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시장보고서
상품코드
1421734
마케팅 어트리뷰션 소프트웨어 시장, 점유율, 규모, 동향, 산업 분석 보고서 : 구성 요소별, 어트리뷰션 유형별, 배포 유형별, 산업별, 지역별, 부문별 예측(2023-2032년)Marketing Attribution Software Market Share, Size, Trends, Industry Analysis Report, By Component (Services and Solution); By Attribution Type; By Deployment Type; By Industry Verticals; By Region; Segment Forecast, 2023 - 2032 |
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※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
Polaris Market Research의 최신 조사에 따르면, 세계 마케팅 어트리뷰션 소프트웨어 시장 규모는 2032년까지 153억 1,889만 달러에 달할 것으로 예상됩니다. 이 보고서는 현재 시장 역학에 대한 자세한 통찰력과 미래 시장 성장에 대한 분석을 제공합니다.
모바일 기기의 발전과 다양한 소셜 플랫폼의 출현은 소비자의 구매 행동과 마케팅에 큰 변화를 가져왔으며, 소비자 경험을 개선하기 위해 주요 기업들이 도입하고 있는 혁신적인 소프트웨어에 대한 기업의 투자 확대는 큰 속도로 세계 시장 성장을 가속하는 두드러진 요인 중 하나입니다.
예를 들어, 2023년 8월 마린소프트웨어는 커넥트(Connect)와 어센드(Ascend)를 포함한 두 가지 강력한 신제품 출시를 발표했습니다. 이 제품은 성능 마케팅 담당자에게 전례없는 통찰력과 다양한 AI 기반 도구를 제공하여 다양한 성능 마케팅 채널에서 전반적인 성과를 향상시킬 가능성이 높습니다.
고객을 유치, 유지, 참여시키기 위해 전 세계 마케터들이 다양한 마케팅 기법을 사용하고 있으며, 최근 몇 년동안 분석, 검색엔진 최적화, 컨텐츠 생성 등 다양한 형태의 마케팅 기술이 급속도로 발전하면서 특정 캠페인과 채널의 마케팅 비용과 수익 잠재력을 파악할 수 있는 첨단 마케팅 어트리뷰션 소프트웨어에 대한 수요가 크게 증가하고 있습니다. 캠페인 및 채널의 마케팅 비용과 수익 잠재력을 더 잘 이해하기 위해 고급 마케팅 어트리뷰션 소프트웨어에 대한 수요와 채택이 크게 증가하고 있습니다.
또한, 전 세계적으로 전자상거래와 온라인 거래가 빠르게 성장함에 따라 기업들은 고객의 전체 구매 여정을 이해하는 것이 중요해지고 있습니다. 이는 온라인 접점 전반에 걸쳐 전환의 귀속을 지원하는 어트리뷰션 소프트웨어를 통해 가능하며, 구매 경로에 대한 이해와 최적화를 강화함으로써 기업의 수익 기회를 늘리고 시장 성장을 가속할 수 있습니다.
마케팅 어트리뷰션 소프트웨어 시장 보고서 하이라이트
기업이 특정 요구를 충족시키는 데 도움이 되는 소프트웨어 서비스의 보급이 확대됨에 따라 서비스 분야가 주목할 만한 점유율을 차지하고 있습니다.
멀티소스 부문이 큰 비중을 차지했는데, 그 주된 이유는 다양한 유익한 기능과 첨단 기술의 도입이 증가하고 있기 때문입니다.
클라우드 기반 부문은 클라우드 기반 솔루션의 채택이 증가하고 이러한 솔루션이 전 세계적으로 사용 가능해짐에 따라 가장 높은 성장률을 보일 것으로 예상됩니다.
IT 및 통신 분야는 통신 산업의 급격한 성장으로 인해 향후 몇 년동안 가장 큰 점유율을 차지할 것으로 예상됩니다.
북미는 인프라가 잘 구축되고 발전하고 있으며, 소비 여력이 높아 세계 시장을 독점하고 있습니다.
주요 시장 기업은 Oracle Corporation, Marketing Attribution, Adobe, Google, SAP, The Nielsen Company 등입니다.
