세계의 가상 아이돌 및 VTuber 시장 인사이트, 예측(-2030년)

The global Virtual Idol and VTubers market is projected to grow from US$ 1,416.38 million in 2024 to US$ 3,852.42 million by 2030, at a Compound Annual Growth Rate (CAGR) of 18.15% during the forecast period.

The North America market for Virtual Idol and VTubers is estimated to increase from $ 194.52 million in 2024 to reach $ 538.80 million by 2030, at a CAGR of 18.51% during the forecast period of 2025 through 2030.

The China market for Virtual Idol and VTubers is estimated to increase from $ 330.40 million in 2024 to reach $ 938.93 million by 2030, at a CAGR of 19.01% during the forecast period of 2025 through 2030.

The Europe market for Virtual Idol and VTubers is estimated to increase from $ 129.43 million in 2024 to reach $ 349.22 million by 2030, at a CAGR of 17.99% during the forecast period of 2025 through 2030.

The global key companies of Virtual Idol and VTubers include AnyColor (Nijisanji), Cover (Hololive), Bilibili, 774, inc, Re:AcT (Mikai), Yuehua Entertainment, iQIYI, ALTERLY (WHIM Management), and VShojo, etc. In 2023, the global top five players had a share approximately 56.78% in terms of revenue.

Report Includes

This report presents an overview of global market for Virtual Idol and VTubers market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Virtual Idol and VTubers, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Virtual Idol and VTubers, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Virtual Idol and VTubers revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Virtual Idol and VTubers market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Virtual Idol and VTubers revenue, projected growth trends, production technology, application and end-user industry.

Descriptive company profiles of the major global players, including AnyColor (Nijisanji), Cover (Hololive), Bilibili, 774, inc, Re:AcT (Mikai), Yuehua Entertainment, iQIYI, ALTERLY (WHIM Management), and VShojo, etc.

Market Segmentation

By Company

• AnyColor (Nijisanji)
• Cover (Hololive)
• Bilibili
• 774, inc
• Re:AcT (Mikai)
• Yuehua Entertainment
• iQIYI
• ALTERLY (WHIM Management)
• VShojo
• Neo-Porte
• NoriPro
• Phase-Connect
• V&U
• Brave Group
• .LIVE (Appland)
• Aogiri High School (viviON)
• MAHA5
• NEOBAKA
• Locus X
• TME
• iFLYTEK Music

Segment by Type

• 2D Vtuber
• 3D Vtuber

Segment by Application

• Livestreaming & Performance
• Digital Contents & Derivative
• Others

By Region

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• South Korea
• Southeast Asia
• India
• Australia
• Rest of Asia
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Rest of Europe
• Latin America
• Mexico
• Brazil
• Rest of Latin America
• Middle East & Africa
• Turkey
• Saudi Arabia
• UAE
• Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Revenue of Virtual Idol and VTubers in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Virtual Idol and VTubers companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.

Chapter 7: Europe by Type, by Application and by country, revenue for each segment.

Chapter 8: China by Type, and by Application, revenue for each segment.

Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.

Chapter 10: Middle East and Africa by Type, by Application and by country, revenue for each segment.

Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Virtual Idol and VTubers revenue, gross margin, and recent development, etc.

Chapter 12: Analyst's Viewpoints/Conclusions

Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Market Analysis by Type
  • 1.2.1 Global Virtual Idol and VTubers Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
  • 1.2.2 2D Vtuber
  • 1.2.3 3D Vtuber
• 1.3 Market by Application
  • 1.3.1 Global Virtual Idol and VTubers Market Share by Application: 2019 VS 2023 VS 2030
  • 1.3.2 Livestreaming & Performance
  • 1.3.3 Digital Contents & Derivative
  • 1.3.4 Others
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Global Growth Trends

• 2.1 Global Virtual Idol and VTubers Market Perspective (2019-2030)
• 2.2 Global Virtual Idol and VTubers Growth Trends by Region
  • 2.2.1 Global Virtual Idol and VTubers Market Size by Region: 2019 VS 2023 VS 2030
  • 2.2.2 Virtual Idol and VTubers Historic Market Size by Region (2019-2024)
  • 2.2.3 Virtual Idol and VTubers Forecasted Market Size by Region (2025-2030)
• 2.3 Virtual Idol and VTubers Market Dynamics
  • 2.3.1 Virtual Idol and VTubers Industry Trends
  • 2.3.2 Virtual Idol and VTubers Market Drivers
  • 2.3.3 Virtual Idol and VTubers Market Challenges and Restraints

3 Competition Landscape by Key Players

• 3.1 Global Revenue Virtual Idol and VTubers by Players
  • 3.1.1 Global Virtual Idol and VTubers Revenue by Players (2019-2024)
  • 3.1.2 Global Virtual Idol and VTubers Revenue Market Share by Players (2019-2024)
• 3.2 Global Virtual Idol and VTubers Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
• 3.3 Global Key Players of Virtual Idol and VTubers, Ranking by Revenue, 2022 VS 2023 VS 2024
• 3.4 Global Virtual Idol and VTubers Market Concentration Ratio
  • 3.4.1 Global Virtual Idol and VTubers Market Concentration Ratio (CR5)
  • 3.4.2 Global Top 3 and Top 5 Companies by Virtual Idol and VTubers Revenue in 2023
• 3.5 Top 20 most popular VTubers as of January, 2024
• 3.6 Top 8 Japan-based VTuber agencys
• 3.7 Global Key Players of Virtual Idol and VTubers Head office and Area Served
• 3.8 Global Key Players of Virtual Idol and VTubers, Product
• 3.9 Establish Date of Global Key Virtual Idol and VTubers Players
• 3.10 Mergers & Acquisitions, Expansion Plans

4 Virtual Idol and VTubers Breakdown Data by Type

• 4.1 Global Virtual Idol and VTubers Historic Market Size by Type (2019-2024)
• 4.2 Global Virtual Idol and VTubers Forecasted Market Size by Type (2025-2030)

5 Virtual Idol and VTubers Breakdown Data by Application

• 5.1 Global Virtual Idol and VTubers Historic Market Size by Application (2019-2024)
• 5.2 Global Virtual Idol and VTubers Forecasted Market Size by Application (2025-2030)

6 North America

• 6.1 North America Virtual Idol and VTubers Market Size (2019-2030)
• 6.2 North America Virtual Idol and VTubers Market Size by Type
  • 6.2.1 North America Virtual Idol and VTubers Market Size by Type (2019-2024)
  • 6.2.2 North America Virtual Idol and VTubers Market Size by Type (2025-2030)
  • 6.2.3 North America Virtual Idol and VTubers Market Share by Type (2019-2030)
• 6.3 North America Virtual Idol and VTubers Market Size by Application
  • 6.3.1 North America Virtual Idol and VTubers Market Size by Application (2019-2024)
  • 6.3.2 North America Virtual Idol and VTubers Market Size by Application (2025-2030)
  • 6.3.3 North America Virtual Idol and VTubers Market Share by Application (2019-2030)
• 6.4 North America Virtual Idol and VTubers Market Size by Country
  • 6.4.1 North America Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030
  • 6.4.2 North America Virtual Idol and VTubers Market Size by Country (2019-2024)
  • 6.4.3 North America Virtual Idol and VTubers Market Share by Country (2025-2030)
  • 6.4.4 United States
  • 6.4.5 Canada

7 Europe

• 7.1 Europe Virtual Idol and VTubers Market Size (2019-2030)
• 7.2 Europe Virtual Idol and VTubers Market Size by Type
  • 7.2.1 Europe Virtual Idol and VTubers Market Size by Type (2019-2024)
  • 7.2.2 Europe Virtual Idol and VTubers Market Size by Type (2025-2030)
  • 7.2.3 Europe Virtual Idol and VTubers Market Share by Type (2019-2030)
• 7.3 Europe Virtual Idol and VTubers Market Size by Application
  • 7.3.1 Europe Virtual Idol and VTubers Market Size by Application (2019-2024)
  • 7.3.2 Europe Virtual Idol and VTubers Market Size by Application (2025-2030)
  • 7.3.3 Europe Virtual Idol and VTubers Market Share by Application (2019-2030)
• 7.4 Europe Virtual Idol and VTubers Market Size by Country
  • 7.4.1 Europe Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030
  • 7.4.2 Europe Virtual Idol and VTubers Market Size by Country (2019-2024)
  • 7.4.3 Europe Virtual Idol and VTubers Market Size by Country (2025-2030)
  • 7.4.4 Germany
  • 7.4.5 France
  • 7.4.6 U.K.
  • 7.4.7 Italy
  • 7.4.8 Russia
  • 7.4.9 Nordic Countries

8 China

• 8.1 China Virtual Idol and VTubers Market Size (2019-2030)
• 8.2 China Virtual Idol and VTubers Market Size by Type
  • 8.2.1 China Virtual Idol and VTubers Market Size by Type (2019-2024)
  • 8.2.2 China Virtual Idol and VTubers Market Size by Type (2025-2030)
  • 8.2.3 China Virtual Idol and VTubers Market Share by Type (2019-2030)
• 8.3 China Virtual Idol and VTubers Market Size by Application
  • 8.3.1 China Virtual Idol and VTubers Market Size by Application (2019-2024)
  • 8.3.2 China Virtual Idol and VTubers Market Size by Application (2025-2030)
  • 8.3.3 China Virtual Idol and VTubers Market Share by Application (2019-2030)

9 Asia (excluding China)

• 9.1 Asia Virtual Idol and VTubers Market Size (2019-2030)
• 9.2 Asia Virtual Idol and VTubers Market Size by Type
  • 9.2.1 Asia Virtual Idol and VTubers Market Size by Type (2019-2024)
  • 9.2.2 Asia Virtual Idol and VTubers Market Size by Type (2025-2030)
  • 9.2.3 Asia Virtual Idol and VTubers Market Share by Type (2019-2030)
• 9.3 Asia Virtual Idol and VTubers Market Size by Application
  • 9.3.1 Asia Virtual Idol and VTubers Market Size by Application (2019-2024)
  • 9.3.2 Asia Virtual Idol and VTubers Market Size by Application (2025-2030)
  • 9.3.3 Asia Virtual Idol and VTubers Market Share by Application (2019-2030)
• 9.4 Asia Virtual Idol and VTubers Market Size by Region
  • 9.4.1 Asia Virtual Idol and VTubers Market Size by Region: 2019 VS 2023 VS 2030
  • 9.4.2 Asia Virtual Idol and VTubers Market Size by Region (2019-2024)
  • 9.4.3 Asia Virtual Idol and VTubers Market Size by Region (2025-2030)
  • 9.4.4 Japan
  • 9.4.5 South Korea
  • 9.4.6 Southeast Asia
  • 9.4.7 India
  • 9.4.8 Australia

10 Latin America

• 10.1 Latin America Virtual Idol and VTubers Market Size (2019-2030)
• 10.2 Latin America Virtual Idol and VTubers Market Size by Type
  • 10.2.1 Latin America Virtual Idol and VTubers Market Size by Type (2019-2024)
  • 10.2.2 Latin America Virtual Idol and VTubers Market Size by Type (2025-2030)
  • 10.2.3 Latin America Virtual Idol and VTubers Market Share by Type (2019-2030)
• 10.3 Latin America Virtual Idol and VTubers Market Size by Application
  • 10.3.1 Latin America Virtual Idol and VTubers Market Size by Application (2019-2024)
  • 10.3.2 Latin America Virtual Idol and VTubers Market Size by Application (2025-2030)
  • 10.3.3 Latin America Virtual Idol and VTubers Market Share by Application (2019-2030)
• 10.4 Latin America Virtual Idol and VTubers Market Size by Country
  • 10.4.1 Latin America Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030
  • 10.4.2 Latin America Virtual Idol and VTubers Market Size by Country (2019-2024)
  • 10.4.3 Latin America Virtual Idol and VTubers Market Size by Country (2025-2030)
  • 10.4.4 Brazil
  • 10.4.5 Mexico

11 Middle East and Africa

• 11.1 Middle East and Africa Virtual Idol and VTubers Market Size (2019-2030)
• 11.2 Middle East and Africa Virtual Idol and VTubers Market Size by Type
  • 11.2.1 Middle East and Africa Virtual Idol and VTubers Market Size by Type (2019-2024)
  • 11.2.2 Middle East and Africa Virtual Idol and VTubers Market Size by Type (2025-2030)
  • 11.2.3 Middle East and Africa Virtual Idol and VTubers Market Share by Type (2019-2030)
• 11.3 Middle East and Africa Virtual Idol and VTubers Market Size by Application
  • 11.3.1 Middle East and Africa Virtual Idol and VTubers Market Size by Application (2019-2024)
  • 11.3.2 Middle East and Africa Virtual Idol and VTubers Market Size by Application (2025-2030)
  • 11.3.3 Middle East and Africa Virtual Idol and VTubers Market Share by Application (2019-2030)
• 11.4 Middle East and Africa Virtual Idol and VTubers Market Size by Country
  • 11.4.1 Middle East and Africa Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030
  • 11.4.2 Middle East and Africa Virtual Idol and VTubers Market Size by Country (2019-2024)
  • 11.4.3 Middle East and Africa Virtual Idol and VTubers Market Size by Country (2025-2030)
  • 11.4.4 Turkey
  • 11.4.5 Saudi Arabia
  • 11.4.6 UAE

12 Key Players Profiles

• 12.1 AnyColor (Nijisanji)
  • 12.1.1 AnyColor (Nijisanji) Company Details
  • 12.1.2 AnyColor (Nijisanji) Business Overview
  • 12.1.3 AnyColor (Nijisanji) Virtual Idol and VTubers Introduction
  • 12.1.4 AnyColor (Nijisanji) Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.1.5 AnyColor (Nijisanji) Recent Development
• 12.2 Cover (Hololive)
  • 12.2.1 Cover (Hololive) Company Details
  • 12.2.2 Cover (Hololive) Business Overview
  • 12.2.3 Cover (Hololive) Virtual Idol and VTubers Introduction
  • 12.2.4 Cover (Hololive) Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.2.5 Cover (Hololive) Recent Development
• 12.3 Bilibili
  • 12.3.1 Bilibili Company Details
  • 12.3.2 Bilibili Business Overview
  • 12.3.3 Bilibili Virtual Idol and VTubers Introduction
  • 12.3.4 Bilibili Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.3.5 Bilibili Recent Development
• 12.4 774, inc
  • 12.4.1 774, inc Company Details
  • 12.4.2 774, inc Business Overview
  • 12.4.3 774, inc Virtual Idol and VTubers Introduction
  • 12.4.4 774, inc Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.5 Re:AcT (Mikai)
  • 12.5.1 Re:AcT (Mikai) Company Details
  • 12.5.2 Re:AcT (Mikai) Business Overview
  • 12.5.3 Re:AcT (Mikai) Virtual Idol and VTubers Introduction
  • 12.5.4 Re:AcT (Mikai) Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.6 Yuehua Entertainment
  • 12.6.1 Yuehua Entertainment Company Details
  • 12.6.2 Yuehua Entertainment Business Overview
  • 12.6.3 Yuehua Entertainment Virtual Idol and VTubers Introduction
  • 12.6.4 Yuehua Entertainment Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.6.5 Yuehua Entertainment Recent Development
• 12.7 iQIYI
  • 12.7.1 iQIYI Company Details
  • 12.7.2 iQIYI Business Overview
  • 12.7.3 iQIYI Virtual Idol and VTubers Introduction
  • 12.7.4 iQIYI Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.7.5 iQIYI Recent Development
• 12.8 ALTERLY (WHIM Management)
  • 12.8.1 ALTERLY (WHIM Management) Company Details
  • 12.8.2 ALTERLY (WHIM Management) Business Overview
  • 12.8.3 ALTERLY (WHIM Management) Virtual Idol and VTubers Introduction
  • 12.8.4 ALTERLY (WHIM Management) Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.8.5 ALTERLY (WHIM Management) Recent Development
• 12.9 Vshojo
  • 12.9.1 VShojo Company Details
  • 12.9.2 VShojo Business Overview
  • 12.9.3 VShojo Virtual Idol and VTubers Introduction
  • 12.9.4 VShojo Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.9.5 VShojo Recent Development
• 12.10 Neo-Porte
  • 12.10.1 Neo-Porte Company Details
  • 12.10.2 Neo-Porte Business Overview
  • 12.10.3 Neo-Porte Virtual Idol and VTubers Introduction
  • 12.10.4 Neo-Porte Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.11 NoriPro
  • 12.11.1 NoriPro Company Details
  • 12.11.2 NoriPro Business Overview
  • 12.11.3 NoriPro Virtual Idol and VTubers Introduction
  • 12.11.4 NoriPro Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.12 Phase-Connect
  • 12.12.1 Phase-Connect Company Details
  • 12.12.2 Phase-Connect Business Overview
  • 12.12.3 Phase-Connect Virtual Idol and VTubers Introduction
  • 12.12.4 Phase-Connect Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.13 V&U
  • 12.13.1 V&U Company Details
  • 12.13.2 V&U Business Overview
  • 12.13.3 V&U Virtual Idol and VTubers Introduction
  • 12.13.4 V&U Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.14 Brave Group
  • 12.14.1 Brave Group Company Details
  • 12.14.2 Brave Group Business Overview
  • 12.14.3 Brave Group Virtual Idol and VTubers Introduction
  • 12.14.4 Brave Group Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.14.5 Brave Group Recent Development
• 12.15 .LIVE (Appland)
  • 12.15.1 .LIVE (Appland) Company Details
  • 12.15.2 .LIVE (Appland) Business Overview
  • 12.15.3 .LIVE (Appland) Virtual Idol and VTubers Introduction
  • 12.15.4 LIVE (Appland) Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.15.5 .LIVE (Appland) Recent Development
• 12.16 Aogiri High School (viviON)
  • 12.16.1 Aogiri High School (viviON) Company Details
  • 12.16.2 Aogiri High School (viviON) Business Overview
  • 12.16.3 Aogiri High School (viviON) Virtual Idol and VTubers Introduction
  • 12.16.4 Aogiri High School (viviON) Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.16.5 Aogiri High School (viviON) Recent Development
• 12.17 MAHA5
  • 12.17.1 MAHA5 Company Details
  • 12.17.2 MAHA5 Business Overview
  • 12.17.3 MAHA5 Virtual Idol and VTubers Introduction
  • 12.17.4 MAHA5 Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.18 NEOBAKA
  • 12.18.1 NEOBAKA Company Details
  • 12.18.2 NEOBAKA Business Overview
  • 12.18.3 NEOBAKA Virtual Idol and VTubers Introduction
  • 12.18.4 NEOBAKA Revenue in Virtual Idol and VTubers Business (2019-2024)
• 12.19 Locus X
  • 12.19.1 Locus X Company Details
  • 12.19.2 Locus X Business Overview
  • 12.19.3 Locus X Virtual Idol and VTubers Introduction
  • 12.19.4 Locus X Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.19.5 Locus X Recent Development
• 12.20 TME
  • 12.20.1 TME Company Details
  • 12.20.2 TME Business Overview
  • 12.20.3 TME Virtual Idol and VTubers Introduction
  • 12.20.4 TME Revenue in Virtual Idol and VTubers Business (2019-2024)
  • 12.20.5 TME Recent Development
• 12.21 iFLYTEK Music
  • 12.21.1 iFLYTEK Music Company Details
  • 12.21.2 iFLYTEK Music Business Overview
  • 12.21.3 iFLYTEK Music Virtual Idol and VTubers Introduction
  • 12.21.4 iFLYTEK Music Revenue in Virtual Idol and VTubers Business (2019-2024)

13 Analyst's Viewpoints/Conclusions

14 Appendix

• 14.1 Research Methodology
  • 14.1.1 Methodology/Research Approach
  • 14.1.2 Data Source
• 14.2 Author Details
• 14.3 Disclaimer 192