The global market for Marketing Automation Software was estimated to be worth US$ 4414 million in 2024 and is forecast to a readjusted size of US$ 12229 million by 2031 with a CAGR of 15.9% during the forecast period 2025-2031.
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Enterprise marketing campaigns are complex and multi-faceted, requiring robust solutions to manage the end-to-end processes involved in marketing campaign management. Enterprises are increasing investments in marketing operations optimization in an effort to improve operational efficiency for repetitive back-office processes, and that means they require sophisticated solutions that can be scaled to meet the needs of the modern enterprise.
Although many platforms still brand themselves as Enterprise Marketing Management solutions. In either case, the ideal solution for enterprises is one that offers a fully integrated suite of tools that streamline marketing processes, improve efficiency, enable personalized communications for better customer experiences, offer insights through data and analytics to optimize campaigns, and basically facilitate the end-to-end planning, execution, and measurement of marketing campaigns across channels.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%. United States is the largest market, with a share over 50%. In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Automation Software by region & country, by Type, and by Application.
The Marketing Automation Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.
Market Segmentation
By Company
- HubSpot
- ActiveCampaign
- Act-On Software
- Salesforce
- Adobe Systems
- Oracle
- Keep
- IBM
- Cognizant
- ETrigue
- GreenRope
- BenchmarkONE
- IContact
- LeadSquared
- MarcomCentral
- SugarCRM
- SALESmanago
- SAP
- SAS Institute
- SharpSpring
- Aprimo
- Celonis (Make)
- Klaviyo
- Intuit Mailchimp
Segment by Type
- Campaign Management
- Email Marketing
- Mobile Application
- Inbound Marketing
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- Social Media Marketing
- Others
Segment by Application
- Large Enterprises
- Small and Mid-sized Enterprises (SMEs)
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Marketing Automation Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Marketing Automation Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Marketing Automation Software in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Marketing Automation Software Product Introduction
- 1.2 Global Marketing Automation Software Market Size Forecast (2020-2031)
- 1.3 Marketing Automation Software Market Trends & Drivers
- 1.3.1 Marketing Automation Software Industry Trends
- 1.3.2 Marketing Automation Software Market Drivers & Opportunity
- 1.3.3 Marketing Automation Software Market Challenges
- 1.3.4 Marketing Automation Software Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Marketing Automation Software Players Revenue Ranking (2024)
- 2.2 Global Marketing Automation Software Revenue by Company (2020-2025)
- 2.3 Key Companies Marketing Automation Software Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Marketing Automation Software Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Marketing Automation Software
- 2.6 Marketing Automation Software Market Competitive Analysis
- 2.6.1 Marketing Automation Software Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Marketing Automation Software Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Campaign Management
- 3.1.2 Email Marketing
- 3.1.3 Mobile Application
- 3.1.4 Inbound Marketing
- 3.1.5 Lead Nurturing and Lead Scoring
- 3.1.6 Reporting and Analytics
- 3.1.7 Social Media Marketing
- 3.1.8 Others
- 3.2 Global Marketing Automation Software Sales Value by Type
- 3.2.1 Global Marketing Automation Software Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Marketing Automation Software Sales Value, by Type (2020-2031)
- 3.2.3 Global Marketing Automation Software Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Large Enterprises
- 4.1.2 Small and Mid-sized Enterprises (SMEs)
- 4.2 Global Marketing Automation Software Sales Value by Application
- 4.2.1 Global Marketing Automation Software Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Marketing Automation Software Sales Value, by Application (2020-2031)
- 4.2.3 Global Marketing Automation Software Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Marketing Automation Software Sales Value by Region
- 5.1.1 Global Marketing Automation Software Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Marketing Automation Software Sales Value by Region (2020-2025)
- 5.1.3 Global Marketing Automation Software Sales Value by Region (2026-2031)
- 5.1.4 Global Marketing Automation Software Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Marketing Automation Software Sales Value, 2020-2031
- 5.2.2 North America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Marketing Automation Software Sales Value, 2020-2031
- 5.3.2 Europe Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Marketing Automation Software Sales Value, 2020-2031
- 5.4.2 Asia Pacific Marketing Automation Software Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Marketing Automation Software Sales Value, 2020-2031
- 5.5.2 South America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Marketing Automation Software Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Marketing Automation Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Marketing Automation Software Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Marketing Automation Software Sales Value, 2020-2031
- 6.3.2 United States Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Marketing Automation Software Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Marketing Automation Software Sales Value, 2020-2031
- 6.4.2 Europe Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Marketing Automation Software Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Marketing Automation Software Sales Value, 2020-2031
- 6.5.2 China Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Marketing Automation Software Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Marketing Automation Software Sales Value, 2020-2031
- 6.6.2 Japan Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Marketing Automation Software Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Marketing Automation Software Sales Value, 2020-2031
- 6.7.2 South Korea Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Marketing Automation Software Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Marketing Automation Software Sales Value, 2020-2031
- 6.8.2 Southeast Asia Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Marketing Automation Software Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Marketing Automation Software Sales Value, 2020-2031
- 6.9.2 India Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Marketing Automation Software Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 HubSpot
- 7.1.1 HubSpot Profile
- 7.1.2 HubSpot Main Business
- 7.1.3 HubSpot Marketing Automation Software Products, Services and Solutions
- 7.1.4 HubSpot Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.1.5 HubSpot Recent Developments
- 7.2 ActiveCampaign
- 7.2.1 ActiveCampaign Profile
- 7.2.2 ActiveCampaign Main Business
- 7.2.3 ActiveCampaign Marketing Automation Software Products, Services and Solutions
- 7.2.4 ActiveCampaign Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.2.5 ActiveCampaign Recent Developments
- 7.3 Act-On Software
- 7.3.1 Act-On Software Profile
- 7.3.2 Act-On Software Main Business
- 7.3.3 Act-On Software Marketing Automation Software Products, Services and Solutions
- 7.3.4 Act-On Software Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.3.5 Act-On Software Recent Developments
- 7.4 Salesforce
- 7.4.1 Salesforce Profile
- 7.4.2 Salesforce Main Business
- 7.4.3 Salesforce Marketing Automation Software Products, Services and Solutions
- 7.4.4 Salesforce Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.4.5 Salesforce Recent Developments
- 7.5 Adobe Systems
- 7.5.1 Adobe Systems Profile
- 7.5.2 Adobe Systems Main Business
- 7.5.3 Adobe Systems Marketing Automation Software Products, Services and Solutions
- 7.5.4 Adobe Systems Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.5.5 Adobe Systems Recent Developments
- 7.6 Oracle
- 7.6.1 Oracle Profile
- 7.6.2 Oracle Main Business
- 7.6.3 Oracle Marketing Automation Software Products, Services and Solutions
- 7.6.4 Oracle Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.6.5 Oracle Recent Developments
- 7.7 Keep
- 7.7.1 Keep Profile
- 7.7.2 Keep Main Business
- 7.7.3 Keep Marketing Automation Software Products, Services and Solutions
- 7.7.4 Keep Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.7.5 Keep Recent Developments
- 7.8 IBM
- 7.8.1 IBM Profile
- 7.8.2 IBM Main Business
- 7.8.3 IBM Marketing Automation Software Products, Services and Solutions
- 7.8.4 IBM Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.8.5 IBM Recent Developments
- 7.9 Cognizant
- 7.9.1 Cognizant Profile
- 7.9.2 Cognizant Main Business