목차
제1장 서론
제2장 주요 요약
제3장 조사 방법
제4장 세계의 마케팅 어트리뷰션 소프트웨어 시장 인사이트
- 마케팅 어트리뷰션 소프트웨어-업계 현황
- 마케팅 어트리뷰션 소프트웨어 시장 역학
- 성장 촉진요인과 기회
- 성장 억제요인과 과제
- PESTLE 분석
- 마케팅 어트리뷰션 소프트웨어 업계 동향
- 밸류체인 분석
- COVID-19의 영향 분석
제5장 세계의 마케팅 어트리뷰션 소프트웨어 시장, 컴포넌트별
- 주요 조사 결과
- 서론
- 서비스
- 솔루션
제6장 세계의 마케팅 어트리뷰션 소프트웨어 시장, 속성 유형별
- 주요 조사 결과
- 서론
- 단일 소스
- 확률적 또는 알고리즘적
- 멀티 소스
제7장 세계의 마케팅 어트리뷰션 소프트웨어 시장, 업계별
- 주요 조사 결과
- 서론
- 소매
- 여행 및 호스피탈리티
- 통신 및 IT
- 은행/금융서비스/보험(BFSI)
- 헬스케어
- 가전
- 미디어 및 엔터테인먼트
- 기타
제8장 세계의 마케팅 어트리뷰션 소프트웨어 시장, 전개 유형별
- 주요 조사 결과
- 서론
- 클라우드
- 온프레미스
제9장 세계의 마케팅 어트리뷰션 소프트웨어 시장, 지역별
- 주요 조사 결과
- 서론
- 마케팅 어트리뷰션 소프트웨어 시장 평가, 지역,2019-2032년
- 마케팅 어트리뷰션 소프트웨어 시장 - 북미
- 북미 : 마케팅 어트리뷰션 소프트웨어 시장, 컴포넌트별, 2019-2032년
- 북미 : 마케팅 어트리뷰션 소프트웨어 시장, 전개 유형별, 2019-2032년
- 북미 : 마케팅 어트리뷰션 소프트웨어 시장, 속성 유형별, 2019-2032년
- 북미 : 마케팅 어트리뷰션 소프트웨어 시장, 업계별, 2019-2032년
- 마케팅 어트리뷰션 소프트웨어 시장 - 미국
- 마케팅 어트리뷰션 소프트웨어 시장 - 캐나다
- 마케팅 어트리뷰션 소프트웨어 시장 - 유럽
- 유럽 : 마케팅 어트리뷰션 소프트웨어 시장, 컴포넌트별, 2019-2032년
- 유럽 : 마케팅 어트리뷰션 소프트웨어 시장, 전개 유형별, 2019-2032년
- 유럽 : 마케팅 어트리뷰션 소프트웨어 시장, 속성 유형별, 2019-2032년
- 유럽 : 마케팅 어트리뷰션 소프트웨어 시장, 업계별, 2019-2032년
- 마케팅 어트리뷰션 소프트웨어 시장 - 영국
- 마케팅 어트리뷰션 소프트웨어 시장 - 프랑스
- 마케팅 어트리뷰션 소프트웨어 시장 - 독일
- 마케팅 어트리뷰션 소프트웨어 시장 - 이탈리아
- 마케팅 어트리뷰션 소프트웨어 시장 - 스페인
- 마케팅 어트리뷰션 소프트웨어 시장 - 네덜란드
- 마케팅 어트리뷰션 소프트웨어 시장 - 러시아
- 마케팅 어트리뷰션 소프트웨어 시장 - 아시아태평양
- 아시아태평양 : 마케팅 어트리뷰션 소프트웨어 시장, 컴포넌트별, 2019-2032년
- 아시아태평양 : 마케팅 어트리뷰션 소프트웨어 시장, 전개 유형별, 2019-2032년
- 아시아태평양 : 마케팅 어트리뷰션 소프트웨어 시장, 속성 유형별, 2019-2032년
- 아시아태평양 : 마케팅 어트리뷰션 소프트웨어 시장, 업계별, 2019-2032년
- 마케팅 어트리뷰션 소프트웨어 시장 - 중국
- 마케팅 어트리뷰션 소프트웨어 시장 - 인도
- 마케팅 어트리뷰션 소프트웨어 시장 - 일본
- 마케팅 어트리뷰션 소프트웨어 시장 - 말레이시아
- 마케팅 어트리뷰션 소프트웨어 시장 - 인도네시아
- 마케팅 어트리뷰션 소프트웨어 시장 - 한국
- 마케팅 어트리뷰션 소프트웨어 시장 - 중동 및 아프리카
- 중동 및 아프리카 : 마케팅 어트리뷰션 소프트웨어 시장, 컴포넌트별, 2019-2032년
- 중동 및 아프리카 : 마케팅 어트리뷰션 소프트웨어 시장, 전개 유형별, 2019-2032년
- 중동 및 아프리카 : 마케팅 어트리뷰션 소프트웨어 시장, 속성 유형별, 2019-2032년
- 중동 및 아프리카 : 마케팅 어트리뷰션 소프트웨어 시장, 업계별, 2019-2032년
- 마케팅 어트리뷰션 소프트웨어 시장 - 사우디아라비아
- 마케팅 어트리뷰션 소프트웨어 시장 - 남아프리카
- 마케팅 어트리뷰션 소프트웨어 시장 - 이스라엘
- 마케팅 어트리뷰션 소프트웨어 시장 - 아랍에미리트(UAE)
- 마케팅 어트리뷰션 소프트웨어 시장 - 라틴아메리카
- 라틴아메리카 : 마케팅 어트리뷰션 소프트웨어 시장, 컴포넌트별, 2019-2032년
- 라틴아메리카 : 마케팅 어트리뷰션 소프트웨어 시장, 전개 유형별, 2019-2032년
- 라틴아메리카 : 마케팅 어트리뷰션 소프트웨어 시장, 속성 유형별, 2019-2032년
- 라틴아메리카 : 마케팅 어트리뷰션 소프트웨어 시장, 업계별, 2019-2032년
- 마케팅 어트리뷰션 소프트웨어 시장 - 멕시코
- 마케팅 어트리뷰션 소프트웨어 시장 - 브라질
- 마케팅 어트리뷰션 소프트웨어 시장 - 아르헨티나
제10장 경쟁 구도
