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시장보고서
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마케팅 클라우드 플랫폼 시장, 점유율, 규모, 동향 및 산업 분석 보고서 : 구성 요소별, 배포 모드별, 마케팅 기능별, 산업별, 지역별, 부문별 예측(2023-2032년)

Marketing Cloud Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Platform and Services); By Deployment Mode; By Marketing Function; By Vertical; By Region; Segment Forecast, 2023 - 2032
발행일: | 리서치사: Polaris Market Research | 페이지 정보: 영문 114 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

Polaris Market Research의 최신 조사에 따르면, 세계 마케팅 클라우드 플랫폼 시장 규모는 2032년까지 232억 1,000만 달러에 달할 것으로 예상됩니다. 이 보고서는 현재 시장 역학에 대한 자세한 통찰력과 향후 시장 성장에 대한 분석을 제공합니다.

AI를 통합한 스마트 도구의 보급과 채택이 증가함에 따라 기업이 고객의 행동을 파악할 수 있고, 세계 디지털화 성장률과 함께 각 설계 및 생산 부문의 변화에 적응하는 데 도움이 되어 세계 시장 성장을 가속하는 주요 요인으로 작용하고 있습니다.

또한, 옴니채널과 고객 만족에 대한 중소기업의 인식이 높아지고, 혁신적인 솔루션 시장 개척을 위한 투자 확대는 시장 성장을 더욱 촉진할 것으로 보입니다. 예를 들어, 2023년 3월 Coosto는 최첨단 컨텐츠와 향상된 소셜 미디어 마케팅 툴을 제공하는 Coosto for Salesforce Marketing Cloud를 발표하며 컨텐츠 마케팅 프로세스의 각 단계에 대한 솔루션을 제공했습니다. 솔루션을 제공하였습니다.

또한, 이러한 플랫폼은 현재 예측 분석을 통해 고객 행동을 예측하고 미래 트렌드에 대한 통찰력을 제공함으로써 기업이 데이터 기반 의사결정을 효율적으로 수행하고 마케팅 캠페인을 최적화하여 더 나은 성과를 달성할 수 있도록 돕고 있습니다. Alexa 및 Google Home과 같은 음성 비서가 광범위하게 등장함에 따라, 시장에서 활동하는 주요 기업들이 음성 기반 챗봇, 음성 검색 최적화, 음성 데이터 분석 및 응답 기능을 포함한 음성 검색을 위해 이러한 솔루션을 최적화하기 시작했으며, 이는 가까운 미래 시장에 큰 잠재력을 창출하고 있습니다.

마케팅 클라우드 플랫폼 시장 보고서 하이라이트

버그를 수정하고 업그레이드를 간소화할 수 있기 때문에 세계적으로 수요가 증가하고 있습니다.

퍼블릭 클라우드 부문이 2022년 시장 점유율의 대부분을 차지했는데, 이는 비용 효율성과 세계에서 쉽게 사용할 수 있는 등 많은 장점이 있기 때문입니다.

판매 채널 부문은 주로 대기업을 중심으로 이러한 플랫폼에 대한 도입이 증가함에 따라 예측 기간 동안 높은 CAGR로 성장할 것으로 예상됩니다.

헬스케어 및 생명과학 분야는 데이터 기반 의사결정에 대한 도입이 증가함에 따라 조사 기간 동안 상당한 시장 점유율을 차지할 것으로 예상됩니다.

북미는 혁신적인 기술 채택이 빠르게 증가하고 R&D 활동에 대한 투자가 높아 2022년 세계 시장에서 가장 큰 점유율을 차지했습니다.

목차

제1장 서론

제2장 주요 요약

제3장 조사 방법

제4장 세계 마케팅 클라우드 플랫폼 시장 인사이트

  • Marketing Cloud 플랫폼 - 업계 현황
  • Marketing Cloud 플랫폼 시장 역학
    • 성장 촉진요인과 기회
    • 성장 억제요인과 과제
  • PESTLE 분석
  • 마케팅 클라우드 플랫폼 업계 동향
  • 밸류체인 분석
  • COVID-19의 영향 분석

제5장 세계의 마케팅 클라우드 플랫폼 시장, 컴포넌트별

  • 주요 조사 결과
  • 서론
  • 플랫폼
  • 서비스

제6장 세계의 마케팅 클라우드 플랫폼 시장, 전개 모드별

  • 주요 조사 결과
  • 서론
  • 퍼블릭 클라우드
  • 프라이빗 클라우드

제7장 세계의 마케팅 클라우드 플랫폼 시장, 마케팅 부문별

  • 주요 조사 결과
  • 서론
  • 광고
  • 디자인
  • 판매 채널
  • 브랜딩
  • 커뮤니케이션
  • 고객 지원

제8장 세계의 마케팅 클라우드 플랫폼 시장, 업계별

  • 주요 조사 결과
  • 서론
  • 소매 및 E-Commerce
  • 은행/금융서비스/보험(BFSI)
  • IT 및 텔레콤
  • 교육
  • 여행 및 호스피탈리티
  • 미디어/엔터테인먼트/게임
  • 헬스케어 및 생명과학
  • 기타

제9장 세계의 마케팅 클라우드 플랫폼 시장, 지역별

  • 주요 조사 결과
  • 서론
    • Marketing Cloud 플랫폼 시장 평가, 지역별, 2019-2032년
  • 마케팅 클라우드 플랫폼 시장 - 북미
    • 북미 : 마케팅 클라우드 플랫폼 시장, 컴포넌트별, 2019-2032년
    • 북미 : 마케팅 클라우드 플랫폼 시장, 업계별, 2019-2032년
    • 북미 : 마케팅 클라우드 플랫폼 시장, 전개 모드별, 2019-2032년
    • 북미 : 마케팅 클라우드 플랫폼 시장, 마케팅 부문별, 2019-2032년
    • 마케팅 클라우드 플랫폼 시장 - 미국
    • 마케팅 클라우드 플랫폼 시장 - 캐나다
  • 마케팅 클라우드 플랫폼 시장 - 유럽
    • 유럽 : 마케팅 클라우드 플랫폼 시장, 컴포넌트별, 2019-2032년
    • 유럽 : 마케팅 클라우드 플랫폼 시장, 업계별, 2019-2032년
    • 유럽 : 마케팅 클라우드 플랫폼 시장, 전개 모드별, 2019-2032년
    • 유럽 : 마케팅 클라우드 플랫폼 시장, 마케팅 부문별, 2019-2032년
    • 마케팅 클라우드 플랫폼 시장 - 영국
    • 마케팅 클라우드 플랫폼 시장 - 프랑스
    • 마케팅 클라우드 플랫폼 시장 - 독일
    • 마케팅 클라우드 플랫폼 시장 - 이탈리아
    • 마케팅 클라우드 플랫폼 시장 - 스페인
    • 마케팅 클라우드 플랫폼 시장 - 네덜란드
    • 마케팅 클라우드 플랫폼 시장 - 러시아
  • 마케팅 클라우드 플랫폼 시장 - 아시아태평양
    • 아시아태평양 : 마케팅 클라우드 플랫폼 시장, 컴포넌트별, 2019-2032년
    • 아시아태평양 : 마케팅 클라우드 플랫폼 시장, 업계별, 2019-2032년
    • 아시아태평양 : 마케팅 클라우드 플랫폼 시장, 전개 모드별, 2019-2032년
    • 아시아태평양 : 마케팅 클라우드 플랫폼 시장, 마케팅 부문별, 2019-2032년
    • 마케팅 클라우드 플랫폼 시장 - 중국
    • 마케팅 클라우드 플랫폼 시장 - 인도
    • 마케팅 클라우드 플랫폼 시장 - 일본
    • 마케팅 클라우드 플랫폼 시장 - 말레이시아
    • 마케팅 클라우드 플랫폼 시장 - 인도네시아
    • 마케팅 클라우드 플랫폼 시장 - 한국
  • 마케팅 클라우드 플랫폼 시장 - 중동 및 아프리카
    • 중동 및 아프리카 : 마케팅 클라우드 플랫폼 시장, 컴포넌트별, 2019-2032년
    • 중동 및 아프리카 : 마케팅 클라우드 플랫폼 시장, 업계별, 2019-2032년
    • 중동 및 아프리카 : 마케팅 클라우드 플랫폼 시장, 전개 모드별, 2019-2032년
    • 중동 및 아프리카 : 마케팅 클라우드 플랫폼 시장, 마케팅 부문별, 2019-2032년
    • 마케팅 클라우드 플랫폼 시장 - 사우디아라비아
    • 마케팅 클라우드 플랫폼 시장 - 남아프리카
    • 마케팅 클라우드 플랫폼 시장 - 이스라엘
    • 마케팅 클라우드 플랫폼 시장 - 아랍에미리트(UAE)
  • 마케팅 클라우드 플랫폼 시장 - 라틴아메리카
    • 라틴아메리카 : 마케팅 클라우드 플랫폼 시장, 컴포넌트별, 2019-2032년
    • 라틴아메리카 : 마케팅 클라우드 플랫폼 시장, 업계별, 2019-2032년
    • 라틴아메리카 : 마케팅 클라우드 플랫폼 시장, 전개 모드별, 2019-2032년
    • 라틴아메리카 : 마케팅 클라우드 플랫폼 시장, 마케팅 기능별, 2019-2032년
    • 마케팅 클라우드 플랫폼 시장 - 멕시코
    • 마케팅 클라우드 플랫폼 시장 - 브라질
    • 마케팅 클라우드 플랫폼 시장 - 아르헨티나

제10장 경쟁 구도

  • 확장 및 인수 분석
    • 확대
    • 인수
  • 제휴/협업/합의/공개

제11장 기업 개요

  • Oracle Corporation
  • Redpoint Global
  • Cheetah Digital
  • IBM Corporation
  • Adobe
  • Hubspot
  • Sitecore, Mediamath
  • Zeta Global
  • Nielsen
  • Pegasystems
  • SAP SE
  • Selligent
  • Cision
  • Optimove
  • Teradata Corporation
  • Acquia Inc
  • Salesforce Inc
  • CM Group
  • Maropost, Act-on Software
  • Salesfusion
  • Insider
  • Fico
  • Braze
  • SAS
  • Acoustic
LSH 23.10.16

The global marketing cloud platform market size is expected to reach USD 23.21 billion by 2032, according to a new study by Polaris Market Research. The report "Marketing Cloud Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Platform and Services); By Deployment Mode; By Marketing Function; By Vertical; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing prevalence and adoption of smart tools with AI embedded, which allow businesses to know their customer behaviors and help them in adapting the changes into their respective designing and production sectors coupled with the growth rate of digitalization globally, are major prominent factors driving the global market growth.

In addition, the rising awareness among SMEs regarding omnichannel and customer satisfaction and growing investments towards the development of innovative solutions will further stimulate the market growth. For instance, in March 2023, Coosto, introduced Coosto for Salesforce Marketing Cloud, that offers a cutting-edge content and improved social media marketing tool, which provides solutions for every stage of content marketing process.

Moreover, these types of platforms are now using predictive analytics to forecast customer behavior and provide insights into future trends, which could help the help businesses to efficiently make data-driven decisions and optimize their marketing campaigns for better and improved results. With the extensive rise of voice assistants like Amazon Alexa and Google Home, major players operating in the market have started optimizing these solutions for voice search that includes voice-activated chatbots, voice search optimization, and the ability to analyze and respond to voice data, which further creates huge potential for market in the near future.

