세계의 디지털 비디오 광고 시장 : 점유율, 규모, 동향 및 산업 분석 보고서 - 유형별, 최종 용도별, 지역별, 부문별 예측(2023-2032년)

The global digital video advertising market size is expected to reach USD 1,136.35 billion by 2032, according to a new study by Polaris market research. The report "Digital Video Advertising Market Share, Size, Trends, Industry Analysis Report, By Type (Desktop, Mobile), By End Use (Retail, Automotive, Financial Services, Telecom) By Region, And Segment Forecasts, 2023- 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The abundance of data empowers marketers to conduct in-depth analysis of user behavior and preferences, facilitating the delivery of personalized and targeted advertisements based on audience viewing trends. Furthermore, the incorporation of analytics tools within advertising platforms allows advertisers to assess the performance of their campaigns, making it possible to implement necessary adjustments and optimizations in real-time.

In the future, blockchain technology holds great potential to revolutionize the advertising industry and offer compelling growth opportunities for advertisers. As a secure distributed ledger, blockchain allows for the safe and transparent tracking of audiences, ad paths, budget allocations, and conversion rates, accessible only to network participants. When a buyer purchases an impression, it undergoes verification by the publisher before being added to the ledger.

Integration of cloud computing technology with digital video advertising is poised to drive significant growth in the sector. Cloud computing's advanced capabilities enable the efficient distribution of dynamic and interactive advertisements to brands and marketers. An ad-based cloud platform empowers brands and marketers to optimize their advertising spend across multiple channels effectively. Cloud-based supply-side platforms play a crucial role in enabling advertising agencies to efficiently produce and offer diverse video advertisements tailored to the specific needs and requirements of their clients. Additionally, cloud-based platforms are anticipated to streamline the creation of personalized ads through innovative optimization products.

Furthermore, leveraging AR-enabled advertisements offers cost-effective alternatives for brands and agencies compared to traditional print media campaigns. AR technology allows for marker-based and location-based advertisements, enabling companies to implement hyperlocal advertising strategies, which can significantly enhance sales outcomes. By embracing AR technology in digital video advertising, businesses can tap into its unique capabilities to engage their target audience in innovative ways, leading to increased brand awareness, higher customer engagement, and improved sales performance.

Augmented Reality (AR) technology into digital marketing techniques presents exciting growth opportunities for the digital video advertising market. The immersive and interactive nature of AR provides viewers with a better interpersonal experience, allowing marketers to establish deeper connections and create a more compelling brand image, ultimately driving sales.

Digital Video Advertising Market Report Highlights

Mobile segment anticipated to grow at the fastest rate, owing to rise in penetration of smartphones in the emerging nations

Retail segment will grow at the fastest rate, due to increase in trend of buying from e-commerce sales

APAC exhibited highest CAGR, primarily due to lost cost internet plans, and subscription free media platforms

The global key market players include: Conversant, Longtail Ad Solutions, Tremor International, Verizon Media, and Viant Technology

Polaris market research has segmented the digital video advertising market report based on type, end use, and region:

Digital Video Advertising, Type Outlook (Revenue - USD Billion, 2023 - 2032)

• Desktop
• Mobile

Digital Video Advertising, End Use Outlook (Revenue - USD Billion, 2023 - 2032)

• Retail
• Automotive
• Financial Services
• Telecom
• Consumer Goods & Electronics
• Media & Entertainment
• Others

Digital Video Advertising, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Latin America
• Argentina
• Brazil
• Mexico
• Middle East & Africa
• UAE
• Saudi Arabia
• Israel
• South Africa

Table of Contents

1. Introduction

• 1.1. Report Description
  • 1.1.1. Objectives of the Study
  • 1.1.2. Market Scope
  • 1.1.3. Assumptions
• 1.2. Stakeholders

2. Executive Summary

• 2.1. Market Highlights

3. Research Methodology

• 3.1. Overview
  • 3.1.1. Data Mining
• 3.2. Data Sources
  • 3.2.1. Primary Sources
  • 3.2.2. Secondary Sources

4. Global Digital Video Advertising Market Insights

• 4.1. Digital Video Advertising Market - Industry Snapshot
• 4.2. Digital Video Advertising Market Dynamics
  • 4.2.1. Drivers and Opportunities
    • 4.2.1.1. Incremental penetration of OTT media streaming platforms
    • 4.2.1.2. Rising adoption of social media platforms
  • 4.2.2. Restraints and Challenges
    • 4.2.2.1. Rising use of ad blockers
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers (Moderate)
  • 4.3.2. Threats of New Entrants: (Low)
  • 4.3.3. Bargaining Power of Buyers (Moderate)
  • 4.3.4. Threat of Substitute (Moderate)
  • 4.3.5. Rivalry among existing firms (High)
• 4.4. PESTLE Analysis
• 4.5. Digital Video Advertising Industry trends
• 4.6. Value Chain Analysis
• 4.7. COVID-19 Impact Analysis

5. Global Digital Video Advertising Market, by Type

• 5.1. Key Findings
• 5.2. Introduction
  • 5.2.1. Global Digital Video Advertising, by Type, 2019-2032 (USD Billion)
• 5.3. Desktop
  • 5.3.1. Global Digital Video Advertising Market, by Desktop, by Region, 2019-2032 (USD Billion)
• 5.4. Mobile
  • 5.4.1. Global Digital Video Advertising Market, by Mobile, by Region, 2019-2032 (USD Billion)

6. Global Digital Video Advertising Market, by End Use

• 6.1. Key Findings
• 6.2. Introduction
  • 6.2.1. Global Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
• 6.3. Retail
  • 6.3.1. Global Digital Video Advertising Market, by Retail, by Region, 2019-2032 (USD Billion)
• 6.4. Automotive
  • 6.4.1. Global Digital Video Advertising Market, by Automotive, by Region, 2019-2032 (USD Billion)
• 6.3. Financial Services
  • 6.3.1. Global Digital Video Advertising Market, by Financial Services, by Region, 2019-2032 (USD Billion)
• 6.4. Telecom
  • 6.4.1. Global Digital Video Advertising Market, by Telecom, by Region, 2019-2032 (USD Billion)
• 6.3. Consumer Goods & Electronics
  • 6.3.1. Global Digital Video Advertising Market, by Consumer Goods & Electronics, by Region, 2019-2032 (USD Billion)
• 6.4. Media & Entertainment
  • 6.4.1. Global Digital Video Advertising Market, by Media & Entertainment, by Region, 2019-2032 (USD Billion)
• 6.4. Others
  • 6.4.1. Global Digital Video Advertising Market, by Others, by Region, 2019-2032 (USD Billion)

7. Global Digital Video Advertising Market, by Geography

• 7.1. Key findings
• 7.2. Introduction
  • 7.2.1. Digital Video Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
• 7.3. Digital Video Advertising Market - North America
  • 7.3.1. North America: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
  • 7.3.2. North America: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.3.3. Digital Video Advertising Market - U.S.
    • 7.3.3.1. U.S.: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.3.3.2. U.S.: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.3.4. Digital Video Advertising Market - Canada
    • 7.3.4.1. Canada: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.3.4.2. Canada: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
• 7.4. Digital Video Advertising Market - Europe
  • 7.4.1. Europe: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
  • 7.4.2. Europe: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.3. Digital Video Advertising Market - UK
    • 7.4.3.1. UK: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.3.2. UK: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.4. Digital Video Advertising Market - France
    • 7.4.4.1. France: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.4.2. France: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.5. Digital Video Advertising Market - Germany
    • 7.4.5.1. Germany: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.5.2. Germany: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.6. Digital Video Advertising Market - Italy
    • 7.4.6.1. Italy: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.6.2. Italy: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.7. Digital Video Advertising Market - Spain
    • 7.4.7.1. Spain: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.7.2. Spain: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.8. Digital Video Advertising Market - Netherlands
    • 7.4.8.1. Netherlands: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.8.2. Netherlands: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.4.9. Digital Video Advertising Market - Russia
    • 7.4.9.1. Russia: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.4.9.2. Russia: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
• 7.5. Digital Video Advertising Market - Asia Pacific
  • 7.5.1. Asia Pacific: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
  • 7.5.2. Asia Pacific: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.5.3. Digital Video Advertising Market - China
    • 7.5.3.1. China: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.5.3.2. China: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.5.4. Digital Video Advertising Market - India
    • 7.5.4.1. India: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.5.4.2. India: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.5.5. Digital Video Advertising Market - Malaysia
    • 7.5.5.1. Malaysia: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.5.5.2. Malaysia: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.5.6. Digital Video Advertising Market - Japan
    • 7.5.6.1. Japan: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.5.6.2. Japan: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.5.7. Digital Video Advertising Market - Indonesia
    • 7.5.7.1. Indonesia: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.5.7.2. Indonesia: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.5.8. Digital Video Advertising Market - South Korea
    • 7.5.8.1. South Korea: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.5.8.2. South Korea: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
• 7.6. Digital Video Advertising Market - Middle East & Africa
  • 7.6.1. Middle East & Africa: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
  • 7.6.2. Middle East & Africa: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.6.3. Digital Video Advertising Market - Saudi Arabia
    • 7.6.3.1. Saudi Arabia: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.6.3.2. Saudi Arabia: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.6.4. Digital Video Advertising Market - UAE
    • 7.6.4.1. UAE: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.6.4.2. UAE: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.6.5. Digital Video Advertising Market - Israel
    • 7.6.5.1. Israel: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.6.5.2. Israel: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.6.6. Digital Video Advertising Market - South Africa
    • 7.6.6.1. South Africa: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.6.6.2. South Africa: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
• 7.7. Digital Video Advertising Market - Latin America
  • 7.7.1. Latin America: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
  • 7.7.2. Latin America: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.7.3. Digital Video Advertising Market - Mexico
    • 7.7.3.1. Mexico: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.7.3.2. Mexico: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.7.4. Digital Video Advertising Market - Brazil
    • 7.7.4.1. Brazil: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.7.4.2. Brazil: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)
  • 7.7.5. Digital Video Advertising Market - Argentina
    • 7.7.5.1. Argentina: Digital Video Advertising Market, by End Use, 2019-2032 (USD Billion)
    • 7.7.5.2. Argentina: Digital Video Advertising Market, by Type, 2019-2032 (USD Billion)

8. Competitive Landscape

• 8.1. Expansion and Acquisition Analysis
  • 8.1.1. Expansion
  • 8.1.2. Acquisitions
• 8.2. Partnerships/Collaborations/Agreements/Exhibitions

9. Company Profiles

• 9.1. Conversant
  • 9.1.1. Company Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Benchmarking
  • 9.1.4. Recent Development
• 9.2. Longtail Ad Solutions
  • 9.2.1. Company Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Benchmarking
  • 9.2.4. Recent Development
• 9.3. Tremor International
  • 9.3.1. Company Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Benchmarking
  • 9.3.4. Recent Development
• 9.4. Verizon Media
  • 9.4.1. Company Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Benchmarking
  • 9.4.4. Recent Development
• 9.5. Viant Technology
  • 9.5.1. Company Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Benchmarking
  • 9.5.4. Recent Development