|
시장보고서
상품코드
1339103
인앱 광고 시장, 점유율, 규모, 동향, 산업 분석 보고서 : 유형별, 플랫폼별, 용도별, 지역별, 부문별 동향(2023-2032년)In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2032 |
||||||
Polaris Market Research의 최신 조사에 따르면, 세계 인앱 광고 시장 규모는 2032년까지 5,237억 2,000만 달러에 달할 것으로 예상됩니다. 이 조사 보고서는 현재 시장 역학에 대한 자세한 통찰력과 향후 시장 성장에 대한 분석을 제공합니다.
스마트폰의 대중화와 게임, 온라인 쇼핑 및 기타 활동을 위한 모바일 앱에 대한 사용자들의 선호도가 높아지면서 세계 업계에 엄청난 성장 기회를 창출하고 있습니다. 광고주들은 이러한 추세를 활용하여 많은 열성적인 시청자들에게 다가갈 수 있으며, 이를 통해 투자 수익률을 높이고 수익성을 향상시킬 수 있습니다.
또한, 전자상거래와 모바일 결제 증가는 광고주가 모바일 앱을 통해 소비자에게 다가갈 수 있는 새로운 기회를 창출하고 있습니다. 많은 소비자들이 온라인 쇼핑을 위해 모바일 앱을 사용하고 있으며, 광고주들은 이러한 추세를 활용하여 자사 제품 및 서비스를 홍보할 수 있습니다. 우리의 통찰력에 따르면, 스마트폰 사용자의 90%가 여러 개의 앱을 설치하여 유용한 시간을 보내고 있는 것으로 나타났습니다.
인앱 광고를 통해 마케팅 담당자는 소비자의 취향과 행동 변화에 대한 귀중한 통찰력을 얻을 수 있습니다. 인앱 광고 플랫폼은 고급 분석 및 타겟팅 기능을 제공하여 마케터가 사용 패턴, 연령, 관심사, 위치와 관련된 여러 속성을 조사할 수 있게 해줍니다. 이 정보는 광고를 보다 효과적으로 타겟팅하는 데 도움이 되며, 더 높은 참여도와 더 나은 투자 수익률을 가져옵니다.
AI와 ML 알고리즘은 소비자의 행동과 취향에 대한 대량의 데이터를 분석하여 패턴과 추세를 파악할 수 있습니다. 이 정보는 소비자의 공감을 얻고 참여를 유도할 수 있는 타겟 광고 캠페인을 개발하는 데 활용될 수 있습니다.
또한, AI 기반 챗봇과 가상 어시스턴트는 사용자에게 개인화된 추천과 지원을 제공함으로써 앱의 전반적인 경험을 개선하고 전환 가능성을 높일 수 있습니다. 또한 ML 알고리즘은 광고 캠페인을 실시간으로 최적화하고 타겟팅과 메시징을 조정하여 성과를 개선하고 더 나은 성과를 달성하기 위해 사용할 수 있습니다.
이 시장의 기업들은 시장에서 우위를 점하기 위해 새로운 기능을 도입하는 데 주력하고 있습니다. 예를 들어, 2023년 4월 메타는 TikTok과 함께 양사 플랫폼에 최고의 크리에이터를 유치하고 유지하기 위한 새로운 노력을 시작했습니다. 양사는 사용자 참여를 촉진하고 플랫폼을 구축하는 데 있어 컨텐츠 크리에이터의 중요성을 인식하고, 메타는 '메타 크리에이터'라는 새로운 프로그램을 통해 플랫폼 내 컨텐츠 크리에이터를 지원하고 보상하는 것을 목표로 하고 있습니다. 보상을 제공하는 것을 목표로 하고 있습니다.
2023년 5월, Snap Inc.는 마케팅 담당자들을 위해 Spotlight 광고와 My AI Chats 내 프로모션 링크를 포함한 새로운 광고 기회를 도입했습니다. My AI Chats 내 프로모션 링크는 광고주가 Snapchat의 AI 기반 개인비서 'My Snap'과의 채팅에서 클릭 가능한 링크를 홍보할 수 있는 기회를 제공합니다. 이 링크는 사용자를 특정 제품이나 서비스로 유도할 수 있으며, 마케팅 담당자가 트래픽과 전환을 촉진할 수 있는 새로운 방법을 제공합니다.
인앱 광고 시장 보고서 하이라이트
인터스티셜 광고 부문은 저렴한 가격, 쉬운 구현, 광범위한 적용 등 다양한 장점으로 인해 가장 큰 점유율을 차지하고 있습니다.
