세계의 온라인 미용 및 퍼스널케어 제품 : 시장 점유율과 순위, 전체 판매량 및 수요 예측(2025-2031년)

The global market for Online Beauty and Personal Care Products was estimated to be worth US$ 73320 million in 2024 and is forecast to a readjusted size of US$ 157008 million by 2031 with a CAGR of 11.3% during the forecast period 2025-2031.

This report studies the Online Beauty and Personal Care Products market. Online Beauty and Personal Care Products refers to Beauty and Personal Care Products sold through the online store.

Global Online Beauty and Personal Care Products key players include L'Oreal, Procter & Gamble, Estee Lauder, Philips, etc. Global top four manufacturers hold a share over 30%. Europe is the largest market, with a share over 25%, followed by United States and China, both have a share about 50 percent. In terms of product, Skin Care is the largest segment, with a share over 45%. And in terms of application, the largest application is Mass Market, followed by Luxuary/Pharmarcy Marke.

Market Drivers

A primary driver is the unparalleled convenience and accessibility offered by e-commerce. Consumers can now research, compare, and purchase a vast array of products from anywhere at any time, bypassing the limitations of physical store hours and inventory. This is complemented by the rise of subscription models (e.g., Birchbox, Ipsy) and auto-replenishment services, which create a steady revenue stream for brands and simplify the routine for customers.

The influence of digital marketing and social media cannot be overstated. Platforms like Instagram, TikTok, and YouTube have become the new beauty counters. Influencer reviews, tutorial videos, and user-generated content build trust and create immediate demand for products. "Haul" videos and before-and-after transformations serve as powerful social proof, effectively driving purchase decisions and creating viral trends overnight.

This report aims to provide a comprehensive presentation of the global market for Online Beauty and Personal Care Products, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Online Beauty and Personal Care Products by region & country, by Type, and by Application.

The Online Beauty and Personal Care Products market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Beauty and Personal Care Products.

Market Segmentation

By Company

• L'Oreal
• Unilever
• Procter & Gamble
• Estee Lauder
• Shiseido
• Beiersdorf
• Amore Pacific
• Avon
• Johnson & Johnson
• Kao
• Chanel
• LVMH
• Coty
• Clarins
• Natura Cosmeticos
• Revlon
• Pechoin
• Philips
• JALA Group
• FLYCO
• Shanghai Jawha

Segment by Type

• Skin Care
• Hair Care
• Color Cosmetics
• Fragrances
• Oral Hygiene Products
• Bath and Shower Products
• Male Grooming Products
• Deodorants
• Baby and Child Care Products
• Others