- 7.9.3 Cognizant Marketing Automation Software Products, Services and Solutions
- 7.9.4 Cognizant Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.9.5 Cognizant Recent Developments
- 7.10 ETrigue
- 7.10.1 ETrigue Profile
- 7.10.2 ETrigue Main Business
- 7.10.3 ETrigue Marketing Automation Software Products, Services and Solutions
- 7.10.4 ETrigue Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.10.5 ETrigue Recent Developments
- 7.11 GreenRope
- 7.11.1 GreenRope Profile
- 7.11.2 GreenRope Main Business
- 7.11.3 GreenRope Marketing Automation Software Products, Services and Solutions
- 7.11.4 GreenRope Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.11.5 GreenRope Recent Developments
- 7.12 BenchmarkONE
- 7.12.1 BenchmarkONE Profile
- 7.12.2 BenchmarkONE Main Business
- 7.12.3 BenchmarkONE Marketing Automation Software Products, Services and Solutions
- 7.12.4 BenchmarkONE Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.12.5 BenchmarkONE Recent Developments
- 7.13 IContact
- 7.13.1 IContact Profile
- 7.13.2 IContact Main Business
- 7.13.3 IContact Marketing Automation Software Products, Services and Solutions
- 7.13.4 IContact Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.13.5 IContact Recent Developments
- 7.14 LeadSquared
- 7.14.1 LeadSquared Profile
- 7.14.2 LeadSquared Main Business
- 7.14.3 LeadSquared Marketing Automation Software Products, Services and Solutions
- 7.14.4 LeadSquared Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.14.5 LeadSquared Recent Developments
- 7.15 MarcomCentral
- 7.15.1 MarcomCentral Profile
- 7.15.2 MarcomCentral Main Business
- 7.15.3 MarcomCentral Marketing Automation Software Products, Services and Solutions
- 7.15.4 MarcomCentral Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.15.5 MarcomCentral Recent Developments
- 7.16 SugarCRM
- 7.16.1 SugarCRM Profile
- 7.16.2 SugarCRM Main Business
- 7.16.3 SugarCRM Marketing Automation Software Products, Services and Solutions
- 7.16.4 SugarCRM Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.16.5 SugarCRM Recent Developments
- 7.17 SALESmanago
- 7.17.1 SALESmanago Profile
- 7.17.2 SALESmanago Main Business
- 7.17.3 SALESmanago Marketing Automation Software Products, Services and Solutions
- 7.17.4 SALESmanago Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.17.5 SALESmanago Recent Developments
- 7.18 SAP
- 7.18.1 SAP Profile
- 7.18.2 SAP Main Business
- 7.18.3 SAP Marketing Automation Software Products, Services and Solutions
- 7.18.4 SAP Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.18.5 SAP Recent Developments
- 7.19 SAS Institute
- 7.19.1 SAS Institute Profile
- 7.19.2 SAS Institute Main Business
- 7.19.3 SAS Institute Marketing Automation Software Products, Services and Solutions
- 7.19.4 SAS Institute Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.19.5 SAS Institute Recent Developments
- 7.20 SharpSpring
- 7.20.1 SharpSpring Profile
- 7.20.2 SharpSpring Main Business
- 7.20.3 SharpSpring Marketing Automation Software Products, Services and Solutions
- 7.20.4 SharpSpring Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.20.5 SharpSpring Recent Developments
- 7.21 Aprimo
- 7.21.1 Aprimo Profile
- 7.21.2 Aprimo Main Business
- 7.21.3 Aprimo Marketing Automation Software Products, Services and Solutions
- 7.21.4 Aprimo Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.21.5 Aprimo Recent Developments
- 7.22 Celonis (Make)
- 7.22.1 Celonis (Make) Profile
- 7.22.2 Celonis (Make) Main Business
- 7.22.3 Celonis (Make) Marketing Automation Software Products, Services and Solutions
- 7.22.4 Celonis (Make) Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.22.5 Celonis (Make) Recent Developments
- 7.23 Klaviyo
- 7.23.1 Klaviyo Profile
- 7.23.2 Klaviyo Main Business
- 7.23.3 Klaviyo Marketing Automation Software Products, Services and Solutions
- 7.23.4 Klaviyo Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.23.5 Klaviyo Recent Developments
- 7.24 Intuit Mailchimp
- 7.24.1 Intuit Mailchimp Profile
- 7.24.2 Intuit Mailchimp Main Business
- 7.24.3 Intuit Mailchimp Marketing Automation Software Products, Services and Solutions
- 7.24.4 Intuit Mailchimp Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.24.5 Intuit Mailchimp Recent Developments
8 Industry Chain Analysis
- 8.1 Marketing Automation Software Industrial Chain
- 8.2 Marketing Automation Software Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Marketing Automation Software Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Marketing Automation Software Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer