세계의 온라인 갬블 시장 : 시장 규모, 점유율 및 동향, 업계 분석(유형별, 디바이스별, 지역별), 예측(2025-2034년)

The global online gambling market size is expected to reach USD 277.55 billion by 2034, according to a new study by Polaris Market Research. The report "Online Gambling Market Size, Share, Trends, Industry Analysis Report: By Type (Sports Betting, Poker, Bingo, and Others), By Device, and By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Online gambling refers to internet-based wagering activities, including sports betting, online casinos, poker, and emerging formats like eSports betting and virtual sports. Factors like regulatory developments and a secure environment for operators and players are propelling the online gambling market growth. Countries like the US and those across Latin America are witnessing substantial increases in online gambling revenue due to legalization efforts and the entry of international players. In regions like India, the easing of restrictions and the rising popularity of fantasy sports platforms have added to this momentum. These regulatory frameworks not only encourage responsible gambling but also attract investment and generate employment. As more countries adopt similar measures, the market is poised for continued growth, supported by improved legal clarity, consumer trust, and a broader player base worldwide.

The rapid expansion of internet connectivity, along with the widespread use of smartphones, plays a crucial role in accelerating market growth. Additionally, enhanced mobile technologies, such as 5G, have improved the user experience by enabling faster, smoother, and more interactive gaming sessions. Platforms such as Betway and 888 Holdings are witnessing a surge in mobile engagement, while region-specific games like Dream11 are gaining popularity. This mobile-first approach has emerged as a key growth driver. Improving digital infrastructure worldwide, especially in emerging markets, is expected to further contribute to online gambling market expansion by driving convenience, accessibility, and innovation.

Countries like India, the Philippines, and Thailand are experiencing a rapid surge in online betting and casino game participation due to favorable demographics and growing access to digital payment systems. The region's strong passion for sports, mainly cricket, football, and eSports, has further fueled the demand for online gambling. In India, platforms like Dream11 and MPL have seen exponential user growth due to the popularity of fantasy sports linked to real-time sporting events.

Online Gambling Market Report Highlights

On the basis of device, the market has been bifurcated into desktop and mobile & tablets. In 2024, the mobile & tablets segment held the largest share due to the widespread adoption of smartphones, enhanced mobile internet connectivity, and the ease of gambling on the go.

On the basis of type, the market has been segmented into sports betting, poker, bingo, and others. In 2024, the sports betting segment held the largest share due to its strong global appeal, high-frequency user engagement, and increasing legalization in several key regions. The popularity of sports such as football, cricket, basketball, and tennis has contributed to rising user participation, especially during major tournaments like the FIFA World Cup, IPL, and NBA playoffs.

In 2024, Europe held the largest market share due to the region's high internet penetration and usage, well-established regulatory environment, and mature gambling culture. European countries such as the UK, Germany, Italy, France, and Spain have adopted both online and offline gambling, offering clear legal frameworks that promote safe and transparent operations.

The market in Asia Pacific is expected to experience the fastest growth during the forecast period. This growth is driven by increasing internet and smartphone penetration, a young, digital-savvy population, and rising disposable incomes. Countries like India, the Philippines, and Thailand are experiencing a rapid surge in online betting and casino game participation due to favorable demographics and growing access to digital payment systems.

A few global key market players are Bet365 Group Ltd.; 888 Holdings plc; Betway Group; LeoVegas AB; Flutter Entertainment plc; Entain plc; William Hill Ltd.; DraftKings Inc.; Playtech plc; and Kindred Group plc.

Polaris Market Research has segmented the online gambling market report on the basis of type, device, and region:

By Type Outlook (Revenue, USD Billion, 2020-2034)

Sports Betting

Poker

Bingo

Others

By Device Outlook (Revenue, USD Billion, 2020-2034)

Desktop

Mobile & Tablets

By Regional Outlook (Revenue, USD Billion, 2020-2034)

North America

US

Canada

Mexico

Europe

Germany

France

UK

Italy

Spain

Netherlands

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

Indonesia

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

South Africa

Israel

Rest of Middle East & Africa

Latin America

Brazil

Argentina

Rest of Latin America

Table of Contents

1. Introduction

• 1.1. Report Description
  • 1.1.1. Objectives of the Study
  • 1.1.2. Market Scope
  • 1.1.3. Assumptions
• 1.2. Stakeholders

2. Executive Summary

• 2.1. Market Highlights

3. Research Methodology

• 3.1. Overview
  • 3.1.1. Data Mining
• 3.2. Data Sources
  • 3.2.1. Primary Sources
  • 3.2.2. Secondary Sources

4. Global Online Gambling Market Insights

• 4.1. Online Gambling Market - Market Snapshot
• 4.2. Online Gambling Market Dynamics
  • 4.2.1. Drivers and Opportunities
    • 4.2.1.1. Rising Internet and Smartphone Penetration
    • 4.2.1.2. Legalization and Regulatory Developments
  • 4.2.2. Restraints and Challenges
    • 4.2.2.1. Risk of Gambling Addiction and Social Concerns
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers (Moderate)
  • 4.3.2. Threats of New Entrants: (Low)
  • 4.3.3. Bargaining Power of Buyers (Moderate)
  • 4.3.4. Threat of Substitute (Moderate)
  • 4.3.5. Rivalry among existing firms (High)
• 4.4. PESTEL Analysis
• 4.5. Online Gambling Market Device Trends
• 4.6. Value Chain Analysis

5. Global Online Gambling Market, by Type

• 5.1. Key Findings
• 5.2. Introduction
  • 5.2.1. Global Online Gambling Market, by Type, 2020-2034 (USD Billion)
• 5.3. Sports Betting
  • 5.3.1. Global Online Gambling Market, by Sports Betting, by Region, 2020-2034 (USD Billion)
• 5.4. Poker
  • 5.4.1. Global Online Gambling Market, by Poker, by Region, 2020-2034 (USD Billion)
• 5.5. Bingo
  • 5.5.1. Global Online Gambling Market, by Bingo, by Region, 2020-2034 (USD Billion)
• 5.6. Others
  • 5.6.1. Global Online Gambling Market, by Others, by Region, 2020-2034 (USD Billion)

6. Global Online Gambling Market, by Device

• 6.1. Key Findings
• 6.2. Introduction
  • 6.2.1. Global Online Gambling Market, by Device, 2020-2034 (USD Billion)
• 6.3. Desktop
  • 6.3.1. Global Online Gambling Market, by Desktop, by Region, 2020-2034 (USD Billion)
• 6.4. Mobile & Tablets
  • 6.4.1. Global Online Gambling Market, by Mobile & Tablets, by Region, 2020-2034 (USD Billion)

