|
시장보고서
상품코드
1862245
DSP(Demand-Side Platform) : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)DSP (Demand-Side Platform) - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
||||||
QYResearch
세계의 DSP(Demand-Side Platform) 시장 규모는 2024년에 200억 2,200만 달러로 추정되며, 2025-2031년의 예측 기간에 CAGR 18.9%로 성장하며, 2031년까지 688억 9,500만 달러로 확대할 것으로 예측됩니다.
DSP(Demand-Side Platform)는 광고주가 온라인 광고 게재 위치를 실시간으로 구매할 수 있는 기능을 제공하는 광고 캠페인 관리 제품입니다. DSP를 통한 실시간 광고? 구매를 통해 광고주는 사용자가 실제로 웹사이트를 탐색하는 동안 타겟팅된 오디언스에게 직접 접근할 수 있습니다. DSP는 일반적으로 사내 마케팅 팀, 광고 대행사 또는 실시간 광고를 전문으로 하는 에이전시 트레이딩 데스크에 의해 운영됩니다. 노출과 전환의 가시성을 통해 DSP는 광고주가 디지털 광고 예산을 보다 효과적으로 활용할 수 있도록 지원합니다. DSP는 디스플레이 광고, 모바일 광고, 소셜 광고, 검색 광고, 동영상 광고 등 여러 광고 채널을 통합적으로 관리할 수 있는 광고주용 캠페인 관리 제품에 거의 항상 내장되어 있습니다. 실시간 광고 구매를 실현하기 위해 DSP는 광고 인벤토리의 마켓플레이스 역할을 하는 광고 거래소와 협력합니다. 공급측 플랫폼(SSP)은 DSP와 쌍벽을 이루는 존재입니다. 퍼블리셔는 SSP를 이용하여 광고 거래소에서 자사 광고 인벤토리를 판매합니다. 일부 DSP는 SSP와 직접 연계하여 직임베디드을 촉진할 수도 있습니다.
광고 자동화에 대한 노력은 계속 활성화되고 있으며, 프로그래매틱 광고 기술 벤더들에게도 혜택을 가져다주고 있습니다. 신규 DSP(Demand-Side Platform) 지출의 대부분이 구글과 페이스북에 집중되어 있고, 양사의 광고 기술 대부분이 미디어 구매에 포함되어 있으므로(예: '무료'), 광고 기술 산업의 성장이 둔화되었습니다. 이로 인해 독립 벤더의 사업 환경은 더욱 어려워지고 경쟁의 경쟁 압력이 강화되고 있습니다.
이 보고서는 세계 DSP(Demand-Side Platform) 시장에 대해 총매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 지역별, 국가별, 유형별, 애플리케이션별 분석을 종합적으로 제시하는 것을 목적으로 합니다.
DSP(Demand-Side Platform) 시장 규모, 추정 및 예측은 매출액 기준으로 제시되며, 2024년을 기준 연도로 하여 2020-2031년의 기간의 과거 데이터와 예측 데이터를 포함합니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, DSP(Demand-Side Platform)에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 도와드립니다. 비즈니스 의사결정을 돕습니다.
시장 세분화
기업별
- Criteo
- Double Click(Google)
- Facebook Ads Manager
- Adobe
- Trade Desk
- Amazon(AAP)
- Appnexus
- Roku
- Mediamath
- SocioMatic
- Zeta Global
- Verizon Media
- AdForm
- Amobee
- Centro Inc
유형별 부문
- RTB
- PPB
용도별 부문
- 소매
- 자동차
- 금융
- 통신
- 기타
지역별
- 북미
- 미국
- 캐나다
- 아시아태평양
- 중국
- 일본
- 한국
- 동남아시아
- 인도
- 호주
- 기타 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 네덜란드
- 북유럽 국가
- 기타 유럽
- 라틴아메리카
- 멕시코
- 브라질
- 기타 라틴아메리카
- 중동 및 아프리카
- 튀르키예
- 사우디아라비아
- 아랍에미리트
- 기타 중동 및 아프리카
자주 묻는 질문
The global market for DSP (Demand-Side Platform) was estimated to be worth US$ 20022 million in 2024 and is forecast to a readjusted size of US$ 68895 million by 2031 with a CAGR of 18.9% during the forecast period 2025-2031.
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Intense efforts on advertising automation continue, benefiting programmatic advertising technology vendors. As most new Demand side platforms (DSPs) spending went to Google and Facebook, most of whose ad technology is priced into media purchases (e.g., is "free"), ad tech grew slower than it would otherwise have. This has led to a more difficult business climate for independent vendors and increasing competitive pressure among them.
This report aims to provide a comprehensive presentation of the global market for DSP (Demand-Side Platform), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of DSP (Demand-Side Platform) by region & country, by Type, and by Application.
The DSP (Demand-Side Platform) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DSP (Demand-Side Platform).
Market Segmentation
By Company
- Criteo
- Double Click (Google)
- Facebook Ads Manager
- Adobe
- Trade Desk
- Amazon (AAP)
- Appnexus
- Roku
- Mediamath
- SocioMatic
- Zeta Global
- Verizon Media
- AdForm
- Amobee
- Centro Inc
Segment by Type
- RTB
- PPB
Segment by Application
- Retail
- Automotive
- Financial
- Telecom
- Others
By Region
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of DSP (Demand-Side Platform) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of DSP (Demand-Side Platform) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of DSP (Demand-Side Platform) in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 DSP (Demand-Side Platform) Product Introduction
- 1.2 Global DSP (Demand-Side Platform) Market Size Forecast (2020-2031)
- 1.3 DSP (Demand-Side Platform) Market Trends & Drivers
- 1.3.1 DSP (Demand-Side Platform) Industry Trends
- 1.3.2 DSP (Demand-Side Platform) Market Drivers & Opportunity
- 1.3.3 DSP (Demand-Side Platform) Market Challenges
- 1.3.4 DSP (Demand-Side Platform) Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global DSP (Demand-Side Platform) Players Revenue Ranking (2024)
- 2.2 Global DSP (Demand-Side Platform) Revenue by Company (2020-2025)
- 2.3 Key Companies DSP (Demand-Side Platform) Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies DSP (Demand-Side Platform) Product Offered
- 2.5 Key Companies Time to Begin Mass Production of DSP (Demand-Side Platform)
- 2.6 DSP (Demand-Side Platform) Market Competitive Analysis
- 2.6.1 DSP (Demand-Side Platform) Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by DSP (Demand-Side Platform) Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in DSP (Demand-Side Platform) as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 RTB
- 3.1.2 PPB
- 3.2 Global DSP (Demand-Side Platform) Sales Value by Type
- 3.2.1 Global DSP (Demand-Side Platform) Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global DSP (Demand-Side Platform) Sales Value, by Type (2020-2031)
- 3.2.3 Global DSP (Demand-Side Platform) Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Retail
- 4.1.2 Automotive
- 4.1.3 Financial
- 4.1.4 Telecom
- 4.1.5 Others
- 4.2 Global DSP (Demand-Side Platform) Sales Value by Application
- 4.2.1 Global DSP (Demand-Side Platform) Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global DSP (Demand-Side Platform) Sales Value, by Application (2020-2031)
- 4.2.3 Global DSP (Demand-Side Platform) Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global DSP (Demand-Side Platform) Sales Value by Region
- 5.1.1 Global DSP (Demand-Side Platform) Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global DSP (Demand-Side Platform) Sales Value by Region (2020-2025)
- 5.1.3 Global DSP (Demand-Side Platform) Sales Value by Region (2026-2031)
- 5.1.4 Global DSP (Demand-Side Platform) Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America DSP (Demand-Side Platform) Sales Value, 2020-2031
- 5.2.2 North America DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe DSP (Demand-Side Platform) Sales Value, 2020-2031
- 5.3.2 Europe DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific DSP (Demand-Side Platform) Sales Value, 2020-2031
- 5.4.2 Asia Pacific DSP (Demand-Side Platform) Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America DSP (Demand-Side Platform) Sales Value, 2020-2031
- 5.5.2 South America DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa DSP (Demand-Side Platform) Sales Value, 2020-2031
- 5.6.2 Middle East & Africa DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions DSP (Demand-Side Platform) Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.3.2 United States DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.4.2 Europe DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.5.2 China DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.6.2 Japan DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.7.2 South Korea DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.8.2 Southeast Asia DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India DSP (Demand-Side Platform) Sales Value, 2020-2031