Marketing Cloud Platform Market Report Highlights

Platform segment lead the market share in 2022, on account of growing demand for the solution worldwide due to its ability to fix bugs and simplify the upgrades

Public clod segment held the majority market share in 2022, which is largely attributed to its numerous benefits including cost-effectiveness and easy availability worldwide

Sales channel segment is anticipated to grow at a high CAGR during the anticipated period, mainly due to growing incorporation for these platforms among large companies

Healthcare & life sciences segment expected to hold considerable market share over the study period, because of the rising implementation towards data-driven decisions

North America region dominated the global market with maximum share in 2022, owing to rapid increase in the adoption of innovated technology and high investments on R&D activities

The global key market players include: IBM Corporation, Adobe, Cision, CM Group, Oracle Corporation, Salesforce, & Teradata Corporation

Polaris Market Research has segmented the marketing cloud platform market report based on component, deployment mode, marketing function, vertical, and region:

Marketing Cloud Platform, Component Outlook (Revenue - USD Billion, 2019 - 2032)

  • Platform
  • Services

Marketing Cloud Platform, Deployment Mode Outlook (Revenue - USD Billion, 2019 - 2032)

  • Public Cloud
  • Private Cloud

Marketing Cloud Platform, Marketing Function Outlook (Revenue - USD Billion, 2019 - 2032)

  • Advertising
  • Designing
  • Sales Channel
  • Branding
  • Communications
  • Customer Support

Marketing Cloud Platform, Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

  • Retail & E-Commerce
  • BFSI
  • IT & Telecom
  • Education
  • Travel & Hospitality
  • Media, Entertainment, and Gaming
  • Healthcare & Life Sciences
  • Others

Marketing Cloud Platform, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Marketing Cloud Platform Market Insights

  • 4.1. Marketing Cloud Platform - Industry Snapshot
  • 4.2. Marketing Cloud Platform Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Technological advancement
      • 4.2.1.2. Increasing use of Marketing Cloud Platform technology in healthcare
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Increasing digitization will restrict the market growth
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. Marketing Cloud Platform Industry Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Marketing Cloud Platform Market, by Component

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
  • 5.3. Platform
    • 5.3.1. Global Marketing Cloud Platform Market, by Platform, by Region, 2019-2032 (USD Billion)
  • 5.4. Services
    • 5.4.1. Global Marketing Cloud Platform Market, by Services, by Region, 2019-2032 (USD Billion)

6. Global Marketing Cloud Platform Market, by Deployment Mode

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
  • 6.3. Public Cloud
    • 6.3.1. Global Marketing Cloud Platform Market, by Public Cloud, by Region, 2019-2032 (USD Billion)
  • 6.4. Private Cloud
    • 6.4.1. Global Marketing Cloud Platform Market, by Private Cloud, by Region, 2019-2032 (USD Billion)

7. Global Marketing Cloud Platform Market, by Marketing Function

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 7.3. Advertising
    • 7.3.1. Global Marketing Cloud Platform Market, by Advertising, by Region, 2019-2032 (USD Billion)
  • 7.4. Designing
    • 7.4.1. Global Marketing Cloud Platform Market, by Designing, by Region, 2019-2032 (USD Billion)
  • 7.5. Sales Channel
    • 7.5.1. Global Marketing Cloud Platform Market, by Sales Channel, by Region, 2019-2032 (USD Billion)
  • 7.6. Branding
    • 7.6.1. Global Marketing Cloud Platform Market, by Branding, by Region, 2019-2032 (USD Billion)
  • 7.7. Communications
    • 7.7.1. Global Marketing Cloud Platform Market, by Communications, by Region, 2019-2032 (USD Billion)
  • 7.8. Customer Support
    • 7.8.1. Global Marketing Cloud Platform Market, by Customer Support, by Region, 2019-2032 (USD Billion)

8. Global Marketing Cloud Platform Market, by Vertical

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Global Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
  • 8.3. Retail & E-Commerce
    • 8.3.1. Global Marketing Cloud Platform Market, by Retail & E-Commerce, by Region, 2019-2032 (USD Billion)
  • 8.4. BFSI
    • 8.4.1. Global Marketing Cloud Platform Market, by BFSI, by Region, 2019-2032 (USD Billion)
  • 8.5. IT & Telecom
    • 8.5.1. Global Marketing Cloud Platform Market, by IT & Telecom, by Region, 2019-2032 (USD Billion)
  • 8.6. Education
    • 8.6.1. Global Marketing Cloud Platform Market, by Education, by Region, 2019-2032 (USD Billion)
  • 8.7. Travel & Hospitality
    • 8.7.1. Global Marketing Cloud Platform Market, by Travel & Hospitality, by Region, 2019-2032 (USD Billion)
  • 8.8. Media, Entertainment, and Gaming
    • 8.8.1. Global Marketing Cloud Platform Market, by Media, Entertainment, and Gaming, by Region, 2019-2032 (USD Billion)
  • 8.9. Healthcare & Life Sciences
    • 8.9.1. Global Marketing Cloud Platform Market, by Healthcare & Life Sciences, by Region, 2019-2032 (USD Billion)
  • 8.10. Others
    • 8.10.1. Global Marketing Cloud Platform Market, by Others, by Region, 2019-2032 (USD Billion)

