The global market for Password Management was estimated to be worth US$ 1972 million in 2024 and is forecast to a readjusted size of US$ 3890 million by 2031 with a CAGR of 10.8% during the forecast period 2025-2031.
Password management is a set of principles and best practices to be followed by users while storing and managing passwords in an efficient manner to secure passwords as much as they can to prevent unauthorized access.
The Password Management market is experiencing robust growth, driven by escalating cyber threats, increasing regulatory pressures, and a fundamental shift in how we work and manage our digital lives.
Here are the key market drivers:
1. The Escalating Cybersecurity Threat Landscape
This is the primary driver, creating a constant and urgent need for better security practices.
Rise in Sophisticated Cyberattacks: The frequency, cost, and sophistication of cyberattacks, particularly credential-based attacks like phishing, brute force, and credential stuffing, are at an all-time high. Weak or reused passwords are the easiest attack vector.
High-Profile Data Breaches: News of major breaches, often stemming from compromised credentials, constantly reminds businesses and consumers of the financial and reputational damage at stake. This acts as a powerful catalyst for adopting better password hygiene.
The Inadequacy of Human Memory: Humans are terrible at creating and remembering strong, unique passwords for every account. Password managers solve this inherent human weakness by automating the creation and storage of complex credentials.
2. Proliferation of Accounts and Digital Identity
The sheer volume of passwords the average person must manage has exploded.
Exponential Growth of Online Accounts: The average user has over 100 online accounts (for work and personal use). Manually managing this number of passwords is impossible without resorting to bad habits like password reuse.
The Digital Transformation of Businesses: As companies move more services and operations online (cloud apps, SaaS tools), each employee accumulates numerous work-related accounts that need to be secured. This expands the market from consumers to enterprises.
This report aims to provide a comprehensive presentation of the global market for Password Management, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Password Management by region & country, by Type, and by End User.
The Password Management market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Password Management.
Market Segmentation
By Company
- LogMeIn
- Trend Micro
- Bravura Security
- Okta
- Sailpoint
- Dashlane Business
- Keeper Security
- 1Password
- IBM
- Opentext
- Fortra
- Rippling
- FastPassCorp
- LastPass
- Bitwarden
- Dropbox
- Siber Systems (RoboForm)
- NordPass
Segment by Type
Segment by End User
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Password Management company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Password Management in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Password Management in country level. It provides sigmate data by Type, and by End User for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Password Management Product Introduction
- 1.2 Global Password Management Market Size Forecast (2020-2031)
- 1.3 Password Management Market Trends & Drivers
- 1.3.1 Password Management Industry Trends
- 1.3.2 Password Management Market Drivers & Opportunity
- 1.3.3 Password Management Market Challenges
- 1.3.4 Password Management Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Password Management Players Revenue Ranking (2024)
- 2.2 Global Password Management Revenue by Company (2020-2025)
- 2.3 Key Companies Password Management Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Password Management Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Password Management
- 2.6 Password Management Market Competitive Analysis
- 2.6.1 Password Management Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Password Management Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Password Management as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Cloud Based
- 3.1.2 Web Based
- 3.2 Global Password Management Sales Value by Type
- 3.2.1 Global Password Management Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Password Management Sales Value, by Type (2020-2031)
- 3.2.3 Global Password Management Sales Value, by Type (%) (2020-2031)
4 Segmentation by End User
- 4.1 Introduction by End User
- 4.1.1 Large Enterprises
- 4.1.2 SMEs
- 4.2 Global Password Management Sales Value by End User
- 4.2.1 Global Password Management Sales Value by End User (2020 VS 2024 VS 2031)
- 4.2.2 Global Password Management Sales Value, by End User (2020-2031)
- 4.2.3 Global Password Management Sales Value, by End User (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Password Management Sales Value by Region
- 5.1.1 Global Password Management Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Password Management Sales Value by Region (2020-2025)
- 5.1.3 Global Password Management Sales Value by Region (2026-2031)
- 5.1.4 Global Password Management Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Password Management Sales Value, 2020-2031
- 5.2.2 North America Password Management Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Password Management Sales Value, 2020-2031
- 5.3.2 Europe Password Management Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Password Management Sales Value, 2020-2031
- 5.4.2 Asia Pacific Password Management Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Password Management Sales Value, 2020-2031
- 5.5.2 South America Password Management Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Password Management Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Password Management Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Password Management Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Password Management Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Password Management Sales Value, 2020-2031
- 6.3.2 United States Password Management Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Password Management Sales Value by End User, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Password Management Sales Value, 2020-2031
- 6.4.2 Europe Password Management Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Password Management Sales Value by End User, 2024 VS 2031
- 6.5 China
- 6.5.1 China Password Management Sales Value, 2020-2031
- 6.5.2 China Password Management Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Password Management Sales Value by End User, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Password Management Sales Value, 2020-2031
- 6.6.2 Japan Password Management Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Password Management Sales Value by End User, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Password Management Sales Value, 2020-2031
- 6.7.2 South Korea Password Management Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Password Management Sales Value by End User, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Password Management Sales Value, 2020-2031
- 6.8.2 Southeast Asia Password Management Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Password Management Sales Value by End User, 2024 VS 2031
- 6.9 India
- 6.9.1 India Password Management Sales Value, 2020-2031
- 6.9.2 India Password Management Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Password Management Sales Value by End User, 2024 VS 2031
7 Company Profiles
- 7.1 LogMeIn
- 7.1.1 LogMeIn Profile
- 7.1.2 LogMeIn Main Business
- 7.1.3 LogMeIn Password Management Products, Services and Solutions
- 7.1.4 LogMeIn Password Management Revenue (US$ Million) & (2020-2025)
- 7.1.5 LogMeIn Recent Developments
- 7.2 Trend Micro
- 7.2.1 Trend Micro Profile
- 7.2.2 Trend Micro Main Business
- 7.2.3 Trend Micro Password Management Products, Services and Solutions
- 7.2.4 Trend Micro Password Management Revenue (US$ Million) & (2020-2025)
- 7.2.5 Trend Micro Recent Developments
- 7.3 Bravura Security
- 7.3.1 Bravura Security Profile
- 7.3.2 Bravura Security Main Business
- 7.3.3 Bravura Security Password Management Products, Services and Solutions
- 7.3.4 Bravura Security Password Management Revenue (US$ Million) & (2020-2025)
- 7.3.5 Bravura Security Recent Developments
- 7.4 Okta
- 7.4.1 Okta Profile
- 7.4.2 Okta Main Business
- 7.4.3 Okta Password Management Products, Services and Solutions
- 7.4.4 Okta Password Management Revenue (US$ Million) & (2020-2025)
- 7.4.5 Okta Recent Developments
- 7.5 Sailpoint
- 7.5.1 Sailpoint Profile
- 7.5.2 Sailpoint Main Business
- 7.5.3 Sailpoint Password Management Products, Services and Solutions
- 7.5.4 Sailpoint Password Management Revenue (US$ Million) & (2020-2025)
- 7.5.5 Sailpoint Recent Developments
- 7.6 Dashlane Business
- 7.6.1 Dashlane Business Profile
- 7.6.2 Dashlane Business Main Business
- 7.6.3 Dashlane Business Password Management Products, Services and Solutions
- 7.6.4 Dashlane Business Password Management Revenue (US$ Million) & (2020-2025)
- 7.6.5 Dashlane Business Recent Developments
- 7.7 Keeper Security
- 7.7.1 Keeper Security Profile
- 7.7.2 Keeper Security Main Business
- 7.7.3 Keeper Security Password Management Products, Services and Solutions
- 7.7.4 Keeper Security Password Management Revenue (US$ Million) & (2020-2025)
- 7.7.5 Keeper Security Recent Developments
- 7.8 1Password
- 7.8.1 1Password Profile
- 7.8.2 1Password Main Business
- 7.8.3 1Password Password Management Products, Services and Solutions
- 7.8.4 1Password Password Management Revenue (US$ Million) & (2020-2025)
- 7.8.5 1Password Recent Developments
- 7.9 IBM
- 7.9.1 IBM Profile
- 7.9.2 IBM Main Business
- 7.9.3 IBM Password Management Products, Services and Solutions
- 7.9.4 IBM Password Management Revenue (US$ Million) & (2020-2025)
- 7.9.5 IBM Recent Developments
- 7.10 Opentext
- 7.10.1 Opentext Profile
- 7.10.2 Opentext Main Business
- 7.10.3 Opentext Password Management Products, Services and Solutions
- 7.10.4 Opentext Password Management Revenue (US$ Million) & (2020-2025)
- 7.10.5 Opentext Recent Developments
- 7.11 Fortra
- 7.11.1 Fortra Profile
- 7.11.2 Fortra Main Business
- 7.11.3 Fortra Password Management Products, Services and Solutions
- 7.11.4 Fortra Password Management Revenue (US$ Million) & (2020-2025)
- 7.11.5 Fortra Recent Developments
- 7.12 Rippling
- 7.12.1 Rippling Profile
- 7.12.2 Rippling Main Business
- 7.12.3 Rippling Password Management Products, Services and Solutions
- 7.12.4 Rippling Password Management Revenue (US$ Million) & (2020-2025)
- 7.12.5 Rippling Recent Developments
- 7.13 FastPassCorp
- 7.13.1 FastPassCorp Profile
- 7.13.2 FastPassCorp Main Business
- 7.13.3 FastPassCorp Password Management Products, Services and Solutions
- 7.13.4 FastPassCorp Password Management Revenue (US$ Million) & (2020-2025)
- 7.13.5 FastPassCorp Recent Developments
- 7.14 LastPass
- 7.14.1 LastPass Profile
- 7.14.2 LastPass Main Business
- 7.14.3 LastPass Password Management Products, Services and Solutions
- 7.14.4 LastPass Password Management Revenue (US$ Million) & (2020-2025)
- 7.14.5 LastPass Recent Developments
- 7.15 Bitwarden
- 7.15.1 Bitwarden Profile
- 7.15.2 Bitwarden Main Business
- 7.15.3 Bitwarden Password Management Products, Services and Solutions
- 7.15.4 Bitwarden Password Management Revenue (US$ Million) & (2020-2025)
- 7.15.5 Bitwarden Recent Developments
- 7.16 Dropbox
- 7.16.1 Dropbox Profile
- 7.16.2 Dropbox Main Business
- 7.16.3 Dropbox Password Management Products, Services and Solutions
- 7.16.4 Dropbox Password Management Revenue (US$ Million) & (2020-2025)
- 7.16.5 Dropbox Recent Developments
- 7.17 Siber Systems (RoboForm)
- 7.17.1 Siber Systems (RoboForm) Profile
- 7.17.2 Siber Systems (RoboForm) Main Business
- 7.17.3 Siber Systems (RoboForm) Password Management Products, Services and Solutions
- 7.17.4 Siber Systems (RoboForm) Password Management Revenue (US$ Million) & (2020-2025)
- 7.17.5 Siber Systems (RoboForm) Recent Developments
- 7.18 NordPass
- 7.18.1 NordPass Profile
- 7.18.2 NordPass Main Business
- 7.18.3 NordPass Password Management Products, Services and Solutions
- 7.18.4 NordPass Password Management Revenue (US$ Million) & (2020-2025)
- 7.18.5 NordPass Recent Developments
8 Industry Chain Analysis
- 8.1 Password Management Industrial Chain
- 8.2 Password Management Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Password Management Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Password Management Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer