The global super apps market size is expected to reach USD 734.67 billion by 2032, according to a new study by Polaris Market Research. The report "Super Apps Market Share, Size, Trends, Industry Analysis Report, By Platform (iOS, Android, Others); By Device; By Application; By End Use; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
A super-app provides offers group of services focused specifically on the users' daily lifestyle requirements, using integrated platform. Better convenience and simplicity for users are generating huge popularity for the adoption of super apps. Furthermore, technological advancements have increased the effectiveness and accessibility of direct delivery channels via mobile and cell phones around the world.
The adoption of super apps is escalating among users due to their excellent features. The presence of a wide range of functionality in a single application is one of the eye-catching factors driving the super app market's significant growth rate. For example, invoice payments and e-wallets, public transportation and travel bookings, food delivery, insurance services, e-commerce, and many more applications are gaining popularity among users.
Digitalization is booming throughout the world and shifting the world towards more advanced technologies. With rapid connectivity development, the establishment of huge networks, mobile networks, and subscription delivery, especially in several emerging markets and developing nations, is generating a plethora of opportunities in the market. Moreover, consumers have become more comfortable doing more things online, from shopping and banking to attending business meetings, booking transportation, watching movies, and more. All these factors are paving the way for super-apps to achieve significant revenue.
Super Apps Market Report Highlights
Android segment holds the largest market shares in 2022 primarily due to the rising use of android phones in developing countries due to its affordability
Smartphone segment accounted to hold largest revenue share in the market, which is accelerated by the rising number of smartphone users worldwide. For instance, over 86% of people, today have smartphones.
B2B segment is anticipated to witness a significant CAGR during the forecast period. This is due to the use of super apps among various brands to encourage products and services
Financial Services segment is expected to witness the fastest CAGR of the market in projected year due to accelerated contactless payment options during COVID-19
Asia Pacific held the largest share of the global market by the end of 2022 due to huge government support, rapid development in the e-commerce sector, and the presence of several market leaders in the region
The global super apps market involves WeChat, Paytm, Gojek Tech, Tata Neu, Grab, Rappi Inc., Revolut Ltd., LINE Corporation, Alipay, PhonePe, Kakao Corporation, and many others
Polaris Market Research has segmented the Super Apps market report based on platform, device, application, end use, and region:
Super Apps, Platform Outlook (Revenue - USD Billion, 2019-2032)
Super Apps, Device Outlook (Revenue - USD Billion, 2019-2032)
- Smartphone
- Tablets
- Others
Super Apps, Application Outlook (Revenue - USD Billion, 2019-2032)
Super Apps, End Use Outlook (Revenue - USD Billion, 2019-2032)
- Financial Services
- E-commerce
- Public Transportation & Logistics
- Social Media
- Others
Super Apps, Regional Outlook (Revenue - USD Billion, 2019-2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Super Apps Market Insights
- 4.1. Super Apps - Industry Snapshot
- 4.2. Super Apps Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growing adoption of mobile services
- 4.2.1.2. Increasing advancements in digital technologies
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Data security and privacy concern
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Super Apps Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Super Apps Market, by Platform
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 5.3. iOS
- 5.3.1. Global Super Apps Market, by iOS, by Region, 2019-2032 (USD Billion)
- 5.4. Android
- 5.4.1. Global Super Apps Market, by Android, by Region, 2019-2032 (USD Billion)
- 5.5. Others
- 5.5.1. Global Super Apps Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global Super Apps Market, by Application
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Super Apps Market, by Application, 2019-2032 (USD Billion)
- 6.3. B2B
- 6.3.1. Global Super Apps Market, by B2B, by Region, 2019-2032 (USD Billion)
- 6.4. B2C
- 6.4.1. Global Super Apps Market, by B2C, by Region, 2019-2032 (USD Billion)
7. Global Super Apps Market, by End-use
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 7.3. Financial Services
- 7.3.1. Global Super Apps Market, by Financial Services, by Region, 2019-2032 (USD Billion)
- 7.4. E-commerce
- 7.4.1. Global Super Apps Market, by E-commerce, by Region, 2019-2032 (USD Billion)
- 7.5. Public Transportation & Logistics
- 7.5.1. Global Super Apps Market, by Public Transportation & Logistics, by Region, 2019-2032 (USD Billion)
- 7.6. Social media
- 7.6.1. Global Super Apps Market, by Social media, by Region, 2019-2032 (USD Billion)
- 7.7. Others
- 7.7.1. Global Super Apps Market, by Others, by Region, 2019-2032 (USD Billion)
8. Global Super Apps Market, by Device
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Super Apps Market, by Device, 2019-2032 (USD Billion)
- 8.3. Smartphone
- 8.3.1. Global Super Apps Market, by Smartphone, by Region, 2019-2032 (USD Billion)
- 8.4. Tablets
- 8.4.1. Global Super Apps Market, by Tablets, by Region, 2019-2032 (USD Billion)
- 8.5. Others
- 8.5.1. Global Super Apps Market, by Others, by Region, 2019-2032 (USD Billion)
9. Global Super Apps Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Super Apps Market Assessment, By Geography, 2019-2032 (USD Billion)
- 9.3. Super Apps Market - North America
- 9.3.1. North America: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.3.2. North America: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.3.3. North America: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.3.4. North America: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.3.5. Super Apps Market - U.S.
- 9.3.5.1. U.S.: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.3.5.2. U.S.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.3.5.3. U.S.: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.3.5.4. U.S.: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.3.6. Super Apps Market - Canada
- 9.3.6.1. Canada: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.3.6.2. Canada: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.3.6.3. Canada: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.3.6.4. Canada: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4. Super Apps Market - Europe
- 9.4.1. Europe: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.2. Europe: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.3. Europe: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.4. Europe: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.5. Super Apps Market - UK
- 9.4.5.1. UK: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.5.2. UK: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.5.3. UK: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.5.4. UK: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.6. Super Apps Market - France
- 9.4.6.1. France: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.6.2. France: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.6.3. France: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.6.4. France: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.7. Super Apps Market - Germany
- 9.4.7.1. Germany: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.7.2. Germany: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.7.3. Germany: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.7.4. Germany: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.8. Super Apps Market - Italy
- 9.4.8.1. Italy: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.8.2. Italy: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.8.3. Italy: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.8.4. Italy: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.9. Super Apps Market - Spain
- 9.4.9.1. Spain: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.9.2. Spain: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.9.3. Spain: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.9.4. Spain: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.10. Super Apps Market - Netherlands
- 9.4.10.1. Netherlands: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.10.2. Netherlands: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.10.3. Netherlands: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.10.4. Netherlands: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.4.11. Super Apps Market - Russia
- 9.4.11.1. Russia: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.4.11.2. Russia.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.4.11.3. Russia: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.4.11.4. Russia: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5. Super Apps Market - Asia Pacific
- 9.5.1. Asia Pacific: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.2. Asia Pacific: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.3. Asia Pacific: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.4. Asia Pacific: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5.5. Super Apps Market - China
- 9.5.5.1. China: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.5.2. China.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.5.3. China: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.5.4. China: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5.6. Super Apps Market - India
- 9.5.6.1. India: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.6.2. India.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.6.3. India: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.6.4. India: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5.7. Super Apps Market - Japan
- 9.5.7.1. Japan: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.7.2. Japan.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.7.3. Japan: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.7.4. Japan: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5.8. Super Apps Market - Malaysia
- 9.5.8.1. Malaysia: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.8.2. Malaysia.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.8.3. Malaysia: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.8.4. Malaysia: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5.9. Super Apps Market - Indonesia
- 9.5.9.1. Indonesia: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.9.2. Indonesia.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.9.3. Indonesia: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.9.4. Indonesia: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.5.10. Super Apps Market - South Korea
- 9.5.10.1. South Korea: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.5.10.2. South Korea.: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.5.10.3. South Korea: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.5.10.4. South Korea: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.6. Super Apps Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.6.2. Middle East & Africa: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.6.3. Middle East & Africa: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.6.4. Middle East & Africa: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.6.5. Super Apps Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.6.5.2. Saudi Arabia: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.6.5.3. Saudi Arabia: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.6.5.4. Saudi Arabia: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.6.6. Super Apps Market - South Africa
- 9.6.6.1. South Africa: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.6.6.2. South Africa: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.6.6.3. South Africa: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.6.6.4. South Africa: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.6.7. Super Apps Market - Israel
- 9.6.7.1. Israel: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.6.7.2. Israel: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.6.7.3. Israel: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.6.7.4. Israel: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.6.8. Super Apps Market - UAE
- 9.6.8.1. UAE: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.6.8.2. UAE: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.6.8.3. UAE: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.6.8.4. UAE: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.7. Super Apps Market - Latin America
- 9.7.1. Latin America: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.7.2. Latin America: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.7.3. Latin America: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.7.4. Latin America: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.7.5. Super Apps Market - Mexico
- 9.7.5.1. Mexico: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.7.5.2. Mexico: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.7.5.3. Mexico: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.7.5.4. Mexico: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.7.6. Super Apps Market - Brazil
- 9.7.6.1. Brazil: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.7.6.2. Brazil: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.7.6.3. Brazil: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.7.6.4. Brazil: Super Apps Market, by End-use, 2019-2032 (USD Billion)
- 9.7.7. Super Apps Market - Argentina
- 9.7.7.1. Argentina: Super Apps Market, by Platform, 2019-2032 (USD Billion)
- 9.7.7.2. Argentina: Super Apps Market, by Device, 2019-2032 (USD Billion)
- 9.7.7.3. Argentina: Super Apps Market, by Application, 2019-2032 (USD Billion)
- 9.7.7.4. Argentina: Super Apps Market, by End-use, 2019-2032 (USD Billion)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. WeChat
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Paytm
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. Gojek Tech
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Tata Neu
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. Grab
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. Rappi Inc
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Revolut Ltd
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. LINE Corporation
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. Alipay
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. PhonePe
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Kakao Corporation
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development