시장보고서

상품코드

1423924

잠재고객 분석 시장, 점유율, 규모, 동향, 산업 분석 보고서 : 구성요소별, 용도별, 기업 규모별, 최종 용도별, 지역별, 부문별 예측(2024-2032년)

Audience Analytics Market Share, Size, Trends, Industry Analysis Report, By Component, By Application, By Enterprise Size, By End-use Industry, By Region, And Segment Forecasts, 2024 - 2032

발행일: 2024년 01월 | 리서치사:

Polaris Market Research | 페이지 정보: 영문 114 Pages | 배송안내 : 1-2일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

Polaris Market Research의 최신 조사에 따르면, 세계 잠재고객 분석 시장 규모는 2032년까지 127억 달러에 달할 것으로 예상됩니다. 이 조사 보고서는 현재 시장 역학에 대한 자세한 통찰력과 미래 시장 성장에 대한 분석을 제공합니다.

디지털 마케팅 시장은 다양한 디지털 채널에 걸친 소비자 행동의 복잡성이 증가함에 따라 성장세를 보이고 있습니다. 이러한 복잡성으로 인해 다양한 소스의 데이터를 효과적으로 통합하고 해석할 수 있는 잠재고객 분석의 고급 분석 툴에 대한 수요가 증가하고 있습니다. 소비자들이 다양한 디지털 플랫폼을 통해 브랜드와 소통하는 가운데, 기업들은 종합적인 인사이트를 수집할 수 있는 고도화된 툴을 필요로 하고 있습니다.

또한, 개인화된 마케팅 전략에 대한 관심이 높아지면서 잠재고객 분석 솔루션의 도입에 큰 기여를 하고 있습니다. 기업들은 소비자 개개인의 취향에 맞게 접근 방식을 조정하는 것의 가치를 인식하고 있습니다. 개인화된 마케팅을 통해 기업은 보다 타겟팅되고 관련성 높은 캠페인을 전개하여 고객 참여와 만족도를 높일 수 있습니다.

소비자에게 정보가 넘쳐나는 디지털 환경에서 개인화된 접근 방식은 소비자의 공감을 불러일으키고, 기업과 소비자 간의 강력한 유대감을 형성할 수 있습니다. 결과적으로 잠재고객 분석는 기업이 복잡한 소비자 행동과 선호도를 파악하여 보다 효과적이고 개인화된 마케팅 전략을 수립하는 데 있어 중요한 역할을 할 수 있습니다.

한 가지 주목할 만한 트렌드는 분석 도구에서 인공지능(AI)과 머신러닝(ML)의 도입이 가속화되고 있다는 점입니다. AI와 ML 알고리즘은 방대한 데이터 세트를 효율적으로 분석하여 패턴을 식별하고 통찰력을 도출하여 보다 현명한 의사결정을 내릴 수 있도록 도와주며, 이러한 변화를 통해 기업은 자동화를 강화하고 분석 프로세스를 간소화할 수 있습니다.

또 다른 중요한 발전은 클라우드 기반 분석 플랫폼에 대한 의존도가 높아지고 있다는 점입니다. 팬데믹은 분석 기능에서 유연성과 확장성의 중요성을 부각시켰습니다. 클라우드 기반 플랫폼은 기업이 원격지에서 데이터에 액세스하고 분석할 수 있는 기능을 제공하며, 특히 원격지 및 분산된 인력 증가로 인해 보다 유연한 근무 형태가 가능해졌습니다.

AI, ML, 클라우드 기반 분석 플랫폼의 조합은 분석 프로세스의 효율성을 향상시킬 뿐만 아니라 기업의 민첩성과 대응력을 높여줍니다. 이러한 기술적 진화는 조직이 팬데믹 이후의 과제를 극복하고 급변하는 역동적인 환경에서 데이터로부터 의미 있는 인사이트를 도출할 수 있도록 하는 데 큰 역할을 합니다.

잠재고객 분석 시장 보고서 하이라이트

영업 및 마케팅 분야는 보다 심층적인 실시간 분석을 위한 AI 기반 툴의 등장으로 인해 빠른 속도로 성장할 것으로 보입니다.

IT 및 통신 분야는 디지털 전환에 대한 노력과 관련 데이터로 인해 급성장할 것입니다.

북미는 전자상거래와 디지털 마케팅의 급격한 증가로 인해 가장 큰 점유율을 차지했습니다.

