퀵 서비스 레스토랑 시장 규모, 점유율, 동향, 산업 분석 보고서 : 유형별, 요리별, 서비스별, 지역별 - 시장 예측(2025-2034년)

The QSR market size is expected to reach USD 468.98 billion by 2034, according to a new study by Polaris Market Research. The report "Quick Service Restaurants (QSR) Market Share, Size, Trends, Industry Analysis Report: By Type (Independent and Chain), Cuisine, Service, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The quick service restaurants market growth is driven by evolving consumer preferences for convenience, affordability, and speed. The increasing demand for fast food and quick dining options has propelled market size and market value, attracting established players and new entrants. Key factors contributing to market growth include technological advancements, such as mobile ordering, self-service kiosks, and delivery integrations, which enhance customer experience and operational efficiency.

Shifting consumer preferences toward healthier menu options and plant-based alternatives have opened new market opportunities, enabling QSR brands to cater to a broader demographic. Strategic initiatives such as partnerships, collaborations, and mergers and acquisitions among major players further boost market share by expanding service offerings and geographic reach. Innovations in loyalty programs and personalized marketing are also instrumental in driving customer engagement and brand loyalty.

Owing to the growing influence of digital channels and continuous product innovation, the quick service restaurants (QSR) market forecast states that the preference for QSR will remain strong in the coming years. The ability of key players to adapt to emerging trends and leverage new technologies will be critical in maintaining competitive advantage and capitalizing on future market opportunities. The QSR market is poised for sustained growth, underpinned by evolving consumer demands, technological integration, and strategic business initiatives.

Quick Service Restaurants Market Report Highlights

In terms of type, in 2024, the independent segment accounted for a larger share of the quick service restaurants market due to its flexibility in menu offerings, personalized customer service, and strong local community engagement.

The drive-through segment, based on services, is expected to witness the fastest growth during the forecast period due to increasing consumer demand for convenience, time-saving dining options and the rising preferences for contactless services.

In 2024, North America dominated the QSR market revenue share due to high consumer demand for fast, convenient dining options, widespread digital adoption, and the strong presence of leading QSR brands offering diverse menu innovations.

The Asia Pacific market is expected to witness the highest CAGR during the forecast period due to rapid urbanization, rising disposable incomes, a growing middle-class population, and increasing consumer demand for convenient and affordable dining options.

A few global key market players include McDonald's Corp; Restaurant Brands International Inc. (RBI); Starbucks Corp; The Wendy's Co (Wendy's); Ark Restaurants Corp (Ark Restaurants); Carrols Restaurant Group Inc.; Chipotle Mexican Grill Inc.; Yum! Brands, Inc. (YUM); Domino's Pizza Inc.; Jack in the Box Inc.; Subway IP Inc.

Polaris Market Research has segmented the quick service restaurants market report on the basis of type, cuisine, service, and region:

By Type Outlook (Revenue, USD Billion; 2020-2034)

• Independent
• Chain

By Cuisine Outlook (Revenue, USD Billion; 2020-2034)

• American
• Chinese
• Italian
• Mexican
• Japanese
• Turkish & Lebanese
• Others

By Service Outlook (Revenue, USD Billion; 2020-2034)

• Eat-in
• Takeaway
• Drive-Through
• Home Delivery

By Regional Outlook (Revenue, USD Billion; 2020-2034)

• North America
• US
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Rest of Asia Pacific
• Latin America
• Argentina
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Overview and Scope

• 1.1 Research goal & scope
• 1.2 Market Scope

Chapter 2. Research Methodology Overview

• 2.1 Research Methodology
• 2.2 Research Scope and Assumptions
• 2.3 Information Procurement
  • 2.3.1 Purchased Database
  • 2.3.2 Internal Database
  • 2.3.3 Secondary Sources
  • 2.3.4 Third Party Perspective
  • 2.3.5 Primary Research
• 2.4 Information Analysis
  • 2.4.1 Data Analysis Models
• 2.5 Market Formulation and Data Visualization
• 2.6 Data Validation and Publishing (Secondary Sources)

Chapter 3. Executive Summary

• 3.1 Market Overview
• 3.2 Market Segmentation
  • 3.2.1 Market By Type
  • 3.2.2 Market By Cuisine
  • 3.2.3 Market By Service
  • 3.2.4 Geographic Overview

Chapter 4. Quick Service Restaurants (QSR) Market Insights

• 4.1 Quick Service Restaurants (QSR) - Market Size And Growth Prospects
• 4.2 Quick Service Restaurants (QSR) Market Dynamics
  • 4.2.1 Quick Service Restaurants (QSR) Market Driver and Opportunity Analysis
    • 4.2.1.1 Growing Presence Of International Fast-Food Restaurants
    • 4.2.1.2 Increasing Internet Connectivity And Consumer Spending
  • 4.2.2 Quick Service Restaurants (QSR) Market Restraint/Challenges Analysis
    • 4.2.2.1 Consumer Inclination Towards Ready Meals
• 4.3 Quick Service Restaurants (QSR) Market- Porter's Five Forces Analysis
• 4.4 Quick Service Restaurants (QSR) Market- PESTLE Analysis
• 4.5 Quick Service Restaurants (QSR) Market- Key Industrial Trends
  • 4.5.1 Prominence of Cloud Kitchen
  • 4.5.2 Increasing popularity of food trucks and trolleys
• 4.6 Quick Service Restaurants (QSR) Market- COVID-19 Impact Analysis

