Inc.
• Reckitt Benckiser Group plc.
• Plus White

Bleach Gel Market Research by Category:

By Application:

• Laundry
• Home Cleaning

By Fragrance/Scent:

• Regular
• Lavender
• Citrus
• Flower

By Packaging:

• Plastic Bottles
• Spray Bottles
• Cans
• Pouches/Sachets

By Sales Channel:

• Hypermarkets/Supermarkets
• Groceries
• Convenience Stores
• Online Retail
• Company Websites
• 3rd Party Online Sales

By Region:

• North America
• Europe
• East Asia
• South Asia & Oceania
• Latin America
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Bleach Gel Market Snapshot, 2025 - 2032
• 1.2. Market Opportunity Assessment, 2025 - 2032, US$ Mn
• 1.3. Key Market Trends
• 1.4. Future Market Projections
• 1.5. Premium Market Insights
• 1.6. Industry Developments and Key Market Events
• 1.7. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definition
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Opportunity
  • 2.2.4. Challenges
  • 2.2.5. Key Trends
• 2.3. Packaging Lifecycle Analysis
• 2.4. Global Bleach Gel Market: Value Chain
  • 2.4.1. List of Raw Material Supplier
  • 2.4.2. List of Manufacturers
  • 2.4.3. List of Distributors
  • 2.4.4. List of Applications
  • 2.4.5. Profitability Analysis
• 2.5. Porter Five Force's Analysis
• 2.6. Geopolitical Tensions: Market Impact
• 2.7. Macro-Economic Factors
  • 2.7.1. Global Sectorial Outlook
  • 2.7.2. Global GDP Growth Outlook
  • 2.7.3. Global Parent Market Overview
• 2.8. Forecast Factors - Relevance and Impact
• 2.9. Regulatory and Fragrance/Scent Landscape

3. Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 3.1. Key Highlights
  • 3.1.1. Market Volume (Units) Projections
  • 3.1.2. Market Size and Y-o-Y Growth
  • 3.1.3. Absolute $ Opportunity
• 3.2. Market Size (US$ Mn) Analysis and Forecast
  • 3.2.1. Historical Market Size Analysis, 2019 - 2023
  • 3.2.2. Current Market Size Forecast, 2025 - 2032
• 3.3. Global Bleach Gel Market Outlook: Packaging
  • 3.3.1. Introduction / Key Findings
  • 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Packaging, 2019 - 2023
  • 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
    • 3.3.3.1. Laundry
    • 3.3.3.2. Home Cleaning
• 3.4. Market Attractiveness Analysis: Packaging
• 3.5. Global Bleach Gel Market Outlook: Fragrance/Scent
  • 3.5.1. Introduction / Key Findings
  • 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Fragrance/Scent, 2019 - 2023
  • 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
    • 3.5.3.1. Regular
    • 3.5.3.2. Lavender
    • 3.5.3.3. Citrus
    • 3.5.3.4. Flower
• 3.6. Market Attractiveness Analysis: Fragrance/Scent
• 3.7. Global Bleach Gel Market Outlook: Packaging
  • 3.7.1. Introduction / Key Findings
  • 3.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Packaging, 2019 - 2023
  • 3.7.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
    • 3.7.3.1. Plastic Bottles
    • 3.7.3.2. Spray Bottles
    • 3.7.3.3. Cans
    • 3.7.3.4. Pouches/Sachets
• 3.8. Market Attractiveness Analysis: Packaging
• 3.9. Global Bleach Gel Market Outlook: Sales Channel
  • 3.9.1. Introduction / Key Findings
  • 3.9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Sales Channel, 2019 - 2023
  • 3.9.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
    • 3.9.3.1. Hypermarkets/Supermarkets
    • 3.9.3.2. Groceries
    • 3.9.3.3. Convenience stores
    • 3.9.3.4. Online retails
    • 3.9.3.5. Company Website
    • 3.9.3.6. 3rd Party Online sales
• 3.10. Market Attractiveness Analysis: Sales Channel

4. Global Bleach Gel Market Outlook: Region

• 4.1. Key Highlights
• 4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2019 - 2023
• 4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2025 - 2032
  • 4.3.1. North America
  • 4.3.2. Europe
  • 4.3.3. East Asia
  • 4.3.4. South Asia and Oceania
  • 4.3.5. Latin America
  • 4.3.6. Middle East & Africa (MEA)
• 4.4. Market Attractiveness Analysis: Region

