개인화 플랫폼 : 세계 시장 점유율(2022-2027년)

Quadrant Knowledge Solutions Reveals that Personlaization Platform Market is Projected to Register a CAGR of 16.90% by 2027.

Organizations are increasingly focusing on enhancing their customer experience through unique offerings and individualized customer engagement strategies. The personalization platform helps marketers develop messaging based on each customer's previous interaction and buying behaviour. It tracks customer data to offer best practices while sending recommendations and relevant, targeted content through digital advertisements in real time. Organizations employ personalization platforms to create customer profiles based on their predicted intent and behaviour to deploy tailored customer engagement through context-based offers, customized website content, personalized buying options, relevant push notifications and emails, and product recommendations.

The personalization platform provides greater integration across customer touchpoints to enhance the synchronization of customer experiences throughout the customer journey. It leverages AI and automation to optimize digital engagement and satisfy the changing needs of each individual customer. The COVID-19 pandemic has accelerated the need for organizations to quickly adapt digital buying experiences with customer behaviour tracking and real-time customer engagement strategies. Implementing personalization strategies from a marketing and digital commerce perspective puts heavy stress on organizations for learning new skills and implementing customer data-intensive solutions. The personalization platform offers easy-to-use self-serving solutions that predict a higher ROI and enhance customer interaction across multiple touchpoints.

Quadrant Knowledge Solutions defines a personalization platform as:

Personalization platform enables organizations to optimize customer engagement and assist marketing initiatives centered on delivering a contextual experience for each individual customer. It leverages customer data such as previous interaction, intent, and buying behavior to customize messaging across all customer touchpoints. The personalization platform helps identify and deliver relevant content to enhance customer satisfaction through the entire customer journey.

Table of Contents

Chapter 01: Research Summary

• 2023 Competition Outlook
• Top Research Findings and Key Takeaways

Chapter 02: Market Overview

• Market Definition and Scope
• Revenue Type
• Geographical Regions
• Industry Verticals

Chapter 03: Market Share Analysis

• Market Share by Total Market
• Market Share by Deployment Type
  • Cloud
  • On-Premises
• Market Share by Geographical Regions
  • Canada
  • Central & Eastern Europe
  • Japan
  • Latin America
  • Middle East & Africa
  • USA
  • Western Europe
  • Asia Ex-Japan China (AxJC)
  • China
• Market Share by Industry Verticals
  • Banking and Financial Services
  • Electronics & Telecom
  • Retail and eCommerce
  • Professional Services
  • Healthcare and Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Government and Public Sectors
  • Education
  • Energy & Utility Others
  • Others
• Market Share by Customer Types
  • SMB
  • Large
  • Enterprise

Chapter 04: Analyst Recommendations

• Analyst Recommendations

Chapter 05: Appendix

• Research Methodologies