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Tonic Wine Market Share, Size, Trends, Industry Analysis Report, By Type (Magnum, Buckfast, Sanatogen, Mandingo, Others); By Application; By Sales Channel; By Region; Segment Forecast, 2023 - 2032

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KSA 23.10.23

The global tonic wine market size is expected to reach USD 3,049.24 million by 2032, according to a new study by Polaris Market Research. The report "Tonic Wine Market Share, Size, Trends, Industry Analysis Report, By Type (Magnum, Buckfast, Sanatogen, Mandingo, Others); By Application; By Sales Channel; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is experiencing growth driven by shifting consumer preferences toward beverages that offer unique flavors and ingredients. Tonic wines have gained popularity due to their distinct taste profile, often described as bitter or medicinal, which appeals to consumers seeking unconventional drinking experiences. These wines are positioned as remedies or tonics, leveraging the inclusion of herbal extracts and botanical ingredients to promote perceived health benefits. Consumers interested in natural and holistic approaches to wellness are drawn to tonic wines because of their association with health benefits. Magnum Tonic Wine, for instance, is marketed as a drink that can provide energy thanks to its blend of herbs, mead, and tonic. This belief in the potential health benefits, such as energy-boosting properties or the ability to stimulate sexual vigor, has contributed to the growing popularity of tonic wines.

The partnership between Magnum Tonic Wine and Reggae, Sumfest is driving the growth of the tonic wine market by leveraging the global influence and reach of reggae and dancehall music. Reggae Sumfest, a prominent and highly recognized reggae music festival, attracts a diverse audience worldwide. By aligning itself with this significant event, Magnum Tonic Wine gains exposure to a broader consumer base that includes music enthusiasts and Jamaican culture fans. The association with Reggae Sumfest allows Magnum Tonic Wine to tap into reggae and dancehall music's cultural significance and international appeal. As the festival has served as a launching pad for many Jamaican artists who have achieved global success, Magnum Tonic Wine benefits from the positive brand associations and credibility associated with these artists. This, in turn, contributes to increased brand recognition and consumer trust, driving the growth of the tonic wine market.

Tonic Wine Market Report Highlights

Buckfast segment is anticipated to witness faster growth in the coming years due to its strong brand recognition, regional popularity, cultural significance, effective marketing, consumer loyalty, and accessibility.

Household segment accounted for the larger market share owing to the increased consumption at home, convenience and accessibility, social drinking and entertainment, personal taste, and preferences.

Business to Consumer (B2C) segment is projected to experience larger revenue share due to the direct consumer reach, sales through retail channels, consumer preferences and choices

APAC projected to register higher growth rate in the study period owing to the rising wine industry growth in the region.

North America is expected to grow larger revenue share owing to the growing demand for mixology and crafty cocktails.

The global players include: Buckfast Tonic Wine, MD 20/20 Tonic Wine, Fraoch Heather Ale Tonic Wine, Dow's Tonic Port & Lamb's Navy Rum Tonic Wine.

Polaris Market Research has segmented the tonic wine market report based on type, application, sales channel, and region:

Tonic Wine, Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Magnum
  • Buckfast
  • Sanatogen
  • Mandingo
  • Others

Tonic Wine, Application Outlook (Revenue - USD Million, 2019 - 2032)

  • Household
  • Food Service
  • Institution
  • Hospitals
  • Clinics
  • Other Institutional Applications

Tonic Wine, Sales Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Modern Trade
  • Traditional Liquor Stores
  • Drugstores and Pharmacies
  • Speciality Stores
  • Online Retail
  • Other Retail Formats

Tonic Wine, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Tonic Wine Market Insights

  • 4.1. Tonic Wine Market - Sales Channel Snapshot
  • 4.2. Tonic Wine Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Premiumization of tonic wine boosts the market growth
      • 4.2.1.2. Organic & biodynamic products will change the upcoming market trend
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Adulteration and counterfeiting wine hamper the market growth
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Tonic Wine Market Sales Channel Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Tonic Wine Market, by Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Tonic Wine Market, by Type, 2019-2032 (USD Million)
  • 5.3. Magnum
    • 5.3.1. Global Tonic Wine Market, by Magnum, by Region, 2019-2032 (USD Million)
  • 5.4. Buckfast
    • 5.4.1. Global Tonic Wine Market, by Buckfast, by Region, 2019-2032 (USD Million)
  • 5.5. Sanatogen
    • 5.5.1. Global Tonic Wine Market, by Sanatogen, by Region, 2019-2032 (USD Million)
  • 5.6. Mandingo
    • 5.6.1. Global Tonic Wine Market, by Mandingo, by Region, 2019-2032 (USD Million)
  • 5.7. Others
    • 5.7.1. Global Tonic Wine Market, by Others, by Region, 2019-2032 (USD Million)

6. Global Tonic Wine Market, by Application

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Tonic Wine Market, by Application, 2019-2032 (USD Million)
  • 6.3. Household
    • 6.3.1. Global Tonic Wine Market, by Household, by Region, 2019-2032 (USD Million)
  • 6.4. Food Service
    • 6.4.1. Global Tonic Wine Market, by Food Service, by Region, 2019-2032 (USD Million)
  • 6.5. Institution
    • 6.5.1. Global Tonic Wine Market, by Institution, by Region, 2019-2032 (USD Million)
    • 6.5.2. Hospitals
      • 6.5.2.1. Global Tonic Wine Market, by Hospitals, by Region, 2019-2032 (USD Million)
    • 6.5.3. Clinics
      • 6.5.3.1. Global Tonic Wine Market, by Clinics, by Region, 2019-2032 (USD Million)
    • 6.5.4. Other Institutional Applications
      • 6.5.4.1. Global Tonic Wine Market, by Other Institutional Applications, by Region, 2019-2032 (USD Million)

7. Global Tonic Wine Market, by Sales Channel

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
  • 7.3. Business to Business (B2B)
    • 7.3.1. Global Tonic Wine Market, by Business to Business (B2B), By Region, 2019-2032 (USD Million)
    • 7.3.2. Business to Consumer (B2C)
      • 7.3.2.1. Global Tonic Wine Market, by Business to Consumer (B2C), By Region, 2019-2032 (USD Million)
    • 7.3.3. Modern Trade
      • 7.3.3.1. Global Tonic Wine Market, by Modern Trade, By Region, 2019-2032 (USD Million)
    • 7.3.4. Traditional Liquor Stores
      • 7.3.4.1. Global Tonic Wine Market, by Traditional Liquor Stores, By Region, 2019-2032 (USD Million)
    • 7.3.5. Drugstores and Pharmacies
      • 7.3.5.1. Global Tonic Wine Market, by Drugstores and Pharmacies, By Region, 2019-2032 (USD Million)
    • 7.3.6. Speciality Stores
      • 7.3.6.1. Global Tonic Wine Market, by Speciality Stores, By Region, 2019-2032 (USD Million)
    • 7.3.7. Online Retail
      • 7.3.7.1. Global Tonic Wine Market, by Online Retail, By Region, 2019-2032 (USD Million)
    • 7.3.8. Other Retail Formats
      • 7.3.8.1. Global Tonic Wine Market, by Other Retail Formats, By Region, 2019-2032 (USD Million)

8. Global Tonic Wine Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Tonic Wine Market Assessment, By Geography, 2019-2032 (USD Million)
  • 8.3. Tonic Wine Market - North America
    • 8.3.1. North America: Tonic Wine Market, by Type, 2019-2032 (USD Million)
    • 8.3.2. North America: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
    • 8.3.3. North America: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.3.4. Tonic Wine Market - U.S.
      • 8.3.4.1. U.S.: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.3.4.2. U.S.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.3.4.3. U.S.: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.3.5. Tonic Wine Market - Canada
      • 8.3.5.1. Canada: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.3.5.2. Canada.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.3.5.3. Canada: Tonic Wine Market, by Application, 2019-2032 (USD Million)
  • 8.4. Tonic Wine Market - Europe
    • 8.4.1. Europe: Tonic Wine Market, by Type, 2019-2032 (USD Million)
    • 8.4.2. Europe.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
    • 8.4.3. Europe: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.4. Tonic Wine Market - UK
      • 8.4.4.1. UK: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.4.2. UK.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.4.3. UK: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.5. Tonic Wine Market - France
      • 8.4.5.1. France: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.5.2. France.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.5.3. France: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.6. Tonic Wine Market - Germany
      • 8.4.6.1. Germany: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.6.2. Germany.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.6.3. Germany: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.7. Tonic Wine Market - Italy
      • 8.4.7.1. Italy: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.7.2. Italy.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.7.3. Italy: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.8. Tonic Wine Market - Spain
      • 8.4.8.1. Spain: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.8.2. Spain.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.8.3. Spain: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.9. Tonic Wine Market - Netherlands
      • 8.4.9.1. Netherlands: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.9.2. Netherlands.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.9.3. Netherlands: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.4.10. Tonic Wine Market - Russia
      • 8.4.10.1. Russia: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.4.10.2. Russia.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.4.10.3. Russia: Tonic Wine Market, by Application, 2019-2032 (USD Million)
  • 8.5. Tonic Wine Market - Asia Pacific
    • 8.5.1. Asia Pacific: Tonic Wine Market, by Type, 2019-2032 (USD Million)
    • 8.5.2. Asia Pacific.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
    • 8.5.3. Asia Pacific: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.5.4. Tonic Wine Market - China
      • 8.5.4.1. China: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.5.4.2. China.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.5.4.3. China: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.5.5. Tonic Wine Market - India
      • 8.5.5.1. India: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.5.5.2. India.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.5.5.3. India: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.5.6. Tonic Wine Market - Malaysia
      • 8.5.6.1. Malaysia: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.5.6.2. Malaysia.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.5.6.3. Malaysia: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.5.7. Tonic Wine Market - Japan
      • 8.5.7.1. Japan: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.5.7.2. Japan.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.5.7.3. Japan: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.5.8. Tonic Wine Market - Indonesia
      • 8.5.8.1. Indonesia: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.5.8.2. Indonesia.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.5.8.3. Indonesia: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.5.9. Tonic Wine Market - South Korea
      • 8.5.9.1. South Korea: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.5.9.2. South Korea.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.5.9.3. South Korea: Tonic Wine Market, by Application, 2019-2032 (USD Million)
  • 8.6. Tonic Wine Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Tonic Wine Market, by Type, 2019-2032 (USD Million)
    • 8.6.2. Middle East & Africa.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
    • 8.6.3. Middle East & Africa: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.6.4. Tonic Wine Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.6.4.2. Saudi Arabia.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.6.4.3. Saudi Arabia: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.6.5. Tonic Wine Market - UAE
      • 8.6.5.1. UAE: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.6.5.2. UAE.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.6.5.3. UAE: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.6.6. Tonic Wine Market - Israel
      • 8.6.6.1. Israel: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.6.6.2. Israel.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.6.6.3. Israel: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.6.7. Tonic Wine Market - South Africa
      • 8.6.7.1. South Africa: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.6.7.2. South Africa.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.6.7.3. South Africa: Tonic Wine Market, by Application, 2019-2032 (USD Million)
  • 8.7. Tonic Wine Market - Latin America
    • 8.7.1. Latin America: Tonic Wine Market, by Type, 2019-2032 (USD Million)
    • 8.7.2. Latin America.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
    • 8.7.3. Latin America: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.7.4. Tonic Wine Market - Mexico
      • 8.7.4.1. Mexico: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.7.4.2. Mexico.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.7.4.3. Mexico: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.7.5. Tonic Wine Market - Brazil
      • 8.7.5.1. Brazil: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.7.5.2. Brazil.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.7.5.3. Brazil: Tonic Wine Market, by Application, 2019-2032 (USD Million)
    • 8.7.6. Tonic Wine Market - Argentina
      • 8.7.6.1. Argentina: Tonic Wine Market, by Type, 2019-2032 (USD Million)
      • 8.7.6.2. Argentina.: Tonic Wine Market, by Sales Channel, 2019-2032 (USD Million)
      • 8.7.6.3. Argentina: Tonic Wine Market, by Application, 2019-2032 (USD Million)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. AhmadiAnswers
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Bristol
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Buckfast Abbey
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Campari Group
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Dee Bee Wholesale
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Dow's Tonic Port
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. Fraoch Heather Ale Tonic Wine
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Herb Affair
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Jingjiu
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. Leonard J Russell Snr
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. Others
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. Portman Group
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Reggae Treats
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Product Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Sainsbury's
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Product Benchmarking
    • 10.14.4. Recent Development
  • 10.15. Wuliangye
    • 10.15.1. Company Overview
    • 10.15.2. Financial Performance
    • 10.15.3. Product Benchmarking
    • 10.15.4. Recent Development
  • 10.16. Zhangyu
    • 10.16.1. Company Overview
    • 10.16.2. Financial Performance
    • 10.16.3. Product Benchmarking
    • 10.16.4. Recent Development
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