Segment by Application

• Luxury/Pharmarcy Market
• Mass Market

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Online Beauty and Personal Care Products company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Online Beauty and Personal Care Products in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Online Beauty and Personal Care Products in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Online Beauty and Personal Care Products Product Introduction
• 1.2 Global Online Beauty and Personal Care Products Market Size Forecast (2020-2031)
• 1.3 Online Beauty and Personal Care Products Market Trends & Drivers
  • 1.3.1 Online Beauty and Personal Care Products Industry Trends
  • 1.3.2 Online Beauty and Personal Care Products Market Drivers & Opportunity
  • 1.3.3 Online Beauty and Personal Care Products Market Challenges
  • 1.3.4 Online Beauty and Personal Care Products Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Online Beauty and Personal Care Products Players Revenue Ranking (2024)
• 2.2 Global Online Beauty and Personal Care Products Revenue by Company (2020-2025)
• 2.3 Key Companies Online Beauty and Personal Care Products Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Online Beauty and Personal Care Products Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Online Beauty and Personal Care Products
• 2.6 Online Beauty and Personal Care Products Market Competitive Analysis
  • 2.6.1 Online Beauty and Personal Care Products Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Online Beauty and Personal Care Products Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Online Beauty and Personal Care Products as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Skin Care
  • 3.1.2 Hair Care
  • 3.1.3 Color Cosmetics
  • 3.1.4 Fragrances
  • 3.1.5 Oral Hygiene Products
  • 3.1.6 Bath and Shower Products
  • 3.1.7 Male Grooming Products
  • 3.1.8 Deodorants
  • 3.1.9 Baby and Child Care Products
• 3.2 Global Online Beauty and Personal Care Products Sales Value by Type
  • 3.2.1 Global Online Beauty and Personal Care Products Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Online Beauty and Personal Care Products Sales Value, by Type (2020-2031)
  • 3.2.3 Global Online Beauty and Personal Care Products Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Luxury/Pharmarcy Market
  • 4.1.2 Mass Market
• 4.2 Global Online Beauty and Personal Care Products Sales Value by Application
  • 4.2.1 Global Online Beauty and Personal Care Products Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Online Beauty and Personal Care Products Sales Value, by Application (2020-2031)
  • 4.2.3 Global Online Beauty and Personal Care Products Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Online Beauty and Personal Care Products Sales Value by Region
  • 5.1.1 Global Online Beauty and Personal Care Products Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Online Beauty and Personal Care Products Sales Value by Region (2020-2025)
  • 5.1.3 Global Online Beauty and Personal Care Products Sales Value by Region (2026-2031)
  • 5.1.4 Global Online Beauty and Personal Care Products Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 5.2.2 North America Online Beauty and Personal Care Products Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 5.3.2 Europe Online Beauty and Personal Care Products Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Online Beauty and Personal Care Products Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 5.5.2 South America Online Beauty and Personal Care Products Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Online Beauty and Personal Care Products Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Online Beauty and Personal Care Products Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Online Beauty and Personal Care Products Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.3.2 United States Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.4.2 Europe Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.5.2 China Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.6.2 Japan Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.7.2 South Korea Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Online Beauty and Personal Care Products Sales Value, 2020-2031
  • 6.9.2 India Online Beauty and Personal Care Products Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Online Beauty and Personal Care Products Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 L'Oreal
  • 7.1.1 L'Oreal Profile
  • 7.1.2 L'Oreal Main Business
  • 7.1.3 L'Oreal Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.1.4 L'Oreal Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.1.5 L'Oreal Recent Developments
• 7.2 Unilever
  • 7.2.1 Unilever Profile
  • 7.2.2 Unilever Main Business
  • 7.2.3 Unilever Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.2.4 Unilever Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Unilever Recent Developments
• 7.3 Procter & Gamble
  • 7.3.1 Procter & Gamble Profile
  • 7.3.2 Procter & Gamble Main Business
  • 7.3.3 Procter & Gamble Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.3.4 Procter & Gamble Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Procter & Gamble Recent Developments
• 7.4 Estee Lauder
  • 7.4.1 Estee Lauder Profile
  • 7.4.2 Estee Lauder Main Business
  • 7.4.3 Estee Lauder Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.4.4 Estee Lauder Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Estee Lauder Recent Developments
• 7.5 Shiseido
  • 7.5.1 Shiseido Profile
  • 7.5.2 Shiseido Main Business
  • 7.5.3 Shiseido Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.5.4 Shiseido Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Shiseido Recent Developments
• 7.6 Beiersdorf
  • 7.6.1 Beiersdorf Profile
  • 7.6.2 Beiersdorf Main Business
  • 7.6.3 Beiersdorf Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.6.4 Beiersdorf Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Beiersdorf Recent Developments
• 7.7 Amore Pacific
  • 7.7.1 Amore Pacific Profile
  • 7.7.2 Amore Pacific Main Business
  • 7.7.3 Amore Pacific Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.7.4 Amore Pacific Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Amore Pacific Recent Developments
• 7.8 Avon
  • 7.8.1 Avon Profile
  • 7.8.2 Avon Main Business
  • 7.8.3 Avon Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.8.4 Avon Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Avon Recent Developments
• 7.9 Johnson & Johnson
  • 7.9.1 Johnson & Johnson Profile
  • 7.9.2 Johnson & Johnson Main Business
  • 7.9.3 Johnson & Johnson Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.9.4 Johnson & Johnson Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Johnson & Johnson Recent Developments
• 7.10 Kao
  • 7.10.1 Kao Profile
  • 7.10.2 Kao Main Business
  • 7.10.3 Kao Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.10.4 Kao Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Kao Recent Developments
• 7.11 Chanel
  • 7.11.1 Chanel Profile
  • 7.11.2 Chanel Main Business
  • 7.11.3 Chanel Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.11.4 Chanel Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Chanel Recent Developments
• 7.12 LVMH
  • 7.12.1 LVMH Profile
  • 7.12.2 LVMH Main Business
  • 7.12.3 LVMH Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.12.4 LVMH Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.12.5 LVMH Recent Developments
• 7.13 Coty
  • 7.13.1 Coty Profile
  • 7.13.2 Coty Main Business
  • 7.13.3 Coty Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.13.4 Coty Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Coty Recent Developments
• 7.14 Clarins
  • 7.14.1 Clarins Profile
  • 7.14.2 Clarins Main Business
  • 7.14.3 Clarins Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.14.4 Clarins Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.14.5 Clarins Recent Developments
• 7.15 Natura Cosmeticos
  • 7.15.1 Natura Cosmeticos Profile
  • 7.15.2 Natura Cosmeticos Main Business
  • 7.15.3 Natura Cosmeticos Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.15.4 Natura Cosmeticos Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Natura Cosmeticos Recent Developments
• 7.16 Revlon
  • 7.16.1 Revlon Profile
  • 7.16.2 Revlon Main Business
  • 7.16.3 Revlon Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.16.4 Revlon Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.16.5 Revlon Recent Developments
• 7.17 Pechoin
  • 7.17.1 Pechoin Profile
  • 7.17.2 Pechoin Main Business
  • 7.17.3 Pechoin Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.17.4 Pechoin Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.17.5 Pechoin Recent Developments
• 7.18 Philips
  • 7.18.1 Philips Profile
  • 7.18.2 Philips Main Business
  • 7.18.3 Philips Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.18.4 Philips Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.18.5 Philips Recent Developments
• 7.19 JALA Group
  • 7.19.1 JALA Group Profile
  • 7.19.2 JALA Group Main Business
  • 7.19.3 JALA Group Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.19.4 JALA Group Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.19.5 JALA Group Recent Developments
• 7.20 FLYCO
  • 7.20.1 FLYCO Profile
  • 7.20.2 FLYCO Main Business
  • 7.20.3 FLYCO Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.20.4 FLYCO Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.20.5 FLYCO Recent Developments
• 7.21 Shanghai Jawha
  • 7.21.1 Shanghai Jawha Profile
  • 7.21.2 Shanghai Jawha Main Business
  • 7.21.3 Shanghai Jawha Online Beauty and Personal Care Products Products, Services and Solutions
  • 7.21.4 Shanghai Jawha Online Beauty and Personal Care Products Revenue (US$ Million) & (2020-2025)
  • 7.21.5 Shanghai Jawha Recent Developments

8 Industry Chain Analysis

• 8.1 Online Beauty and Personal Care Products Industrial Chain
• 8.2 Online Beauty and Personal Care Products Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Online Beauty and Personal Care Products Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Online Beauty and Personal Care Products Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer