디지털 마케팅 분석 : 세계 시장 점유율(2022년)

Quadrant Knowledge Solutions Reveals that Digital Marketing Analytics Market is Projected to Register a CAGR of 16.48% by 2027.

Digital Marketing Analytics Solution allows marketers to drill down into customer journeys by analyzing user behavior on the web that gives an insight into their requirements and expectations from a brands product. A digital marketing analyst works with a marketing team to monitor, analyze, and optimize digital marketing campaigns. They collect data using various analytics and business intelligence tools, then analyze it to develop insights and recommendations to share with the team via reports and presentations. A DMA platform encompasses advanced analytics, such as predictive, traffic, conversions, engagement, click-through rate (CTR), and site load speed, to provide companies with actionable insights. Digital analytics is powered by an integrated source of customer journey data, which accelerates organizations' ability to analyze and score campaign performance.

Quadrant Knowledge Solutions defines Digital Marketing Analytics (DMA) as "a self-contained, end-to-end analytics platform that assists organizations in improving user experiences across multiple digital channels by analyzing the performance of marketing initiatives. The platform collects data from various channels businesses use to connect and engage with customers, performs analysis, and provides visualization of gathered customer data to assist marketers in translating behavioral data into actionable insights through campaign optimization." The software assists organizations in establishing credibility, which enables marketers to develop better business insights in business decisions. Use of analytics in decision-making aids in deriving more accurate predictions and faster revenue growth.

Table of Contents

Chapter 01: Research Summary

• 2023 Competition Outlook
• Top Research Findings and Key Takeaways

Chapter 02: Market Overview

• Market Definition and Scope
• Revenue Type
• Geographical Regions
• Industry Verticals

Chapter 03: Market Share Analysis

• Market Share by Total Market
• Market Share by Deployment Type
  • Cloud
  • On-Premises
• Market Share by Geographical Regions
  • Canada
  • Central & Eastern Europe
  • Japan
  • Latin America
  • Middle East & Africa
  • USA
  • Western Europe
  • Asia Ex-Japan China (AxJC)
  • China
• Market Share by Industry Verticals
  • Banking and Financial Services
  • Electronics & Telecom
  • Retail and eCommerce
  • Professional Services
  • Healthcare and Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Government and Public Sectors
  • Education
  • Energy & Utility Others
  • Others
• Market Share by Customer Types
  • SMB
  • Large
  • Enterprise

Chapter 04: Analyst Recommendations

• Analyst Recommendations

Chapter 05: Appendix

• Research Methodologies