9. Global Marketing Cloud Platform Market, by Geography

  • 9.1. Key findings
  • 9.2. Introduction
    • 9.2.1. Marketing Cloud Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 9.3. Marketing Cloud Platform Market - North America
    • 9.3.1. North America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.3.2. North America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.3.3. North America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.3.4. North America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.3.5. Marketing Cloud Platform Market - U.S.
      • 9.3.5.1. U.S.: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.3.5.2. U.S.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.3.5.3. U.S.: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.3.5.4. U.S.: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.3.6. Marketing Cloud Platform Market - Canada
      • 9.3.6.1. Canada: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.3.6.2. Canada: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.3.6.3. Canada: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.3.6.4. Canada: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.4. Marketing Cloud Platform Market - Europe
    • 9.4.1. Europe: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.4.2. Europe: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.4.3. Europe: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.4.4. Europe: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.5. Marketing Cloud Platform Market - UK
      • 9.4.5.1. UK: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.5.2. UK: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.5.3. UK: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.5.4. UK: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.6. Marketing Cloud Platform Market - France
      • 9.4.6.1. France: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.6.2. France: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.6.3. France: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.6.4. France: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.7. Marketing Cloud Platform Market - Germany
      • 9.4.7.1. Germany: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.7.2. Germany: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.7.3. Germany: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.7.4. Germany: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.8. Marketing Cloud Platform Market - Italy
      • 9.4.8.1. Italy: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.8.2. Italy: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.8.3. Italy: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.8.4. Italy: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.9. Marketing Cloud Platform Market - Spain
      • 9.4.9.1. Spain: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.9.2. Spain: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.9.3. Spain: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.9.4. Spain: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.10. Marketing Cloud Platform Market - Netherlands
      • 9.4.10.1. Netherlands: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.10.2. Netherlands: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.10.3. Netherlands: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.10.4. Netherlands: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.4.11. Marketing Cloud Platform Market - Russia
      • 9.4.11.1. Russia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.4.11.2. Russia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.4.11.3. Russia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.4.11.4. Russia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.5. Marketing Cloud Platform Market - Asia Pacific
    • 9.5.1. Asia Pacific: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.5.2. Asia Pacific: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.5.3. Asia Pacific: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.5.4. Asia Pacific: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.5. Marketing Cloud Platform Market - China
      • 9.5.5.1. China: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.5.2. China.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.5.3. China: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.5.4. China: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.6. Marketing Cloud Platform Market - India
      • 9.5.6.1. India: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.6.2. India.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.6.3. India: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.6.4. India: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.7. Marketing Cloud Platform Market - Japan
      • 9.5.7.1. Japan: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.7.2. Japan.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.7.3. Japan: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.7.4. Japan: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.8. Marketing Cloud Platform Market - Malaysia
      • 9.5.8.1. Malaysia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.8.2. Malaysia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.8.3. Malaysia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.8.4. Malaysia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.9. Marketing Cloud Platform Market - Indonesia
      • 9.5.9.1. Indonesia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.9.2. Indonesia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.9.3. Indonesia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.9.4. Indonesia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.5.10. Marketing Cloud Platform Market - South Korea
      • 9.5.10.1. South Korea: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.5.10.2. South Korea.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.5.10.3. South Korea: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.5.10.4. South Korea: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.6. Marketing Cloud Platform Market - Middle East & Africa
    • 9.6.1. Middle East & Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.6.2. Middle East & Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.6.3. Middle East & Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.6.4. Middle East & Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.5. Marketing Cloud Platform Market - Saudi Arabia
      • 9.6.5.1. Saudi Arabia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.5.2. Saudi Arabia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.5.3. Saudi Arabia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.5.4. Saudi Arabia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.6. Marketing Cloud Platform Market - South Africa
      • 9.6.6.1. South Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.6.2. South Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.6.3. South Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.6.4. South Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.7. Marketing Cloud Platform Market - Israel
      • 9.6.7.1. Israel: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.7.2. Israel: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.7.3. Israel: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.7.4. Israel: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.6.8. Marketing Cloud Platform Market - UAE
      • 9.6.8.1. UAE: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.6.8.2. UAE: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.6.8.3. UAE: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.6.8.4. UAE: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
  • 9.7. Marketing Cloud Platform Market - Latin America
    • 9.7.1. Latin America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
    • 9.7.2. Latin America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
    • 9.7.3. Latin America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
    • 9.7.4. Latin America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.7.5. Marketing Cloud Platform Market - Mexico
      • 9.7.5.1. Mexico: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.7.5.2. Mexico: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.7.5.3. Mexico: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.7.5.4. Mexico: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.7.6. Marketing Cloud Platform Market - Brazil
      • 9.7.6.1. Brazil: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.7.6.2. Brazil: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.7.6.3. Brazil: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.7.6.4. Brazil: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
    • 9.7.7. Marketing Cloud Platform Market - Argentina
      • 9.7.7.1. Argentina: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
      • 9.7.7.2. Argentina: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
      • 9.7.7.3. Argentina: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
      • 9.7.7.4. Argentina: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)

10. Competitive Landscape

  • 10.1. Expansion and Acquisition Analysis
    • 10.1.1. Expansion
    • 10.1.2. Acquisitions
  • 10.2. Partnerships/Collaborations/Agreements/Exhibitions

11. Company Profiles

  • 11.1. Oracle Corporation
    • 11.1.1. Company Overview
    • 11.1.2. Financial Performance
    • 11.1.3. Product Benchmarking
    • 11.1.4. Recent Development
  • 11.2. Redpoint Global
    • 11.2.1. Company Overview
    • 11.2.2. Financial Performance
    • 11.2.3. Product Benchmarking
    • 11.2.4. Recent Development
  • 11.3. Cheetah Digital
    • 11.3.1. Company Overview
    • 11.3.2. Financial Performance
    • 11.3.3. Product Benchmarking
    • 11.3.4. Recent Development
  • 11.4. IBM Corporation
    • 11.4.1. Company Overview
    • 11.4.2. Financial Performance
    • 11.4.3. Product Benchmarking
    • 11.4.4. Recent Development
  • 11.5. Adobe
    • 11.5.1. Company Overview
    • 11.5.2. Financial Performance
    • 11.5.3. Product Benchmarking
    • 11.5.4. Recent Development
  • 11.6. Hubspot
    • 11.6.1. Company Overview
    • 11.6.2. Financial Performance
    • 11.6.3. Product Benchmarking
    • 11.6.4. Recent Development
  • 11.7. Sitecore, Mediamath
    • 11.7.1. Company Overview
    • 11.7.2. Financial Performance
    • 11.7.3. Product Benchmarking
    • 11.7.4. Recent Development
  • 11.8. Zeta Global
    • 11.8.1. Company Overview
    • 11.8.2. Financial Performance
    • 11.8.3. Product Benchmarking
    • 11.8.4. Recent Development
  • 11.9. Nielsen
    • 11.9.1. Company Overview
    • 11.9.2. Financial Performance
    • 11.9.3. Product Benchmarking
    • 11.9.4. Recent Development
  • 11.10. Pegasystems
    • 11.10.1. Company Overview
    • 11.10.2. Financial Performance
    • 11.10.3. Product Benchmarking
    • 11.10.4. Recent Development
  • 11.11. SAP SE
    • 11.11.1. Company Overview
    • 11.11.2. Financial Performance
    • 11.11.3. Product Benchmarking
    • 11.11.4. Recent Development
  • 11.12. Selligent
    • 11.12.1. Company Overview
    • 11.12.2. Financial Performance
    • 11.12.3. Product Benchmarking
    • 11.12.4. Recent Development
  • 11.13. Cision
    • 11.13.1. Company Overview
    • 11.13.2. Financial Performance
    • 11.13.3. Product Benchmarking
    • 11.13.4. Recent Development
  • 11.14. Optimove
    • 11.14.1. Company Overview
    • 11.14.2. Financial Performance
    • 11.14.3. Product Benchmarking
    • 11.14.4. Recent Development
  • 11.15. Teradata Corporation
    • 11.15.1. Company Overview
    • 11.15.2. Financial Performance
    • 11.15.3. Product Benchmarking
    • 11.15.4. Recent Development
  • 11.16. Acquia Inc
    • 11.16.1. Company Overview
    • 11.16.2. Financial Performance
    • 11.16.3. Product Benchmarking
    • 11.16.4. Recent Development
  • 11.17. Salesforce Inc
    • 11.17.1. Company Overview
    • 11.17.2. Financial Performance
    • 11.17.3. Product Benchmarking
    • 11.17.4. Recent Development
  • 11.18. CM Group
    • 11.18.1. Company Overview
    • 11.18.2. Financial Performance
    • 11.18.3. Product Benchmarking
    • 11.18.4. Recent Development
  • 11.19. Maropost, Act-on Software
    • 11.19.1. Company Overview
    • 11.19.2. Financial Performance
    • 11.19.3. Product Benchmarking
    • 11.19.4. Recent Development
  • 11.20. Salesfusion
    • 11.20.1. Company Overview
    • 11.20.2. Financial Performance
    • 11.20.3. Product Benchmarking
    • 11.20.4. Recent Development
  • 11.21. Insider
    • 11.21.1. Company Overview
    • 11.21.2. Financial Performance
    • 11.21.3. Product Benchmarking
    • 11.21.4. Recent Development
  • 11.22. Fico
    • 11.22.1. Company Overview
    • 11.22.2. Financial Performance
    • 11.22.3. Product Benchmarking
    • 11.22.4. Recent Development
  • 11.23. Braze
    • 11.23.1. Company Overview
    • 11.23.2. Financial Performance
    • 11.23.3. Product Benchmarking
    • 11.23.4. Recent Development
  • 11.24. SAS
    • 11.24.1. Company Overview
    • 11.24.2. Financial Performance
    • 11.24.3. Product Benchmarking
    • 11.24.4. Recent Development
  • 11.25. Acoustic
    • 11.25.1. Company Overview
    • 11.25.2. Financial Performance
    • 11.25.3. Product Benchmarking
    • 11.25.4. Recent Development
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