7. Global Online Gambling Market, by Geography

• 7.1. Key Findings
• 7.2. Introduction
  • 7.2.1. Online Gambling Market Assessment, By Geography, 2020-2034 (USD Billion)
• 7.3. Online Gambling Market - North America
  • 7.3.1. North America: Online Gambling Market, by Type, 2020-2034 (USD Billion)
  • 7.3.2. North America: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.3.3. Online Gambling Market - U.S.
    • 7.3.3.1. U.S.: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.3.3.2. U.S.: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.3.4. Online Gambling Market - Canada
    • 7.3.4.1. Canada: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.3.4.2. Canada: Online Gambling Market, by Device, 2020-2034 (USD Billion)
• 7.4. Online Gambling Market - Europe
  • 7.4.1. Europe: Online Gambling Market, by Type, 2020-2034 (USD Billion)
  • 7.4.2. Europe: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.3. Online Gambling Market - UK
    • 7.4.3.1. UK: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.3.2. UK: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.4. Online Gambling Market - France
    • 7.4.4.1. France: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.4.2. France: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.5. Online Gambling Market - Germany
    • 7.4.5.1. Germany: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.5.2. Germany: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.6. Online Gambling Market - Italy
    • 7.4.6.1. Italy: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.6.2. Italy: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.7. Online Gambling Market - Spain
    • 7.4.7.1. Spain: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.7.2. Spain: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.8. Online Gambling Market - Netherlands
    • 7.4.8.1. Netherlands: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.8.2. Netherlands: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.9. Online Gambling Market - Russia
    • 7.4.9.1. Russia: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.9.2. Russia: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.4.10. Online Gambling Market - Rest of Europe
    • 7.4.10.1. Rest of Europe: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.4.10.2. Rest of Europe: Online Gambling Market, by Device, 2020-2034 (USD Billion)
• 7.5. Online Gambling Market - Asia Pacific
  • 7.5.1. Asia Pacific: Online Gambling Market, by Type, 2020-2034 (USD Billion)
  • 7.5.2. Asia Pacific: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.3. Online Gambling Market - China
    • 7.5.3.1. China: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.3.2. China: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.4. Online Gambling Market - India
    • 7.5.4.1. India: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.4.2. India: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.5. Online Gambling Market - Malaysia
    • 7.5.5.1. Malaysia: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.5.2. Malaysia: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.6. Online Gambling Market - Japan
    • 7.5.6.1. Japan: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.6.2. Japan: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.7. Online Gambling Market - Indonesia
    • 7.5.7.1. Indonesia: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.7.2. Indonesia: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.8. Online Gambling Market - South Korea
    • 7.5.8.1. South Korea: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.8.2. South Korea: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.9. Online Gambling Market - Australia
    • 7.5.9.1. Australia: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.9.2. Australia: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.5.10. Online Gambling Market - Rest of Asia Pacific
    • 7.5.10.1. Rest of Asia Pacific: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.5.10.2. Rest of Asia Pacific: Online Gambling Market, by Device, 2020-2034 (USD Billion)
• 7.6. Online Gambling Market - Middle East & Africa
  • 7.6.1. Middle East & Africa: Online Gambling Market, by Type, 2020-2034 (USD Billion)
  • 7.6.2. Middle East & Africa: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.6.3. Online Gambling Market - Saudi Arabia
    • 7.6.3.1. Saudi Arabia: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.6.3.2. Saudi Arabia: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.6.4. Online Gambling Market - UAE
    • 7.6.4.1. UAE: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.6.4.2. UAE: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.6.5. Online Gambling Market - Israel
    • 7.6.5.1. Israel: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.6.5.2. Israel: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.6.6. Online Gambling Market - South Africa
    • 7.6.6.1. South Africa: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.6.6.2. South Africa: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.6.7. Online Gambling Market - Rest of Middle East & Africa
    • 7.6.7.1. Rest of Middle East & Africa: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.6.7.2. Rest of Middle East & Africa: Online Gambling Market, by Device, 2020-2034 (USD Billion)
• 7.7. Online Gambling Market - Latin America
  • 7.7.1. Latin America: Online Gambling Market, by Type, 2020-2034 (USD Billion)
  • 7.7.2. Latin America: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.7.3. Online Gambling Market - Mexico
    • 7.7.3.1. Mexico: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.7.3.2. Mexico: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.7.4. Online Gambling Market - Brazil
    • 7.7.4.1. Brazil: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.7.4.2. Brazil: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.7.5. Online Gambling Market - Argentina
    • 7.7.5.1. Argentina: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.7.5.2. Argentina: Online Gambling Market, by Device, 2020-2034 (USD Billion)
  • 7.7.6. Online Gambling Market - Rest of Latin America
    • 7.7.6.1. Rest of Latin America: Online Gambling Market, by Type, 2020-2034 (USD Billion)
    • 7.7.6.2. Rest of Latin America: Online Gambling Market, by Device, 2020-2034 (USD Billion)

8. Competitive Landscape

• 8.1. Expansion and Acquisition Analysis
  • 8.1.1. Expansion
  • 8.1.2. Acquisitions
• 8.2. Partnerships/Collaborations/Agreements/Exhibitions

9. Company Profiles

• 9.1. Bet365 Group Ltd.
  • 9.1.1. Company Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Benchmarking
  • 9.1.4. Recent Development
• 9.2. 888 Holdings plc
  • 9.2.1. Company Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Benchmarking
  • 9.2.4. Recent Development
• 9.3. Betway Group
  • 9.3.1. Company Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Benchmarking
  • 9.3.4. Recent Development
• 9.4. LeoVegas AB
  • 9.4.1. Company Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Benchmarking
  • 9.4.4. Recent Development
• 9.5. Flutter Entertainment plc
  • 9.5.1. Company Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Benchmarking
  • 9.5.4. Recent Development
• 9.6. Entain plc
  • 9.6.1. Company Overview
  • 9.6.2. Financial Performance
  • 9.6.3. Product Benchmarking
  • 9.6.4. Recent Development
• 9.7. William Hill Ltd.
  • 9.7.1. Company Overview
  • 9.7.2. Financial Performance
  • 9.7.3. Product Benchmarking
  • 9.7.4. Recent Development
• 9.8. DraftKings Inc.
  • 9.8.1. Company Overview
  • 9.8.2. Financial Performance
  • 9.8.3. Product Benchmarking
  • 9.8.4. Recent Development
• 9.9. Playtech plc
  • 9.9.1. Company Overview
  • 9.9.2. Financial Performance
  • 9.9.3. Product Benchmarking
  • 9.9.4. Recent Development
• 9.10. Kindred Group plc
  • 9.10.1. Company Overview
  • 9.10.2. Financial Performance
  • 9.10.3. Product Benchmarking
  • 9.10.4. Recent Development