5. North America Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 5.1. Key Highlights
• 5.2. Pricing Analysis
• 5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 5.3.1. By Country
  • 5.3.2. By Packaging
  • 5.3.3. By Fragrance/Scent
  • 5.3.4. By Packaging
  • 5.3.5. By Sales Channel
• 5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 5.4.1. U.S.
  • 5.4.2. Canada
• 5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 5.5.1. Laundry
  • 5.5.2. Home Cleaning
• 5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
  • 5.6.1. Regular
  • 5.6.2. Lavender
  • 5.6.3. Citrus
  • 5.6.4. Flower
• 5.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 5.7.1. Plastic Bottles
  • 5.7.2. Spray Bottles
  • 5.7.3. Cans
  • 5.7.4. Pouches/Sachets
• 5.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
  • 5.8.1. Hypermarkets/Supermarkets
  • 5.8.2. Groceries
  • 5.8.3. Convenience stores
  • 5.8.4. Online retails
  • 5.8.5. Company Website
  • 5.8.6. 3rd Party Online sales
• 5.9. Market Attractiveness Analysis

6. Europe Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 6.1. Key Highlights
• 6.2. Pricing Analysis
• 6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 6.3.1. By Country
  • 6.3.2. By Packaging
  • 6.3.3. By Fragrance/Scent
  • 6.3.4. By Packaging
  • 6.3.5. By Sales Channel
• 6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 6.4.1. Germany
  • 6.4.2. France
  • 6.4.3. U.K.
  • 6.4.4. Italy
  • 6.4.5. Spain
  • 6.4.6. Russia
  • 6.4.7. Turkey
  • 6.4.8. Rest of Europe
• 6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 6.5.1. Laundry
  • 6.5.2. Home Cleaning
• 6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
  • 6.6.1. Regular
  • 6.6.2. Lavender
  • 6.6.3. Citrus
  • 6.6.4. Flower
• 6.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 6.7.1. Plastic Bottles
  • 6.7.2. Spray Bottles
  • 6.7.3. Cans
  • 6.7.4. Pouches/Sachets
• 6.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
  • 6.8.1. Hypermarkets/Supermarkets
  • 6.8.2. Groceries
  • 6.8.3. Convenience stores
  • 6.8.4. Online retails
  • 6.8.5. Company Website
  • 6.8.6. 3rd Party Online sales
• 6.9. Market Attractiveness Analysis

7. East Asia Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 7.3.1. By Country
  • 7.3.2. By Packaging
  • 7.3.3. By Fragrance/Scent
  • 7.3.4. By Packaging
  • 7.3.5. By Sales Channel
• 7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. South Korea
• 7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 7.5.1. Laundry
  • 7.5.2. Home Cleaning
• 7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
  • 7.6.1. Regular
  • 7.6.2. Lavender
  • 7.6.3. Citrus
  • 7.6.4. Flower
• 7.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 7.7.1. Plastic Bottles
  • 7.7.2. Spray Bottles
  • 7.7.3. Cans
  • 7.7.4. Pouches/Sachets
• 7.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
  • 7.8.1. Hypermarkets/Supermarkets
  • 7.8.2. Groceries
  • 7.8.3. Convenience stores
  • 7.8.4. Online retails
  • 7.8.5. Company Website
  • 7.8.6. 3rd Party Online sales
• 7.9. Market Attractiveness Analysis

8. South Asia & Oceania Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 8.3.1. By Country
  • 8.3.2. By Packaging
  • 8.3.3. By Fragrance/Scent
  • 8.3.4. By Packaging
  • 8.3.5. By Sales Channel
• 8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 8.4.1. India
  • 8.4.2. Southeast Asia
  • 8.4.3. ANZ
  • 8.4.4. Rest of South Asia & Oceania
• 8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 8.5.1. Laundry
  • 8.5.2. Home Cleaning
• 8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
  • 8.6.1. Regular
  • 8.6.2. Lavender
  • 8.6.3. Citrus
  • 8.6.4. Flower
• 8.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 8.7.1. Plastic Bottles
  • 8.7.2. Spray Bottles
  • 8.7.3. Cans
  • 8.7.4. Pouches/Sachets
• 8.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
  • 8.8.1. Hypermarkets/Supermarkets
  • 8.8.2. Groceries
  • 8.8.3. Convenience stores
  • 8.8.4. Online retails
  • 8.8.5. Company Website
  • 8.8.6. 3rd Party Online sales
• 8.9. Market Attractiveness Analysis