- 6.9.2 India DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Criteo
- 7.1.1 Criteo Profile
- 7.1.2 Criteo Main Business
- 7.1.3 Criteo DSP (Demand-Side Platform) Products, Services and Solutions
- 7.1.4 Criteo DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.1.5 Criteo Recent Developments
- 7.2 Double Click (Google)
- 7.2.1 Double Click (Google) Profile
- 7.2.2 Double Click (Google) Main Business
- 7.2.3 Double Click (Google) DSP (Demand-Side Platform) Products, Services and Solutions
- 7.2.4 Double Click (Google) DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.2.5 Double Click (Google) Recent Developments
- 7.3 Facebook Ads Manager
- 7.3.1 Facebook Ads Manager Profile
- 7.3.2 Facebook Ads Manager Main Business
- 7.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Products, Services and Solutions
- 7.3.4 Facebook Ads Manager DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.3.5 Facebook Ads Manager Recent Developments
- 7.4 Adobe
- 7.4.1 Adobe Profile
- 7.4.2 Adobe Main Business
- 7.4.3 Adobe DSP (Demand-Side Platform) Products, Services and Solutions
- 7.4.4 Adobe DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.4.5 Adobe Recent Developments
- 7.5 Trade Desk
- 7.5.1 Trade Desk Profile
- 7.5.2 Trade Desk Main Business
- 7.5.3 Trade Desk DSP (Demand-Side Platform) Products, Services and Solutions
- 7.5.4 Trade Desk DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.5.5 Trade Desk Recent Developments
- 7.6 Amazon (AAP)
- 7.6.1 Amazon (AAP) Profile
- 7.6.2 Amazon (AAP) Main Business
- 7.6.3 Amazon (AAP) DSP (Demand-Side Platform) Products, Services and Solutions
- 7.6.4 Amazon (AAP) DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.6.5 Amazon (AAP) Recent Developments
- 7.7 Appnexus
- 7.7.1 Appnexus Profile
- 7.7.2 Appnexus Main Business
- 7.7.3 Appnexus DSP (Demand-Side Platform) Products, Services and Solutions
- 7.7.4 Appnexus DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.7.5 Appnexus Recent Developments
- 7.8 Roku
- 7.8.1 Roku Profile
- 7.8.2 Roku Main Business
- 7.8.3 Roku DSP (Demand-Side Platform) Products, Services and Solutions
- 7.8.4 Roku DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.8.5 Roku Recent Developments
- 7.9 Mediamath
- 7.9.1 Mediamath Profile
- 7.9.2 Mediamath Main Business
- 7.9.3 Mediamath DSP (Demand-Side Platform) Products, Services and Solutions
- 7.9.4 Mediamath DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.9.5 Mediamath Recent Developments
- 7.10 SocioMatic
- 7.10.1 SocioMatic Profile
- 7.10.2 SocioMatic Main Business
- 7.10.3 SocioMatic DSP (Demand-Side Platform) Products, Services and Solutions
- 7.10.4 SocioMatic DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.10.5 SocioMatic Recent Developments
- 7.11 Zeta Global
- 7.11.1 Zeta Global Profile
- 7.11.2 Zeta Global Main Business
- 7.11.3 Zeta Global DSP (Demand-Side Platform) Products, Services and Solutions
- 7.11.4 Zeta Global DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.11.5 Zeta Global Recent Developments
- 7.12 Verizon Media
- 7.12.1 Verizon Media Profile
- 7.12.2 Verizon Media Main Business
- 7.12.3 Verizon Media DSP (Demand-Side Platform) Products, Services and Solutions
- 7.12.4 Verizon Media DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.12.5 Verizon Media Recent Developments
- 7.13 AdForm
- 7.13.1 AdForm Profile
- 7.13.2 AdForm Main Business
- 7.13.3 AdForm DSP (Demand-Side Platform) Products, Services and Solutions
- 7.13.4 AdForm DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.13.5 AdForm Recent Developments
- 7.14 Amobee
- 7.14.1 Amobee Profile
- 7.14.2 Amobee Main Business
- 7.14.3 Amobee DSP (Demand-Side Platform) Products, Services and Solutions
- 7.14.4 Amobee DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.14.5 Amobee Recent Developments
- 7.15 Centro Inc
- 7.15.1 Centro Inc Profile
- 7.15.2 Centro Inc Main Business
- 7.15.3 Centro Inc DSP (Demand-Side Platform) Products, Services and Solutions
- 7.15.4 Centro Inc DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
- 7.15.5 Centro Inc Recent Developments
8 Industry Chain Analysis
- 8.1 DSP (Demand-Side Platform) Industrial Chain
- 8.2 DSP (Demand-Side Platform) Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 DSP (Demand-Side Platform) Sales Model
- 8.5.2 Sales Channel
- 8.5.3 DSP (Demand-Side Platform) Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.1.1 Methodology/Research Approach
- 10.2 Author Details
- 10.3 Disclaimer