- 확장 및 인수 분석
- 확대
- 인수
- 제휴/협업/합의/공개
제11장 기업 개요
- Adobe
- Oracle Corporation
- SAP
- Marketing Attribution
- LeanData
- Rockerbox
- The Nielsen Company
- Full Circle Insights
- Analytic Partners
- Visual IQ
- Engagio
- Wizaly
- IBM Corporation
The global marketing attribution software market size is expected to reach USD 15,318.89 million by 2032, according to a new study by Polaris Market Research. The report "Marketing Attribution Software Market Share, Size, Trends, Industry Analysis Report, By Component (Services and Solution); By Attribution Type; By Deployment Type; By industry Vertical; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growing advancements in mobile devices and the emergence of various social platforms resulted in significant changes in consumer purchasing behavior and marketing and greater proliferation among businesses investing in innovated software being introduced by the key players to cater to the growing trend of individual marketing as to enhance the consumer experience, are among the prominent factors fostering the global market growth at a significant pace.
For instance, in August 2023, Marine Software, announced the launch of its two new powerful products including Connect and Ascend, that are likely to offer performance marketers unprecedented insights and various AI-powered tools to improve their overall results across difference performance marketing channels.
With the growing use of different types of marketing techniques by marketers all over the world to attract, keep, and engage their customers and rapid emergence of several forms of marketing technology in the recent years including analytics, search engine optimization, and content generation, the demand and adoption of advance marketing attribution software have increased drastically to better understand the marketing spend and earning potential from a particular campaign or channel.
Moreover, the exponential growth of e-commerce and online transactions worldwide has made it crucial for businesses to understand their customer entire purchasing journey, which could be done by attribution software that helps attribute conversions across online touchpoints, enhancing understanding and optimization of the path to purchase, which is likely to result in increased revenue opportunities for businesses and push the market growth forward.
Marketing Attribution Software Market Report Highlights
Services segment accounted for noteworthy share, on account of increased prevalence for software services that help companies meeting their specific needs
Multi-source segment held the substantial share, mainly attributable to their wide range of beneficial features and rising implementation of advanced technologies
Cloud-based segment will grow at highest growth rate, due to rising adoption of cloud-based solutions and its growing availability of these solutions worldwide
IT & telecom segment projected to hold largest share in the coming years, because of the exponential growth in telecom industry
North America dominated the global market, on account of region's well-established and developed infrastructure and higher spending capacity
The key market players include Oracle Corporation, Marketing Attribution, Adobe, Google, SAP, and The Nielsen Company
Polaris Market Research has segmented the marketing attribution software market report based on component, attribution type, deployment type, industry vertical, and region:
Marketing Attribution Software, Component Outlook (Revenue - USD Million, 2019 - 2032)
- Services
- Solution
Marketing Attribution Software, Attribution Type Outlook (Revenue - USD Million, 2019 - 2032)
- Single-Source
- Probabilistic or Algorithmic
- Multi-Source
Marketing Attribution Software, Deployment Type Outlook (Revenue - USD Million, 2019 - 2032)
- Cloud
- On-Premises
Marketing Attribution Software, Industry Vertical Outlook (Revenue - USD Million, 2019 - 2032)
- Retail
- Travel and Hospitality
- Telecom and IT
- BFSI
- Healthcare
- Consumer Electronics
- Media and Entertainment
- Others
Marketing Attribution Software, Regional Outlook (Revenue - USD Million, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Marketing Attribution Software Market Insights
- 4.1. Marketing Attribution Software - Industry Snapshot
- 4.2. Marketing Attribution Software Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Migration of business towards cloud and emergence of SMEs
- 4.2.1.2. Increasing need for data-driven decision-making
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Data Privacy Concerns
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Marketing Attribution Software Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Marketing Attribution Software Market, by Component
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 5.3. Services
- 5.3.1. Global Marketing Attribution Software Market, by Services, by Region, 2019-2032 (USD Million)
- 5.4. Solution
- 5.4.1. Global Marketing Attribution Software Market, by Solution, by Region, 2019-2032 (USD Million)
6. Global Marketing Attribution Software Market, by Attribution Type
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 6.3. Single-Source
- 6.3.1. Global Marketing Attribution Software Market, by Single-Source, by Region, 2019-2032 (USD Million)
- 6.4. Probabilistic or Algorithmic
- 6.4.1. Global Marketing Attribution Software Market, by Probabilistic or Algorithmic, by Region, 2019-2032 (USD Million)
- 6.5. Multi-Source
- 6.5.1. Global Marketing Attribution Software Market, by Multi-Source, by Region, 2019-2032 (USD Million)
7. Global Marketing Attribution Software Market, by Industry Vertical
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 7.3. Retail
- 7.3.1. Global Marketing Attribution Software Market, by Retail, by Region, 2019-2032 (USD Million)
- 7.4. Travel and Hospitality
- 7.4.1. Global Marketing Attribution Software Market, by Travel and Hospitality, by Region, 2019-2032 (USD Million)
- 7.5. Telecom and IT
- 7.5.1. Global Marketing Attribution Software Market, by Telecom and IT, by Region, 2019-2032 (USD Million)
- 7.6. BFSI
- 7.6.1. Global Marketing Attribution Software Market, by BFSI, by Region, 2019-2032 (USD Million)
- 7.7. Healthcare
- 7.7.1. Global Marketing Attribution Software Market, by Healthcare, by Region, 2019-2032 (USD Million)
- 7.8. Consumer Electronics
- 7.8.1. Global Marketing Attribution Software Market, by Consumer Electronics, by Region, 2019-2032 (USD Million)
- 7.9. Media and Entertainment
- 7.9.1. Global Marketing Attribution Software Market, by Media and Entertainment, by Region, 2019-2032 (USD Million)
- 7.10. Others
- 7.10.1. Global Marketing Attribution Software Market, by Others, by Region, 2019-2032 (USD Million)
8. Global Marketing Attribution Software Market, by Deployment Type
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 8.3. Cloud
- 8.3.1. Global Marketing Attribution Software Market, by Cloud, by Region, 2019-2032 (USD Million)
- 8.4. On-Premises
- 8.4.1. Global Marketing Attribution Software Market, by On-Premises, by Region, 2019-2032 (USD Million)
9. Global Marketing Attribution Software Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Marketing Attribution Software Market Assessment, By Geography, 2019-2032 (USD Million)
- 9.3. Marketing Attribution Software Market - North America
- 9.3.1. North America: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.3.2. North America: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.3.3. North America: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.3.4. North America: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.3.5. Marketing Attribution Software Market - U.S.