9. Latin America Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 9.3.1. By Country
  • 9.3.2. By Packaging
  • 9.3.3. By Fragrance/Scent
  • 9.3.4. By Packaging
  • 9.3.5. By Sales Channel
• 9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 9.4.1. Brazil
  • 9.4.2. Mexico
  • 9.4.3. Rest of Latin America
• 9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 9.5.1. Laundry
  • 9.5.2. Home Cleaning
• 9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
  • 9.6.1. Regular
  • 9.6.2. Lavender
  • 9.6.3. Citrus
  • 9.6.4. Flower
• 9.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 9.7.1. Plastic Bottles
  • 9.7.2. Spray Bottles
  • 9.7.3. Cans
  • 9.7.4. Pouches/Sachets
• 9.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
  • 9.8.1. Hypermarkets/Supermarkets
  • 9.8.2. Groceries
  • 9.8.3. Convenience stores
  • 9.8.4. Online retails
  • 9.8.5. Company Website
  • 9.8.6. 3rd Party Online sales
• 9.9. Market Attractiveness Analysis

10. Middle East & Africa Global Bleach Gel Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 10.3.1. By Country
  • 10.3.2. By Packaging
  • 10.3.3. By Fragrance/Scent
  • 10.3.4. By Packaging
  • 10.3.5. By Sales Channel
• 10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 10.4.1. GCC
  • 10.4.2. Egypt
  • 10.4.3. South Africa
  • 10.4.4. Northern Africa
  • 10.4.5. Rest of Middle East & Africa
• 10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 10.5.1. Laundry
  • 10.5.2. Home Cleaning
• 10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Fragrance/Scent, 2025 - 2032
  • 10.6.1. Regular
  • 10.6.2. Lavender
  • 10.6.3. Citrus
  • 10.6.4. Flower
• 10.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2025 - 2032
  • 10.7.1. Plastic Bottles
  • 10.7.2. Spray Bottles
  • 10.7.3. Cans
  • 10.7.4. Pouches/Sachets
• 10.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2025 - 2032
  • 10.8.1. Hypermarkets/Supermarkets
  • 10.8.2. Groceries
  • 10.8.3. Convenience stores
  • 10.8.4. Online retails
  • 10.8.5. Company Website
  • 10.8.6. 3rd Party Online sales
• 10.9. Market Attractiveness Analysis

11. Competition Landscape

• 11.1. Market Share Analysis, 2024
• 11.2. Market Structure
  • 11.2.1. Competition Intensity Mapping By Market
  • 11.2.2. Competition Dashboard
  • 11.2.3. Apparent Packaging Capacity
• 11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 11.3.1. ALEN DEL NORTE S.A. DE C.V.
    • 11.3.1.1. Overview
    • 11.3.1.2. Segments and Packaging
    • 11.3.1.3. Key Financials
    • 11.3.1.4. Market Developments
    • 11.3.1.5. Market Strategy
  • 11.3.2. S. C. Johnson & Son
    • 11.3.2.1. Overview
    • 11.3.2.2. Segments and Packaging
    • 11.3.2.3. Key Financials
    • 11.3.2.4. Market Developments
    • 11.3.2.5. Market Strategy
  • 11.3.3. Prestige Consumer Healthcare Inc.
    • 11.3.3.1. Overview
    • 11.3.3.2. Segments and Packaging
    • 11.3.3.3. Key Financials
    • 11.3.3.4. Market Developments
    • 11.3.3.5. Market Strategy
  • 11.3.4. Reckitt Benckiser Group plc.
    • 11.3.4.1. Overview
    • 11.3.4.2. Segments and Packaging
    • 11.3.4.3. Key Financials
    • 11.3.4.4. Market Developments
    • 11.3.4.5. Market Strategy
  • 11.3.5. Plus White
    • 11.3.5.1. Overview
    • 11.3.5.2. Segments and Packaging
    • 11.3.5.3. Key Financials
    • 11.3.5.4. Market Developments
    • 11.3.5.5. Market Strategy

12. Appendix

• 12.1. Research Methodology
• 12.2. Research Assumptions
• 12.3. Acronyms and Abbreviations