Chapter 5. Quick Service Restaurants (QSR) Market Assessment by Type

• 5.1 Introduction
• 5.2 Independent
• 5.3 Chain

Chapter 6. Quick Service Restaurants (QSR) Market Assessment By Cuisine

• 6.1 Introduction
• 6.2 American
• 6.3 Chinese
• 6.4 Italian
• 6.5 Mexican
• 6.6 Japanese
• 6.7 Turkish & Lebanese
• 6.8 Others

Chapter 7. Quick Service Restaurants (QSR) Market Assessment By Service

• 7.1 Introduction
• 7.2 Eat-in
• 7.3 Takeaway
• 7.4 Drive-through
• 7.5 Home Delivery

Chapter 8. Quick Service Restaurants (QSR) Market Assessment by Geography

• 8.1 Introduction
• 8.2 Quick Service Restaurants (QSR) Market - North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Quick Service Restaurants (QSR) Market - Europe
  • 8.3.1 Germany
  • 8.3.2 France
  • 8.3.3 Italy
  • 8.3.4 U.K
  • 8.3.5 Spain
  • 8.3.6 Netherlands
  • 8.3.7 Russia
  • 8.3.8 Rest of Europe
• 8.4 Quick Service Restaurants (QSR) Market - Asia-Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Indonesia
  • 8.4.5 South Korea
  • 8.4.6 Malaysia
  • 8.4.7 Rest of APAC
• 8.5 Quick Service Restaurants (QSR) Market - Latin America
  • 8.5.1 Brazil
  • 8.5.2 Argentina
  • 8.5.3 Mexico
  • 8.5.4 RoLATAM
• 8.6 Quick Service Restaurants (QSR) Market - Middle East And Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Israel
  • 8.6.5 Rest of Middle East & Africa

Chapter 9. Competitive Landscape

• 9.1 Business Expansion, Acquisition & Collaboration are the Best Adopted Strategy by the Companies
• 9.2 Acquisition & Collaboration
• 9.3 Partnership
• 9.4 Business Expansion
• 9.5 Other Key Developments

Chapter 10. Company Profiles

• 10.1 McDonald's Corp
  • 10.1.1 Business Overview
  • 10.1.2 Financial Snapshot
  • 10.1.3 Product Benchmarking
  • 10.1.4 Recent Developments
• 10.2 Restaurant Brands International Inc.
  • 10.2.1 Business Overview
  • 10.2.2 Financial Snapshot
  • 10.2.3 Product Benchmarking
  • 10.2.4 Recent Developments
• 10.3 Starbucks Corporation
  • 10.3.1 Business Overview
  • 10.3.2 Financial Snapshot
  • 10.3.3 Product Benchmarking
  • 10.3.4 Recent Developments
• 10.4 The Wendy's Company
  • 10.4.1 Business Overview
  • 10.4.2 Financial Snapshot
  • 10.4.3 Product Benchmarking
  • 10.4.4 Recent Developments
• 10.5 Ark Restaurant Corp.
  • 10.5.1 Business Overview
  • 10.5.2 Financial Snapshot
  • 10.5.3 Product Benchmarking
• 10.6 Carrols Restaurant Group Inc.
  • 10.6.1 Business Overview
  • 10.6.2 Financial Snapshot
  • 10.6.3 Product Benchmarking
  • 10.6.4 Recent Developments
• 10.7 Chipotle Mexican Grill
  • 10.7.1 Business Overview
  • 10.7.2 Financial Snapshot
  • 10.7.3 Product Benchmarking
  • 10.7.4 Recent Developments
• 10.8 Yum! Brands, Inc.
  • 10.8.1 Business Overview
  • 10.8.2 Financial Snapshot
  • 10.8.3 Product Benchmarking
  • 10.8.4 Recent Developments
• 10.9 Domino's Pizza.
  • 10.9.1 Business Overview
  • 10.9.2 Financial Snapshot
  • 10.9.3 Product Benchmarking
  • 10.9.4 Recent Developments
• 10.10 Jack in the Box Inc.
  • 10.10.1 Business Overview
  • 10.10.2 Financial Snapshot
  • 10.10.3 Product Benchmarking
  • 10.10.4 Recent Developments
• 10.11 Subway IP Inc.
  • 10.11.1 Business Overview
  • 10.11.2 Product Benchmarking
  • 10.11.3 Recent Developments