- 9.3.5.1. U.S.: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.3.5.2. U.S.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.3.5.3. U.S.: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.3.5.4. U.S.: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.3.6. Marketing Attribution Software Market - Canada
- 9.3.6.1. Canada: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.3.6.2. Canada: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.3.6.3. Canada: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.3.6.4. Canada: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4. Marketing Attribution Software Market - Europe
- 9.4.1. Europe: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.2. Europe: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.3. Europe: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.4. Europe: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.5. Marketing Attribution Software Market - UK
- 9.4.5.1. UK: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.5.2. UK: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.5.3. UK: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.5.4. UK: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.6. Marketing Attribution Software Market - France
- 9.4.6.1. France: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.6.2. France: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.6.3. France: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.6.4. France: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.7. Marketing Attribution Software Market - Germany
- 9.4.7.1. Germany: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.7.2. Germany: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.7.3. Germany: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.7.4. Germany: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.8. Marketing Attribution Software Market - Italy
- 9.4.8.1. Italy: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.8.2. Italy: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.8.3. Italy: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.8.4. Italy: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.9. Marketing Attribution Software Market - Spain
- 9.4.9.1. Spain: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.9.2. Spain: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.9.3. Spain: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.9.4. Spain: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.10. Marketing Attribution Software Market - Netherlands
- 9.4.10.1. Netherlands: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.10.2. Netherlands: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.10.3. Netherlands: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.10.4. Netherlands: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.4.11. Marketing Attribution Software Market - Russia
- 9.4.11.1. Russia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.4.11.2. Russia.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.4.11.3. Russia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.4.11.4. Russia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5. Marketing Attribution Software Market - Asia Pacific
- 9.5.1. Asia Pacific: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.2. Asia Pacific: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.3. Asia Pacific: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.4. Asia Pacific: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.5. Marketing Attribution Software Market - China
- 9.5.5.1. China: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.5.2. China.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.5.3. China: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.5.4. China: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.6. Marketing Attribution Software Market - India
- 9.5.6.1. India: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.6.2. India.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.6.3. India: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.6.4. India: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.7. Marketing Attribution Software Market - Japan
- 9.5.7.1. Japan: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.7.2. Japan.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.7.3. Japan: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.7.4. Japan: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.8. Marketing Attribution Software Market - Malaysia
- 9.5.8.1. Malaysia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.8.2. Malaysia.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.8.3. Malaysia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.8.4. Malaysia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.9. Marketing Attribution Software Market - Indonesia
- 9.5.9.1. Indonesia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.9.2. Indonesia.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.9.3. Indonesia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.9.4. Indonesia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.5.10. Marketing Attribution Software Market - South Korea
- 9.5.10.1. South Korea: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.5.10.2. South Korea.: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.5.10.3. South Korea: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.5.10.4. South Korea: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6. Marketing Attribution Software Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.2. Middle East & Africa: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.3. Middle East & Africa: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.4. Middle East & Africa: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.5. Marketing Attribution Software Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.5.2. Saudi Arabia: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.5.3. Saudi Arabia: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.5.4. Saudi Arabia: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.6. Marketing Attribution Software Market - South Africa
- 9.6.6.1. South Africa: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.6.2. South Africa: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.6.3. South Africa: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.6.4. South Africa: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.7. Marketing Attribution Software Market - Israel
- 9.6.7.1. Israel: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.7.2. Israel: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.7.3. Israel: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.7.4. Israel: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.6.8. Marketing Attribution Software Market - UAE
- 9.6.8.1. UAE: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.6.8.2. UAE: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.6.8.3. UAE: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.6.8.4. UAE: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7. Marketing Attribution Software Market - Latin America
- 9.7.1. Latin America: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.2. Latin America: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.3. Latin America: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.4. Latin America: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7.5. Marketing Attribution Software Market - Mexico
- 9.7.5.1. Mexico: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.5.2. Mexico: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.5.3. Mexico: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.5.4. Mexico: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7.6. Marketing Attribution Software Market - Brazil
- 9.7.6.1. Brazil: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.6.2. Brazil: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.6.3. Brazil: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.6.4. Brazil: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
- 9.7.7. Marketing Attribution Software Market - Argentina
- 9.7.7.1. Argentina: Marketing Attribution Software Market, by Component, 2019-2032 (USD Million)
- 9.7.7.2. Argentina: Marketing Attribution Software Market, by Deployment Type, 2019-2032 (USD Million)
- 9.7.7.3. Argentina: Marketing Attribution Software Market, by Attribution Type, 2019-2032 (USD Million)
- 9.7.7.4. Argentina: Marketing Attribution Software Market, by Industry Vertical, 2019-2032 (USD Million)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Adobe
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Oracle Corporation
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. SAP
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Google
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. Marketing Attribution
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. LeanData
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Rockerbox
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. The Nielsen Company
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. Full Circle Insights
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. Analytic Partners
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Visual IQ
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
- 11.12. Engagio
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Benchmarking
- 11.12.4. Recent Development
- 11.13. Wizaly
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Product Benchmarking
- 11.13.4. Recent Development
- 11.14. IBM Corporation
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Product Benchmarking
- 11.14.4. Recent Development
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