주요 조사 결과
서론
- 잠재고객 분석 시장 평가, 지역별, 2019-2032
잠재고객 분석 시장 - 북미
- 북미 : 잠재고객 분석 시장, 컴포넌트별, 2019-2032년
- 북미 : 잠재고객 분석 시장, 최종 용도별, 2019-2032년
- 북미 : 잠재고객 분석 시장, 용도별, 2019-2032년
- 잠재고객 분석 시장 - 미국
- 잠재고객 분석 시장 - 캐나다
잠재고객 분석 시장 - 유럽
- 유럽 : 잠재고객 분석 시장, 컴포넌트별, 2019-2032년
- 유럽 : 잠재고객 분석 시장, 최종 용도별, 2019-2032년
- 유럽 : 잠재고객 분석 시장, 용도별, 2019-2032년
- 잠재고객 분석 시장 - 영국
- 잠재고객 분석 시장 - 프랑스
- 잠재고객 분석 시장 - 독일
- 잠재고객 분석 시장 - 이탈리아
- 잠재고객 분석 시장 - 스페인
- 잠재고객 분석 시장 - 네덜란드
- 잠재고객 분석 시장 - 러시아
잠재고객 분석 시장 - 아시아태평양
- 아시아태평양 : 잠재고객 분석 시장, 컴포넌트별, 2019-2032년
- 아시아태평양 : 잠재고객 분석 시장, 최종 용도별, 2019-2032년
- 아시아태평양 : 잠재고객 분석 시장, 용도별, 2019-2032년
- 잠재고객 분석 시장 - 중국
- 잠재고객 분석 시장 - 인도
- 잠재고객 분석 시장 - 말레이시아
- 잠재고객 분석 시장 - 일본
- 잠재고객 분석 시장 - 인도네시아
- 잠재고객 분석 시장 - 한국
잠재고객 분석 시장 - 중동 및 아프리카
- 중동 및 아프리카 : 잠재고객 분석 시장, 컴포넌트별, 2019-2032년
- 중동 및 아프리카 : 잠재고객 분석 시장, 최종 용도별, 2019-2032년
- 중동 및 아프리카 : 잠재고객 분석 시장, 용도별, 2019-2032년
- 잠재고객 분석 시장 - 사우디아라비아
- 잠재고객 분석 시장 - 아랍에미리트(UAE)
- 잠재고객 분석 시장 - 이스라엘
- 잠재고객 분석 시장 - 남아프리카
잠재고객 분석 시장 - 라틴아메리카
- 라틴아메리카 : 잠재고객 분석 시장, 컴포넌트별, 2019-2032년
- 라틴아메리카 : 잠재고객 분석 시장, 최종 용도별, 2019-2032년
- 라틴아메리카 : 잠재고객 분석 시장, 용도별, 2019-2032년
- 잠재고객 분석 시장 - 멕시코
- 잠재고객 분석 시장 - 브라질
- 잠재고객 분석 시장 - 아르헨티나

제9장 경쟁 구도

확장 및 인수 분석
- 확장
- 인수
제휴/협업/합의/공개

제10장 기업 개요

Adobe
Akamai Technologies
AnalyticsOwl
Audiense
Comscore, Inc.
Google LLC
IBM Corporation
JCDecaux Group
NetBase Solutions
Oracle
Quividi
SAS Institute Inc.
Sightcorp
Telmar
Unifi Software

LSH 24.02.27

The global audience analytics market size is expected to reach USD 12.70 billion by 2032, according to a new study by Polaris Market Research. The report "Audience Analytics Market Share, Size, Trends, Industry Analysis Report, By Component (Solution, Services), By Application (Competitive Analysis, Sales & Marketing Management), By Enterprise Size, By End-use Industry, By Region, And Segment Forecasts, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is experiencing growth due to the escalating complexity of consumer behavior across numerous digital channels. This complexity has spurred a demand for advanced analytics tools within audience analytics that can effectively aggregate and interpret data from diverse sources. As consumers interact with brands through various digital platforms, businesses require sophisticated tools to gather insights comprehensively.

Furthermore, there is an increasing emphasis on personalized marketing strategies, which has significantly contributed to the adoption of audience analytics solutions. Businesses recognize the value of tailoring their approaches to meet individual consumer preferences. With personalized marketing, companies can create more targeted and relevant campaigns, leading to increased engagement and customer satisfaction.

In a digital landscape where consumers are inundated with information, personalized approaches stand out and resonate with the audience, fostering a stronger connection between businesses and consumers. As a result, audience analytics plays a crucial role in helping businesses navigate the intricate landscape of consumer behavior and preferences, ultimately enabling them to craft more effective and personalized marketing strategies.

One notable trend is the accelerated adoption of Artificial Intelligence (AI) and Machine Learning (ML) in analytics tools. This shift enables businesses to enhance automation and streamline their analytics processes. AI and ML algorithms can efficiently analyze vast datasets, identify patterns, and generate insights, contributing to more informed decision-making.

Another significant development is the increased reliance on cloud-based analytics platforms. The pandemic has underscored the importance of flexibility and scalability in analytics capabilities. Cloud-based platforms offer businesses the ability to access and analyze data remotely, allowing for more flexibility in work arrangements, especially with the rise of remote and distributed workforces.

The combination of AI, ML, and cloud-based analytics platforms not only improves the efficiency of analytics processes but also enhances the agility and responsiveness of businesses. This technological evolution is instrumental in helping organizations navigate the challenges posed by the pandemic and beyond, ensuring they can derive meaningful insights from their data in a rapidly changing and dynamic environment.

Audience Analytics Market Report Highlights

Sales & marketing segment will grow with the rapid pace, primarily due to the advent of AI powered tools for deeper real time analysis

IT & telecommunication segment will grow rapidly, owing to digital transformation initiatives and concerned data

North America garnered the largest share, due to surge in e-commerce activities and digital marketing

The global players include Adobe, Akamai Technologies, AnalyticsOwl, Audiense, Comscore, Google, IBM Corporation, JCDecaux, NetBase Solutions, Quividi & Telmar

Polaris Market Research has segmented the audience analytics market report based on component, application, enterprise size, end use, and region:

Audience Analytics, Component Outlook (Revenue - USD Billion, 2019 - 2032)

Solution
Services

Audience Analytics, Application Outlook (Revenue - USD Billion, 2019 - 2032)

Competitive Analysis
Sales & Marketing Management
Customer Experience

Audience Analytics, Enterprise Size Outlook (Revenue - USD Billion, 2019 - 2032)

Large Size Enterprises
Small and Medium Sized Enterprises

Audience Analytics, End Use Outlook (Revenue - USD Billion, 2019 - 2032)

IT & Telecommunication
Healthcare
Retail & E-Commerce
Automotive & Transportation
Media & Entertainment
Others

Audience Analytics, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Latin America
Argentina
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global Audience Analytics Market Insights

4.1. Audience Analytics Market - End Use Snapshot
4.2. Audience Analytics Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Growing Emphasis on Customer-Centric Strategies
  - 4.2.1.2. Rise in Digital Marketing
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Complex Implementation and Integration
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Audience Analytics Market End Use Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Audience Analytics Market, by Component

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Audience Analytics Market, by Component, 2019-2032 (USD Billion)
5.3. Solution
- 5.3.1. Global Audience Analytics Market, by Solution, by Region, 2019-2032 (USD Billion)
5.4. Services
- 5.4.1. Global Audience Analytics Market, by Services, by Region, 2019-2032 (USD Billion)

6. Global Audience Analytics Market, by Application

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Audience Analytics Market, by Application, 2019-2032 (USD Billion)
6.3. Competitive Analysis
- 6.3.1. Global Audience Analytics Market, by Competitive Analysis, by Region, 2019-2032 (USD Billion)
6.4. Sales & Marketing Management
- 6.4.1. Global Audience Analytics Market, by Sales & Marketing Management, by Region, 2019-2032 (USD Billion)
6.5. Customer Experience
- 6.5.1. Global Audience Analytics Market, by Customer Experience, by Region, 2019-2032 (USD Billion)

7. Global Audience Analytics Market, by End Use

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
7.3. IT & Telecommunication
- 7.3.1. Global Audience Analytics Market, by IT & Telecommunication, By Region, 2019-2032 (USD Billion)
7.4. Healthcare
- 7.4.1. Global Audience Analytics Market, by Healthcare, By Region, 2019-2032 (USD Billion)
7.5. Retail & E-Commerce
- 7.5.1. Global Audience Analytics Market, by Retail & E-Commerce, By Region, 2019-2032 (USD Billion)
7.6. Automotive & Transportation
- 7.6.1. Global Audience Analytics Market, by Automotive & Transportation, By Region, 2019-2032 (USD Billion)
7.7. Media & Entertainment
- 7.7.1. Global Audience Analytics Market, by Media & Entertainment, By Region, 2019-2032 (USD Billion)
7.8. Others
- 7.8.1. Global Audience Analytics Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global Audience Analytics Market, by Geography

8.1. Key findings
8.2. Introduction
- 8.2.1. Audience Analytics Market Assessment, By Geography, 2019-2032 (USD Billion)
8.3. Audience Analytics Market - North America
- 8.3.1. North America: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
- 8.3.2. North America: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
- 8.3.3. North America: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.3.4. Audience Analytics Market - U.S.
  - 8.3.4.1. U.S.: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.3.4.2. U.S.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.3.4.3. U.S.: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.3.5. Audience Analytics Market - Canada
  - 8.3.5.1. Canada: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.3.5.2. Canada.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.3.5.3. Canada: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
8.4. Audience Analytics Market - Europe
- 8.4.1. Europe: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
- 8.4.3. Europe: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.4. Audience Analytics Market - UK
  - 8.4.4.1. UK: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.4.2. UK.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.4.3. UK: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.5. Audience Analytics Market - France
  - 8.4.5.1. France: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.5.2. France.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.5.3. France: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.6. Audience Analytics Market - Germany
  - 8.4.6.1. Germany: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.6.2. Germany.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.6.3. Germany: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.7. Audience Analytics Market - Italy
  - 8.4.7.1. Italy: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.7.2. Italy.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.7.3. Italy: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.8. Audience Analytics Market - Spain
  - 8.4.8.1. Spain: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.8.2. Spain.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.8.3. Spain: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.9. Audience Analytics Market - Netherlands
  - 8.4.9.1. Netherlands: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.9.2. Netherlands.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.9.3. Netherlands: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.4.10. Audience Analytics Market - Russia
  - 8.4.10.1. Russia: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.4.10.2. Russia.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.4.10.3. Russia: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
8.5. Audience Analytics Market - Asia Pacific
- 8.5.1. Asia Pacific: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.5.4. Audience Analytics Market - China
  - 8.5.4.1. China: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.5.4.2. China.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.5.4.3. China: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.5.5. Audience Analytics Market - India
  - 8.5.5.1. India: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.5.5.2. India.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.5.5.3. India: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.5.6. Audience Analytics Market - Malaysia
  - 8.5.6.1. Malaysia: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.5.6.2. Malaysia.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.5.6.3. Malaysia: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.5.7. Audience Analytics Market - Japan
  - 8.5.7.1. Japan: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.5.7.2. Japan.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.5.7.3. Japan: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.5.8. Audience Analytics Market - Indonesia
  - 8.5.8.1. Indonesia: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.5.8.2. Indonesia.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.5.8.3. Indonesia: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.5.9. Audience Analytics Market - South Korea
  - 8.5.9.1. South Korea: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.5.9.2. South Korea.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.5.9.3. South Korea: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
8.6. Audience Analytics Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.6.4. Audience Analytics Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.6.4.2. Saudi Arabia.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.6.5. Audience Analytics Market - UAE
  - 8.6.5.1. UAE: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.6.5.2. UAE.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.6.5.3. UAE: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.6.6. Audience Analytics Market - Israel
  - 8.6.6.1. Israel: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.6.6.2. Israel.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.6.6.3. Israel: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.6.7. Audience Analytics Market - South Africa
  - 8.6.7.1. South Africa: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.6.7.2. South Africa.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.6.7.3. South Africa: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
8.7. Audience Analytics Market - Latin America
- 8.7.1. Latin America: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.7.4. Audience Analytics Market - Mexico
  - 8.7.4.1. Mexico: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.7.4.2. Mexico.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.7.4.3. Mexico: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.7.5. Audience Analytics Market - Brazil
  - 8.7.5.1. Brazil: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.7.5.2. Brazil.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.7.5.3. Brazil: Audience Analytics Market, by Application, 2019-2032 (USD Billion)
- 8.7.6. Audience Analytics Market - Argentina
  - 8.7.6.1. Argentina: Audience Analytics Market, by Component, 2019-2032 (USD Billion)
  - 8.7.6.2. Argentina.: Audience Analytics Market, by End Use, 2019-2032 (USD Billion)
  - 8.7.6.3. Argentina: Audience Analytics Market, by Application, 2019-2032 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Adobe
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Akamai Technologies
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. AnalyticsOwl
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Audiense
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. Comscore, Inc.
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. Google LLC
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. IBM Corporation
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. JCDecaux Group
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. NetBase Solutions
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. Oracle
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
10.11. Quividi
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
10.12. SAS Institute Inc.
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
10.13. Sightcorp
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
10.14. Telmar
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
10.15. Unifi Software
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development