신흥국을 중심으로 iOS 지원 기기 보급이 확대되면서 iOS 분야가 큰 성장률을 기록
게임 분야는 젊은이들 사이에서 더 매력적인 경험을 할 수 있기 때문에 가장 큰 점유율을 차지했습니다.
북미는 주요 기업의 존재와 더 나은 ROI로 인해 2022년에 가장 큰 점유율을 차지했습니다.
세계 시장 기업은 Google AdMob, BYYD, Flurry, TUNE, Inc, Amobee, InMobi, Glispa, AppLovin, Chartboost, Smaato, Leadbolt 등이 있습니다.
목차
제1장 서론
제2장 주요 요약
제3장 조사 방법
제4장 세계의 인앱 광고 시장에 관한 인사이트
- 인앱 광고 시장 - 플랫폼 현황
- 인앱 광고 시장 역학
- 성장 촉진요인과 기회
- 성장 억제요인과 과제
- PESTEL 분석
- 인앱 광고 시장 플랫폼 동향
- 밸류체인 분석
- COVID-19의 영향 분석
제5장 세계의 인앱 광고 시장, 유형별
- 주요 조사 결과
- 서론
- 배너 광고
- 인타스티샤르 광고
- 리치 미디어 광고
- 영상 광고
- 네이티브 광고
제6장 세계의 인앱 광고 시장, 용도별
- 주요 조사 결과
- 서론
- 엔터테인먼트
- 게임
- 소셜
- 온라인 쇼핑
- 결제와 발권
- 뉴스
- 기타
제7장 세계의 인앱 광고 시장, 플랫폼별
- 주요 조사 결과
- 서론
- Android
- iOS
- 기타
제8장 세계의 인앱 광고 시장, 지역별
- 주요 조사 결과
- 서론
- 인앱 광고 시장 평가, 지역별, 2019-2032년
- 인앱 광고 시장 - 북미
- 북미 : 인앱 광고 시장, 유형별, 2019-2032년
- 북미 : 인앱 광고 시장, 플랫폼별, 2019-2032년
- 북미 : 인앱 광고 시장, 용도별, 2019-2032년
- 인앱 광고 시장 - 미국
- 인앱 광고 시장 - 캐나다
- 인앱 광고 시장 - 유럽
- 유럽 : 인앱 광고 시장, 유형별, 2019-2032년
- 유럽 : 인앱 광고 시장, 플랫폼별, 2019-2032년
- 유럽 : 인앱 광고 시장, 용도별, 2019-2032년
- 인앱 광고 시장 - 영국
- 인앱 광고 시장 - 프랑스
- 인앱 광고 시장 - 독일
- 인앱 광고 시장 - 이탈리아
- 인앱 광고 시장 - 스페인
- 인앱 광고 시장 - 네덜란드
- 인앱 광고 시장 - 러시아
- 인앱 광고 시장 - 아시아태평양
- 아시아태평양 : 인앱 광고 시장, 유형별, 2019-2032년
- 아시아태평양 : 인앱 광고 시장, 플랫폼별, 2019-2032년
- 아시아태평양 : 인앱 광고 시장, 용도별, 2019-2032년
- 인앱 광고 시장 - 중국
- 인앱 광고 시장 - 인도
- 인앱 광고 시장 - 말레이시아
- 인앱 광고 시장 - 일본
- 인앱 광고 시장 - 인도네시아
- 인앱 광고 시장 - 한국
- 인앱 광고 시장 - 중동 및 아프리카
- 중동 및 아프리카 : 인앱 광고 시장, 유형별, 2019-2032년
- 중동 및 아프리카 : 인앱 광고 시장, 플랫폼별, 2019-2032년
- 중동 및 아프리카 : 인앱 광고 시장, 용도별, 2019-2032년
- 인앱 광고 시장 - 사우디아라비아
- 인앱 광고 시장 - 아랍에미리트(UAE)
- 인앱 광고 시장 - 이스라엘
- 인앱 광고 시장 - 남아프리카
- 인앱 광고 시장 - 라틴아메리카
- 라틴아메리카 : 인앱 광고 시장, 유형별, 2019-2032년
- 라틴아메리카 : 인앱 광고 시장, 플랫폼별, 2019-2032년
- 라틴아메리카 : 인앱 광고 시장, 용도별, 2019-2032년
- 인앱 광고 시장 - 멕시코
- 인앱 광고 시장 - 브라질
- 인앱 광고 시장 - 아르헨티나
제9장 경쟁 구도
- 확장 및 인수 분석
- 확장
- 인수
- 제휴/협업/합의/공개
제10장 기업 개요
- ironSource
- Google AdMob
- BYYD
- Flurry
- TUNE, Inc
- Amobee
- InMobi
- Glispa
- AppLovin
- Chartboost
- Smaato
- Leadbolt
The global in app advertising market size is expected to reach USD 523.72 billion by 2032, according to a new study by Polaris Market Research. The report "In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Increasing adoption of smartphones and rising user preference for mobile apps for gaming, online shopping, and other activities are creating enormous growth opportunities for the global industry. Advertisers can leverage these trends to reach a vast and engaged audience, resulting in better returns on investment and increased profitability.
Additionally, the rise of e-commerce and mobile payments has created new opportunities for advertisers to reach consumers through mobile apps. Many consumers use mobile apps for online shopping, and advertisers can leverage this trend to promote their products and services. According to our insights, nearly, 90 per cent of the smartphone users use their useful time on several installed apps.
Implementing in-app advertisements allows marketers to gain valuable insights into changing consumer preferences and behavior. In-app advertising platforms offer advanced analytics and targeting capabilities that enable marketers to study several attributes related to usage patterns, age, interests, and location. This information helps them to target their ads more effectively, resulting in higher engagement and better returns on investment.
AI and ML algorithms can analyze large volumes of data about consumer behavior and preferences to identify patterns and trends. This information can be used to develop targeted advertising campaigns that are more likely to resonate with consumers and drive engagement.
In addition, AI-powered chatbots and virtual assistants can provide personalized recommendations and support to users, enhancing their overall experience with the app and increasing the likelihood of conversions. Moreover, ML algorithms can be used to optimize advertising campaigns in real-time, adjusting the targeting and messaging to improve performance and achieve better results.
Companies in the market are focusing on introducing new features to stay ahead in the market. For instance, in April 2023, Meta in association with the TikTok launched new initiatives to attract and retain top creators on their platforms. Both companies recognize the importance of content creators in driving user engagement and building their respective platforms. Meta has launched a new program called "Meta Creators" that aims to support and reward content creators on its platform.
Similarly in May, 2023, Snap Inc introduced new advertising opportunities for marketers, including Spotlight ads and Promoted Links in My AI Chats. Spotlight has over 125 million monthly active users and offers advertisers the opportunity to reach a highly engaged audience. Promoted Links in My AI Chats allow advertisers to promote clickable links within user chats with Snapchat's AI-powered personal assistant, called "My Snap." The links can direct users to specific products or services, offering a new way for marketers to drive traffic and conversions.
In-App Advertising Market Report Highlights
Interstitial ads segment is accounted for largest share due to array of benefits it offers such as affordability, easy implementation, and wider application
iOS segment registered significant growth rate, due to rising adoption of iOS enabled devices, particularly in the emerging nations
Gaming segment garnered the largest share, due to more engaging experience among the young individuals
North America held the largest share in 2022, due to the presence key companies and better ROI.
The global market players are Google AdMob, BYYD, Flurry, TUNE, Inc., Amobee, InMobi, Glispa, AppLovin, Chartboost, Smaato, and Leadbolt
Polaris Market Research has segmented the In-App Advertising market report based on type, platform, application, and region:
In-App Advertising, Type Outlook (Revenue - USD Billion, 2019-2032)
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
In-App Advertising, Platform Outlook (Revenue - USD Billion, 2019-2032)
- Android
- iOS
- Others
In-App Advertising, By Application Outlook (Revenue - USD Billion, 2019-2032)
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
In-App Advertising, Regional Outlook (Revenue - USD Billion, 2019-2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global In App Advertising Market Insights
- 4.1. In App Advertising Market - Platform Snapshot
- 4.2. In App Advertising Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increase in demand for renewable sources of energy
- 4.2.1.2. Rise in demand for electricity consumption
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High initial costs
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. In App Advertising Market Platform Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global In App Advertising Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 5.3. Banner Ads
- 5.3.1. Global In App Advertising Market, by Banner Ads, by Region, 2019-2032 (USD Billion)
- 5.4. Interstitial Ads
- 5.4.1. Global In App Advertising Market, by Interstitial Ads, by Region, 2019-2032 (USD Billion)
- 5.5. Rich Media Ads
- 5.5.1. Global In App Advertising Market, byRich Media Ads, by Region, 2019-2032 (USD Billion)
- 5.6. Video Ads
- 5.6.1. Global In App Advertising Market, by Video Ads, by Region, 2019-2032 (USD Billion)
- 5.7. Native Ads
- 5.7.1. Global In App Advertising Market, by Native Ads, by Region, 2019-2032 (USD Billion)
6. Global In App Advertising Market, by Application
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 6.3. Entertainment
- 6.3.1. Global In App Advertising Market, by Entertainment, by Region, 2019-2032 (USD Billion)
- 6.4. Gaming
- 6.4.1. Global In App Advertising Market, by Gaming, by Region, 2019-2032 (USD Billion)
- 6.5. Social
- 6.5.1. Global In App Advertising Market, by Social, by Region, 2019-2032 (USD Billion)
- 6.6. Online Shopping
- 6.6.1. Global In App Advertising Market, by Online Shopping, by Region, 2019-2032 (USD Billion)
- 6.7. Payment & Ticketing
- 6.7.1. Global In App Advertising Market, by Payment & Ticketing, by Region, 2019-2032 (USD Billion)
- 6.8. News
- 6.8.1. Global In App Advertising Market, by News, by Region, 2019-2032 (USD Billion)
- 6.9. Others
- 6.9.1. Global In App Advertising Market, by Others, by Region, 2019-2032 (USD Billion)
7. Global In App Advertising Market, by Platform
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 7.3. Android
- 7.3.1. Global In App Advertising Market, by Android, By Region, 2019-2032 (USD Billion)
- 7.4. iOS
- 7.4.1. Global In App Advertising Market, by iOS, By Region, 2019-2032 (USD Billion)
- 7.5. Others
- 7.5.1. Global In App Advertising Market, by Others, By Region, 2019-2032 (USD Billion)
8. Global In App Advertising Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. In App Advertising Market - North America
- 8.3.1. North America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.3.2. North America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.3.3. North America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.3.4. In App Advertising Market - U.S.
- 8.3.4.1. U.S.: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.3.5. In App Advertising Market - Canada
- 8.3.5.1. Canada: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4. In App Advertising Market - Europe
- 8.4.1. Europe: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.2. Europe.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.3. Europe: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.4. In App Advertising Market - UK
- 8.4.4.1. UK: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.4.3. UK: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.5. In App Advertising Market - France
- 8.4.5.1. France: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.5.2. France.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.5.3. France: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.6. In App Advertising Market - Germany
- 8.4.6.1. Germany: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.7. In App Advertising Market - Italy
- 8.4.7.1. Italy: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.8. In App Advertising Market - Spain
- 8.4.8.1. Spain: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.9. In App Advertising Market - Netherlands
- 8.4.9.1. Netherlands: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.4.10. In App Advertising Market - Russia
- 8.4.10.1. Russia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5. In App Advertising Market - Asia Pacific
- 8.5.1. Asia Pacific: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5.4. In App Advertising Market - China
- 8.5.4.1. China: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.4.2. China.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.4.3. China: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5.5. In App Advertising Market - India
- 8.5.5.1. India: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.5.2. India.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.5.3. India: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5.6. In App Advertising Market - Malaysia
- 8.5.6.1. Malaysia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5.7. In App Advertising Market - Japan
- 8.5.7.1. Japan: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5.8. In App Advertising Market - Indonesia
- 8.5.8.1. Indonesia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.5.9. In App Advertising Market - South Korea
- 8.5.9.1. South Korea: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.6. In App Advertising Market - Middle East & Africa
- 8.6.1. Middle East & Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.6.4. In App Advertising Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.6.5. In App Advertising Market - UAE
- 8.6.5.1. UAE: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.6.6. In App Advertising Market - Israel
- 8.6.6.1. Israel: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.6.7. In App Advertising Market - South Africa
- 8.6.7.1. South Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.7. In App Advertising Market - Latin America
- 8.7.1. Latin America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.7.3. Latin America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.7.4. In App Advertising Market - Mexico
- 8.7.4.1. Mexico: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.7.5. In App Advertising Market - Brazil
- 8.7.5.1. Brazil: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: In App Advertising Market, by Application, 2019-2032 (USD Billion)
- 8.7.6. In App Advertising Market - Argentina
- 8.7.6.1. Argentina: In App Advertising Market, by Type, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: In App Advertising Market, by Application, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. ironSource
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Google AdMob
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. BYYD
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Flurry
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. TUNE, Inc
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Amobee
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. InMobi
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Glispa
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. AppLovin
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Chartboost
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Smaato
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Leadbolt
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
